How is digital transformation impacting the potential of collaborative businesses? What does it really mean "collaborative economy"? This is just an expression of the transition towards a post industrial society! This presentation was given as an opening of the first OuiShare Forum - OuiShare semestrial event for the corporates that want to understand how to transform to cope with the collaborative transformation and become players of change.

1. Living in a Connected, Collaborative
but “Dis-integrated” Society
Simone Cicero
@meedabyte
#OsForum
May 18 2015 – Paris - OuiShare Forum #1
Leveraging Digital Transformation:
Cultivating Collaboration & Thinking as a Platform

2. Digital
Transformation?
Is that only a
technology matter?

3. Technology
PRICE
A digital
infrastructure:
•From 100K€/month
(in early 2000)
•To 1000€ month
(at today)

4. ACCESSIBILITY
Technology
Coming up:
• Algorithms and Big Data
• Artificial Intelligence

5. “Software is
eating the world”Marc Andreessen

6. Illustration: Simon Wardley – blog.gardeviance.org
Increasing
competition in
demand and
supply

7. Illustration: Simon Wardley – blog.gardeviance.org
Increasing
competition in
demand and
supply
EVOLUTION

8. Componentization

9. Agile, nimble, unpredictable,
fast to adapt, customer
driven, intangible…
Industrialized, efficient,
predictable, structured, …

10. Can you do both? (You should)

11. Fortune 500 companies
life expectancy in 2015
is approaching 10 years.
Was 70 in 1930.

12. What changes
in the
background:
User Trends

14. Climate change
• impacting consumer behavior
• growing potential impact on value
chains (eg: logistics, local production,
local jobs)

15. Urbanization
• 54% of world’s population lives in
cities
•1.5 million more every week
• 2.5 billion people expected to be
added to the urban population by
2050

16. Millennials
• Peak home buying age shifting from
25 to 45
• Median marriage age shifting from
23 to 30
• 60% choose renting vs buying
• 90% buys online and counts on peer
reviews

17. 3rd Digital Age is Personal
• customer expects the brand being
able to predict her own needs and
help her achieve objectives
• they want products and services
that can be self designed and tailored
• feel special/unique/tribe/niche

18. Sustainable/Social
Urban
For Millennials
Personal

19. CONSUMPTION
redistribution local food systemsproduct-service on-demand services
3rd Digital Age
• customer expects the brand being
able to predict her own needs and
help her achieve objectives
• they want products and services
that can be self designed and tailored
• feel special/unique/tribe/niche
A first collision between
digital disruption and user
habits change:
Collaborative Consumption
AKA Sharing Economy

20. Looking deeper:
What’s the
Real transition?

21. CONSUMPTION
redistribution local food systemsproduct-service on-demand services
3rd Digital Age
• customer expects the brand being
able to predict her own needs and
help her achieve objectives
• they want products and services
that can be self designed and tailored
• feel special/unique/tribe/niche

22. CONSUMPTION
redistribution local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1
LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO

23. From Linear (industrial)
The Factory Model
Concentration
of the means of
production
Mass MarketMass Labour
Means of production are
controlled by the firm
Society is not part of the
picture
Producers ≠ Consumers

24. To Networked (post industrial)
The Platform Model
Platform Enable
Mass Participation
Means of production are
in the hands of users
Market and Society are
the same thing
Producer = Consumer

25. Study: Gafanomics
Three key concepts
• Make 100x better not just better UX
• Foster value creation over revenues
• Do away with core business
Study: Open Matters
4 business models in history
•Asset Builders: build, develop, and lease physical assets
•Service Providers: provide services to customers in form of
billable hours
•Technology Creators: develop and sell intellectual property
•Network Orchestrators: create a
network of peers in which the participants
interact and share in the value creation.

26. “The people formerly called
consumers are now funders,
producers, sellers and distributors.”
Jeremiah Owyang

27. It’s just the
beginning:
connecting
everything else

28. Personal
Shared
Screen
Wearable
Things
The City
Home
Infinite potential

30. Time for a quiz!

31. DUDE IN THE CAR

32. "The reason Uber could be
expensive is because
you're not just paying for
the car — you're paying for
the dude in the car”
Travis Kalanick – CEO, Uber

33. Is this a expendable
component in business
process?

37. Here’s where
software eats
the world
+ capital
- jobs

38. “…all of these amazing
digital technologies are
coming together to create a
world of mounting
performance pressure.”
John Hagel III

39. We’re here to make
new ways

40. Multi-sided and…
multi stakeholder!

41. Key Takeouts to be ready for the day:
- Digital revolution enabled networked business
models to win (post industrial)
- This is not happening in a void: society is facing
key challenges, from impact to inclusion
- Future Proofing means designing resilient,
businesses that empowers peers and communities
and is aware of the impact on all stakeholders

42. Simone Cicero
@meedabyte
#OsForum
Thanks!