Citrix / Webex - a social media case study An example for a social media assessment, assessing customers, brand, partners and competition. The case study was performed by certified consultants using the methods and models developed by the Social Media Academy Thanks to the Team Barbara Daniels http://xeesm.com/BarbaraDaniels/ Wendy Soucie http://xeesm.com/WendySoucie/ Matson Sparling http://xeesm.com/MatsonSparling/ Catherine Sherwood http://xeesm.com/CatherineSherwood/ Matthias Beckmann http://xeesm.com/MatthiasBeckmann Lyn-Dee Eldridge Lisa Robb http://xeesm.com/lisarobb/ Nancy Chou http://xeesm.com/nancychou/ Mark Eldridge http://xeesm.com/eldridge2m/ Elsom Eldridge http://www.xeesm.com/ElsomEldridge Mark Moore http://www.xeesm.com/RMarkMoore Susan Rice Lincoln http://www. xeesm.com/SusanRice200036826/ Steve Gasser http://www.linkedin.com/in/stephengasser