The document provides a market study on sanitary pipes and fittings comparing various brands. It surveys 300 dealers across several cities on the brands they sell, recommend and sell the most of. The top recommended and sold brands vary in each city. Dealers cite high demand, quality and reasonable prices as top reasons for recommending and selling certain brands. The report also provides average prices for different sanitary products across major brands.

1. Market Understanding
Sanitary Pipes & Fittings
Final Report
2021
This is sample report. Please contact to buy actual
report with raw data
Ali.sarwar.2feb@gmail.com
+92-343-4727971

2. Contents
Introduction to the Study
01
Sales & Recommendations
02
Rates and Discounts
03
Perceptions & Ratings
04
Sanitary

3. 1. Introduction to the Study
Sanitary

4. Research Objective
Objective
To conduct a market understanding study to compare sanitary pipes
and fittings with key competitors on the following key aspects:
• Brands sold and recommended by dealers
• Reasons for recommending different brands
• Price differences of various brands
• Discount %ages
• Dealers’ perceptions about different brands
• Evaluation of various brands of specified parameters
Sanitary

5. Sample Coverage
City Sample
Lahore 109
Islamabad/Rwp 53
Faisalabad 30
Multan 24
Gujranwala 23
Sargodha 24
Rahim Yar Khan 19
Sadiqabad 18
Grand Total 300
Sanitary

6. Target Products & Respondents
Sanitary Products Covered
Target Respondents
• Dealers/retailers selling sanitary products in
specified areas
• Target respondent was the responsible person in
retailer / dealer shop. He might be the owner as well
but not necessarily
• The survey was conducted using Mystery Shopping
methodology
PPR Pipe (Green) UPVC Pipe Medium (White)
Elbow Plain UPVC Pipe B-Class (White)
Sockets Plain Tee Plain
Tee Plain Socket Plain
Cross Plug Elbow
Gate valve Garden/water pipe
Union Gas pipe
Reducer Elbow
Reducer Tee
Note: Different variants of each of these products were covered
Sanitary

7. 2. Sales & Recommendations
Sanitary

8. Commentary included
25%
75%
Selling exclusive brand
Selling multiple brands
Types of Stores Surveyed Exclusive Stores by City
City
Retailer/dealer with
exclusive brand
Retailer/dealer with
multiple brand
% exclusive brand
dealers
Lahore xx xx xx%
Islamabad/Rwp xx xx xx%
Faisalabad xx xx xx%
Multan xx xx xx%
Sargodha xx xx xx%
Gujranwala xx xx xx%
Raheem Yar Khan xx xx xx%
Sadiqabad xx xx xx%
Grand Total xx xx
Sanitary
Sample Data

9. 12
10
6
3 3 3 3 3
2 2 2 2
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Exclusive Brand Stores
Sanitary
Commentary included Sample Data

10. Reasons for Exclusive Brands (Top 3)
12
10
6
3
3
3
3
3
2
2
2
2
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Brand
Exclusive Brand Stores
Reason Brand 1 Brand 2 Brand 3
Have dealership of the brand/ Selling since start 4 7 1
High Demand 7 4 2
Best quality/Durable 6 5 3
Reasonable price 2 1
Trustworthy 3 1
Better margins 1
Does not have counterfeit products 2
Sanitary
Commentary included Sample Data

11. Brands Sold by Stores - Overall
31%
25%
20%
14%
11%
7%
5%
4% 4% 4% 4% 3% 3% 3% 2%
0%
5%
10%
15%
20%
25%
30%
35%
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
94 74 61 41 32 20 15 13 12 12 11 10 9 8 7
# of dealers
Sanitary
Commentary included Sample Data

12. Brands Sold by Stores – by City
Brand Faisalabad Gujranwala Isb/Rwp Lahore Multan RYK Sadiqabad Sargodha Total
Brand 17% 0% 25% 65% 4% 5% 6% 8% 31%
Brand 0% 4% 15% 43% 29% 16% 11% 25% 25%
Brand 33% 4% 36% 4% 79% 5% 17% 17% 20%
Brand 7% 9% 23% 18% 8% 0% 0% 13% 14%
Brand 43% 0% 8% 0% 0% 5% 0% 58% 11%
Brand 0% 0% 0% 18% 0% 0% 0% 0% 7%
Brand 0% 0% 4% 6% 17% 11% 6% 0% 5%
Brand 0% 9% 9% 0% 8% 11% 6% 4% 4%
Brand 13% 0% 0% 0% 0% 11% 11% 17% 4%
Brand 0% 0% 0% 0% 33% 16% 6% 0% 4%
Brand 0% 0% 0% 10% 0% 0% 0% 0% 4%
Brand 0% 0% 19% 0% 0% 0% 0% 0% 3%
Brand 0% 0% 17% 0% 0% 0% 0% 0% 3%
Brand 0% 0% 11% 1% 0% 5% 0% 0% 3%
Brand 3% 0% 0% 6% 0% 0% 0% 0% 2%
Highest selling brands in respective cities
Sanitary
Commentary included Sample Data

13. Recommended Brands
19%
8%
8%
7%
5%
4%
3% 3% 2% 2% 2%
1% 1% 1%
27%
14%
13%
16%
9%
5%
4% 3%
2% 2%
1% 1%
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
First Recommended Total Recommended
Other recommended brands: 31%
Sanitary
Commentary included Sample Data

14. Recommended Brands by City
Brand Faisalabad Gujranwala Isb/Rwp Lahore Multan RYK Sadiqabad Sargodha Total
Brand 3% 0% 21% 39% 4% 0% 0% 4% 19%
Brand 0% 4% 2% 16% 8% 11% 6% 4% 8%
Brand 3% 9% 11% 12% 0% 0% 0% 4% 8%
Brand 10% 0% 21% 1% 13% 5% 0% 4% 7%
Brand 27% 0% 4% 0% 0% 0% 0% 25% 5%
Brand 0% 0% 0% 12% 0% 0% 0% 0% 4%
Brand 0% 0% 0% 3% 13% 11% 6% 0% 3%
Brand 0% 0% 0% 0% 21% 16% 0% 0% 3%
Brand 0% 0% 0% 0% 4% 5% 28% 0% 2%
Brand 0% 0% 11% 1% 0% 0% 0% 0% 2%
Brand 0% 0% 0% `6% 0% 0% 0% 0% 2%
Brand 57% 78% 22% 16% 37% 41% 60% 59% 34%
Brands most recommended in respective cities
Sanitary
Commentary included Sample Data

15. Reasons for Recommendations
Brand
Have
dealership of
the brand/
Sell more of
this brand
High
customer
demand and
reliability
Reasonable
prices
High quality
brand
Strong and
durable/ no
leakage
No
complaints
from
customers
Long lasting
and provides
longer
warranty
Weight is
better than
others
Brand 1% 26% 12% 30% 12% 5% 12% 3%
Brand 10% 3% 26% 38% 8% 3% 13% 0%
Brand 0% 17% 36% 39% 6% 0% 0% 3%
Brand 9% 6% 13% 25% 28% 0% 13% 6%
Brand 7% 20% 27% 33% 13% 0% 0% 0%
Sanitary
Commentary included Sample Data

16. Reasons for Recommendations
Sanitary
Brand
Have
dealership of
the brand/ Sell
more of this
brand
High customer
demand and
reliability
Reasonable
prices
High quality
brand
Strong and
durable/ no
leakage
No complaints
from
customers
Long lasting
and provides
longer
warranty
Weight is
better than
others
Brand 1 5 3 2 4 2 1 4
Brand 2 4 4 5 1 3 1 1
Brand 3 2 2 3 2 3 4 4
Brand 4 1 5 4 3 1 3 2
Brand 5 3 1 1 5 3 4 2
1
2
3
4
5
Ranking
Commentary included Sample Data

17. Brands Sold the Most - Overall
18%
9%
8%
6%
5%
3% 3% 3% 3%
2% 2% 2% 2% 1% 1%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
54 28 23 19 16 10 9 9 8 7 7 7 6 4 3
# of dealers
Other recommended brands: 32%
Sanitary
Commentary included Sample Data

18. Brands Sold the Most – by City
Brand Faisalabad Gujranwala Isb/Rwp Lahore Multan RYK Sadiqabad Sargodha Total
Brand 0% 0% 21% 38% 4% 0% 0% 4% 18%
Brand 3% 9% 9% 17% 0% 0% 0% 4% 9%
Brand 0% 4% 2% 14% 8% 11% 6% 4% 8%
Brand 7% 0% 21% 1% 13% 5% 0% 4% 6%
Brand 27% 0% 4% 0% 0% 0% 0% 25% 5%
Brand 0% 0% 0% 9% 0% 0% 0% 0% 3%
Brand 0% 0% 0% 8% 0% 0% 0% 0% 3%
Brand 0% 0% 0% 3% 13% 11% 6% 0% 3%
Brand 0% 0% 0% 0% 21% 16% 0% 0% 3%
Brand 0% 0% 0% 0% 4% 5% 28% 0% 2%
Brand 0% 0% 11% 1% 0% 0% 0% 0% 2%
Brand 0% 9% 8% 0% 0% 5% 0% 0% 2%
Brand 0% 0% 11% 0% 0% 0% 0% 0% 2%
Brand 13% 0% 0% 0% 0% 0% 0% 0% 1%
Brand 0% 0% 0% 0% 0% 11% 0% 4% 1%
Brand 0% 13% 0% 0% 0% 0% 0% 0% 1%
Brand 3% 0% 0% 0% 0% 0% 0% 8% 1%
Brand 0% 13% 0% 0% 0% 0% 0% 0% 1%
Brand 47% 52% 13% 9% 37% 36% 60% 47% 29%
Represents brands most sold in respective cities
Sanitary
Commentary included Sample Data

19. Reasons for Most Sold
Brand
Have
dealership of
the brand/
Sell more of
this brand
High
customer
demand and
reliability
Reasonable
prices
Quality
product
Good fitting/
Joints don't
get loose
Strong and
durable/ no
leakage
No
complaints
from
customers
Long lasting
and extended
warranty
Brand 1% 24% 6% 25% 6% 11% 9% 19%
Brand 8% 8% 25% 33% 4% 6% 2% 13%
Brand 0% 13% 29% 30% 9% 3% 7% 10%
Brand 15% 8% 10% 20% 5% 28% 3% 13%
Brand 8% 12% 28% 28% 4% 8% 8% 4%
Sanitary
Commentary included Sample Data

20. Reasons for Most Sold
Sanitary
Brand
Have
dealership of
the brand/ Sell
more of this
brand
High customer
demand and
reliability
Reasonable
prices
Quality
product
Good fitting/
Joints don't
get loose
Strong and
durable/ no
leakage
No complaints
from
customers
Long lasting
and extended
warranty
Brand 2 4 3 1 4 4 5 2
Brand 5 2 1 2 1 5 3 4
Brand 2 3 2 3 4 3 2 5
Brand 4 1 5 4 2 2 1 1
Brand 1 4 4 5 3 1 4 2
1
2
3
4
5
Ranking
Commentary included Sample Data

21. Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key Findings
Sanitary

22. 3. Rates and Discounts
Sanitary

23. Average Prices – PPRC Products
Brand
PPR Pipe
(Green) –
25 mm
PN-20 -
130 feet
PPR Pipe
(Green) –
32 mm PN-
20 - 130
feet
Elbow
Plain–
25 mm
PN 20
– 36
Elbow
Plain– 32
mm PN 20
- 36
Sockets
Plain –
25mm PN
20 - 6
Sockets
Plain –
32mm PN
20 - 6
Tee Plain
– 25mm
PN 20 - 12
Tee Plain
– 32mm
PN 20 - 12
Cross –
25mm PN
20 - 4
Gate
valve –
25mm - 2
Union –
25mm - 2
Union –
32mm - 2
Reducer
Elbow
32X25 - 2
Reducer
Tee 32X25
- 2
Overall 3,538 5,810 659 1,109 112 179 260 466 232 700 176 221 121 136
Brand 3,450 5,967 624 977 91 145 235 428 226 710 226 282 113 121
Brand 3,429 5,614 616 1,123 184 282 263 457 239 720 199 242 110 160
Brand 3,685 6,044 855 1,426 158 238 325 558 248 706 156 189 137 135
Brand 3,626 6,176 709 1,276 99 162 268 533 276 712 159 227 126 120
Brand 3,615 5,541 550 752 85 114 213 275 146 640 134 149 101 122
Brand 3,166 5,489 628 1,204 79 141 255 503 214 687 153 204 132 158
Brand 3,810 6,444 719 1,302 95 148 257 495 240 850 272 293 106 123
Brand 3,566 5,908 604 1,090 85 140 256 482 210 618 148 207 118 138
Red highlighted represents highest priced brand in respective products
Green highlighted represents lowest priced brand in respective products
Sanitary
Commentary included Sample Data

24. Average Prices – UPVC & Garden Products
Brand
UPVC Pipe
Medium
(White) – 4
inch - 52
feet
UPVC Pipe
Medium
(White) – 6
inch - 52
feet
UPVC Pipe B-
Class (White)
– 6 inch - 52
feet
Elbow
Plain–
4 inch
- 2
Tee Plain –
4 inch - 3
Socket
Plain– 4
inch - 3
Tee Plain –
6 inch - 1
Plug Elbow
4 Inch - 1
Elbow
Plain– 6
inch – 2
Socket Plain
– 6 inch - 3
Garden/wa
ter pipe
¾x2.5mm -
20 feet
Gas pipe
5/16x2mm
- 10 feet
Overall 5,272 9,739 12,276 395 743 421 781 301 1,156 854 482 135
Brand 6,101 11,768 14,732 443 812 495 987 324 1,281 1,070 531 136
Brand 5,621 10,256 11,232 389 725 429 880 310 1,273 717 515 165
Brand 4,638 8,798 11,558 355 688 363 671 279 1,003 799 425 133
Brand 6,146 12,117 17,388 406 839 447 958 318 1,278 1,093 475 128
Brand 5,433 9,887 16,282 392 780 434 838 322 1,183 1,358 430 116
Brand 5,032 9,218 N/A 409 821 413 815 308 1,277 525 458 115
Brand 4,886 N/A N/A 427 740 381 820 255 1,061 900 465 113
Brand 6,332 10,162 14,199 484 720 430 780 381 1,262 562 444 117
Red highlighted represents highest priced brand in respective products
Green highlighted represents lowest priced brand in respective products
Sanitary
Commentary included Sample Data

25. Discounts on Brands
20%
30%
23%
30%
10%
15%
20%
25%
30%
25%
20% 20%
25%
0%
5%
10%
15%
20%
25%
30%
35%
Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand Brand
Sanitary
Commentary included Sample Data

26. Reasons for Difference in Discounts
36%
28%
13%
9%
2% 2% 2% 2%
6%
Every company
has own rates &
discounts
Every company
has own policy
Provide discounts
as instructed by
the company
Every company
has different rates
& qualities
Company knows
better on what
discount to offer
Discount on Aqua
is higher as its
rates are higher
iiL provides higher
discounts
Popular provides
good margin
Can't say
0%
5%
10%
15%
20%
25%
30%
35%
40%
Sanitary
Commentary included Sample Data

27. Key Findings
Sanitary
Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key findings included here

28. 4. Perceptions & Ratings
Sanitary

29. Rating on Attributes (Average Scores)
Brand Quality Availability Price
Customer
Service
Brand
Awareness
Dealer
Satisfaction
Overall 4.6 4.4 3.7 4.4 3.9 4.2
Brand 4.8 4.8 3.5 4.8 4.1 4.4
Brand 4.4 4.4 3.8 4.4 4.0 4.2
Brand 4.6 4.5 3.7 4.5 3.8 4.1
Brand 4.9 4.6 3.6 4.7 4.0 4.1
Brand 4.3 4.0 3.6 4.0 3.7 4.0
Brand 5.0 4.8 4.2 4.7 4.3 4.6
Brand 5.0 4.9 3.2 4.7 4.1 3.9
Brand 4.7 4.8 3.9 4.2 4.0 4.6
Brand 4.9 4.6 4.6 4.4 4.1 4.6
Brand 4.5 4.6 3.9 4.5 4.5 4.4
Red circle represents lower rating than average
Green circle represents higher rating than average
Sanitary
Commentary included Sample Data

30. Rating on Attributes (Normalized Scores)
Sanitary
Brand Quality Availability Price
Customer
Service
Brand
Awareness
Dealer
Satisfaction
Brand 1 4 9 2 9 10
Brand 2 2 8 3 3 9
Brand 3 7 3 4 10 8
Brand 4 6 5 6 5 4
Brand 5 8 4 7 7 5
Brand 6 10 1 9 4 2
Brand 6 3 6 10 8 2
Brand 8 5 7 5 2 7
Brand 9 1 10 1 6 1
Brand 10 9 2 8 1 5
Commentary included Sample Data

31. Key Findings
Sanitary
Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key findings included here
Key findings included here

32. Thank you
Please let us know if you have any questions
Please contact to buy actual report with raw data
Ali.sarwar.2feb@gmail.com
+92-343-4727971
Please contact to buy actual report with raw data
Ali.sarwar.2feb@gmail.com
+92-343-4727971