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Sistema de Identidade Visual
Smash
Dog & Burger
ETEC José Rocha Mendes
Curso de Comunicação Visual
A EMPRESA
∙ Empresa
Smash Dog & Burger
Porte
Pequena – Média
∙ Ramo de Atuação
∙ Alimentício e entretenimento.
∙ Tempo de Atividade
∙ 1º Semestre de 2019
Proprietários
Luis Gustavo Prado de Oliveira
33 Anos
Thiago Lima Azevedo
32 Anos
MOTIVAÇÕES
O COMEÇO
7
APRENDIZADO
8
EXPERIÊNCIA
SEGMENTO
Surgimento Tiposde
Restaurantes
Restaurantes
Temáticos
Aspectos Históricos
Século XVI
Surgimento Tiposde
Restaurantes
Restaurantes
Temáticos
Tipos de Restaurantes
Tipos de Restaurantes
1º
2º
3º
Surgimento Tiposde
Restaurantes
Restaurantes
Temáticos
Início dos Restaurantes Temáticos
1971
CONCORRÊNCIA
Concorrentes Indiretos
COMUNICAÇÃO
VISUAL
Inspiração Resultado
Referências
ROUGHS
26
27
28
A MARCA
Personalidade
Formas
arredondadas
Nostalgia
Lúdico
Intensidade
Variações
Negativa
Positiva
Outline
Escala de Cinza
GRAFISMO
Repetição e espelhamento.
Idéia inicial
TIPOGRAFIA
•Tipografia Caligráfica
•Exclusiva
Força
Força
Força
Força -Raleway Black
Legível
Legível
Legível
Legível -Open Sans
APLICAÇÕES
48
CAMPANHA
54
55
56
AGRADECIMENTOS
OBRIGADO!

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Sistema de Identidade Visual - Smash Dog & Burger