Carterton NZ has no unique geographical features or buildings or monuments. Thriving provincial towns have a unique point of difference. Creating the most colourful street in New Zealand as an interactive, educative experience is a low-cost, high-impact way of attracting visitors and consequently more business.

1. What if Carterton had a unique
attraction?

2. David Engwicht - 2014
“Carterton is
tidy town with Holloway St
being the best example”
This was NOT a compliment.

3. Welcome to
CARTERTON
New Zealand’s
longest speed
bump
Welcome to
CARTERTON
Nothing to see
here, move on
Welcome to
CARTERTON
Pretty much like
any other town

4. OR
Home of
“NZ’s most
colourful
street”

5. Is it the most cost effective way to
get people to stop?
• It is big, it is bold, it is brave.
• It has to be all or nothing
– there is no point in trying to market ourselves as
having a slightly colourful street.
• Appropriate treatment
– Outside private residences, heritage buildings and
the Event Centre we propose softer heritage
colours

6. Does it work?

7. All of these landmarks
had significant opposition.

9. The Vision
•Create New Zealand’s
most colourful street.
• Key elements:
–National impact
–Has to be the “most”
–It is unique
–It is first

10. The Constraint: You can’t have all three
Traditionally
Elegant
Low Cost
Impactful

11. The Constraint: You can’t have all three
Low Cost
Impactful
Traditionally
Elegant

12. The Constraint: You can’t have all three
Low Cost
Impactful
Traditionally
Elegant

13. The Constraint: You can’t have all three
Low Cost
Impactful
Traditionally
Elegant

14. Benefits to Carterton
• Unique landmark that brings tourists
• The visitor spending dollar
• Makes Carterton memorable
• Engenders civic pride
• Opens up new possibilities

15. Gaining Carterton’s Identity
• Some comments from people in the survey* conducted by Resilient
Carterton:
– Need to become a destination not somewhere you drive through
– Not Greytown! Identifying and developing own unique identity
– to generate income for the businesses without compromising the charm of
living here and the need to compete with the clearly other attributes of other
towns in the Wairarapa
– Thinking big
– Having a strong identity
– Make Carterton the economic centre for the Wairarapa, for events and for
business
– Make it into a thriving craft market town. Point of difference.
– Have a square that shops and cafes surround to encourage people to gather in
the square to meet and do activities
– A reason to stop
* http://resilientcarterton.nz/images/friendly-carterton/Friendly-Carterton---Report---Carterton-Community-Pulse-Survey-v1.1.pdf

16. Self-promoting
Known “must see”
destination
Stop & visit
Photogenic –
take photos
Post on social media
Food/drink
Accommodation
Shopping

17. Benefits to People
• Accessible
• Free
• Family oriented
• Interactive
• Educational
• Cultural – bilingual poetry
• History timelines

18. Does
“New Zealand’s Most Colourful Street”
align with
Carterton’s Town Centre
Revitalisation Framework?

19. Carterton Town Centre
Revitalisation Framework – page 04
Objectives
Increase the vitality and attractiveness of the town centre 
Enhance the sense of entry to the town centre 
Enhance Carterton’s role as the centre of the Wairarapa 
Develop opportunities that attract people to stop and shop 
Improve pedestrian accessibility and safety 
Enhance and promote the arts in Carterton 

20. It’s bold, its brave, it’s daring,
it’s big bang for little buck
It’s about the value to
Carterton NOT your personal
aesthetic