Social Games on Facebook: Worth it?
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Social games on Facebook can be a worthwhile opportunity for monetization, but also carry some risks. They allow people to play games together with friends on the social network. Companies can generate revenue through third party ads, branded sponsorships, or ad networks on Facebook. While some games see rapid growth and high user engagement translating to significant ad revenue, growth is not guaranteed and applications can be removed for spamming or other policy violations. Pitfalls include not maintaining a high quality experience and losing access to the Facebook platform.
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Social Games on Facebook: Worth it?
- 1. Social Games on Facebook: Worth It?
- 2. Arseny Lebedev Large Animal Games, New York City
- 4. ENTRY
- 7. Facebook Demographics Source: Facebook Social Ads
- 10. Integration Points Source: Facebook Ecosystem , O’Reilly , March 2008
- 11. COMMITMENT
- 12. Evolution of Facebook Layout Before After
- 14. MONETIZATION
- 15. Business Models Third Party Ads Branded Sponsorship
- 16. Ad networks on Facebook
- 19. PITFALLS
- 20. Growth Average: 50 Average: 6,800 Source: Facebook Ecosystem , O’Reilly , March 2008 Application growth over 11 weeks
- 21. Growth 5%/day growth rate
- 23. Application Spam
- 24. When Facebook Gets Mad … Source: TechCrunch, July 7, 2008
- 25. A Gold Rush