This document discusses qualitative and quantitative research methods in social science research. It provides an overview of the research process and describes key differences between qualitative and quantitative approaches. Specifically, it outlines several qualitative methods like ethnographic research, focus groups, interviews, case studies and content analysis. It also discusses quantitative methods such as descriptive research, experimental and correlational research designs. Statistical tests for different types of data are also reviewed. The document aims to inform researchers on appropriate method selection based on their objectives and the nature of the data.