http://www.TheMarketingSpot.com The four steps to branding your business by harnessing your entrepreneurial soul. Presented by Jay Ehret of The Marketing Spot, this is one of his keynote addresses.
The document discusses how marketers can tap into universal archetypes to connect with customers on a deeper level. It identifies 12 common archetypes like the Hero, Explorer, Creator and Caregiver that represent core human motivations. These archetypes emerge when people are at certain life phases or encountering things that evoke the archetype. The document advises marketers to understand the archetype their brand represents to strengthen connections with customers motivated by that archetype. It provides examples of brands that effectively embody different archetypes like Coca-Cola representing the Innocent archetype.
Brand Personality & Consumers Assignment - Pat Bolgerpbolg
Brand personality refers to the human characteristics attributed to a brand through marketing. It represents how the brand behaves and is meant to help consumers relate to the brand. Brand personality is shaped over time through consumer experiences and can be influenced by brand ambassadors and sponsorships. Having a strong brand personality allows brands to evoke feelings in consumers and influence how they see themselves. Consumers are drawn to brands whose personalities reflect their own identities.
Running With The Big Boys / ADI 2015 / Louisville, KYMartin Pazzani
The former VP Marketing for Smirnoff, Jose Cuervo, Black Velvet, Famous Grouse, Highland Park, and many other brands -- now a member of the craft distilling industry -- gives advice on effectively competing as a small craft distiller in a world of giant, global, mega-brands.
The document discusses how to uncover brand archetypes through examining a brand's origin story, category codes, and competitive landscape. It provides examples of how brands like Louis Vuitton, Tumi, and 23andMe embody archetypes like the Ruler, Explorer, and Sage through exploring their founding principles, product goals, and advertising approaches. The key steps outlined are to revisit the brand's origin story and values, analyze category codes and signs, and evaluate the brand's role among competitors.
Ambassadors Assemble! Making Your Community Your Brand's SuperheroNick Westergaard
This document discusses how to leverage employees, customers, and other brand ambassadors as "superheroes" to promote your brand. It suggests looking beyond your company walls to identify these ambassadors, who are already promoting your brand through their actions and online presence. By uniting these ambassadors around a cause that matches your community's values, you can build a collaborative network to help your brand grow and achieve its mission in a fun, inclusive way. However, the focus should be on helping others rather than just sales.
The document discusses the concept of charisma in brands. It argues that charismatic brands have an emotional magnetism that attracts people and connections with culture. The document analyzed successful brands to identify five qualities of charismatic brands: vitality, connectivity, truth, vision, and depth. These qualities allow charismatic brands to appeal to emotions and be more noticed, chosen, and effective. The document concludes that harnessing charisma through these qualities helps brands transcend reason and that the most charismatic brands will likely be judged most creative at the Cannes Lions Festival.
The document discusses how marketers can tap into universal archetypes to connect with customers on a deeper level. It identifies 12 common archetypes like the Hero, Explorer, Creator and Caregiver that represent core human motivations. These archetypes emerge when people are at certain life phases or encountering things that evoke the archetype. The document advises marketers to understand the archetype their brand represents to strengthen connections with customers motivated by that archetype. It provides examples of brands that effectively embody different archetypes like Coca-Cola representing the Innocent archetype.
Brand Personality & Consumers Assignment - Pat Bolgerpbolg
Brand personality refers to the human characteristics attributed to a brand through marketing. It represents how the brand behaves and is meant to help consumers relate to the brand. Brand personality is shaped over time through consumer experiences and can be influenced by brand ambassadors and sponsorships. Having a strong brand personality allows brands to evoke feelings in consumers and influence how they see themselves. Consumers are drawn to brands whose personalities reflect their own identities.
Running With The Big Boys / ADI 2015 / Louisville, KYMartin Pazzani
The former VP Marketing for Smirnoff, Jose Cuervo, Black Velvet, Famous Grouse, Highland Park, and many other brands -- now a member of the craft distilling industry -- gives advice on effectively competing as a small craft distiller in a world of giant, global, mega-brands.
The document discusses how to uncover brand archetypes through examining a brand's origin story, category codes, and competitive landscape. It provides examples of how brands like Louis Vuitton, Tumi, and 23andMe embody archetypes like the Ruler, Explorer, and Sage through exploring their founding principles, product goals, and advertising approaches. The key steps outlined are to revisit the brand's origin story and values, analyze category codes and signs, and evaluate the brand's role among competitors.
Ambassadors Assemble! Making Your Community Your Brand's SuperheroNick Westergaard
This document discusses how to leverage employees, customers, and other brand ambassadors as "superheroes" to promote your brand. It suggests looking beyond your company walls to identify these ambassadors, who are already promoting your brand through their actions and online presence. By uniting these ambassadors around a cause that matches your community's values, you can build a collaborative network to help your brand grow and achieve its mission in a fun, inclusive way. However, the focus should be on helping others rather than just sales.
The document discusses the concept of charisma in brands. It argues that charismatic brands have an emotional magnetism that attracts people and connections with culture. The document analyzed successful brands to identify five qualities of charismatic brands: vitality, connectivity, truth, vision, and depth. These qualities allow charismatic brands to appeal to emotions and be more noticed, chosen, and effective. The document concludes that harnessing charisma through these qualities helps brands transcend reason and that the most charismatic brands will likely be judged most creative at the Cannes Lions Festival.
The document discusses rejecting labels and defining yourself through your own authentic brand and vision. It encourages the reader to refuse labels placed on them by society and instead focus on nurturing an authentic brand from within by creating their own future and path not defined by others. The key message is that each person should unlabel themselves and define their own brand on their own terms rather than conforming to expectations or metrics defined by others.
Discovering your brand archetype and designing a brand personality around it can help you connect intuitively with your audience increasing brand loyalty, community creation, engagement, and conversions.
The document discusses archetypes and how they can be used to develop strong brand identities, explaining that archetypes represent personality types based on Jungian psychology and that certain archetypes like the hero, mentor, and jester are often represented in stories and can also be mapped to brands to resonate with customers and inspire loyalty. It provides examples of archetypes commonly found in stories and media and illustrates how some well-known brands fit archetypes like the explorer, mentor, and regular guy to craft compelling brand personalities.
This document discusses brand archetypes and provides examples of three common archetypes - Innocent, Hero, and Ruler. It defines what brand archetypes are, their origins in Jungian psychology, and how aligning a brand with an archetype makes it easier to identify. For each archetype, it outlines the quote, motto, desires, goals, fears, strengths, weaknesses, and examples of brands that fit that archetype. The purpose is to help anchor brands with universally understood symbols and imagery.
Brand Building - Creating Provocative Brands People Care About.Joanna Peña-Bickley
This document discusses branding and marketing strategies. It begins by stating that a brand is not just a logo, identity, or product, but rather a person's gut feeling about an organization. It then outlines the 4Cs of marketing: knowing your customers, competition, company/employees, and category/industry. For each, it provides questions to understand these areas. It discusses human emotions and needs, then archetypes that can form the basis of a brand story. Finally, it outlines developing an emotional connection with customers by meeting needs and desires, and transforming how a product or service is positioned.
This document discusses how brand archetypes based on Carl Jung's archetypal theory can be used to develop compelling brand personalities. It outlines 12 common archetypes including the Magician, Outlaw, Jester, Lover, Everyman, Caregiver, Ruler, and Creator. Examples of brands aligned with different archetypes are provided. The document argues that archetypes appeal to people on a deeper level and can help brands connect emotionally with consumers.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
Focus Features is a subsidiary of Universal Pictures that produces and distributes art house films. Formed in 2002 and headquartered in Universal City, California, it has produced thriller films like Eastern Promises, 21 Grams, and The American that are in the spirit of the filmmakers' short coursework film. The document analyzes three potential production companies - Focus Features, New Line Cinema, and Miramax Films - and concludes that Focus Features would be the best choice because its films emphasize suspense and tension over gore or comedy, and feature thought-provoking plots and developed characters.
Archetypal Branding provides you with a systematic way to:
• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company
Recent studies have shown that the most potent component of premium brands is a clear identity that is grounded in the ultimate personality types deciphered by the Swiss psychiatrist Carl Jung, the so-called Archetypes.
Tracking over 13,000 brands over a period of five years and interviewing more than 120,000 consumers across 100 product categories, archetypal researcher Carol Paerson found that archetypal brands outpaced non-archetypal ones by a factor of 97% in Market Value Added (a measure of how much value a company has added to, or subtracted from, its shareholder investment).
A Booz Allen Hamilton research report recently showed that „brand-guided companies have profitability margins nearly twice the industry standard. Brand-guided banks, for example, have an ROE of 19% compared to 8% for non brand-guided banks.“
The document discusses 12 different brand archetypes - innocent, explorer, sage, hero, outlaw, caregiver, magician, ruler, regular guy, creator, lover, and jester. For each archetype, it provides a brief description of what the brand communicates, its goals, the industries it is typically seen in, and an example image. The archetypes represent different personalities and ways for brands to connect with audiences.
This document discusses personal branding and how to identify and communicate your value. It defines personal branding as your image and the message it conveys to targeted audiences. Key aspects of personal branding include being authentic, consistent, credible, communicable, and targeted. The document advises identifying your unique value proposition by linking how you solve audiences' pain points, challenges, and needs. It also provides examples of elements like accomplishments, education, and experience that comprise your value and should be communicated through mediums like resumes, interviews, social media, and business cards.
This document discusses how brands can go beyond traditional 30-second advertisements by using storytelling and branded entertainment. It argues that in order to truly engage consumers, brands need to provide value or entertainment in exchange for the consumer's time and attention. The document then explores how brands can tap into universal human desires and archetypes to craft compelling brand stories for longer-form entertainment. It provides an example of how Snickers created a branded road trip TV show centered around archetypal characters to promote their urban festival event. The goal was to entertain consumers and strengthen the brand message through an engaging story.
Making Ads Suck Less (or why brands should be more like Bill Murray)reddit, Inc.
Bill Murray's brand is one of consistent unpredictability where he responds authentically to situations based on his personality. The document argues that brands should take risks and have an "awesome shit" budget to do spontaneous things that showcase their brand voice. It provides examples of brands like Oreo and Nike that had successful marketing campaigns by embracing unpredictability and doing awesome things outside their comfort zone. The key lesson is that brands need to be able to recognize unique opportunities and react in a way that stays true to their brand.
The document discusses how brands are ideas, not just logos or words. It provides examples of how Sun and Blue Shield of California successfully rebranded by expressing big ideas. For Sun, the idea was having "too many ideas", and for Blue Shield it was providing a "kinder, simpler health insurance". Both brands were able to effectively communicate their ideas across many different media to increase their value.
Applying consumer psychology to branding.
This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes.
Nike's "Find Your Greatness" campaign visually represented being fueled by "the inside" through portraits of athletes with smaller images of themselves actively pursuing their dreams inside the portrait, communicating that their inner drive is what brings them success. Beats' "#ShowYourColor" campaign showed portraits of individuals highlighting their uniqueness through vibrant photography focusing on a single self-expressed attribute. Axe's "Find Your Magic" campaign featured real men demonstrating a wide range of interests and passions, focusing on how they see their own masculinity rather than their physical appearance.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Sue Frederick Soul Mate Workshop Proposal 2012Sue Frederick
Sue Frederick, Author of I See Your Soul Mate (St. Martin's Press), teaches you to remember who YOU are, what you signed up for and how to find the partner you made a true love agreement with before this life began.
Sb eng-chap 8 - emancipation of the soul - orangeClaudia Nunes
The document discusses concepts from Spiritism relating to the emancipation of the soul from the body. It covers topics like sleep and dreams, visits between spirits of living people, transmission of thoughts, apparent death states like lethargy and catalepsy, somnambulism, trance, and second sight. According to Spiritism, during sleep the spirit is partially freed from the body and can communicate with other spirits, accounting for dreams and visitations. Certain altered states of consciousness like somnambulism, trance and second sight represent higher levels of emancipation where the spirit's faculties are freer from the body.
Swami Vivekananda outlines 15 laws of life in this document. The laws include: love is the law of life; it is our outlook that matters; life is beautiful; it is how we feel that gives life meaning; we must free ourselves; do not play blame; help others; uphold your ideals; listen to your soul; be yourself; nothing is impossible; we have the power within; learn everyday; be truthful; think differently; and in conclusion, learn, live and love as much as possible.
The document discusses rejecting labels and defining yourself through your own authentic brand and vision. It encourages the reader to refuse labels placed on them by society and instead focus on nurturing an authentic brand from within by creating their own future and path not defined by others. The key message is that each person should unlabel themselves and define their own brand on their own terms rather than conforming to expectations or metrics defined by others.
Discovering your brand archetype and designing a brand personality around it can help you connect intuitively with your audience increasing brand loyalty, community creation, engagement, and conversions.
The document discusses archetypes and how they can be used to develop strong brand identities, explaining that archetypes represent personality types based on Jungian psychology and that certain archetypes like the hero, mentor, and jester are often represented in stories and can also be mapped to brands to resonate with customers and inspire loyalty. It provides examples of archetypes commonly found in stories and media and illustrates how some well-known brands fit archetypes like the explorer, mentor, and regular guy to craft compelling brand personalities.
This document discusses brand archetypes and provides examples of three common archetypes - Innocent, Hero, and Ruler. It defines what brand archetypes are, their origins in Jungian psychology, and how aligning a brand with an archetype makes it easier to identify. For each archetype, it outlines the quote, motto, desires, goals, fears, strengths, weaknesses, and examples of brands that fit that archetype. The purpose is to help anchor brands with universally understood symbols and imagery.
Brand Building - Creating Provocative Brands People Care About.Joanna Peña-Bickley
This document discusses branding and marketing strategies. It begins by stating that a brand is not just a logo, identity, or product, but rather a person's gut feeling about an organization. It then outlines the 4Cs of marketing: knowing your customers, competition, company/employees, and category/industry. For each, it provides questions to understand these areas. It discusses human emotions and needs, then archetypes that can form the basis of a brand story. Finally, it outlines developing an emotional connection with customers by meeting needs and desires, and transforming how a product or service is positioned.
This document discusses how brand archetypes based on Carl Jung's archetypal theory can be used to develop compelling brand personalities. It outlines 12 common archetypes including the Magician, Outlaw, Jester, Lover, Everyman, Caregiver, Ruler, and Creator. Examples of brands aligned with different archetypes are provided. The document argues that archetypes appeal to people on a deeper level and can help brands connect emotionally with consumers.
Brand archetypes aren't new, but many businesses are finding new ways to use these ancient character types to transform their brand in the new social economy.
Learn about the 12 brand archetypes, discover which ones suit your brand, and start developing your own brand archetype with this easy to follow guide.
Focus Features is a subsidiary of Universal Pictures that produces and distributes art house films. Formed in 2002 and headquartered in Universal City, California, it has produced thriller films like Eastern Promises, 21 Grams, and The American that are in the spirit of the filmmakers' short coursework film. The document analyzes three potential production companies - Focus Features, New Line Cinema, and Miramax Films - and concludes that Focus Features would be the best choice because its films emphasize suspense and tension over gore or comedy, and feature thought-provoking plots and developed characters.
Archetypal Branding provides you with a systematic way to:
• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.
• Create a Brand Identity that all key internal Constituencies can agree on and work from.
• Increase the Reputation, Image, perceived Value and Brand Awareness of your Company
Recent studies have shown that the most potent component of premium brands is a clear identity that is grounded in the ultimate personality types deciphered by the Swiss psychiatrist Carl Jung, the so-called Archetypes.
Tracking over 13,000 brands over a period of five years and interviewing more than 120,000 consumers across 100 product categories, archetypal researcher Carol Paerson found that archetypal brands outpaced non-archetypal ones by a factor of 97% in Market Value Added (a measure of how much value a company has added to, or subtracted from, its shareholder investment).
A Booz Allen Hamilton research report recently showed that „brand-guided companies have profitability margins nearly twice the industry standard. Brand-guided banks, for example, have an ROE of 19% compared to 8% for non brand-guided banks.“
The document discusses 12 different brand archetypes - innocent, explorer, sage, hero, outlaw, caregiver, magician, ruler, regular guy, creator, lover, and jester. For each archetype, it provides a brief description of what the brand communicates, its goals, the industries it is typically seen in, and an example image. The archetypes represent different personalities and ways for brands to connect with audiences.
This document discusses personal branding and how to identify and communicate your value. It defines personal branding as your image and the message it conveys to targeted audiences. Key aspects of personal branding include being authentic, consistent, credible, communicable, and targeted. The document advises identifying your unique value proposition by linking how you solve audiences' pain points, challenges, and needs. It also provides examples of elements like accomplishments, education, and experience that comprise your value and should be communicated through mediums like resumes, interviews, social media, and business cards.
This document discusses how brands can go beyond traditional 30-second advertisements by using storytelling and branded entertainment. It argues that in order to truly engage consumers, brands need to provide value or entertainment in exchange for the consumer's time and attention. The document then explores how brands can tap into universal human desires and archetypes to craft compelling brand stories for longer-form entertainment. It provides an example of how Snickers created a branded road trip TV show centered around archetypal characters to promote their urban festival event. The goal was to entertain consumers and strengthen the brand message through an engaging story.
Making Ads Suck Less (or why brands should be more like Bill Murray)reddit, Inc.
Bill Murray's brand is one of consistent unpredictability where he responds authentically to situations based on his personality. The document argues that brands should take risks and have an "awesome shit" budget to do spontaneous things that showcase their brand voice. It provides examples of brands like Oreo and Nike that had successful marketing campaigns by embracing unpredictability and doing awesome things outside their comfort zone. The key lesson is that brands need to be able to recognize unique opportunities and react in a way that stays true to their brand.
The document discusses how brands are ideas, not just logos or words. It provides examples of how Sun and Blue Shield of California successfully rebranded by expressing big ideas. For Sun, the idea was having "too many ideas", and for Blue Shield it was providing a "kinder, simpler health insurance". Both brands were able to effectively communicate their ideas across many different media to increase their value.
Applying consumer psychology to branding.
This is a slightly modified version of a presentation given at Kantar's "The WHY code" seminar on neuroscience, neuromarketing, branding and archetypes.
Nike's "Find Your Greatness" campaign visually represented being fueled by "the inside" through portraits of athletes with smaller images of themselves actively pursuing their dreams inside the portrait, communicating that their inner drive is what brings them success. Beats' "#ShowYourColor" campaign showed portraits of individuals highlighting their uniqueness through vibrant photography focusing on a single self-expressed attribute. Axe's "Find Your Magic" campaign featured real men demonstrating a wide range of interests and passions, focusing on how they see their own masculinity rather than their physical appearance.
Archetype Overview with brand examples & character compass Emily Hean
A brief overview of Archetypes from The Hero and the Outlaw by Margaret Mark and Carol S. Pearson. Demonstration of archetypes in classical and pop culture as well as brand examples and alternate names for each archetype.
Sue Frederick Soul Mate Workshop Proposal 2012Sue Frederick
Sue Frederick, Author of I See Your Soul Mate (St. Martin's Press), teaches you to remember who YOU are, what you signed up for and how to find the partner you made a true love agreement with before this life began.
Sb eng-chap 8 - emancipation of the soul - orangeClaudia Nunes
The document discusses concepts from Spiritism relating to the emancipation of the soul from the body. It covers topics like sleep and dreams, visits between spirits of living people, transmission of thoughts, apparent death states like lethargy and catalepsy, somnambulism, trance, and second sight. According to Spiritism, during sleep the spirit is partially freed from the body and can communicate with other spirits, accounting for dreams and visitations. Certain altered states of consciousness like somnambulism, trance and second sight represent higher levels of emancipation where the spirit's faculties are freer from the body.
Swami Vivekananda outlines 15 laws of life in this document. The laws include: love is the law of life; it is our outlook that matters; life is beautiful; it is how we feel that gives life meaning; we must free ourselves; do not play blame; help others; uphold your ideals; listen to your soul; be yourself; nothing is impossible; we have the power within; learn everyday; be truthful; think differently; and in conclusion, learn, live and love as much as possible.
Our life is very stressful, we are suffering every time by health, wealth, relationship issues. We need to stop this all stress, we need to heal our negative karma, negative actions and expand our aura and chakra.
The soul is defined as a “distinguishing mark of living things, responsible for planning and practical thinking”. Logic has been present in the origin and many important developments in Computer Science.
Hilbert’s quest for effective methods to mechanically prove theorems stimulated some of the brightest minds of the 20th century to prove it unfeasible. Eigthy years ago, Church and Turing advanced the thesis that lambda calculus and a-machines formalize the notion of effective method, and displayed sentences which could not be proved or disproved. This was the end of Hilbert’s dream and the birth of Computer Science. The Universal Turing Machine became the abstract model of our current notion of computer.
Since then, we can find logic wired into the electronic devices that make computers alive; providing a communication language with the computer; guiding verification methods to prove programs correct; and providing the basis for the semantic web. We’ll review these epiphanies so you’ll be hopefully ready to agree that Logic is the Soul of Computer Science.
Silence of the Soul [in english] (por: carlitosrangel)Carlos Rangel
(oct.08) Every moment in life can be a meditation, all we need is intention and awareness - texts from the book "Conversations with God" by Neale Donald Walsch.
Graphic production: Carlos Rangel
Transtation to English: Paul Cushman
The document discusses different theories about the relationship between the body and soul/mind:
- Materialism views the mind as inseparable from the body and ceases to exist at death, while dualism sees the mind and body as distinct entities.
- Hard materialists believe individuals are only physical beings, while soft materialists see consciousness as more than just brain activity but still not a separate soul.
- Dualism argues the mind determines personality and is immortal, entering eternity after the body decays. The soul is temporarily housed in the body.
- The document raises philosophical questions about identity and whether we are solely physical or have a non-physical element like a soul. It explores how we define "
This document discusses the nature and practice of prayer from both a biblical and theological perspective. It begins by providing definitions of prayer from various spiritual figures. It then outlines different forms of Christian prayer like blessing, adoration, petition, intercession, thanksgiving, and praise. The document also discusses expressions of prayer like vocal, meditative, and contemplative prayer. It provides guidance on obstacles to prayer and sources that can aid prayer, using the Lord's Prayer as a model. Overall, the document serves as a comprehensive overview of the theology and practice of Christian prayer.
This document outlines a seminar on learning to prophesy. It discusses how man is made up of spirit, soul and body. The spirit can contact God through worship, receive God through new birth, and contain God by grace. The soul is an expression of God through the mind, will and emotions. The body is presented to God as a sacrifice and used for reasonable service. The document encourages the reader that they have been called by God like the prophets of old and outlines how God prepares them as a polished weapon to be used to glorify Him and defeat the enemy. It discusses the importance of having one's mouth touched by God to speak His words. The seminar encourages the reader to use the gifts God has given
The document discusses Richard Barrett's theory of human well-being which aims to integrate psychology, science and spirituality. It explores the difference between ego awareness, which is 3D and focused on the physical, and soul awareness, which is 4D and focused on the energetic. The ego develops out of the soul's experience of separation at a young age in order to protect itself, but its fears hold the soul back from its purpose of self-expression, connection and contribution. Psychological development occurs in seven stages as the ego lets go of its fears and the soul is reactivated.
Do you how old your soul is? Do you know what your soul level is? Do you know how many times you have lived? Find out your soul level. Are you an evolving, emerging, or a master soul? Do you know why you are here? Are you fulfilling your purpose? What level are you at? Take the test and find out! Then share your soul level with your friends! jodihealy.com
15 Quotes To Nurture Your Creative Soul!DesignMantic
Every now and then, we all crave inspiration to get started. but often times, inspiration is hardest is to find when it is needed the most. but powerful words almost always do the trick. They have power that is undeniable. So for all the creative souls out there, here we share some remarkable sayings from legends to feed your mind and strengthen your design game ...
Remember, sharing is caring! :)
Man was created a tripartite. He is composed of spirit, soul and body. How man is composed explains why we had to be restored by a God Trinity.
Where does the spirit, soul and body reside after man's death? Man was made in the image of God, he is created to last for eternity. Reward or Judgment.
The document discusses strategies for building a personal brand. It emphasizes that authenticity is important, and advises defining your brand with your niche, writing a compelling bio, developing a memorable tagline, and using relevant keywords. It also recommends starting a blog or website to share content and insights, using LinkedIn regularly to engage your network, and improving communication skills. The overall message is that developing a strong personal brand enhances credibility, visibility, and career opportunities.
The document provides tips for job seekers to think of themselves as small businesses and brands, and to use personal branding strategies to market themselves. It recommends developing expertise in a field by writing a book, speaking publicly, joining organizations, and building an online presence. The goal is to become known as an authority and gain visibility, so employers will seek out and be impressed by your brand, rather than the other way around.
The term branding is relegated to companies, however today almost every individual has a personal brand. Start thinking of yourself as a brand, to be a better leader, to be a better employer brand, to celebrate your accomplishments.
This document promotes a Brand Reinvention Summit that will teach attendees how to "zing" their brands. It defines zing as tapping into the irresistible part of an entrepreneur or CEO and expressing it through their brand. The summit will feature 10 "Masters of Zing" who will share how to revitalize brands by embracing creativity, authenticity, and playfulness. Attendees will learn how zinging their brand can boost their credibility, expertise, client attraction, and bottom line. Recognizing one's "Zing Factor" is key to connecting with customers on a personal level.
This document discusses the concept of brands and defines what makes a brand charismatic. It begins by looking at traditional definitions of brands as logos, names, and symbols. However, it challenges these old perspectives, arguing that brands represent something more intangible - the emotional and psychological relationship with customers. A charismatic brand creates unique, special feelings and elicits strong, positive thoughts and associations that cannot be replaced by other brands. Charismatic brands like Nike, Disney, McDonald's and Apple are discussed as examples of brands that people believe are irreplaceable due to their unique identity and the emotional connections they form. In conclusion, the document states that a brand, regardless of the product, should aim to be
Jean-Guy (JG) Francoeur is the co-author of MESSY Manager, and three other books. Jean-Guy was featured on the Success Today TV Show and has written hundreds of articles for international business publications and also speaks to large groups and conventions with other bestselling authors and business experts. You can keep up with him through his website: http://www.jgfmarketing.com or http://www.facebook.com/jgfmarketing or http://www.twitter.com/jgfmarketing
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
The document discusses the importance of personal branding and how to build your personal brand. It states that we are all CEOs of our own companies, called "Me Inc.", and our most important job is to market the brand called "You". It then provides guidance on focusing on your core competency and strengths, packaging yourself appropriately, leveraging your network, and persevering to develop your personal brand over time. The overall message is that personal branding allows you to control how others perceive you and that you should start developing your personal brand today.
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Brand Strategy for Start-ups: Lessons in innovation learned from great CEOsTracy Oliver
The document provides guidance on powerful marketing and branding. It emphasizes the importance of inspiring a vision for positive change through emotional storytelling. It encourages embracing differences, standing out boldly, and making meaningful relationships over single sales. It advises honoring recurring dreams, embracing diversity of ideas, praising efforts, and creating immersive brand stories to inspire others. The overarching message is that powerful marketing starts with an inspiring vision and story that motivates action and positive change in the world.
An Introduction to Cult Branding provides the basic understanding of what Cult Brands are as well as the guiding principles they all share. Based on the research presented in The Power of Cult Branding, co-authored by BJ Bueno, this deck gives you the foundation needed to begin exploring authentic customer loyalty.
A step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success
Bootstrap Business Seminar 5: Creating an Awesome BrandCityStarters
The 5th Seminar in our Bootstrap Business Seminar series looks at how to create an awesome brand with Creative Director at Branding Agency One Ltd, Ben Mumby-Croft.
This document discusses the definition and importance of brands. It provides several definitions of brands throughout history and settles on the definition that a brand is the intangible asset defined by people's expectations of the benefits they will receive from a product or company. It notes that branding goes beyond logos and advertising, and involves aligning perception with reality through communications and actions. The document emphasizes that branding is now experiential and everyone in an organization is responsible for it.
This document provides guidance on branding from Marco de Boer. It makes three key points:
1) Branding starts with understanding your own beliefs and values, not your product. People will follow a belief, not another interchangeable product.
2) Your belief can be expressed through many elements of your brand, including your logo, tone of voice, core values, descriptions, and ways of acting and working.
3) Your brand elements should all stem from and reflect your core belief - if things no longer match your belief, discard them and rebuild based on your guiding belief. The belief is what provides true power and followers for your brand.
The Epic of Gilgamesh. Exodus. The Odyssey. Lord of the Rings. Harry Potter. For as long as humans have been telling stories, those stories have taken a familiar shape: the quest.
This hasn’t changed as we’ve moved into digital spaces. Hooking users into an ongoing narrative of pursuit built around your mission is one of the most powerful ways to develop your voice, workflow, calendar, content architecture and strategy.
Semelhante a Selling your Soul: Turning your entrepreneurial spirit intoa powerful brand. (20)
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. The study found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as economic activities slowed. However, the improvements in air quality were temporary and pollution levels increased again as restrictions eased and activity resumed.
Small businesses form the backbone of a nation and give a community its character. Yet the attention falls on big business. Change the status quo by using the great small business equalizer: marketing. Power to the small business!
Take aways from The Experience Economy by Joe Pine and James Gilmore. The Presentation is the work of Betsy Allgood, marketing assistant for King's Daughters Clinic in Temple, Texas.
Build Your Marketing Plan Part 8 - The MatrixThe Dwyer Group
This is the final installment of our Build Your Marketing Plan series on The Marketing Spot blog. This installment will help you choose the best promotional vehicle, including best practice tips. For the complete series, including articles and worksheet downloads, see TheMarketingSpot.blogspot.com. Look in the July 2008 archives.
Part 7 of the Build Your Marketing Plan series of slidecasts. In this installment we discuss how to construct a message that courts customers for long-term relationships. For the complete series, including articles and worksheet downloads, see the TheMarketingSpot.blogspot.com in the July 2008 archives.
Build Your Marketing Plan Part 6 - Conversation PlaybookThe Dwyer Group
Part 6 of the Build your Marketing Plan series on The Marketing Spot blog. In this installment we show you how to stimulate word of mouth with specific, proven tactics. For the complete series, including articles and worksheet downloads, see TheMarketingSpot.blogspot.com in the July 2008 archives.
Build Your Marketing Plan Part 5 Conversaton StartersThe Dwyer Group
Part 5 of the Build Your Marketing Plan series. This installment shows you how to stimulate word of mouth by choosing the topic that will get your customers talking. Don't leave conversation to chance! For the complete series, including articles and worksheet downloads, see TheMarketingSpot.blogspot.com in the July 2008 archives.
Build Your Marketing Plan Part 4 - Customer Experience MapThe Dwyer Group
This is part 4 of the Build Your Marketing Plan series. In this installment you will learn how to design a remarkable customer experience with "magic spots." You will need our free Customer Experience Map worksheet, found on The Marketing Spot blog: themarketingspot.blogspot.com. You will also find the complete series there in the July 2008 archives.
Build Your Marketing Plan Part 3 - The Customer Experience ThemeThe Dwyer Group
Part 3 of the Build Your Marketing Plan series on The Marketing Spot blog. This installment shows how to use a theme to create a consistent customer experience. For the complete series and free downloads, see the blog: TheMarketingSpot.blogspot.com
Introduction slidecast to the Build Your Marketing Plan series. The following eight-part series will show you how to assemble a complete marketing plan. For full details, including articles and worksheet downloads, see TheMarketingSpot.blogspot.com in the July 2008 archives.
Build Your Marketing Plan Part 1 - The Brand PromiseThe Dwyer Group
This document outlines the process for developing a brand promise for small businesses. It discusses defining your values, mission, and vision. It then explains developing your brand promise in 4 or fewer short, memorable phrases that convey what customers can expect from your business. The goal is to build a signature brand identity that customers will recognize and remember through consistency and living up to the promise.
Photos from the 10th Annual Pancake Breakfast at Sykora Family Ford in West, Texas.
Every year on Christmas Eve, the owners and employees of Sykora Family Ford host this "family reunion." Everyone is invited and about 1000 people attend.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
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Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option: