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Guia completo sobre tom de voz e território de palavras
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Tom de voz Cada
marca tem um jeito próprio de falar. E esse jeito se constrói a partir dessas duas diretrizes: Território de palavras
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Tom de voz = Atitude É
a premissa que traduz uma personalidade, cultura e maneira de falar e fazer.
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Território de palavras = Vocabulário Lista
de palavras das quais podemos nos apropriar, ganhando relevância e diferenciação.
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Quando palavras são intimamente relacionadas
a marcas, elas se tornam um ativo.
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Dreams Magic Kingdom Creativity Fantasy Smiles Generation
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Layout
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Formatos: - Foto de
post (940 x 788px) - Imagem do link (1200 x 627px) - Foto de capa (828 x 315px) - Vídeo pra capa (820 x 462px) - Instagram Stories (1080 x 1920x)
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Link para apresentação: bit.ly/rcsaopedro
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