ROI of Second Life Brand Presence

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The presentation was given at Massachusetts Innovation and Technology Exchange and discusses the hidden benefits of brand presence in Second Life. The talking points are posted here: http://www.hhcc.com/?p=269

Negócios Tecnologia

Publicity: too late [from novelty to cliché in six months] Revenues: too early [infrastructure, traffic, economics] ROI short term

ROI Research: today: socialization interaction consumption tomorrow: production distribution long term

Xerox 9700 high speed laser printer, 1977

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