Social Media is one of the key channels to reach consumers and the possibilities of tracking and analyzing certain actions throughout such media is simply infinite. Marketers should use and incorporate Social Media Analytics more into their overall market plan. Media monitoring platforms such as Newspoint accurately gather and present data from all the different media sources into one interface.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
The document discusses key factors that impact digital marketing success globally. It provides statistics on internet, social media, and mobile device usage worldwide. Some key points discussed are: over 4.6 billion people online globally, heavy social media and mobile usage, growing adoption of voice assistants and image recognition. It also examines B2B buying trends, the importance of search engine optimization, mobile-friendly websites, and using platforms like Facebook, Instagram, LinkedIn for social media advertising and engagement.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
The document discusses how digital transformation is fueling cultural shifts and opportunities for businesses. It notes that HootSuite has over 800 Fortune 1000 customers and 13 million users worldwide. Digital natives are now the dominant workforce, and social media has surpassed email usage. Businesses can leverage their entire workforce of over 163,500 employees on social media for marketing, which provides over 22 million impressions at very low cost compared to traditional advertising. This represents an opportunity for greater reach through employee advocacy and engagement during the digital transformation of businesses and society.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
HP used direct mail and email marketing featuring an award they received to promote their HP Exstream customer communications solution. The campaign provided information on HP Exstream and directed recipients to a microsite. This resulted in 150% of the monthly lead target being achieved and over 60% of leads coming from the campaign.
Incisive Media worked with Black Mobile Solutions on a mobile marketing campaign for IBM using a microsite called "Smart Facts" that delivered information to users' mobile phones. During the 12 week campaign, mobile usage of the information increased from less than 25% to over 60%.
IBM implemented a social media strategy for their Public Cloud service that trained sales representatives and monitored their social media use. After three months
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
The document discusses key factors that impact digital marketing success globally. It provides statistics on internet, social media, and mobile device usage worldwide. Some key points discussed are: over 4.6 billion people online globally, heavy social media and mobile usage, growing adoption of voice assistants and image recognition. It also examines B2B buying trends, the importance of search engine optimization, mobile-friendly websites, and using platforms like Facebook, Instagram, LinkedIn for social media advertising and engagement.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Hootsuite - Digital Transformation: The Role of Social in the EnterpriseCheong Hui Ling
The document discusses how digital transformation is fueling cultural shifts and opportunities for businesses. It notes that HootSuite has over 800 Fortune 1000 customers and 13 million users worldwide. Digital natives are now the dominant workforce, and social media has surpassed email usage. Businesses can leverage their entire workforce of over 163,500 employees on social media for marketing, which provides over 22 million impressions at very low cost compared to traditional advertising. This represents an opportunity for greater reach through employee advocacy and engagement during the digital transformation of businesses and society.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
HP used direct mail and email marketing featuring an award they received to promote their HP Exstream customer communications solution. The campaign provided information on HP Exstream and directed recipients to a microsite. This resulted in 150% of the monthly lead target being achieved and over 60% of leads coming from the campaign.
Incisive Media worked with Black Mobile Solutions on a mobile marketing campaign for IBM using a microsite called "Smart Facts" that delivered information to users' mobile phones. During the 12 week campaign, mobile usage of the information increased from less than 25% to over 60%.
IBM implemented a social media strategy for their Public Cloud service that trained sales representatives and monitored their social media use. After three months
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
1) Social commerce has seen more success in Asia due to platforms integrating social and commerce activities, but Western platforms need a more practical approach that respects local consumer habits.
2) Completing a purchase within a social media ecosystem offers substantial revenue, but social commerce has been difficult to implement in the West due to entrenched online consumer habits and privacy/trust concerns.
3) Fast-growing markets have had more success with social commerce because their online infrastructures and behaviors developed later, avoiding friction from established habits in mature markets.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Media math july 11th programmatic wa sponder & matthews - part 2 deckMarshall Sponder
Web analytics tools like ComScore, Quantcast, and Compete can help media planners understand audiences on different websites to inform programmatic ad campaigns. These tools provide demographics, traffic sources, and advertising trends that help identify the best sites and audiences to target.
The document outlines various digital tools for business organized into categories including personal productivity, marketing and branding, collaboration, invoicing and cashflow, automating workflows, and data analysis and visualization. It provides examples of popular tools for each category and brief descriptions of their uses. The presentation encourages audience participation with questions and emphasizes selecting the right tools for specific business needs.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
This document provides insights into the social media behaviors of marketing executives based on an analysis of their Twitter activity in Q1 2013. Some key findings include:
- Marketing executives are active across many social networks, with Twitter, LinkedIn, and Instagram being most popular. Mobile usage for social media is significant at 40%.
- Location data shows most are based in major North American metro areas. Their profiles and tweets indicate topical interests in areas like content marketing, social media, and industry news.
- Mainstream media sites are most shared, but industry-specific publications also drive daily conversations. Popular sources cover business, technology, marketing, and media topics.
- Retweets and mentions suggest influencers in the fields of marketing
Building A Social Media Strategy For B2B Brandscuratebee
The document discusses the importance and benefits of social media for B2B brands. It notes that 90% of data created in the last 2 years is from internet connected devices. It outlines how social media can help with marketing, sales, customer service and operations. Additionally, it discusses that 50% of B2B purchasing decisions are influenced by online sources and that 60% of buying decisions are made before speaking to a supplier. The document advocates for creating helpful, engaging content that positions the company as an expert in order to drive key metrics like brand awareness, lead generation and sales.
Google+ Overview and Strategic RecommendationMWWPR
Google recently launched a new social product called Google+. Initially touted as a “Facebook killer,” more recent comparisons place it in competition with services including LinkedIn and Twitter. While the jury is still out on its place in the market, we wanted to make sure that MWW shared the latest news about this new social network along with our thoughts and recommendations.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
The State of Content: Expectations on the RiseAdobe
We released findings from a survey of more than 2,000 U.S. consumers that shows standards for digital content are rising as people are inundated with content across multiple devices. This report highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible and authentic.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers actively engage with social media and share content from a variety of sources on Twitter. They describe themselves using keywords related to digital marketing and discuss topics like social media, events and popular culture. They share content most often from mainstream media sites, followed by industry media sources. The most influential publishers and people with digital marketers, based on retweets, include Fast Company, Mashable, TechCrunch and thought leaders in digital marketing.
This document provides an agenda and overview for a social media analytics workshop at SXSW 2013. The workshop will provide insights into how companies measure ROI from social media activities, best practices for analysis, examples of metrics used to measure success on social media channels and campaigns, and overviews of tools and approaches used. The agenda includes sessions on measuring ROI, analysis best practices, choosing social networks, channel metrics, campaign metrics, data visualization, and ROI analysis. Introductions of the speakers are also provided.
The Marketer’s Guide to Social Customer DataEvgeny Tsarkov
The document discusses the importance of social customer data for marketers and provides guidance on how to utilize it. It defines social customer data as user data and activity extracted from social sites and campaigns. It recommends developing content to engage users, collecting the resulting data, analyzing it to gain insights, and acting on those insights across marketing efforts. The document also outlines how to prepare to harness social customer data by auditing data sources, adopting a social CRM platform, and linking data through APIs.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
1) Social commerce has seen more success in Asia due to platforms integrating social and commerce activities, but Western platforms need a more practical approach that respects local consumer habits.
2) Completing a purchase within a social media ecosystem offers substantial revenue, but social commerce has been difficult to implement in the West due to entrenched online consumer habits and privacy/trust concerns.
3) Fast-growing markets have had more success with social commerce because their online infrastructures and behaviors developed later, avoiding friction from established habits in mature markets.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
Pas 1 ni 10, mais 26 vagues d'innovations technologiques qui sont en train de secouer l'économie, la société et l'humanité toute entière...
Découvrez cette analyse très complète de Brian Solis, l'analyste en chef de Altimeter Group.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
Media math july 11th programmatic wa sponder & matthews - part 2 deckMarshall Sponder
Web analytics tools like ComScore, Quantcast, and Compete can help media planners understand audiences on different websites to inform programmatic ad campaigns. These tools provide demographics, traffic sources, and advertising trends that help identify the best sites and audiences to target.
The document outlines various digital tools for business organized into categories including personal productivity, marketing and branding, collaboration, invoicing and cashflow, automating workflows, and data analysis and visualization. It provides examples of popular tools for each category and brief descriptions of their uses. The presentation encourages audience participation with questions and emphasizes selecting the right tools for specific business needs.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
This document provides insights into the social media behaviors of marketing executives based on an analysis of their Twitter activity in Q1 2013. Some key findings include:
- Marketing executives are active across many social networks, with Twitter, LinkedIn, and Instagram being most popular. Mobile usage for social media is significant at 40%.
- Location data shows most are based in major North American metro areas. Their profiles and tweets indicate topical interests in areas like content marketing, social media, and industry news.
- Mainstream media sites are most shared, but industry-specific publications also drive daily conversations. Popular sources cover business, technology, marketing, and media topics.
- Retweets and mentions suggest influencers in the fields of marketing
Building A Social Media Strategy For B2B Brandscuratebee
The document discusses the importance and benefits of social media for B2B brands. It notes that 90% of data created in the last 2 years is from internet connected devices. It outlines how social media can help with marketing, sales, customer service and operations. Additionally, it discusses that 50% of B2B purchasing decisions are influenced by online sources and that 60% of buying decisions are made before speaking to a supplier. The document advocates for creating helpful, engaging content that positions the company as an expert in order to drive key metrics like brand awareness, lead generation and sales.
Google+ Overview and Strategic RecommendationMWWPR
Google recently launched a new social product called Google+. Initially touted as a “Facebook killer,” more recent comparisons place it in competition with services including LinkedIn and Twitter. While the jury is still out on its place in the market, we wanted to make sure that MWW shared the latest news about this new social network along with our thoughts and recommendations.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
"Is your business maximising the potential of social marketing."
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
eMarketer Webinar: Social Marketing Trends for 2016eMarketer
Despite industry concerns over ad blocking and viewability, 2015 saw strong growth in ad spending on social properties and a major shift toward video. Topics in this webinar include: eMarketer’s latest forecasts for social media marketing and social network ad revenues; Why TV ad dollars will start to flow more steadily toward social in 2016; How livestreaming will be pushed into the mainstream; The importance of influencer marketing and how marketers will address issues of ad blocking and viewability
The State of Content: Expectations on the RiseAdobe
We released findings from a survey of more than 2,000 U.S. consumers that shows standards for digital content are rising as people are inundated with content across multiple devices. This report highlights consumers’ changing attitudes about content, including a growing skepticism about online content, and reveals a new imperative for brands and creators to develop content that is well-designed, easily accessible and authentic.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers actively engage with social media and share content from a variety of sources on Twitter. They describe themselves using keywords related to digital marketing and discuss topics like social media, events and popular culture. They share content most often from mainstream media sites, followed by industry media sources. The most influential publishers and people with digital marketers, based on retweets, include Fast Company, Mashable, TechCrunch and thought leaders in digital marketing.
This document provides an agenda and overview for a social media analytics workshop at SXSW 2013. The workshop will provide insights into how companies measure ROI from social media activities, best practices for analysis, examples of metrics used to measure success on social media channels and campaigns, and overviews of tools and approaches used. The agenda includes sessions on measuring ROI, analysis best practices, choosing social networks, channel metrics, campaign metrics, data visualization, and ROI analysis. Introductions of the speakers are also provided.
The Marketer’s Guide to Social Customer DataEvgeny Tsarkov
The document discusses the importance of social customer data for marketers and provides guidance on how to utilize it. It defines social customer data as user data and activity extracted from social sites and campaigns. It recommends developing content to engage users, collecting the resulting data, analyzing it to gain insights, and acting on those insights across marketing efforts. The document also outlines how to prepare to harness social customer data by auditing data sources, adopting a social CRM platform, and linking data through APIs.
While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework.
This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Social Data at Work - Teradata White Paper by Michael LummusMichael Lummus
The document discusses the challenges and opportunities that marketers face in harnessing social media and social data. It notes that while companies have implemented various social media tools individually, there is a need to better integrate social data and analytics into overall marketing strategies. The document advocates for a customer-centric approach where social data is one of many sources that provides insights to inform targeted, multichannel campaigns. It also acknowledges the organizational challenges in achieving this, as social and digital marketing teams do not always align, and recommends that marketers establish deeper customer relationships to gain permission for social data use.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
This document provides guidance on using social media analytics to improve social media performance. It discusses measuring social media based on objectives rather than just collecting data. It emphasizes defining marketing goals and aligning social media objectives and metrics to these goals. The document also covers extracting insights from audience and content data to understand the target audience and create engaging content. It advises developing a brand narrative and translating this into a content strategy that motivates consumer behavior.
No business can exist in isolation. The need to delve deep into understanding customer behavior and trends has become all the more crucial in this age of Social Media omnipresence. A powerful tool, Social media analytics (SMA) is a veritable boon for
companies to unearth prevalent customer preferences by gathering and analyzing data spread throughout the Web, on diverse online platforms such as social media websites, blogs, photo and video sharing sites. This vast chunk of information enables businesses to gain valuable insights and proficiency; and helps them gauge the pulse of the market, which ultimately aids in converting information into robust actionable strategies.
The first step to mastering social media advertising is meticulous tracking. This involves monitoring various metrics such as reach, engagement, click-through rates, and conversions.
Meltwater curates a report - The Social Media ROI Playbook: Driving Growth with Social which enables brands and agencies to make sense of the data accessible through the internet
This document provides an introduction and overview of social listening. It discusses how social listening has evolved from a privacy concern to an adopted practice by half of large enterprises. It outlines various uses of social listening like reputation management, crisis management, customer service, and marketing. While opportunities exist, the document also discusses challenges such as having a clear objective, the right expertise, generating actionable insights, integrating data sources, and disseminating insights to relevant teams. It predicts continued growth and adoption of social listening tools and strategies.
This document outlines 6 key marketing trends for 2013, including: 1) Big data becoming more individualized and actionable for smaller companies; 2) Companies investing in unified marketing platforms centered on customer behaviors and automation; 3) Content marketing becoming more critical as buyers demand personalized content; 4) Customers expecting mobile-friendly experiences; 5) Social media impacting every channel; and 6) Marketing departments transforming to deliver individualized conversations. It provides context around these trends and the importance of understanding customers to deliver hyper-personalized interactions across channels in real-time.
Lovett & owyang social marketing analytics demystifiedad_crystal
This document presents a framework for measuring social media marketing initiatives. It defines social marketing analytics and outlines challenges with existing measurement approaches. The framework includes 4 key business objectives for social media (foster dialog, promote advocacy, facilitate support, spur innovation) and example key performance indicators for each. The document recommends companies adopt this framework to better understand the impact of their social media efforts.
Social Marketing Analytics: A New Framework for Measuring Results in Social M...John Lovett
This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.
The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.
Next Generation Social Media: Alignment of Business Processes and Social Inte...Vinay Mummigatti
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media.
The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes.
The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools.
Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres.
The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
In this piece from Raconteur - The Social Business, Shoutlet discusses why a consolidated approach from marketing and IT will drive results from social media efforts.
The document discusses using social media for event planning. It provides statistics on social media usage in Australia and outlines opportunities for events companies to leverage social media. Key points include spending 1/3 of marketing budgets on social media, setting measurable goals and objectives, identifying best platforms and tactics, and learning from successful 2010 campaigns. Trends for 2011 may include defining target audiences and producing valuable content.
Connecting Online and In-Store Strategies for Multi-Unit BusinessesLucia Novara
The document provides strategies for connecting online and offline marketing efforts for multi-unit businesses. It discusses defining target audiences, objectives, and metrics. Specific tactics covered include using social media promotions and loyalty programs to track results, mobile and email campaigns with unique codes to track offline conversions, and leveraging community involvement for search engine optimization and content marketing. The goal is to close the loop and accurately measure how various online efforts impact offline store traffic and sales.
The document analyzes emerging tools and technologies that can help social marketers improve their strategies and measure return on investment. It highlights five vendors - CommandPost, Expion, Insightpool, LiftMetrix, and Traackr - that provide solutions to better understand audiences, facilitate engagement at scale, and optimize social initiatives. CommandPost helps analyze audience insights and engagement. Expion offers a platform for managing complex global social campaigns. Insightpool applies marketing automation to social media. LiftMetrix measures social media ROI. Traackr helps identify and manage influencer relationships.
Semelhante a Social media analytics - 5 key trends (20)
Monitoring mediów umożliwia szybkie pozyskiwanie informacji o tym, gdzie i w jakim kontekście pisze się o danej marce, osobie lub zagadnieniu. Narzędzie monitorujące media umożliwia śledzenie informacji bieżących i archiwalnych.
Narzędzia do monitoringu internetu przetwarzają dane i automatycznie je analizują, co pozwala na otrzymanie rozbudowanych statystyk. Dzięki nim użytkownik dowiaduje się, kiedy i gdzie najczęściej pisano na tematy związane z jego obszarem badawczym, poznaje autorów największej liczby postów piszących na interesujące go tematy, a także słowa, które najczęściej występują w kontekście nazwy jego marki.
Monitoring internetu pomaga również mierzyć i oceniać efekty działań komunikacyjnych, monitorować rynek i konkurencję, szybko reagować na sytuacje kryzysowe, oceniać jakość obsługi klienta, produktu czy też wizerunek firmy jako pracodawcy.
Poznaj zalety monitoringu mediów dla biznesu. Funkcjonalności monitoringu mediów.
Monitoring mediów – korzyści dla marketera, jak czerpać pozytywne wartości z danych pochodzących z systemu monitoringu mediów. Analiza działań konkurencji. Sprawdzanie trendów w social media. Rozwój produktu o nowe funkcjonalności. Monitoring sytuacji kryzysowych. Wyszukiwanie i rankingi influencerów.
Jak informacje z mediów możesz wykorzystać w swojej sprzedażyNewspoint Sp. z o.o.
Dyskusje w mediach – obserwacja i analiza potrzeb Twojego Klienta. Jak ważne są opinie o Twojej marce. Opinie o Twojej konkurencji. Leady sprzedażowe – jak je pozyskiwać? Bieżące informacje z Twojej branży.
Funkcje narzędzi monitorujących media. Jak skutecznie szukać wzmianek o marce w mediach? Przyszłość analityki mediów.
Korzyści dla marketera z posiadania aplikacji do kompleksowego monitoringu mediów i marki.
Jak wykorzystać aplikacje monitorujące media w celach sprzedażowych, tak aby realnie wpłynąć na wyniki? W jaki sposób poprawić wyniki swojej sprzedaży i pozyskać nowych klientów? Prezentacja z webinaru Newspoint.
Jak wykorzystać aplikacje monitorujące media do wyszukania idealnych influencerów? Obserwacja wpisów influencerskich. Idealna współpraca z influencerem. Prezentacja z a webinaru Newspoint.
Inspirujące pomysły na prowadzenie bloga (biznesowego i hobbystycznego), osiągnięcie dużej oglądalności i wysokich pozycji w wyszukiwarce Google. Skąd czerpać pomysły na atrakcyjne i unikalne wpisy? Prezentacja z webinaru Newspoint.
Pozycjonowanie w wyszukiwarkach internetowych dla działów Public Relations - prezentacja z webinaru Newspoint. Elementy na stronie, które wpływają na SEO. Jak punktuje algorytm Google. Narzędzia pomocne dla PR.
Jak mierzyć PR? Pomiar efektywności działań public relations.Newspoint Sp. z o.o.
Prezentacja z webinaru Newspoint o sposobach mierzenia PR i narzędziach, jakie do pomiarów można zastosować. Zalety monitoringu mediów dla działów public relations i komunikacji. KPI w Public Relations. Mierniki efektywności działań PR.
Prezentacja z webinaru Newspoint "Ktoś właśnie wspomina o Twojej marce", jak ważne jest monitorowanie mediów, śledzenie recenzji i wyłapywanie pojawiających się wzmianek o marce. Jak reagować na wzmianki w mediach o marce i konkurencji?
Uwaga zagrożenie. Monitoring mediów, jako system wczesnego ostrzeganiaNewspoint Sp. z o.o.
Prezentacja z konferencji online „#SWITCH w komunikacji”, organizowanej przez agencję d*fusion communication. Uwaga, zagrożenie! Jak budować system wczesnego ostrzegania – prowadzenie: Robert Sadowski, Digital Marketing Manager w Newspoint.
Wyniki badania przeprowadzonego na olbrzymiej liczbie danych pochodzących z monitoringu mediów Newspoint. Wnioski pokazują w jakich godzinach i dniach tygodnia publikować posty na poszczególnych platformach społecznościowych aby osiągać wyższe konwersje w postaci konkretnych reakcji, komentarzy i udostępnień.
Prezentacja z webinaru Newspoint obrazująca, w jakich obszarach biznesu i działach firmy można skorzystać z zaawansowanych funkcjonalności monitoringu mediów. Narzędzia do monitoringu i analizy danych z mediów.
Wykorzystanie monitoringu mediów do tworzenia contentu i pomiaru skuteczności...Newspoint Sp. z o.o.
Prezentacja Newspoint na konferencji adUniverse 2018.
- przykłady formatów contentowych,
- tworzenie press roomów,
- rozwijanie sekcji FAQ i zdobywanie referencji,
- raporty branżowe i podsumowania roku,
- real time marketing i real time commerce,
- gdzie i o której jest Twój klient,
- konteksty dyskusji, siła skojarzeń,
- analiza korespondencji i istotności.
Reakcje na mecz Polska – Japonia: real-time marketing brandówNewspoint Sp. z o.o.
Udział polskiej reprezentacji na mundialu w Rosji był śledzony przez marki i wykorzystywany w formie real-time marketingu.
Przygotowaliśmy zestawienie ich reakcji na wydarzenia przed, w
trakcie i po meczu Polski z Japonią.
Dobry produkt i profesjonalna obsługa to w dzisiejszych czasach za mało, by zbudować silną pozycję na rynku. Dziś rządzi internet, a najlepsi marketerzy nie raz pokazali, jak wykorzystać internetowy buzz i wyprzedzić potrzeby konsumenta i konkurencję. Tylko jak to zrobić? Czytaj dalej!
Odpowiedzią na to pytanie są monitoring mediów i badania digitalowe, które pozwalają nie tylko monitorować sytuację naszej marki, ale także realnie wpływać na efekty realizowanych kampanii.
Zachęcamy do lektury pełnego opracowania na temat badań digitalowych, z którego dowiecie się m.in. dla kogo przydatne są badania digitalowe i jakie cenne wnioski można z nich wyciągnąć!
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
2. 1. Social Media, Content and Data................................................................................................3
2. Social Media Analytics: Where to Start......................................................................................6
3. The Future of Social Media Analytics 5 Key Trends......................................................................8
4. Social Media Analytics: How To Be Prepared............................................................................14
CONTENTS
3. SOCIAL MEDIA, CONTENT AND DATA
3
Social Media, Content and Data-Driven Marketing are three terms that has
taken the world by storm - the online and offline worlds. It has been
mentioned frequently before and even more and more nowadays. Social
Media breaks borders, Content is the King and Data-Driven Marketing is the
magic that has transformed the whole consumer journey and marketing
strategy to be more personalized and optimized.
The core of this shift has been the ability to track the specific consumer, when
the alternative was a billboard that would be shown to thousands of
irrelevant viewers passing by.
This change did not affect the marketing field only but it has also influenced
the shaping of businesses and their core offerings. Being able to reach,
connect and micro track an array of events such as: potential and target
markets, consumer profiles, sales funnel, and marketing effectiveness
through the digital media enables businesses to reshape their
methodologies. Such ability drives a business to focus on more tailored
value and impact when it comes to solving the problem the marketing plan
addresses.
Social Media is one of the key channels to reach consumers and the
possibilities of tracking and analyzing certain actions throughout such media
is simply infinite. We would hate to overuse the term COVID or drop it
unnecessarily but it is also the elephant in the room that nobody wants to
speak about out of fear of how repeatedly it is mentioned, while knowing
that the elephant does take up a huge space of the room and basically
shapes its form.
Similarly, COVID is affecting our lives in drastic ways. The main effect is how
people are shifting into digital presence and the barriers to adopt virtual and
online activities not only decreased but they have almost disappeared. There
is simply no other option and as sad as it might sound, urgent needs are the
key driver for adopting a new solution.
Social and digital media and platforms are by no means a new option, we
can hear you say. However, you would be surprised at how many successful
businesses had absolutely no plans for getting their business online, let alone
prepare for its performance, analytics, and tracking.
What is even more surprising and became obvious after the current shift, is
how many individual consumers and users who are quite familiar with the
digital arena, had previously chosen to simply not expand their presence on
social media.
social media analytics
shifting gears social media, content and data
4. 4
All the above cases are only some of the examples which show the world
is simply moving online to what we can even consider a virtual reality. This is
more than simply selling or marketing online, this is being involved in the
world.
Those who do not prefer Social Media will become active on it and get more
involved, those who were not convinced with online education and
e-learning will now take it seriously, and those who did not like the
e-commerce shopping experience will turn towards it.
So, in addition to the expansion of the online presence, its quality will
increase, since users of Social Media are not only joining it as a fun or
interesting thing to experience, but as their main media of communication.
The type of conversations being sparked on Social Media will change, even
more, the visual content being shared will incorporate more ideas than just
fashion blogging or brand influencers and the daily activities will be more
than just sharing selfies or checking in to a new restaurant, it will be about
buying groceries straight from your Instagram Newsfeed!
Therefore, bearing that in mind, the ability to accurately track and analyze
the digital presence of both the consumer and the brand has become a top
priority goal on its own. Accordingly the methods of tracking and which
metrics to track are getting more and more complex that as a result, the latest
forecasts show the expected growth in the Global Social Media Analytics
market to be 15.6 Billion by 2025. (Source: Markets and Markets Report)
It is not only about tracking conversions or sales anymore, not even about
tracking brand mentions. Tracking has now expanded to include which
topics are trending so you can adapt to them, some say the next stage would
be the ability to track our thoughts.
To add even more action to the plot, Facebook and Instagram have
introduced their equivalents of e-commerce platforms; turning them into a
standalone e-commerce platform and changing the criteria by which they
are tracked.
social media analytics
shifting gears social media, content and data
5. 5
+15k
+20
As obvious as it might be to some marketers, there is still a huge knowledge
gap in the market when it comes to the introduction of Social Media
analytics. The awareness about the necessity of tracking and analyzing the
marketing and promotional activities conducted on the different social
platforms and channels is still at an insufficient level. The gap is mainly
created by Marketers and Business owners referring to Social Media
Analytics separately. Meaning that, they should use and incorporate Social
Media Analytics more into their overall market plan.When we talk about
social media analytics we are referring to such KPIs as the brand’s mentions,
the volume of traffic on a given brand’s Social Media page, the impressions
its ads or even posts received and the list continues. Social Media Analytics
also refers to Sentiment, Share of Voice, Net Promoters Score, Engagement
and Influence.
WHAT IS SOCIAL MEDIA ANALYTICS
social media analytics
shifting gears social media, content and data
6. 6
Contrary to what might be repeated frequently out there, the
most important asset when it comes to analytics generally is
the human instinct. It is the most crucial benchmark to keep in
mind when collecting data and analyzing it. There are almost
infinite data metrics and sources that you can gain from
lucrative softwares which do offer quite sophisticated
functions and advanced features. But the question that you
need to always ask is: do I need this data?
That is why the automation of the data collection,
segmentation and analysis is on the rise, and the most
important question and areas that a business needs to focus
on would be why are you collecting and analyzing this data?
In other words, it is important to keep your humane instinct
when collecting, analyzing and planning the use of data. The
key is to focus on the big picture while maintaining a strategic
point of view to analyzing the performance and the data.
WHERE
TO
START?
social media analytics
shifting gears social media, content and data
7. 7
With the vast amount of data being collected and the rise of the
digital presence and transformation whether for businesses,
brands or individuals; the volume and complexity of data is
expected to grow even more. Coupled with the rise of AI in not
only collecting but analyzing and forecasting, the choices
would become more and more confusing to decide on which
framework you would like to pursue. Having new features and
media introduced each day as well as the methods to track them
leaves Brand Managers or Marketers questioning what to track
and why. That is why whether you are just starting the process of
analyzing your social media state or simply evaluating it, the
key point to keep along the way is always why you need this
data.
“Complexities in the analytical workflow: The data obtained
from various social media sites is unstructured and requires
additional functionalities to structure it and improve the
insights.” (Source: Markets and Markets Report)
Media monitoring platforms such as Newspoint accurately
gather and present data from all the different media sources into
one interface. It provides the user the ability to track their brands
or navigate through an ocean of online data and content.
A STREAM
OF
DATA...
social media analytics
shifting gears social media, content and data
9. social media analytics future trends
9
1AI or Artificial Intelligence has always been a core and
driving force when it comes to the dynamics and development
of Social Media and its analytics. However, what is
noticeable is how AI is now expected to even curate content
for Social Media, analyze campaigns and offer strategic
recommendations without the human factor in each step.
As described by Mike Kaput - The Director of Marketing AI
Institute :”That data, properly applied, allows AI Social Media
tools to help you track your global brand equity, find
emerging consumer trends, find new audiences to target, keep
tabs on brand reputation, and identify promising new avenues
for Social Media promotion.”
Source: Marketing AI Institute
Social Media Analytics and AI Join Forces
social media analytics
shifting gears
10. social media analytics future trends
10
The next generation of analytics incorporates visual scanning
of graphic assets into the data collection and reporting
process. This means that even when someone takes a selfie
with your brand, without tagging it or writing any text that
mentions it, it is possible to track it as well. The same applies to
all visual assets such as videos or gifs even. This is particularly
valuable since videos and rich media are some of the content
that has the highest engagement rate and is expected to grow
even more. According to the latest announcement from the
Digital Marketing Institute, Adobe has revealed that 52% of
marketing professionals have selected video as the content
with the highest ROI.
Sources:
- Digital Marketing Institute
- Visual topic discovering, tracking and summarization from social media streams.
Visual Analytics
2
social media analytics
shifting gears
11. social media analytics future trends
11
3
+9
-2
5%
Targeting is the magic of digital marketing; since online
campaigns can be tracked by users and Social Media
campaigns can be tracked even by the followers’ exact
reactions and measuring their sentiment, why not take it further
and read their minds? It is not a science fiction scenario, this is
the reality and that is what Predictive Advertising actually does!
In fact, the market for Predictive Analytics alone is so huge that
the latest reports estimate the global predictive analytics market
to grow by 2022 into $10.95 billion.
As its name suggest; Predictive Analytics harness the power of
micro targeting and AI to predict who the potential target
consumers are, which content to use to reach them and even at
what moments of the day. Such capabilities are possible
because micro targeting not only targets niche markets or
consumers with certain purchasing behaviours, but it also
targets the same consumer with different aspects of his
behaviour over time.
Source: Quantic Mind
Micro Targeting Makes It To
Predictive Advertising
social media analytics
shifting gears
12. social media analytics future trends
12
4Blockchain, another term that has appeared recently and
probably most of us got used to hearing but never really took a
moment to know what it is. Simply Blockchain is the currency
exchange network and protocol used in digital currency
transactions such as bitcoin or cryptocurrencies.
Source: IBM
Blockchain is growing quickly and efficiently and one of the
ways it is gaining scalability is with its incorporation into Social
Media. The move that is expected to make a huge shift though,
is the introduction of e-commerce into Social media, making it
a marketplace that be even more powerful with digital
currencies. It is true that some of those features were already
introduced; such as the ability to tag the products into an
Instagram Post and setup a Facebook shop. However, we find
that literally every other day a new feature connected to
e-commerce is released. Latest was the possibility of having a
separate section on your IG profile as your online shop. These
features reshape the dynamics of e-commerce not only
through Social Media but throughout the digital arena.
That is why current Social Media Analytics tools and trends are
looking into developing Social Media Analytics with
Blockchain.
Source: Science Direct
Social Media Analytics and Blockchain
social media analytics
shifting gears
13. social media analytics future trends
13
Social Media Analytics and
Business Intelligence
For a long time, and even though it was already quite
successful, Social Media has been underestimated when it
comes to its serious business potential. However, as we
elaborated above, businesses now are regarding Social
Media not only as a key channel to reach consumers, but as a
business intelligence goal in itself. Businesses are now adopting
Social Media as a verifiable and insightful research source. This
means that Social Media are not only used for Marketing
research and planning but for the core business evaluation and
intelligence as well including such functions as R&D (Research
and Development). It is worth mentioning that reviews are a key
source to track and analyze when it comes to online presence.
In other worlds, Social Media Analytics became a goal in itself
because the monitoring is not only about tracking a brand
performance anymore but it is a business intelligence source;
i.e. analytics is now the product.
Source:
Science Direct
Research and Markets
5
social media analytics
shifting gears
14. social media analytics
shifting gears
social media analytics: how to be prepared
14
The value of media monitoring tools has become
irreplaceable, one might even argue that the quality of your
business is as good as the analytics software of your choice.
Platforms like Brandwatch, Talkwalker, Meltwater, Mention
and several more, offer an intuitive selection of metrics
and sources to monitor.
In a sea of content online and offline, having the accurate
measurement of a keyword that relates to your industry is
simply a turning point. The ability to track where this term is
used, who are the top influencers using it or what is the
sentiment around it would offer precious insights that would
guide you in stirring a business on a macro and micro level.
What’s also interesting is that some tools like Newspoint
combine data from online and offline sources in one single
interface. Such a collective and comprehensive approach to
monitoring data makes a huge difference; not only do you
get to see how a brand or desired topic is performing online,
but you can also tie it to TV, press and radio mentions.
Although it might sound complicated, having that many
possibilities and features does not mean that the process of
using such an app requires any sophisticated ability or
in-depth training. Simply, when you type a word in
Newspoint platform - be it a brand name, keyword or
whatever you choose - you receive a graphically and
numerically presented report. The results of the report are
strategically allocated and grouped to provide the user with
insightful findings based on the data collected. In addition, as
simple as it is to search for a topic, it is also extremely smooth
to filter the results by options such as the monetary value of a
keyword.
Are
You
Prepared?
social media analytics
shifting gears
15. 15
social media analytics: how to prepare
If that is not impressive and productive enough, most media
monitoring platforms have the possibility of analyzing your
results against predefined competitors. Even more, using the
right analytics and monitoring tool then combining it with a
research goal can enable a marketer reach areas they could
never tackle before. Take surveying for instance, we know how
crucial surveys are for any marketing and marketing research
project. The challenge with surveys though, is that their results
are bound by the nature and quality of the audience used as
the sample. How accessible is the correct audience then? That
is the main blocker when it comes to conducting surveys. That is
also where social media powered by the right analytics and
media tracking platform offer an innovative solution. Sounds
too good? Then you might want to check this case study; Using
Social Media and Targeted Snowball Sampling to Survey a
Hard-to-reach Population. You would be surprised how the
response rate was improved when using social media specially
when trying to reach a sample group that is hard to reach.
social media analytics
shifting gears