“One to One’s deep experience serving travel-related brands provide us with unique insight into critiquing and designing engaging promotional email,” said webinar presenter Dr. Philip Rhodes, Managing Director for OTOinsights. “In this webinar we’ll be visiting the State Tourism Agency websites for all fifty states and then signing up for email; then offering expert analysis of the emails we receive over the following ten-day period.”
This document discusses how online reputation impacts hiring. Some key points:
- Recruiters and HR professionals regularly search online for information on candidates and sometimes reject candidates based on what they find, though consumers underestimate this.
- Companies increasingly require recruiters to research candidates online, especially in the US where 75% of recruiters said their company has this policy.
- Positive online reputations can influence hiring decisions greatly according to recruiters surveyed in the US, UK, Germany and France.
- Consumers have mixed views on what online information is appropriate for recruiters to examine.
The document summarizes the results of usability tests conducted on content standards for government websites. Eleven standards were tested with 11 participants from varied backgrounds. Key findings include:
- Participants expected .gov URLs and agency names to indicate official government sites.
- Preferred labels for common elements like search, contact, and FOIA emphasized clarity over acronyms.
- Locations of common elements varied but top menus were popular.
- Dates on pages should indicate when content was last updated to show current information.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Christos Beretas provides a short bio introducing himself and his areas of research including cyber security, networks, privacy, and social media. He discusses developing various software applications for different purposes.
The document then discusses how personal information collected online can be shared with third parties, referencing the PRISM program. It notes that personal information, messages, locations, and more collected without consent could provide a full profile of a person. Even deleting information may not remove it from other parties' possession.
Two cases are outlined: 1) Recording user habits to target ads, and 2) Covertly collecting crucial personal information like messages and locations to share with partner organizations or governments. Rules are provided for protecting personal information online
This document discusses developing a social media policy for the workplace. It begins by defining social media and some popular sites like Facebook, Twitter, and LinkedIn. It then covers potential issues with social media use at work like reduced productivity and privacy concerns. The document provides guidance on developing an appropriate policy, including establishing expectations for appropriate use, interactions with coworkers and clients, and handling confidential information. It stresses tailoring the policy to individual workplaces while addressing risks from both under-regulating and over-regulating social media use.
ASD Voters Manual Final Draft TP RAP CARE EXPO Fall 2016Heather E Hanzlick
This document provides information and resources for voters on the autism spectrum in Eastern Iowa. It outlines how to register and vote in Iowa, including important dates and requirements. It discusses how to find a polling place and what to expect on election day. The document also provides tips on learning about candidates and issues, and lists various national and local resources for further information.
Businesses and collectors have the added challenge of trying to contact customers or debtors who may only use cell phones, have given up their land line phones and that use email, instant messages, social media websites and text messages as their primary form of communications.
In this e-book, Using Social Media in Collections, the risks, laws, & mistakes you will learn how you can use social media web sites and new technology to maintain a good customer base, keep good paying customers on track, locate, verify, analyze and utilize in order to collect. Learn how these popular social networking websites can help improve your collections and what some of the most common mistakes are when using these social websites and how you can avoid them.
This document discusses online dating markets and eHarmony's position within them. It analyzes why people use online dating, the types of online dating sites and their users. It describes eHarmony's competitive advantages in its matching system and personality analysis. Rivals like Match present competitive threats through marketing and targeting eHarmony's limitations. The document recommends eHarmony expand geographically, such as into Canada, before diversifying, to compete with Match's international growth.
This document discusses how online reputation impacts hiring. Some key points:
- Recruiters and HR professionals regularly search online for information on candidates and sometimes reject candidates based on what they find, though consumers underestimate this.
- Companies increasingly require recruiters to research candidates online, especially in the US where 75% of recruiters said their company has this policy.
- Positive online reputations can influence hiring decisions greatly according to recruiters surveyed in the US, UK, Germany and France.
- Consumers have mixed views on what online information is appropriate for recruiters to examine.
The document summarizes the results of usability tests conducted on content standards for government websites. Eleven standards were tested with 11 participants from varied backgrounds. Key findings include:
- Participants expected .gov URLs and agency names to indicate official government sites.
- Preferred labels for common elements like search, contact, and FOIA emphasized clarity over acronyms.
- Locations of common elements varied but top menus were popular.
- Dates on pages should indicate when content was last updated to show current information.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Christos Beretas provides a short bio introducing himself and his areas of research including cyber security, networks, privacy, and social media. He discusses developing various software applications for different purposes.
The document then discusses how personal information collected online can be shared with third parties, referencing the PRISM program. It notes that personal information, messages, locations, and more collected without consent could provide a full profile of a person. Even deleting information may not remove it from other parties' possession.
Two cases are outlined: 1) Recording user habits to target ads, and 2) Covertly collecting crucial personal information like messages and locations to share with partner organizations or governments. Rules are provided for protecting personal information online
This document discusses developing a social media policy for the workplace. It begins by defining social media and some popular sites like Facebook, Twitter, and LinkedIn. It then covers potential issues with social media use at work like reduced productivity and privacy concerns. The document provides guidance on developing an appropriate policy, including establishing expectations for appropriate use, interactions with coworkers and clients, and handling confidential information. It stresses tailoring the policy to individual workplaces while addressing risks from both under-regulating and over-regulating social media use.
ASD Voters Manual Final Draft TP RAP CARE EXPO Fall 2016Heather E Hanzlick
This document provides information and resources for voters on the autism spectrum in Eastern Iowa. It outlines how to register and vote in Iowa, including important dates and requirements. It discusses how to find a polling place and what to expect on election day. The document also provides tips on learning about candidates and issues, and lists various national and local resources for further information.
Businesses and collectors have the added challenge of trying to contact customers or debtors who may only use cell phones, have given up their land line phones and that use email, instant messages, social media websites and text messages as their primary form of communications.
In this e-book, Using Social Media in Collections, the risks, laws, & mistakes you will learn how you can use social media web sites and new technology to maintain a good customer base, keep good paying customers on track, locate, verify, analyze and utilize in order to collect. Learn how these popular social networking websites can help improve your collections and what some of the most common mistakes are when using these social websites and how you can avoid them.
This document discusses online dating markets and eHarmony's position within them. It analyzes why people use online dating, the types of online dating sites and their users. It describes eHarmony's competitive advantages in its matching system and personality analysis. Rivals like Match present competitive threats through marketing and targeting eHarmony's limitations. The document recommends eHarmony expand geographically, such as into Canada, before diversifying, to compete with Match's international growth.
The Public Relations Society of America and the Word of Mouth Marketing Association filed joint comments with the U.S. Food and Drug Administration concerning guidelines for pharmaceutical companies' use of social media.
The document summarizes key topics around developing sound social media policies for employers and preventing employee misuse, including:
- The prevalence and growth of social media use
- Common risks of social media for employers like improper hiring practices, disclosure of confidential information, and litigation issues
- Best practices for developing social media policies like prohibiting discriminatory comments, maintaining privacy, and monitoring post-employment social media use
The demand for immigration lawyers has increased substantially in recent years due to a rise in immigration and immigrants coming to the United States from different cultural backgrounds. This has attracted more law students to specialize in immigration law and has prompted more law firms to create immigration law departments. Various committees have also taken steps to improve the standards and availability of immigration lawyers to meet growing public demand. The increased demand has led to greater competition to enter law school and become an immigration lawyer. However, the Bureau of Labor Statistics predicts continued job growth in the field of around 13% over the next decade, providing opportunities for new immigration lawyers.
The research upon which this William Fry report is based was undertaken by Amárach Research.
Two separate surveys were conducted, one among employers and one among employees of organisations operating in Ireland and of a size of 50 employees or more. A range of questions relating to social media in the workplace were asked of both groups to allow for an employer and employee perspective to be captured. A total of 200 employers were surveyed via telephone interviews and 500 employees were interviewed online. All interviewing was conducted in February 2013.
More details from William Fry: www.williamfry.ie
The Public Relations Society of America (PRSA) sent a letter to the Senate Subcommittee on Contracting Oversight urging it to avoid actions that might diminish or severely restrict the U.S. government’s use of approved public relations and public affairs contractors.
The document discusses the legal issues that arise from employee use of social media. It describes a scenario where an employee was fired for posts on her Facebook page disparaging her employer. While the employee claimed her rights were violated, the employer was unsure of its legal position. The document then summarizes the risks social media poses to employers, such as leaks of sensitive information or harassment. It analyzes the legal issues around monitoring employee communications and social media use, such as privacy laws and policies employers can implement.
Demanding Social Media Passwords - ASSESSMENT 2 ISS220William Fiscus III
This document discusses the issue of employers demanding social media login credentials from job applicants and argues that it is wrong for several reasons. First, providing login information results in a complete loss of personal privacy and compromises one's online presence. It also allows sensitive personal information to be used against individuals in the future. While some claim it is necessary for vetting purposes, there is enough publicly available information on social media to determine trustworthiness without requiring full access. Demanding passwords is against the terms of service of social media sites and invades the privacy of one's friends as well. The document concludes that although the practice occurs, individuals should refuse to provide their login information as it is not acceptable to lose control of private social media
eMarketing Techniques Conference_Email Lists For ProspectingCorporate College
Ilene Scwartz, Senior Account Director with Kroll Direct Marketing discusses using eMail List for Prospecting at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
More employers are researching applicants on social media sites like Facebook. Over half of employers have rejected candidates based on content found online, such as inappropriate photos or lies on resumes. While this allows employers to filter candidates, it may also violate privacy and discriminate. There is debate whether this practice is legal regarding freedom of speech and discrimination, and lawsuits have been filed but no clear precedent set yet. Attorneys disagree on the legality, but most say employers should avoid using social media to reject candidates without clear documentation of legitimate reasons.
Presentation on the effect of social media on crime to the Junior Chamber International's Coconut Grove Chapter. The presentation addresses how professionals use social media to promote their practice, and how police are using social media to prosecute criminals.
This document provides guidance on privacy settings and controls for LinkedIn. It discusses adjusting email notifications and group settings, understanding who can view your profile, ethical considerations for endorsements, and consolidating email addresses associated with your profile. The document stresses maintaining only one accurate profile and including disclaimers for any attorney advertising.
Week 3 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Identity, Online Matchmaking.
Social Media and Online Investigation Of ClaimsDano0403
This document summarizes strategies for using social media and electronic discovery in litigation. It discusses asking plaintiffs about their social media use and electronic devices in discovery. It provides tips for seeking authorizations and court orders to obtain information from social media sites like Facebook, MySpace, and Twitter. It also discusses searching social media and the internet to find information about plaintiffs that could be relevant, like postings inconsistent with injury claims.
The document provides a summary of best practices for email newsletters based on a report from One to One Insights. Some key findings include:
- Sign-up processes work best when the link is prominent on the homepage, minimal data is required, and users receive an immediate confirmation email.
- Newsletters should be consistent with the brand, include social media links, make unsubscribing clear, and limit excessive text.
- MessageMaker is a tool that allows marketers to manage multi-channel messaging including email, social media, and branded apps to build customer relationships. It has features like split testing, segmentation, and social sharing capabilities.
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to best practices.
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to guidelines.
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to guidelines.
You've Built A Website, Now Lets Build A RelationshipJohn Applegate
The document discusses how non-profits can use the internet and technology to build relationships with donors and further their mission. It provides tips on establishing an informative website, collecting email addresses, offering online giving and content, using email campaigns and social media, and storing donor information in a database to segment and personalize communications. The key is integrating online and offline activities to expand fundraising through stronger donor relationships.
- The document discusses understanding and managing personal credit, including credit reports, credit scores, and proper credit card usage.
- It provides information on obtaining credit reports and credit scores, understanding how credit scores are calculated, and managing credit cards to avoid interest charges and debt.
- The document also reviews how to correct errors on credit reports and opt out of credit card and telemarketing offers to improve credit standing.
The Public Relations Society of America and the Word of Mouth Marketing Association filed joint comments with the U.S. Food and Drug Administration concerning guidelines for pharmaceutical companies' use of social media.
The document summarizes key topics around developing sound social media policies for employers and preventing employee misuse, including:
- The prevalence and growth of social media use
- Common risks of social media for employers like improper hiring practices, disclosure of confidential information, and litigation issues
- Best practices for developing social media policies like prohibiting discriminatory comments, maintaining privacy, and monitoring post-employment social media use
The demand for immigration lawyers has increased substantially in recent years due to a rise in immigration and immigrants coming to the United States from different cultural backgrounds. This has attracted more law students to specialize in immigration law and has prompted more law firms to create immigration law departments. Various committees have also taken steps to improve the standards and availability of immigration lawyers to meet growing public demand. The increased demand has led to greater competition to enter law school and become an immigration lawyer. However, the Bureau of Labor Statistics predicts continued job growth in the field of around 13% over the next decade, providing opportunities for new immigration lawyers.
The research upon which this William Fry report is based was undertaken by Amárach Research.
Two separate surveys were conducted, one among employers and one among employees of organisations operating in Ireland and of a size of 50 employees or more. A range of questions relating to social media in the workplace were asked of both groups to allow for an employer and employee perspective to be captured. A total of 200 employers were surveyed via telephone interviews and 500 employees were interviewed online. All interviewing was conducted in February 2013.
More details from William Fry: www.williamfry.ie
The Public Relations Society of America (PRSA) sent a letter to the Senate Subcommittee on Contracting Oversight urging it to avoid actions that might diminish or severely restrict the U.S. government’s use of approved public relations and public affairs contractors.
The document discusses the legal issues that arise from employee use of social media. It describes a scenario where an employee was fired for posts on her Facebook page disparaging her employer. While the employee claimed her rights were violated, the employer was unsure of its legal position. The document then summarizes the risks social media poses to employers, such as leaks of sensitive information or harassment. It analyzes the legal issues around monitoring employee communications and social media use, such as privacy laws and policies employers can implement.
Demanding Social Media Passwords - ASSESSMENT 2 ISS220William Fiscus III
This document discusses the issue of employers demanding social media login credentials from job applicants and argues that it is wrong for several reasons. First, providing login information results in a complete loss of personal privacy and compromises one's online presence. It also allows sensitive personal information to be used against individuals in the future. While some claim it is necessary for vetting purposes, there is enough publicly available information on social media to determine trustworthiness without requiring full access. Demanding passwords is against the terms of service of social media sites and invades the privacy of one's friends as well. The document concludes that although the practice occurs, individuals should refuse to provide their login information as it is not acceptable to lose control of private social media
eMarketing Techniques Conference_Email Lists For ProspectingCorporate College
Ilene Scwartz, Senior Account Director with Kroll Direct Marketing discusses using eMail List for Prospecting at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
More employers are researching applicants on social media sites like Facebook. Over half of employers have rejected candidates based on content found online, such as inappropriate photos or lies on resumes. While this allows employers to filter candidates, it may also violate privacy and discriminate. There is debate whether this practice is legal regarding freedom of speech and discrimination, and lawsuits have been filed but no clear precedent set yet. Attorneys disagree on the legality, but most say employers should avoid using social media to reject candidates without clear documentation of legitimate reasons.
Presentation on the effect of social media on crime to the Junior Chamber International's Coconut Grove Chapter. The presentation addresses how professionals use social media to promote their practice, and how police are using social media to prosecute criminals.
This document provides guidance on privacy settings and controls for LinkedIn. It discusses adjusting email notifications and group settings, understanding who can view your profile, ethical considerations for endorsements, and consolidating email addresses associated with your profile. The document stresses maintaining only one accurate profile and including disclaimers for any attorney advertising.
Week 3 slides from the class "Social Web 2.0" I taught at the University of Washington's Masters in Communication program in 2007. Most of the content is still very relevant today. Topics: Identity, Online Matchmaking.
Social Media and Online Investigation Of ClaimsDano0403
This document summarizes strategies for using social media and electronic discovery in litigation. It discusses asking plaintiffs about their social media use and electronic devices in discovery. It provides tips for seeking authorizations and court orders to obtain information from social media sites like Facebook, MySpace, and Twitter. It also discusses searching social media and the internet to find information about plaintiffs that could be relevant, like postings inconsistent with injury claims.
The document provides a summary of best practices for email newsletters based on a report from One to One Insights. Some key findings include:
- Sign-up processes work best when the link is prominent on the homepage, minimal data is required, and users receive an immediate confirmation email.
- Newsletters should be consistent with the brand, include social media links, make unsubscribing clear, and limit excessive text.
- MessageMaker is a tool that allows marketers to manage multi-channel messaging including email, social media, and branded apps to build customer relationships. It has features like split testing, segmentation, and social sharing capabilities.
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to best practices.
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to guidelines.
- The document provides best practices for email marketing, including obtaining permission, writing subject lines, frequency of emails, and open/click-through rates.
- Key recommendations include using short subject lines that include benefits, sending 1-2 emails per month, and aiming for open rates of 10-30% for businesses and 30-40% for non-profits.
- Email marketing can boost sales, repeat business, and brand awareness when done effectively according to guidelines.
You've Built A Website, Now Lets Build A RelationshipJohn Applegate
The document discusses how non-profits can use the internet and technology to build relationships with donors and further their mission. It provides tips on establishing an informative website, collecting email addresses, offering online giving and content, using email campaigns and social media, and storing donor information in a database to segment and personalize communications. The key is integrating online and offline activities to expand fundraising through stronger donor relationships.
- The document discusses understanding and managing personal credit, including credit reports, credit scores, and proper credit card usage.
- It provides information on obtaining credit reports and credit scores, understanding how credit scores are calculated, and managing credit cards to avoid interest charges and debt.
- The document also reviews how to correct errors on credit reports and opt out of credit card and telemarketing offers to improve credit standing.
Mailbox to Multichannel: Turn an Offline Campaign into a Multichannel Successis7
1) Using a multichannel approach including direct mail, email, telemarketing, and mobile significantly increased response rates, number of donors, and net income for the American Bible Society's Bibles in China campaign.
2) Adding a handwritten note card to direct mail increased the response rate by 38%, and a pre-campaign voice broadcast call increased response by 19% and net revenue by 29%.
3) The multichannel approach allowed the organization to better engage donors through their preferred communication channels and highlight the urgent message in multiple impactful ways.
The document discusses how nonprofits can implement and use technology like email, websites, and online fundraising with little to no cost. It provides statistics on current technology use among nonprofits and estimates that online fundraising for nonprofits has grown significantly in recent years. Specific free or low-cost tools are recommended that allow nonprofits to better communicate, track supporters, and increase donations.
The document discusses how email has become an important tool for nonprofit relationship building and communication. It provides tips on growing email lists, segmenting lists, email design, and using landing pages. Integrating online and offline communications through a centralized database is important. Testing campaigns and adjusting based on results is also recommended.
This document discusses how nonprofits can implement and use technology with little to no cost. It outlines the current technology usage among nonprofits and provides strategies for creating an online presence through websites, email marketing, and social media. Specific tools like blogs, fundraising databases, and email integration are also mentioned as low-cost options for nonprofits to connect with stakeholders online.
The document discusses how nonprofits can implement technology like websites, email, and databases at little to no cost. It provides statistics on technology use among nonprofits and recommends developing an online strategy to engage key audiences and achieve organizational goals through available online channels and tools. The document also reviews legal requirements for email marketing and fundraising opportunities through personal online donations.
There is a shift happening online. Publishers are losing eyeballs and money in print and it is heading online. Learn how publishers can maximize the value of thier content through email.
One to One ‘Best Practices for E-NewslettersOne to One
Over 30 companies joined us at The Design Council in London on 13th December for our Seminar: ‘Best Practices for e-newsletters from Sign-Up to Delivery’.
Dr Philip Rhodes, Director of One to One Insight, one of the UK’s leading human experience research consultancies, opened the seminar with a review of the top 20 retailers’ e-newsletters. Our independent research surprisingly revealed that some of the most well known UK retailers such as play.com and Argos make it very difficult for customers to sign up for their e-newsletters. In both these cases users are forced to open a customer account merely to receive the e-newsletter, which includes entering payment information, home address, telephone number etc. Perhaps, even more surprising, almost half of the e-newsletters had no social media links. Meanwhile, John Lewis, one of the UK’s most renowned department stores, dropped points in failing to allow users to personalize the e-newsletter. If you sign up for the John Lewis e-newsletter be prepared to receive information on everything from hats to lawnmowers.
The document discusses best practices for email marketing, including focusing messages, using simple designs that scan well on mobile, and building trust. Technology savvy individuals tend to dislike printed mail but accept personalized online advertising. Effective subject lines are brief and create urgency. Landing pages and social sharing integration are also important. Case studies show email campaigns that follow best practices can increase website traffic and conversions significantly compared to those without best practices.
Presentation Only: Case Study for Implementing Successful eBilling StrategiesJOSH CARROLL
The presentation discusses implementing successful eBilling strategies. It covers how Plymouth Rock Assurance implemented an eBilling solution that delivers bills securely as PDF attachments in emails. This allows customers to view, pay and save bills with just one click. The solution has increased eBilling adoption rates and electronic payments. Challenges included gaining internal support, but the eBilling approach offers customers convenience and improved security compared to traditional online portals.
This document provides guidance on using various digital communication tools and channels effectively for nonprofit fundraising and engagement. It discusses strategies for email marketing, social media, websites, video, and integrating multiple channels into a unified approach. Key recommendations include segmenting lists, testing subject lines and content, growing email lists online and offline, using landing pages, and measuring engagement across platforms.
What's Old is New Again: 5 Email Best Practices for the Web 3.0 WorldSynchronicity Marketing
Think email is "old school" in online marketing? Check again! Be sure your email marketing programs include these five best practices that many are still lacking. You won't want to skip the fundamentals necessary for using email marketing to maximum advantage in today's fast-evolving digital marketing realm.
The document discusses how newspaper brands can leverage their local audience and trusted content online. It notes that newspaper websites attract a large, growing, and engaged audience, especially for local news and information. The summary emphasizes that newspaper websites are well positioned to provide targeted, customized advertising and messaging due to their local focus and knowledge of audience interests.
e-Miles is a marketing platform that allows advertisers to interact with targeted consumers through online advertisements. Members of the platform are frequent airline travelers who provide detailed profiles in exchange for rewards currency. Advertisers can precisely target members and measure high engagement rates of over 30% through interactive ads and feedback questions. This provides advertisers with qualified leads, increased sales, and improved brand metrics compared to traditional digital advertising.
Set meup company presentation v8 presentsetmeupinc
The document discusses a dating platform called SetMeUp that allows users to meet friends of friends through their existing social networks. It notes that most married couples meet through friends and that common interests are important for relationships. SetMeUp aims to address issues with online dating like stigma, trust, and chemistry by leveraging real-world social connections. The business model involves premium subscriptions and in-app purchases. Financial projections estimate $25.8 million in revenue and $11.7 million in profits within 5 years as the platform grows to 7.5 million users. An exit valuation over $200 million is anticipated through an acquisition by an online dating company, Facebook, or mobile company seeking to expand their customer base.
Semelhante a Webinar: Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies (20)
Mobile Mantras: Experience Design Best Practices for Mobile DevelopmentOne to One
This document discusses best practices for mobile experience design and development. It outlines basic mantras like keeping mobile sites simple and focused on key tasks. It also discusses testing methodologies, noting the challenges of testing across different mobile platforms and devices. Remote testing services and test automation are recommended to help address these challenges in a scalable way. Emerging trends in mobile like growth in tablets and payments are also highlighted.
This document discusses engaging customers on social media. It highlights some key challenges companies face with social customer engagement, including maintaining brand representation, creating relevant content, controlling their network of social profiles, and providing a consistent customer experience across channels. Specific issues mentioned are unrelated/irrelevant posting, page inactivity, spam/abuse, timely responses, ownership of profiles, access controls, opportunity monitoring, and creating simple repeatable processes. The document emphasizes the importance of social media for learning about customers and turning insights into faster actions than competitors.
One to One Insights Online Banking Experience Presentation 11.18.2010One to One
This presentation highlights One to One Insight’s latest customer experience research findings on the top ten retail banks in the UK (Barclays, Halifax, HSBC, first direct, Lloyds TSB, Nationwide, NatWest, Santander, The Co-operative Bank, and Yorkshire Bank) in terms of the online customer experience they provide users who are interested in purchasing a Cash ISA (an individual savings account which offers savers special tax advantages) .
Research will directly compare the online experience provided by leading banks by scoring each bank, and providing qualitative insights into:
Positioning of Cash ISAs on the top 10 banking websites
Information relating to Cash ISAs
Tools and features related to Cash ISAs
Application process for a Cash ISA
One to One Health: A Guided Tour of the Digital Health Information EcosystemOne to One
Seth Levine from One to One Health provides a guided tour of the Digital Health Information EcosystemTM where all consumption of health-related information online takes place and a concept all health marketers need to understand to effectively market their products or services in the Web 3.0 era. More info at http://otoihealth.com/
Search Marketing Success: Dominate Search in 2011One to One
OTOi, a division of One to One Interactive, is pleased to present a live, one-hour webinar on actionable Search Engine Marketing (SEM) tactics, designed to help you - interactive marketing professionals - prioritize strategies, identify tests, and isolate opportunities to outpace the competition in 2011.
Our SEM experts will review the Top Ten To-Do list for maximizing your company’s search marketing strategy, expanding your reach, and increasing ROI:
1. Manage queries not keywords
2. Move beyond the engines
3. Mobilize your search campaign
4. Get local
5. Socialize your SEO
6. Tailor your results
7. Let customers help you optimize
8. Hitch yourself to the Google wagon
9. Educate to integrate
10. Budget for failures
Webinar: Top iPad Magazine Applications: Customer Experience WinnersOne to One
OTOinsights, a division of One to One Interactive, Inc., a Boston-based digital marketing firm, hosted a webinar on July 29th to present their latest customer experience research findings for several of the most downloaded iPad magazine applications including Wired, PopSci, GQ, Dwell, and Time.
OTOinsights' task-based analysis focuses on the homescreen, navigation, layout, advertisement placement and overall user satisfaction.
This webinar will help brands and publishers participating, or planning on participating, in iPad magazine applications as developers, advertisers or content authors.
This webinar deck addresses these questions:
What is Web 3.0, when will it arrive, and most importantly...what will it mean.
What emerging digital marketing channels are most likely to become a part of your 2011 planning.
Why digital marketers are increasingly less concerned about technology innovation and turning their focus to the social sciences.
Why creative is becoming plural and what does that mean for your digital marketing approach.
Why speed, innovation and improvisation matter and yet are in conflict with how most organizations approach their marketing.
Neuromarketing Insights into Branded Allergy Medication Website DesignOne to One
One to One Health and OTOinsights present a first of it's kind study that shows how neuromarketing analysis can be garner new insights into patient engagement with branded drug sites. OTOinsights also presented this research at the 2010 Boston UPA mini-conference. More info at www.otoihealth.com
Content Testing & Optimization (CTO) Webinar, April 29 2010One to One
This document discusses content testing and optimization (CTO) strategies to increase online conversion rates, revenue, and ROI. It describes different testing formats like A/B/N testing of content elements and multivariate testing of individual page elements. Case studies show how CTO led to significant lifts in metrics like conversion rates. The document recommends establishing objectives, conducting tests in waves, and using learnings to continually improve content and build an optimization library.
OTOinsights Mobile UX Webinar, April 15 2010One to One
At OTOinsights we have conducted over 40 research projects in the mobile sector for mobile application developers and mobile manufacturers helping design products that connect with customers in meaningful ways.
Using our experience and knowledge we have created a new study called 'Mobile insights'. Key points include:
- details of research methodologies and techniques that can be used to understand the customer 's 'informational landscape'
- explores how to make mobile applications not only 'usable' but also 'engaging' so that your customers want to use them time and time again
Sophisticated online marketers are realizing that email, mobile and desktop applications all belong in their messaging ecosystem, and they must work and be measured together to achieve optimal results. Case study examples from the Royal Caribbean VIP Cruise Pass, the Tahiti Live and Vail Resorts SnowMate will demonstrate how these brands are using Web 3.0 tactics to deliver the right message, at the right time in the right channel.
OTOinsights / One to One Health - Allergy Webinar - Apr 8 2010One to One
One to One Health and OTOinsights will share the results of a first-of-its-kind pharma neuromarketing study which moves user effectiveness research beyond the focus group or the and inevitable cognitive bias that results. The study, conducted using our proprietary Quantemo™ offering, examined not only how patients view but also neurologically react to and emotionally respond to pharmaceutical brand websites in a single therapeutic category (allergies). We will discuss the neurological, emotional, and eye tracking data collected and the implications that the results have on best practices for designing branded pharmaceutical websites.
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
OTOinsights Search Engine Strategies NYC 2010 Presentation. Covers neuromarketing research OTOinsights conducted to understand the impact that Universal Search Results has on search behavior.
OTOinsight's MITX presentation titled "Neuromarketing and the User Experience". This is for today's MITX Event (10/29/09) titled "User Experience Techniques: Inspiring Users to Identify What They Didn't Know They Needed".
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
OTOinsights "Emotion, Engagement, Internet Video"One to One
http://www.onetooneinteractive.com
Internet video is one of the fastest growing entertainment media and among the most popular of all Internet activities. According to recent reports (July 2007, January 2008) from the Pew Internet & American Life Project, 57% of Internet users visit video sharing sites and 20% visit video sharing sites daily. Growth in Internet video consumption is highest among the key demographics of college-bound and educated 18-29-year-olds, 76% of which visit video sites daily. Additional high-growth demographics include women (11% view daily, up from 5% in 2007) and 30-49-year-olds (14% view daily, up from 7% in 2007)
In this report, we present an analysis of viewer engagement with Internet video. Viewer engagement was measured using OTOinsight’s Quantemo™ system. Quantemo™ utilizes a multimodal approach that combines self-report and physiological data to holistically and reliably measure user engagement with digital media like Internet video. Analyzing the results from the various Quantemo™ data sources, we present a series of three insights concerning how users locate, respond to, and engage with Internet video.
OTOinsights "Serious Games for Marketing"One to One
http://www.onetooneinteractive.com
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation of builds can be improved.
Implications of User Engagement with Universal Search ResultsOne to One
OTOinsights conducted a study to analyze user behavior and engagement with search engine results pages (SERPs) that include universal search results compared to traditional text-only SERPs. The study found that SERPs with universal search results kept users' eyes focused on the top paid and organic search results on the first page. The inclusion of images, videos and other media in universal search results also increased users' emotional engagement with the SERPs. The methodology involved measuring participants' eye movements, physiological reactions and click patterns when presented with different SERP types for selected search terms. Results showed videos were among the most viewed and clicked on universal search results.
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Discovering Egypt A Step-by-Step Guide to Planning Your Trip.pptImperial Egypt
Travelling to Egypt is like stepping into a time capsule where the past and present coexist, offering a unique blend of history, culture, and stunning landscapes.
See more: https://imperialegypt.com/tour-packages/
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
Beyond the mountains, a tour in Nepal reveals a vibrant tapestry of cultural heritage. The Kathmandu Valley, a UNESCO World Heritage Site, boasts an array of ancient temples, stupas, and palaces. Durbar Squares in Kathmandu, Bhaktapur, and Patan are treasure troves of medieval art and architecture.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
American Airlines permits passengers to change/correct names on their AAdvantage account. Also, you can request a name change both online via a web portal and offline over the phone. For further information on how to change your name on American Airlines Advantage, get in touch with the airline’s customer service. Also, you can reach out to a consolidation desk at +1-866-738-0741 for quick assistance.
Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Webinar: Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies
1. August 26, 2010 Promoting America State by State: Email Expert Review of Fifty State Tourism Agencies
2. Dr. Philip Rhodes, Ph.D. Philip holds a Ph.D. in Information Design from the University of Portsmouth. He has extensive research and teaching experience in hypermedia design and information architecture. He speaks fluent Portuguese, having lived and worked in Brazil. Before joining OTOinsights, he worked with US solution providers Rare Medium and Sapient, as Director of Information Architecture. Specializing in offering user-centric online solutions within the banking, education, and telecommunications sectors. He also taught at several universities in Brazil and the UK, and has been widely published. Philip is both the Managing Director and the Director of Customer Experience Research & Design at OTOinsights, and a Fellow of the Royal Society of Arts. Managing Director & Director of Research
5. Established in 1997, One to One Interactive is the first global enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. The company employs over 140 professionals in 7 offices located in North America, Latin America, Europe, and Asia. One of the 20 “Hottest Independent Digital Firms” Globally AdAge, 2007 One of the Fastest Growing Private Companies Inc Magazine, 2008
6. OTOinsights OverviewEstablished in 2002, OTOinsights has conducted over 400 research project in over 30 countries.Specialists in neuromarketing and customer experience strategy, research and design.Undertake discrete point-in-time projects and strategic engagements.Experience across all platforms including digital (e.g. web, intranets, mobile devices, PDA’s, i-TV, etc.), call centers, retail environments and physical products (e.g. laptops, printers, etc.)OTOinsights Offerings:Amplifying Engagement
43. Travel company websitesIncreased use of the Internet has led to significant decrease in the number of calls to state and local tourism offices
44.
45. The ‘open rate’ for travel related emails is relatively high (approximately 13%, with click-through date of 3%). More so than e-commerce, insurance, technology and government emails.
222. Future Webinars from One To One Interactive Join us for our next Webinar on September 23rd at 11 AM Eastern Time: “Search Best Practices: How to Dominate Search in 2011” With Greg Slama, Search Marketing Specialist at OTOi Register at: http://bit.ly/aQd5gv
Notas do Editor
Four Attributes of Online Customer Experience:Customized by the End UserAggregated at the Point of UseRelevant to the MomentSocial as a RuleBrand PerceptionProbe for social media behavior when conducting ethnographic research. To developpersonas that help designers create CARS experiences, researchers should incorporateobservations of users engaged in social media activities like blogging and micro blogging.Multi-Channel PersonasDesigning next-generation online experiences willdemand the kind of insight that personas provide. Although many firms already havesingle-channel personas, they’ll need new personas that reflect the complexity of users’multichannel behavior. This means developing personas that provide a full picture of eachcustomer’s journey through physical and interactive touch points, their information andfunctionality needs at each stop along the way, and which devices they use to support theircurrent behaviors.Customer Experience ResearchMulti-touch-point evaluation and analytics will become must-haves. Measuring customerexperience across multiple channels is still a major challenge for most firms.13 But consumerswill increasingly use multiple apps, devices, and sites to complete a single goal — onlineand in conjunction with other channels. In response, customer experience professionals willcreate centralized groups to coordinate metrics and a common framework for measurement.And to make data integration manageable, they will focus on one channel pair at a time.14Experiment and test. To mitigate the risk associated with building increasingly sophisticatedinteractions, customer experience professionals should experiment before rolling out massivechanges to the marketplace. But having an incubation environment on the scale of FidelityLabs or Google Labs isn’t in the budgets of most companies. Instead, customer experienceprofessionals should plan to leverage low-cost usability testing techniques to try out theirexperiments with CARS online experiences. Testing paper prototypes early and often duringthe design process and leveraging remote testing tools to gather feedback can help evolveleading-edge designs at a price most companies can afford.Information DesignCreate atomized content and functionality. In response to rising expectations forcustomized, aggregated interactions, customer experience professionals should beginatomizing online content and functionality so that it’s available for re-use across sites anddevices.