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Social Media Marketing
Social Media Marketing
“Nothing influences people more than a
recommendation from a trusted friend.”
− Mark Zuckerberg, Founder of Facebook
Shishant Sir
SMM
Shishant Sir
SMM Importantance
The content on social media has the tendency to
reach infinite people.
It incurs huge web traffic.
It brings leads and conversions.
It builds business branding.
It elevates customer-vendor relationship.
It communicates fast with large audience.
Shishant Sir
Using Different Social media
Platforms
Facebook
Google+
Pinterest
Twitter
LinkedIn
Instagram
YouTube
Shishant Sir
Facebook
Facebook is the largest social networking site these
days
To make maximum use of Facebook, you can create
a Facebook business page in an appealing layout.
Make efforts to attract people to like and share it.
You can post what you have to offer on the page.
Include visuals for better results.
Shishant Sir
Google+
Google+ lets you upload and share visuals.
Take advantage of +1 and Google+ circles.
This lets you segment the customers accordingly and
refrain those who may not be useful to your business.
Follow others to learn the contemporary trends.
Shishant Sir
Pintrested
Pinterest is an emerging social media platform that
allows you to showcase what you have to offer.
You can create pinboards for your products and
services and invite others to follow you.
The pins on pinboards include link to your website.
Post attractive images of your products with
specification and let people follow you freely.
Shishant Sir
Twitter
It lets you broadcast any update on internet.
Follow people or companies related to your business
and gain followers in return.
Use hashtag to capture audience who are not your
followers. Tweet with an embedded link of your site
to get traffic onto it.
Shishant Sir
Linkedin
It is the largest professional social marketing site to
let you contact the other professionals related to
your field.
You can hire or get hired on Linkedin.
You can explore all categories and follow people.
Invite others to see what they are up to.
Shishant Sir
Instagram
Instagram has devoted users. It lets you share
pictures and videos with family and friends. It makes
your business look interesting and innovative. On
Instagram, you can post your content in the form of
images.
Shishant Sir
YouTube
YouTube is a video sharing website. You can upload
and view a video.
You can also comment on it. YouTube can help you
immensely in building brand awareness in a quick
span of time.
Shishant Sir
Social Media Funnel
Shishant Sir
Thank You
Shishant Sir
Email Marketing
Shishant Sir
Study shows – Users Structure
Shishant Sir
Software and tools
Mail Chimp- For Start up
Get Response- For Business house
Lead Squared- For Business house
Let see practically
Shishant Sir
Email Marketing Process
Shishant Sir
A/B Testing (Split)
Shishant Sir

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Social Media Marketing | By Shishant Mahato

  • 2. Social Media Marketing “Nothing influences people more than a recommendation from a trusted friend.” − Mark Zuckerberg, Founder of Facebook Shishant Sir
  • 4. SMM Importantance The content on social media has the tendency to reach infinite people. It incurs huge web traffic. It brings leads and conversions. It builds business branding. It elevates customer-vendor relationship. It communicates fast with large audience. Shishant Sir
  • 5. Using Different Social media Platforms Facebook Google+ Pinterest Twitter LinkedIn Instagram YouTube Shishant Sir
  • 6. Facebook Facebook is the largest social networking site these days To make maximum use of Facebook, you can create a Facebook business page in an appealing layout. Make efforts to attract people to like and share it. You can post what you have to offer on the page. Include visuals for better results. Shishant Sir
  • 7. Google+ Google+ lets you upload and share visuals. Take advantage of +1 and Google+ circles. This lets you segment the customers accordingly and refrain those who may not be useful to your business. Follow others to learn the contemporary trends. Shishant Sir
  • 8. Pintrested Pinterest is an emerging social media platform that allows you to showcase what you have to offer. You can create pinboards for your products and services and invite others to follow you. The pins on pinboards include link to your website. Post attractive images of your products with specification and let people follow you freely. Shishant Sir
  • 9. Twitter It lets you broadcast any update on internet. Follow people or companies related to your business and gain followers in return. Use hashtag to capture audience who are not your followers. Tweet with an embedded link of your site to get traffic onto it. Shishant Sir
  • 10. Linkedin It is the largest professional social marketing site to let you contact the other professionals related to your field. You can hire or get hired on Linkedin. You can explore all categories and follow people. Invite others to see what they are up to. Shishant Sir
  • 11. Instagram Instagram has devoted users. It lets you share pictures and videos with family and friends. It makes your business look interesting and innovative. On Instagram, you can post your content in the form of images. Shishant Sir
  • 12. YouTube YouTube is a video sharing website. You can upload and view a video. You can also comment on it. YouTube can help you immensely in building brand awareness in a quick span of time. Shishant Sir
  • 14.
  • 17. Study shows – Users Structure Shishant Sir
  • 18. Software and tools Mail Chimp- For Start up Get Response- For Business house Lead Squared- For Business house Let see practically Shishant Sir