This document discusses Rankwave's social CRM platform-as-a-service called Rankwave Connect. It summarizes that Rankwave Connect allows enterprises to analyze user's Facebook data through connecting their access tokens to Rankwave's social data analysis platform. This provides enterprises with analyzed customer data that can be used for targeted advertising, local sales/marketing, brand management, product promotion, and business partnerships.
Media math july 11th programmatic wa sponder & matthews - part 2 deckMarshall Sponder
Web analytics tools like ComScore, Quantcast, and Compete can help media planners understand audiences on different websites to inform programmatic ad campaigns. These tools provide demographics, traffic sources, and advertising trends that help identify the best sites and audiences to target.
Acxiom provides consumer data for audience targeting, segmentation, and analytics. It collects data from public and survey sources as well as other data providers. Data includes demographics, financial information, interests, and purchase history for targeting and modeling households and individuals. Acxiom's data can be used for audience selection, targeting, customizing content and offers, and reporting.
The search giant Google has gone back to its roots with the launch of a new technology – “Google Knowledge Graph”. The technology, launched on May 16, leverages the idea of a “semantic Web” focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what has previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics.
Social Media for Presenting and Touring: From Experiment to StrategyDavid Dombrosky
The document outlines a strategy framework for using social media for performing arts presenting and touring, including establishing objectives, targeting audiences, integrating social media with other communications, addressing culture change, allocating capacity, selecting appropriate tools and tactics, measuring results, and experimenting with pilots. It emphasizes the importance of having a strategic plan, listening to audiences, engaging communities, sharing content, generating buzz, and continually learning from experiments. The framework is intended to help arts organizations effectively utilize social media to meet communication and marketing goals.
360i Report: Measuring the Impact of Google Secure Search360i
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can improve cardiovascular health, reduce stress and anxiety, and enhance mood and cognitive function. Staying active through activities like walking, yoga, or strength training can promote overall well-being and quality of life.
Synthesio book signing marshall sponder - deliveredMarshall Sponder
Marshall Sponder presented on synthesizing social media analytics using Synthesio. He discussed challenges in implementing analytics, identifying stakeholders and use cases, and selecting the right platforms. Synthesio was presented as a full-service platform that can address consumer research, PR monitoring, and social campaigns use cases. It was shown to provide brand analysis, sentiment analysis, market research and competitive insights through features like influencer identification and international monitoring. A case study of Accor Hotels using Synthesio was discussed, showing how it helped increase customer satisfaction and online reputation through customized dashboards and cross-analysis of social and internal data.
Media math july 11th programmatic wa sponder & matthews - part 2 deckMarshall Sponder
Web analytics tools like ComScore, Quantcast, and Compete can help media planners understand audiences on different websites to inform programmatic ad campaigns. These tools provide demographics, traffic sources, and advertising trends that help identify the best sites and audiences to target.
Acxiom provides consumer data for audience targeting, segmentation, and analytics. It collects data from public and survey sources as well as other data providers. Data includes demographics, financial information, interests, and purchase history for targeting and modeling households and individuals. Acxiom's data can be used for audience selection, targeting, customizing content and offers, and reporting.
The search giant Google has gone back to its roots with the launch of a new technology – “Google Knowledge Graph”. The technology, launched on May 16, leverages the idea of a “semantic Web” focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what has previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics.
Social Media for Presenting and Touring: From Experiment to StrategyDavid Dombrosky
The document outlines a strategy framework for using social media for performing arts presenting and touring, including establishing objectives, targeting audiences, integrating social media with other communications, addressing culture change, allocating capacity, selecting appropriate tools and tactics, measuring results, and experimenting with pilots. It emphasizes the importance of having a strategic plan, listening to audiences, engaging communities, sharing content, generating buzz, and continually learning from experiments. The framework is intended to help arts organizations effectively utilize social media to meet communication and marketing goals.
360i Report: Measuring the Impact of Google Secure Search360i
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can improve cardiovascular health, reduce stress and anxiety, and enhance mood and cognitive function. Staying active through activities like walking, yoga, or strength training can promote overall well-being and quality of life.
Synthesio book signing marshall sponder - deliveredMarshall Sponder
Marshall Sponder presented on synthesizing social media analytics using Synthesio. He discussed challenges in implementing analytics, identifying stakeholders and use cases, and selecting the right platforms. Synthesio was presented as a full-service platform that can address consumer research, PR monitoring, and social campaigns use cases. It was shown to provide brand analysis, sentiment analysis, market research and competitive insights through features like influencer identification and international monitoring. A case study of Accor Hotels using Synthesio was discussed, showing how it helped increase customer satisfaction and online reputation through customized dashboards and cross-analysis of social and internal data.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
Artemis Attribution Weighting - Havas Digital InsightsHavas Media
Managing the Digital Media Mix!
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.
The document summarizes Facebook's changes in Q3/Q4 2011, including the new Timeline profile format, Open Graph applications, and Insights analytics. It outlines the key aspects of each change and provides recommendations for marketers to leverage the opportunities and address the challenges presented by these updates. Marketers should understand their audience, develop content strategies, monitor for issues, improve imagery, test applications, and set goals to analyze results and optimize engagement through Insights.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
How did the acquisition of Radian6 by Salesforce.com change the way we do mar...Jatuphol Chawapatnakul
The acquisition of Radian6 by Salesforce.com changed marketing by making companies more customer-centric. It allowed analysis of social media data to provide insights into customer behavior, needs, and perceptions. This enabled companies to improve products/services, communication processes, and marketing strategies to better engage customers. The integration of social listening tools into Salesforce's CRM platform also expanded its market potential and helped shift the paradigm to a more social, customer-focused approach to doing business.
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
PureBrand is a social media management software that allows companies to monitor conversations about their brand, engage in conversations across various social media channels, and measure the effectiveness of their social media efforts. It integrates with other tools like web analytics, CRM, and email marketing to provide a complete view of customer data and marketing performance. PureBrand offers features like persistent searches, content scheduling, user permissions, targeting, and conversation metrics to help companies better manage their social media presence.
Telecom white paper_social_analytics_08_2011anu1685
This white paper discusses the growing popularity of social media analytics in the telecom industry. It introduces TCS's new social analytics tool called "Cube S", which provides insights into key performance indicators for telecom companies such as customer sentiment, brand reputation, and customer experience. The paper also outlines the benefits that social media analytics can provide to telecom companies, such as increased customer satisfaction and improved brand reputation.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Putting the Pieces Together: Finding Value in Unstructured DataSocial Media Today
The document discusses leveraging unstructured data from social media and customer interactions. It describes how companies can integrate this unstructured data with structured customer profile data to better understand customer needs and target promotions. It also discusses tools like Teradata and various social media analytics vendors that can help companies extract insights from large volumes of unstructured text data.
This document provides best practices for integrating social media with search engine marketing campaigns. It summarizes research findings that show social media users experience significantly higher organic search conversion rates (59% improvement) and paid search conversion rates and click-through rates compared to non-social media users. However, social media may have only a small impact on search engine rankings. The key benefits of social media integration are improving brand awareness, reputation, and trust, which increase the likelihood users will click on and convert from search results. The document recommends marketers establish target audiences, objectives, and content before designing a social media architecture to implement an integrated search and social strategy.
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingAmit Shah
This document discusses how organizations can use social media analytics to gain business insights from social media data. It recommends a framework called LAEI (Listen, Analyze, Engage, Integrate) for organizations to effectively harness social media data. The framework involves listening to social media conversations, analyzing the data to understand customer sentiment, engaging customers by responding to feedback, and integrating social insights with enterprise data to build customer profiles. Advanced analytics tools are needed to make sense of large amounts of unstructured social media data and gain actionable insights for improved decision making.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
This document provides an overview of search engine marketing and optimization. It discusses:
1) Key search engine facts such as Google handling 12 billion searches per month and 95% of journalists using search engines.
2) An agenda for the session which includes definitions of search and SEM/SEO, digital media monitoring tools, and a discussion.
3) Types of SEM like paid search (PPC) and contextual placements.
4) Elements of SEO like on-page optimization of content, site structure and off-page optimization through links.
5) Five important things to remember about search - that it's more than keywords, requires constant effort, attention to detail, allows quick setup and testing
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
This document summarizes employment, internship, and practical training opportunities for students from 2009-2010. It shows that 1,216 total employment offers were received, with the majority, 646, being in the catering and restauration sector. For internships, 1,270 total offers were made with 639 students accepting internships. After internships, 35 new job opportunities were generated with 22 students accepting new employment contracts.
NOW IT'S PERSONAL, From Discovery to Trust : Havas Digital InsightsHavas Media
The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.
Artemis Attribution Weighting - Havas Digital InsightsHavas Media
Managing the Digital Media Mix!
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.
The document summarizes Facebook's changes in Q3/Q4 2011, including the new Timeline profile format, Open Graph applications, and Insights analytics. It outlines the key aspects of each change and provides recommendations for marketers to leverage the opportunities and address the challenges presented by these updates. Marketers should understand their audience, develop content strategies, monitor for issues, improve imagery, test applications, and set goals to analyze results and optimize engagement through Insights.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
How did the acquisition of Radian6 by Salesforce.com change the way we do mar...Jatuphol Chawapatnakul
The acquisition of Radian6 by Salesforce.com changed marketing by making companies more customer-centric. It allowed analysis of social media data to provide insights into customer behavior, needs, and perceptions. This enabled companies to improve products/services, communication processes, and marketing strategies to better engage customers. The integration of social listening tools into Salesforce's CRM platform also expanded its market potential and helped shift the paradigm to a more social, customer-focused approach to doing business.
Embracing the Power of Social Media for Broadcast Business InsightCognizant
Media and entertainment companies can maximize their programming content by integrating a broadcasting-focused intelligence program with consistent use of social measurement and analysis tools.
PureBrand is a social media management software that allows companies to monitor conversations about their brand, engage in conversations across various social media channels, and measure the effectiveness of their social media efforts. It integrates with other tools like web analytics, CRM, and email marketing to provide a complete view of customer data and marketing performance. PureBrand offers features like persistent searches, content scheduling, user permissions, targeting, and conversation metrics to help companies better manage their social media presence.
Telecom white paper_social_analytics_08_2011anu1685
This white paper discusses the growing popularity of social media analytics in the telecom industry. It introduces TCS's new social analytics tool called "Cube S", which provides insights into key performance indicators for telecom companies such as customer sentiment, brand reputation, and customer experience. The paper also outlines the benefits that social media analytics can provide to telecom companies, such as increased customer satisfaction and improved brand reputation.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Putting the Pieces Together: Finding Value in Unstructured DataSocial Media Today
The document discusses leveraging unstructured data from social media and customer interactions. It describes how companies can integrate this unstructured data with structured customer profile data to better understand customer needs and target promotions. It also discusses tools like Teradata and various social media analytics vendors that can help companies extract insights from large volumes of unstructured text data.
This document provides best practices for integrating social media with search engine marketing campaigns. It summarizes research findings that show social media users experience significantly higher organic search conversion rates (59% improvement) and paid search conversion rates and click-through rates compared to non-social media users. However, social media may have only a small impact on search engine rankings. The key benefits of social media integration are improving brand awareness, reputation, and trust, which increase the likelihood users will click on and convert from search results. The document recommends marketers establish target audiences, objectives, and content before designing a social media architecture to implement an integrated search and social strategy.
Social-Media-Analytics-Enabling-Intelligent-Real-Time-Decision-MakingAmit Shah
This document discusses how organizations can use social media analytics to gain business insights from social media data. It recommends a framework called LAEI (Listen, Analyze, Engage, Integrate) for organizations to effectively harness social media data. The framework involves listening to social media conversations, analyzing the data to understand customer sentiment, engaging customers by responding to feedback, and integrating social insights with enterprise data to build customer profiles. Advanced analytics tools are needed to make sense of large amounts of unstructured social media data and gain actionable insights for improved decision making.
This presentation was given by Kristin Gast and David Erickson of Tunheim Partners on March 25, 2010, at the Minnesota Council of Nonprofits' Technology and Communications Conference, Remix, Refresh, Reload: Balancing New Media & Traditional Strategy. #MNNPTech
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
This document provides an overview of search engine marketing and optimization. It discusses:
1) Key search engine facts such as Google handling 12 billion searches per month and 95% of journalists using search engines.
2) An agenda for the session which includes definitions of search and SEM/SEO, digital media monitoring tools, and a discussion.
3) Types of SEM like paid search (PPC) and contextual placements.
4) Elements of SEO like on-page optimization of content, site structure and off-page optimization through links.
5) Five important things to remember about search - that it's more than keywords, requires constant effort, attention to detail, allows quick setup and testing
This document discusses how social networking concepts are being applied to enhance enterprise collaboration. It outlines some challenges of implementing collaboration technologies, such as encouraging adoption and integrating systems. The document advocates for maximizing the value of collaboration tools by fully integrating them with enterprise applications and processes using techniques like event stream brokering. This allows organizations to better share information across systems in real-time and get more benefits from their collaboration investments.
This document discusses the importance of using data-driven insights to inform communications strategies and campaigns. It advocates approaching communications as both an art and a science by crafting compelling narratives (the art) that are informed by audience insights and trends uncovered through data analysis (the science). The document provides examples of different types of data and insights that can be used, such as audience research, keyword research, and competitor analysis, and how integrating these insights at the start of the strategic planning process helps create successful, targeted campaigns.
This document summarizes employment, internship, and practical training opportunities for students from 2009-2010. It shows that 1,216 total employment offers were received, with the majority, 646, being in the catering and restauration sector. For internships, 1,270 total offers were made with 639 students accepting internships. After internships, 35 new job opportunities were generated with 22 students accepting new employment contracts.
Wikipedia is a free online encyclopedia created in 2001 by Jimmy Wales and Larry Sanger, supported by the non-profit Wikimedia Foundation. It uses a wiki format where contributors collaboratively write and edit articles, with over 6 million articles in over 300 languages. Wikipedia departs from traditional encyclopedias by being openly editable by non-experts and has a large amount of non-academic content.
FutureSkills: Refreshing IT Skills in State and Local GovernmentPaul W. Taylor
State and local government faces the challenge and opportunity of keeping a strong bench of IT professionals with the skills needed to serve citizens how and when they expect to be served. It means a careful balance between keeping legacy systems operating, pushing forward into cloud, mobile, big data, analytics and the disruptive technologies emerging from the civic tech sector. To those ends, it requires organizations to pivot with seasoned employees pivoting toward the future and young people pivoting toward public service.
Voice Search アプリは Android 上での音声入力による Web 検索を可能にしました。さらに、このアプリが提供しているシンプルな API を利用することで、アプリ開発者は自分の Android アプリに、この音声認識機能を組み込むことができます。このセッションでは、音声認識技術の詳細を簡単にご紹介し、実際に Voice Search API を利用したアプリのデモ、コードの解説を行ないます。
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
This document provides contact information for an independent distributor and stockist of DXN products named David Salvidge. It lists his company DXN Marketing Sdn. Bhd., website, email, phone number, fax number, and his independent distributor ID number.
Part 1: App Engine for Business によって、Google のアプリケーションを支えているのと同じスケーラブルなシステムを使ってエンタープライズアプリケーションを作成する事ができます。このセッションではエンタープライズの要求に答えるために用意されている API, 分かりやすい課金体系, SLA とサポートについて紹介します。 Part 2: Google がリリースしようとしている新しい Cloud サービス群の紹介をします。1) Google Storage for Developers は Google のインフラストラクチャ上にデータを保存,アクセスするための RESTful なサービスです。2) BigQuery は大規模なデータセットに対してインタラクティブな分析を行う Web サービスです。3) Prediction API はデータから機械学習により予測を行うための API です。
Jerry is a restaurant manager known for his consistently positive attitude. He believes that every day people have a choice to be in a good or bad mood, and that in every situation they can choose to see the positive or negative side. When Jerry was later the victim of an armed robbery and shooting, as he lay injured he chose to live rather than die. Through determination and a refusal to see himself as a "dead man," Jerry survived against long odds. The lesson is that life offers daily choices in how we view it, and having control over one's own attitude is empowering.
Successful brands and retailers create engaging consumer experiences which result in long term relationships and an improved bottom line. This presentation offers tips on how to build enduring relationships at retail.
The Mothers of the Plaza de Mayo was a group of Argentine mothers who protested during a military dictatorship to demand information about their children who had been "disappeared" by the government. They marched peacefully every week in the Plaza de Mayo in Buenos Aires. In response, government agents kidnapped and killed some of the protest leaders. The nonviolent protests continued and gained international attention. When civilian rule was restored in 1983, the new government supported the mothers in finding the truth about their missing children and prosecuting those responsible, helping transform Argentina into a more just society. However, the real turning point was the change in government, as the protests alone did not lead to answers or justice.
Déjeuner Conférence - L'analyse prédictive agile avec SAP Predictive Analytic...agileDSS
Les bénéfices de l’analyse prédictive sont trop souvent sous-utilisés dans les entreprises.Que ce soit par un manque d’expertise à l’interne ou, par une lourdeur du processus de mise à disposition des modèles statistiques, cette réalité limite l’utilisation de l’analyse prédictive au sein de l’entreprise.
SAP Predictive Analytics 2.0, démultiplie les possibilités d’utiliser l’analyse prédictive dans vos processus d’affaires. Sans forcément avoir de connaissance en statistique, les lignes d’affaires pourront avoir accès à la puissance d’un outil d’analyse prédictive complet dans leurs travaux au quotidien.
De plus, cet outil permet même de satisfaire les statisticiens les plus chevronnés grâce à un tout nouveau mode ‘’expert’’ inclus dans la version 2.0
Bruno Delahaye, VP Analyse Prédictive chez SAP, vous illustrera les capacités de l’outil à travers des cas clients comme ceux de Walmart, Rogers, RBC, Equifax et HMV.
Pourquoi participer?
- Voyez, avec l'aide de démonstrations, comment vous pouvez optimiser vos processus d’affaires, et apporter de meilleurs résultats d’affaires en toute confiance avec des analyses prédictives.
- Découvrez comment plusieurs entreprises de diverses industries comme Sears, Walmart, Rogers, RBC, Equifax et HMV utilisent actuellement la puissance, la rapidité et la facilité d'utilisation de SAP Predictive Analytics.
- Informez-vous sur comment cet outil peut réduire drastiquement le temps pour déployer des solutions prédictives en automatisant la construction de modèles prédictifs.
Unlocking the True Potential of Data on MobileInMobi
While over 90% of a consumer’s time is spent on smartphones, only 53% of advertising budgets are being spent to reach them here. Can mobile data help advertisers make the successful switch to making a true investment and go digital-first? As a marketer, your biggest struggle is the effort to build a holistic persona of every user by combining all data assets across every touch point you have had with your users.
RANKCLOUD CRM SaaS for APPS&Website integrated with Social MediaSungwha Shim
Social media platforms are opening up their platforms to third parties through APIs in order to increase services that are integrated with social media. Over 130 Facebook APIs enable sharing of user social activity data with third party services if allowed by the user. More than 10 million apps and websites have integrated with Facebook to save on development and operating costs, focus on core functions, and leverage social media for marketing.
This document provides an overview of various marketing technology platforms and how they could be integrated as part of an analytics framework. It reviews platforms for digital advertising, audience profiling, conversion tracking, social media management, mobile optimization, and business intelligence dashboards. The frameworks aims to optimize campaigns, audiences, and budgets by tracking user journeys across channels and leveraging machine learning. Dashboards would provide real-time data insights to stakeholders for continually improving performance.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
Using Kafka in Your Organization with Real-Time User Insights for a Customer ...confluent
The document discusses using Apache Kafka to capture customer data across multiple systems for a healthcare organization. It describes implementing a Kafka event streaming pipeline to collect user interaction data from a member portal. This provided a single view of members across different systems to improve customer experience, operational efficiency, and adopt new technologies. The implementation was successful and prepared the organization to stream more customer data for analytics and better customer service.
This document introduces DataRPM's partner program and summarizes the key benefits:
- DataRPM offers a natural language and search-based business intelligence platform that can be embedded in various data sources and accessed on cloud or on-premises.
- Their technology enables users to analyze data from multiple sources through an intuitive question and search-based interface with visualizations and collaboration tools.
- Their partner program is designed to help partners create business value, innovate, and grow their business by delivering DataRPM's analytics solutions to customers.
Salesforce Communities for Sales: 10 Questions You Should Ask YourselfRelayware, Inc.
Thinking of getting a channel management solution? Thinking of using Salesforce's Communities for Sales? Think carefully! For a list of key considerations and “10 Questions to Ask Yourself,” be sure to take a look through these slides.
Winterberry group the state of consumer data onboarding november 2016Brian Crotty
The document discusses consumer data onboarding, which is the process of matching owned consumer data with consumers' digital attributes to create a comprehensive identity for marketing. It details the history and evolution of onboarding from probabilistic household-level matching to increased demand for more accurate deterministic matching of individuals. The proliferation of connected devices has made identity matching more complex. Both probabilistic and deterministic processes are still required for onboarding, as deterministic is more precise but probabilistic allows for greater scale. The document provides an overview of the onboarding process and market.
Harness Your Product Data: Better Understanding User Behavior Across Channels...Aggregage
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Whoops, did we say great news? As your sources of data increase, so do the complexities of unifying the data in a meaningful way. Join our webinar on October 17th with Segment and Looker to hear how they have solved these complex data issues. Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product.
Modern Product Data Workflows: Harness Your Product Data: Better Understandin...Hannah Flynn
As a product leader, you are tasked with collecting and synthesizing your customer’s interactions with your product.The great news is that there are many tools used across your company which collect unique parts of your user’s journey. Whoops, did we say great news? As your sources of data increase, so do the complexities of unifying the data in a meaningful way.
Join Segment and Looker to hear how they have solved these complex data issues.
Plus, hear from SpotHero’s Product Manager and Business Intelligence Lead, Megan Bubley and Kate Owens, as they describe how they not only unified their siloed data but aligned their team on what it all means. They thought their challenge was improving conversion rate, but found that it was really defining a single source of truth and understanding how to track users in light of their increasingly complex product.
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak) Tealium
The document discusses challenges in managing customer data across multiple vendors and technologies. It proposes that companies should focus on building a unified customer view from the center out by implementing a customer data platform (CDP) to assemble data from various sources, build customer profiles, and enable real-time sharing of data and directives with vendors. A CDP provides a single source of truth for customer data, facilitates data sharing across departments, and helps address issues like data fragmentation, siloed views of the customer, and lack of data governance.
Using search engine marketing to sell business-to-business products and services can be a challenge, but doing it right can reap revenue rewards. In B2B, there are typically long sales cycles and multiple decision-makers involved. It's important to get in front of these different target audiences online at every stage of their buying cycles, and then entice them to convert to a lead. New, inexpensive tools can help you increase your conversion rate and generate more leads with little effort. This presentation touches on generating leads via SEO and paid search, tracking leads through sales, using SEM in niche categories, dealing with evolving markets, B2B offers that work, Conversion Rate Optimization fundamentals, and more.
A Whole New Approach to Audiences in Today’s Privacy LandscapeTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
The document discusses SAP Consumer Insight, which uses anonymized mobile operator records to provide consumer insights for businesses. It describes how marketing technologies have evolved over time from traditional media like print and TV to today's use of mobile data. SAP Consumer Insight collects anonymous location data and demographic information to help companies understand customer traffic patterns, origins, and behaviors. The solution aims to provide insights into areas like competitive analysis, marketing effectiveness, and digital advertising optimization while ensuring user privacy.
The document evaluates and compares seven leading enterprise social listening platforms for the Asia Pacific region - Brandwatch, Digimind, Kantar Media CIC, Oracle, Salesforce, Synthesio, and Sysomos. It finds that Synthesio and Brandwatch lead in the region. It also notes that as social listening matures, customers want platforms that integrate well with other tools and provide customizable reporting and self-service capabilities. Key criteria for platforms in Asia Pacific include strong support for regional languages and powerful local sentiment analysis engines.
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
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Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.