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Social Games & Virtual Goods
Agenda ,[object Object],[object Object]
User needs are changing. It´s about sharing.  It´s about gaming. Web 2.0 Post Web 2.0
Let me entertain you!
Facebook is a playground. ,[object Object],[object Object]
Do you want to play a game? Social Context + Casual Gaming = Social Gaming
Design for Fun!
German-style board games    Themed    Simple  rules    Turn  based    Action  points    Random  events ,[object Object],Main difference: never ending game!
Virtual goods – real money. WhatsYourPlace.de Virtual places 6 month: 50.000 € Facebook.com Virtual gifts 2007: 15 mio. US$ 2008: 30 mio. US$ Habbo.com Virtual furniture 2006: 54 mio. US$ Gaiaonline.com Virtual items 1. Mio. US$ per month Mob Wars Virtual items 22.000 US$ per day
Virtual goods are becoming mainstream. 2007 2012 2.7 billion US$ Virtual Goods 10.3 billion US$ Virtual Goods http://executivesummary.wordpress.com/2008/02/18/virtual-goods-market-size/
Virtual goods in online communities Virtual Worlds Social Games Social Networks Average Revenue per Monthly Active User per Year $0.37  $3.56  $8.23 source:  http://www.snipclip.com
Virtual goods are more than content. Digital content Virtual goods Bound to a medium Bound to a platform Context not relevant Context relevant Availability Exclusivity Copyable Protected No identity Unique identities Unsalable Tradeable Consumption Possession
You must provide an added value. Identity by Exclusivity Communication by Interaction Advantages by Functionality
Prepared for the implications. Trophy Effect Economic Rivalry Virtual Trade
You need all of them. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging about virtual goods www.Paid content is back.com
info@snipclip.com // +49-89-23 51 99 64 // Lichtenbergstr. 8 / 85748 Garching bei München

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Social Gaming and Virtual Goods

  • 1. Social Games & Virtual Goods
  • 2.
  • 3. User needs are changing. It´s about sharing. It´s about gaming. Web 2.0 Post Web 2.0
  • 5.
  • 6. Do you want to play a game? Social Context + Casual Gaming = Social Gaming
  • 8.
  • 9. Virtual goods – real money. WhatsYourPlace.de Virtual places 6 month: 50.000 € Facebook.com Virtual gifts 2007: 15 mio. US$ 2008: 30 mio. US$ Habbo.com Virtual furniture 2006: 54 mio. US$ Gaiaonline.com Virtual items 1. Mio. US$ per month Mob Wars Virtual items 22.000 US$ per day
  • 10. Virtual goods are becoming mainstream. 2007 2012 2.7 billion US$ Virtual Goods 10.3 billion US$ Virtual Goods http://executivesummary.wordpress.com/2008/02/18/virtual-goods-market-size/
  • 11. Virtual goods in online communities Virtual Worlds Social Games Social Networks Average Revenue per Monthly Active User per Year $0.37 $3.56 $8.23 source: http://www.snipclip.com
  • 12. Virtual goods are more than content. Digital content Virtual goods Bound to a medium Bound to a platform Context not relevant Context relevant Availability Exclusivity Copyable Protected No identity Unique identities Unsalable Tradeable Consumption Possession
  • 13. You must provide an added value. Identity by Exclusivity Communication by Interaction Advantages by Functionality
  • 14. Prepared for the implications. Trophy Effect Economic Rivalry Virtual Trade
  • 15.
  • 16. Blogging about virtual goods www.Paid content is back.com
  • 17. info@snipclip.com // +49-89-23 51 99 64 // Lichtenbergstr. 8 / 85748 Garching bei München