This ppt emphasize over the role of social media and other social networking sites on travel industry. Also, it reflects the various aspects in which social networking sites can be use to promote the business of travel agency. Further it explains the importance and reach of social media in the marketing of various business.

1. ROLE OF SOCIAL NETWORKING IN
TRAVEL INDUSTRY
PRESENTED BY: ADEEBA NAZ
ENROL NO: GG-8069
FACULTY NO: 16-MTA-05
Paper: Tourism Marketing
PRESENTED TO: PROFESSOR RANA Z. MASOOD

2. What SocialNetworkingis allabout?

3. Meaning&Importance
• Social media marketing is basically the
use of social media platforms
and websites to promote a product or
service.
• Social networking websites allow
individuals, businesses and other
organizations to interact with one
another and build relationships and
communities online.
• Social networking sites act as word of
mouth or more precisely, e-word of

4. WhyTo CareAbout SocialMedia?
BECAUSE-
• World now spends around 22 percent of
their time online on social networks and
blog sites.
• According to a Survey, 89 percent of
15-20 year olds in India access a Social
networking site everyday and 60
percent of them spend at least half an
hour on social networking each day.

5. A Practicalexample
• Lay's-Do Us a Flavor
In 2012, Lays created an annual social
media campaign that allowed fans to
create their own flavor for a $1 million
prize for whatever flavor was voted the
best. After 3.8 million submissions from
fans who participated, the top three
choices were Cheesy Garlic Bread,
Chicken & Waffles, and Sriracha.Lays
gained a 12% increase in sales during

6. KeySocialMediaPlatforms
Key social
platforms
Blogging
Micro
Blogging
Watsapp
Twitter
FacebookInstagram
Snapchat
Mailing
Sites
Video
Sharing

7. ImportanceOf Social Networking
Instant means of communication.
Easy to access a larger audience.
Feedback is possible.
It can increase sales.

8. Social Networking&TourismIndustry
• Social Networking is bringing new
business opportunities to the Global
Travel And Tourism Industry.
• Travel Agencies and Internet companies
are joining to target this potential
market.
• In the tourism sector the world’s largest
website (travel review site) is the
Tripadvisor which serves more than 74
million users per month who seek advice
about their travel plans and hosts more

9. Impactsof Social Mediaon Tourism
• Tourists are having more control over
their travel decision making process.
• People post & share their travel
experiences & opinions which serve as
the source of information for other
users.
• Tourists collect more & more
indispensable information to decrease
the uncertainty derive from their travel
decision.
• People trust more in other traveler’s
opinions rather than official marketing
advices.

10. A researchshowsthat-
• Social connection has a big influence on travel
decisions.
• Most of the respondents tell their friend
when they experienced a good visit,
• Majority of people trust recommendations
from their friends and more likely to travel
the destination when recommended by
friends,

11. NegativeImpactsOf SocialMediaMarketing
• Travellers having changed their original
plans after seeking their trip on
different social media sites.
• Social media altered the travel plans of
the respondents who use it.
• People changed their hotels as a result
of what they found on social media
networks.
• The web is crowded with more and more
content.

12. THANK YOU