SlideShare uma empresa Scribd logo
Snapchat for Business
Snapchat Logo
Snapchat
Mobile app that allows users to share images that go away.
Launched in 2011 as Pickaboo, from a class project at
Stanford University
2012 – Added video sharing
2013 - Launched Stories, linking photos/videos together.
2013 –16 Handles, NYC yogurt chain, becomes first advertiser
2014 – Integrated brand advertising
2015 – Launched Discover, featured brand content
How Does It Work?
Social Network
Create a profile
Connect with others
Share photos/videos
Live chat
Consume content
Send cash
Why Is it important?
8 billion video views per day in February, up from 2
billion in May 2015
100 million daily users, as of May 2015
 30 minutes average time users spend daily on Snapchat
Statistics via Re/Code
Why Is It important?
18-34s
Creative Functions
Snapchat filters
Business Sees Opportunity
Taco Bell
General Electric
Target
National Geographic
CNBC
Business Applications
Behind-the-Scenes
Introduction of Employees
Tips and Advice
Special Content
Coupons and Giveaways
Happenings in the Business
Find New Employees
Boss Says We’re Snappin’
First thing Monday morning, your CEO sends an all-hands
email seeking ideas to connect with millennials on the
new company Snapchat channel.
Come up with three concepts for Snap Stories that will 1)
resonate with 18s to 24s and 2) are true to your
corporate brand.
Taking it Back to Work
Stay on top of the trends
Follow competitors or influencers
Create and share pictures and stories -- don’t worry if
they don’t meet your standards, they’ll go away.
Ask a friend to share and learn
Experiment and play
News on Snapchat
Wall Street Journal

Mais conteúdo relacionado

Semelhante a Snapchat

8 Digital trends to follow for 2016
8 Digital trends to follow for 20168 Digital trends to follow for 2016
8 Digital trends to follow for 2016
Bahia Nar
 
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...
Agence Tesla
 
How not to fail while making an app like instagram
How not to fail while making an app like instagramHow not to fail while making an app like instagram
How not to fail while making an app like instagram
Narola Infotech
 
How to Boost Your Brand with Microvideo
How to Boost Your Brand with MicrovideoHow to Boost Your Brand with Microvideo
How to Boost Your Brand with Microvideo
Elon iMedia
 
Using Micro-Video to Build Your Brand
Using Micro-Video to Build Your BrandUsing Micro-Video to Build Your Brand
Using Micro-Video to Build Your Brand
Ashley Gilmer
 
Using Micro-Video to Build Your Brand
Using Micro-Video to Build Your BrandUsing Micro-Video to Build Your Brand
Using Micro-Video to Build Your Brand
Evan Atkinson
 
Social Media Cafe Presentation - Berlin X (2018)
Social Media Cafe Presentation - Berlin X (2018)Social Media Cafe Presentation - Berlin X (2018)
Social Media Cafe Presentation - Berlin X (2018)
Laura Holland
 
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Roger McHaney
 
Unit 35 - LO1
Unit 35 - LO1Unit 35 - LO1
Unit 35 - LO1
AshleyPeterBowers
 
Unit 35 LO1
Unit 35 LO1Unit 35 LO1
Unit 35 LO1
ABowers1234
 
Snapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for MarketersSnapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for Marketers
BKV
 
Social Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | RaghbatSocial Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | Raghbat
raghbatdm
 
How did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customersHow did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customers
Gokul259528
 
Social Media: Hype, Hell or Hope
Social Media: Hype, Hell or HopeSocial Media: Hype, Hell or Hope
Social Media: Hype, Hell or Hope
Rick Mans
 
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...The patch - Social media updates august 2014: Facebook and Twitter Buy Button...
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...
Agence Tesla
 
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
Doug Robinson
 
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
Fresh Digital Group
 
8 social media trends that matter
8 social media trends that matter8 social media trends that matter
8 social media trends that matter
Laurie Shook, MBA
 
TikTok Mastery for Business
TikTok Mastery for BusinessTikTok Mastery for Business
TikTok Mastery for Business
ilarioborlesti
 
Apple i phone
Apple i phoneApple i phone

Semelhante a Snapchat (20)

8 Digital trends to follow for 2016
8 Digital trends to follow for 20168 Digital trends to follow for 2016
8 Digital trends to follow for 2016
 
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...
 
How not to fail while making an app like instagram
How not to fail while making an app like instagramHow not to fail while making an app like instagram
How not to fail while making an app like instagram
 
How to Boost Your Brand with Microvideo
How to Boost Your Brand with MicrovideoHow to Boost Your Brand with Microvideo
How to Boost Your Brand with Microvideo
 
Using Micro-Video to Build Your Brand
Using Micro-Video to Build Your BrandUsing Micro-Video to Build Your Brand
Using Micro-Video to Build Your Brand
 
Using Micro-Video to Build Your Brand
Using Micro-Video to Build Your BrandUsing Micro-Video to Build Your Brand
Using Micro-Video to Build Your Brand
 
Social Media Cafe Presentation - Berlin X (2018)
Social Media Cafe Presentation - Berlin X (2018)Social Media Cafe Presentation - Berlin X (2018)
Social Media Cafe Presentation - Berlin X (2018)
 
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionChapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd Edition
 
Unit 35 - LO1
Unit 35 - LO1Unit 35 - LO1
Unit 35 - LO1
 
Unit 35 LO1
Unit 35 LO1Unit 35 LO1
Unit 35 LO1
 
Snapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for MarketersSnapchat Unfiltered: A Guide for Marketers
Snapchat Unfiltered: A Guide for Marketers
 
Social Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | RaghbatSocial Media Optimization Trends in 2019 | Raghbat
Social Media Optimization Trends in 2019 | Raghbat
 
How did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customersHow did snapchat acquire its first 1000 customers
How did snapchat acquire its first 1000 customers
 
Social Media: Hype, Hell or Hope
Social Media: Hype, Hell or HopeSocial Media: Hype, Hell or Hope
Social Media: Hype, Hell or Hope
 
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...The patch - Social media updates august 2014: Facebook and Twitter Buy Button...
The patch - Social media updates august 2014: Facebook and Twitter Buy Button...
 
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
 
Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?Snapchat For Brands, Yes Or No?
Snapchat For Brands, Yes Or No?
 
8 social media trends that matter
8 social media trends that matter8 social media trends that matter
8 social media trends that matter
 
TikTok Mastery for Business
TikTok Mastery for BusinessTikTok Mastery for Business
TikTok Mastery for Business
 
Apple i phone
Apple i phoneApple i phone
Apple i phone
 

Mais de Mo Krochmal

Journalism: Challenges, Opportunities
Journalism:  Challenges, OpportunitiesJournalism:  Challenges, Opportunities
Journalism: Challenges, Opportunities
Mo Krochmal
 
Socialmedia2019
Socialmedia2019Socialmedia2019
Socialmedia2019
Mo Krochmal
 
Knight CUNYJ social mobile video journalism
Knight CUNYJ social mobile video journalismKnight CUNYJ social mobile video journalism
Knight CUNYJ social mobile video journalism
Mo Krochmal
 
New presy for social media
New presy for social mediaNew presy for social media
New presy for social media
Mo Krochmal
 
Mobile Multimedia Journalism
Mobile Multimedia Journalism Mobile Multimedia Journalism
Mobile Multimedia Journalism
Mo Krochmal
 
Digital Storytelling -- the text story, and the digital world
Digital Storytelling -- the text story, and the digital worldDigital Storytelling -- the text story, and the digital world
Digital Storytelling -- the text story, and the digital world
Mo Krochmal
 
Learning module 1 digital storytelling
Learning module 1 digital storytellingLearning module 1 digital storytelling
Learning module 1 digital storytelling
Mo Krochmal
 
Media law
Media lawMedia law
Media law
Mo Krochmal
 
Court Reporting Primer
Court Reporting PrimerCourt Reporting Primer
Court Reporting Primer
Mo Krochmal
 
Resume Tips for Professional Writing
Resume Tips for Professional Writing Resume Tips for Professional Writing
Resume Tips for Professional Writing
Mo Krochmal
 
Lecture on Mobile and App Economies
Lecture on Mobile and App EconomiesLecture on Mobile and App Economies
Lecture on Mobile and App Economies
Mo Krochmal
 
Understand Audience Theory
Understand Audience TheoryUnderstand Audience Theory
Understand Audience Theory
Mo Krochmal
 
Social TV, the Second Screen
Social TV, the Second ScreenSocial TV, the Second Screen
Social TV, the Second Screen
Mo Krochmal
 
Mobile Journalism October 2015
Mobile Journalism October 2015Mobile Journalism October 2015
Mobile Journalism October 2015
Mo Krochmal
 
ICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social MediaICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social Media
Mo Krochmal
 
LM No. 4 presentation
LM No. 4 presentationLM No. 4 presentation
LM No. 4 presentation
Mo Krochmal
 
Lm no. 3 presentation
Lm no. 3 presentationLm no. 3 presentation
Lm no. 3 presentation
Mo Krochmal
 
SMWKND Livestreaming Workshop, June 20, 2015
SMWKND Livestreaming Workshop, June 20, 2015SMWKND Livestreaming Workshop, June 20, 2015
SMWKND Livestreaming Workshop, June 20, 2015
Mo Krochmal
 
Knight CUNYJ Interns June 2014 mobile journalism presentation
Knight CUNYJ Interns June 2014 mobile journalism presentationKnight CUNYJ Interns June 2014 mobile journalism presentation
Knight CUNYJ Interns June 2014 mobile journalism presentation
Mo Krochmal
 
Slideshare Montclair State Mobile Multimedia News Production
Slideshare Montclair State Mobile Multimedia News ProductionSlideshare Montclair State Mobile Multimedia News Production
Slideshare Montclair State Mobile Multimedia News Production
Mo Krochmal
 

Mais de Mo Krochmal (20)

Journalism: Challenges, Opportunities
Journalism:  Challenges, OpportunitiesJournalism:  Challenges, Opportunities
Journalism: Challenges, Opportunities
 
Socialmedia2019
Socialmedia2019Socialmedia2019
Socialmedia2019
 
Knight CUNYJ social mobile video journalism
Knight CUNYJ social mobile video journalismKnight CUNYJ social mobile video journalism
Knight CUNYJ social mobile video journalism
 
New presy for social media
New presy for social mediaNew presy for social media
New presy for social media
 
Mobile Multimedia Journalism
Mobile Multimedia Journalism Mobile Multimedia Journalism
Mobile Multimedia Journalism
 
Digital Storytelling -- the text story, and the digital world
Digital Storytelling -- the text story, and the digital worldDigital Storytelling -- the text story, and the digital world
Digital Storytelling -- the text story, and the digital world
 
Learning module 1 digital storytelling
Learning module 1 digital storytellingLearning module 1 digital storytelling
Learning module 1 digital storytelling
 
Media law
Media lawMedia law
Media law
 
Court Reporting Primer
Court Reporting PrimerCourt Reporting Primer
Court Reporting Primer
 
Resume Tips for Professional Writing
Resume Tips for Professional Writing Resume Tips for Professional Writing
Resume Tips for Professional Writing
 
Lecture on Mobile and App Economies
Lecture on Mobile and App EconomiesLecture on Mobile and App Economies
Lecture on Mobile and App Economies
 
Understand Audience Theory
Understand Audience TheoryUnderstand Audience Theory
Understand Audience Theory
 
Social TV, the Second Screen
Social TV, the Second ScreenSocial TV, the Second Screen
Social TV, the Second Screen
 
Mobile Journalism October 2015
Mobile Journalism October 2015Mobile Journalism October 2015
Mobile Journalism October 2015
 
ICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social MediaICM 501 -- Learning Module No. 6 News Events and Social Media
ICM 501 -- Learning Module No. 6 News Events and Social Media
 
LM No. 4 presentation
LM No. 4 presentationLM No. 4 presentation
LM No. 4 presentation
 
Lm no. 3 presentation
Lm no. 3 presentationLm no. 3 presentation
Lm no. 3 presentation
 
SMWKND Livestreaming Workshop, June 20, 2015
SMWKND Livestreaming Workshop, June 20, 2015SMWKND Livestreaming Workshop, June 20, 2015
SMWKND Livestreaming Workshop, June 20, 2015
 
Knight CUNYJ Interns June 2014 mobile journalism presentation
Knight CUNYJ Interns June 2014 mobile journalism presentationKnight CUNYJ Interns June 2014 mobile journalism presentation
Knight CUNYJ Interns June 2014 mobile journalism presentation
 
Slideshare Montclair State Mobile Multimedia News Production
Slideshare Montclair State Mobile Multimedia News ProductionSlideshare Montclair State Mobile Multimedia News Production
Slideshare Montclair State Mobile Multimedia News Production
 

Último

বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
haiqairshad
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
TechSoup
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 

Último (20)

বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skillsspot a liar (Haiqa 146).pptx Technical writhing and presentation skills
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit InnovationLeveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 

Snapchat

  • 3. Snapchat Mobile app that allows users to share images that go away. Launched in 2011 as Pickaboo, from a class project at Stanford University 2012 – Added video sharing 2013 - Launched Stories, linking photos/videos together. 2013 –16 Handles, NYC yogurt chain, becomes first advertiser 2014 – Integrated brand advertising 2015 – Launched Discover, featured brand content
  • 4. How Does It Work? Social Network Create a profile Connect with others Share photos/videos Live chat Consume content Send cash
  • 5. Why Is it important? 8 billion video views per day in February, up from 2 billion in May 2015 100 million daily users, as of May 2015  30 minutes average time users spend daily on Snapchat Statistics via Re/Code
  • 6. Why Is It important? 18-34s
  • 8. Business Sees Opportunity Taco Bell General Electric Target National Geographic CNBC
  • 9. Business Applications Behind-the-Scenes Introduction of Employees Tips and Advice Special Content Coupons and Giveaways Happenings in the Business Find New Employees
  • 10. Boss Says We’re Snappin’ First thing Monday morning, your CEO sends an all-hands email seeking ideas to connect with millennials on the new company Snapchat channel. Come up with three concepts for Snap Stories that will 1) resonate with 18s to 24s and 2) are true to your corporate brand.
  • 11. Taking it Back to Work Stay on top of the trends Follow competitors or influencers Create and share pictures and stories -- don’t worry if they don’t meet your standards, they’ll go away. Ask a friend to share and learn Experiment and play
  • 12. News on Snapchat Wall Street Journal