This document outlines Reach Social's social CRM platform and capabilities. It discusses how the platform uses social networking technologies to engage customers and build brand loyalty through targeted messaging campaigns. Key benefits highlighted include overcoming challenges of traditional email marketing like low open rates, high costs, and spam filters. The platform allows for unlimited custom targeting and messaging options. A strategic roadmap is presented for developing and launching a customized social CRM application for Adidas to interact with customers and promote the brand within social networks.

1. April 2008 Capabilities Presentation

2. 2
• What We Do
• Our Mission
• How it Works
• Problems RS Solves
• Why it’s Better
• Key Benefits
• Customization
• Strategic Roadmap for Adidas
• Closing Comments
Agenda

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What We Do
Imagine your brand message in the heart of your customers’
social networking experience. Reach Social can get you there!

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Unlike conventional eCRM, Reach Social goes beyond email by utilizing web 2.0
technologies to create a more engaging and viral communication platform.
Our Mission
Using a patent-pending technology we have developed called sCRM (Social
Customer Relationship Management), our mission is to help you:
• Improve your customer relationships
• Acquire new customers
• Build brand loyalty
• Increase your bottom line
Reach: 70
million users
65 billion page
views / month
Reach: 34
million users
7 billion page
views / month

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How it Works
Create, target, launch, and report on campaigns all via a customized web-based Dashboard
Dashboard
Unlimited Custom
Targeting Options

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How it Works
Messaging for each segment and/or campaign is also completed directly through the Dashboard
Embed
Images
Preview Linkable
Newsfeed Message
Customize
Message

7. 7
How it Works
News feed
messages to user
with hyperlinked
text/images
Viral message to
user’s friends’
feeds* Link customizable
After your campaign launches, all users that have installed the Bloomingdales Application and fall
within your targeting will receive your message.
* Only certain actions – such as application installations – will send messages to user’s friends’ news feeds

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Problems RS Solves
• Low open rates
• Average B2C email open rate
is 20% (Jupiter Research)
• High cost of acquisition
• lack of incentive for existing
opt-ins to grow user base
• High costs per campaign - unique
creative & technical expenses
• Spam filters & rendering issues
• Slowing usage rate as compared to other messaging systems
Our platform was created to deal with several digital marketing challenges,
primarily those with traditional email CRM:

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sCRM is the synergy of social networking and traditional eCRM. Whereas in email CRM, users
“opt in” to receive your email, sCRM users download a branded application within their social
network to interact with you.
Why It’s Better
• Name
• Age (birthday)
• Gender
• Marital status
• Political affiliations
• Location
• Brand specific
interests
* Additional options
unlimited
• News Feed
• Within App
• SMS (beta)
• Facebook
• Bebo
* More to come
from Reach
Social as
networks open
their platforms
Unlike email marketing, sCRM utilizes multiple delivery points and the structure of social
networks to spread your message in an extremely intimate and viral nature.
sCRM leverages your customers’ social profiles to target on a granular level.

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Key Benefits
• The RS sCRM Platform overcomes several basic difficulties of email marketing
• Open rates, delivery (i.e. spam), rendering
• Extremely cost efficient as compared to both email and digital media buys*
• No additional costs associated with:
• Each campaign launch
• Unlimited targeting per campaign
• Unlimited Messaging/Creative options
* Specifically in reference to the minimum spends for certain types of buys on Facebook
• Adds value and creates engaging experience for end user, resulting in:
• Viral acquisition & Exponential growth potential

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Customization
sCRM Platform Customization (administrator back-end):
• Reach Social can create unlimited custom options to optimize performance, such as:
• Socially driven commerce programs
• Website integration
• Revenue tracking
• Increased reporting capabilities
Application Customization (Customer facing front-end)
Value to User Your ReachApp Downloads ROI

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Customization (cont.)
• Your application can include a variety of broad value-adding features, including
content from your site, rewards programs, reminders , wish lists, etc.
• Our sCRM platform can be directly integrated into the backend of any
application (those being developed by Reach Social OR even existing
applications)
• As an athletics apparel retailer, more brand-specific & viral features could include:
• Social Store/ Mini Site
• Design your dream shoe
• Send products and get friend advice on shoes,
eyewear all within Facebook
• Send virtual gifts (Example = shoes)
• Adidas Games
• Adidas News
• Adidas History
• Social commerce options
• Adidas Social rewards program

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Strategic Roadmap
• Build necessary
components for
sCRM platform
• Develop all
necessary front-
end application
requirements
• Provide training
& strategic
direction
• Final Testing
Tool/App
Customization
Discovery &
Requirements
• Review goals &
objectives
• Construct
software
specification
documents
• Develop
implementation
timelines
• Release app and
begin promoting
• Reach Social
assists via
marketing &
technology
consulting
Launch &
Promotion Reap Rewards
• As user base
grows, begin
launching sCRM
campaigns
• Continue to
optimize
campaigns &
front-end app
• Continue utilizing
Reach Social
client services

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Closing Comments
"Social networking sites (SNSes) like MySpace.com and Facebook attract large numbers of mostly
young users who are eager to engage with their favorite brands. To realize the full value of
marketing on SNSes, marketers should be prepared to engage in a personal relationship with
users by providing something of value. Promotions are good in this context, but even better are
information or brand elements that users can pass on to their friends."
- Charlene Li, Forrester Research

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Thank You
For more information and to see a live demo of our
platform, please contact us at:
info@reachsocial.com
www.reachsocial.com
Thomas Marks
(516)672-2627