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AULA 1
O QUE É TEXTO?
PROF. RUBEM XERFAN
INTRODUÇÃO
PRINCIPAIS OBJETIVOS
ÁREAS DE CRESCIMENTO
LINHA DO TEMPO
RESUMO
INTRODUÇÃO
NA CONTOSO, CAPACITAMOS AS ORGANIZAÇÕES A PROMOVER O PENSAMENTO
COLABORATIVO PARA IMPULSIONAR AINDA MAIS A INOVAÇÃO NO LOCAL DE
TRABALHO. FECHANDO O CICLO E ALAVANCANDO ESTRUTURAS ÁGEIS, AJUDAMOS
OS NEGÓCIOS A CRESCER ORGANICAMENTE E A PROMOVER UMA A
MENTALIDADE VOLTADA PARA O CONSUMIDOR EM PRIMEIRO LUGAR.
Título da apresentação
3
PRINCIPAIS
OBJETIVOS
CRESCIMENTO DA RECEITA ANUAL
DESEMPENHO TRIMESTRAL
4,5
3,5
2,5
4,3
2,8
1,8
4,4
2,4
5,0
3,0
2,0
2,0
- 1,0 2,0 3,0 4,0 5,0 6,0
T4
T3
T2
T1
Série 1 Série 2 Série 3
Título da apresentação 5
Título da apresentação 6
7
8
9
• O QUE PARA VOCÊ É TEXTO?
NO MÍNIMO 5 LINHAS NO MÁXIMO 10 LINHAS.
PESQUISAR AS SEGUINTES FIGURAS DE LINGUAGEM: METÁFORA,
ANTÍTESE, COMPARAÇÃO, PARADOXO, METONÍMIA E HIPÉRBOLE.
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Os dois textos apresentados versam sobre o tema criatividade. O Texto I é um resumo de caráter científico e o Texto II,
uma homenagem promovida por um site de publicidade.
De que maneira o Texto II exemplifica o conceito de criatividade em publicidade apresentado no Texto I?
A) Fazendo menção ao difícil trabalho das mães em criar seus filhos
B) Utilizando recursos gráficos divêrsificados.
C) Promovendo uma leitura simplista do papel materno em seu trabalho de criar os filhos.
D) Explorando a polissemia do termo "criação".
E) Recorrendo a uma estrutura linguística simples.
07
Título da apresentação 24
08 e 09
08
09
Título da apresentação 25
10
Título da apresentação 26
QUESTÕES SUBJETIVAS.

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