1) A pulseira Stardust será o principal produto de moda acessível e é fundamental para o sucesso das vendas e reconhecimento da marca. 2) A pulseira oferece versatilidade para ser usada em diferentes ocasiões e atrair todos os tipos de consumidores. 3) É necessário fornecer suporte total ao produto para garantir altas vendas.
Atelier fw14 ncp_as final approved - traduzidoNatalia Fontana
O documento apresenta a estratégia da coleção AW14 da Atelier Swarovski, incluindo colaborações com designers, vendas, comunicações e estrutura organizacional. Resume as principais informações da seguinte forma:
A estratégia da coleção AW14 inclui novas colaborações com Viktor&Rolf e Emma Shipley, além da Core Collection interna. As vendas na CGB e varejistas independentes aumentaram 15% e 35% respectivamente. A comunicação inclui propagandas, digital, mídia social e 7 milhões de
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Atelier fw14 ncp_as final approved - traduzidoNatalia Fontana
O documento apresenta a estratégia da coleção AW14 da Atelier Swarovski, incluindo colaborações com designers, vendas, comunicações e estrutura organizacional. Resume as principais informações da seguinte forma:
A estratégia da coleção AW14 inclui novas colaborações com Viktor&Rolf e Emma Shipley, além da Core Collection interna. As vendas na CGB e varejistas independentes aumentaram 15% e 35% respectivamente. A comunicação inclui propagandas, digital, mídia social e 7 milhões de
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. Em FW 2014 temos 3 prioridades na estratégia global de joias:
Prioridade 1 = Ganhos em Presentes
Prioridade 2 = Estabelecer o moderno
Prioridade 3 = Moda acessível
No âmbito da moda acessível, o produto chave é a pulseira Stardust e será o Best-seller número 1 dentre os produtos
globais. Precisamos dar a este produto suporte TOTAL para assegurar-nos de alcançar um passo decisivo em termos de
Vendas e Consciência.
Visão Geral e Contexto
CONTEXTO
PROPOSTA AO CONSUMIDOR
USP: absoluta versatilidade de uso
Produto para dia e noite
Através de todos os segmentos de consumidoresSwarovski como líder de
inovação mundial
- Sem concorrente mundial
- Apenas em nível local e pequena
escala
- Concorrência focada principalmente
em faixa de preço de entrada (5-20€)
NOVO!!!
Como Slake, porém melhor – pode ser usado em
diferentes ocasiões, através de todos os segmentos
de consumidores (também para ocasiões especiais)
COMO UTILIZAR ESTE DOCUMENTO
O QUE?
Todas as perguntas relacionadas a produtos e
material de suporte deveriam ser respondidas por
este Guia de maneira clara e compreensível
POR QUE?
Todas as ferramentas eventualmente atingirão o
consumidor de alguma maneira – nós queremos
nos certificar de que estamos todos alinhados e
falando a mesma língua
COMO?
Todos os materiais e ferramentas contidos na
caixa de ferramentas interna deveriam ser
desenvolvidos usando esses ingredientes
3. O que queremos transmitir
O P O D E R D O S 5
1.Consumidor Chave:
O extraordinário cotidiano para todos
O produto Stardust e seu nome são testados e aprovados por consumidores:
- Atrai todos os consumidores core de todos os grupos de idade (BIWI, FIML, IKMS)
- É a escolha predileta para ser o extraordinário cotidiano para qualquer ocasião
- 5 razões pelas quais é o item perfeito para presentear:
1. Apelo valioso quanto ao preço perfeito para presentes, 2. Apelo Amplo, 3. Fácil de usar, 4. Colecionáveis e combináveis, 5. Oferta
estabelecida
2. Benefício ao Consumidor Chave:
Versatilidade perfeita em termos de ocasiões para uso:
O produto por si mesmo muda seu apelo de acordo com a ocasião – ele se adéqua a um dia de jeans e camiseta branca, e se
reconfigura para um jantar de gala glamoroso e pode ser usado em qualquer ocasião! (lembre-se do “Attention-dial” de Alessandro)
3. USP chave:
Na moda, acessível e fácil / pulseira de uso confortável
- Como usar: Banglemania, misture e combine, colecionável, seja criativo!
- O que usar: Na moda, como Chroma Vibrations com variada palette de cores e escolhas suficientes
- Quando usar: o tempo todo! Fácil de usar, confortável e fácil de combinar
4. Características chave de design
Design de tubo 3D* preenchido com cristais e combinado com fecho magnético novo e lustroso
- Cristais soltos dentro de tubo de nylon para criar uma silhueta 3D (constatado agregador de valor), conferindo ao produto
profundidade, valor e elegância
- Formato, design e funcionalidade do fecho agrega valor ao produto (testado através de pesquisa)
5. Oportunidade chave:
Atração magnética do fecho
- Um fecho original único à Swarovski em sintonia com o design atual
- Usa palette de cores para um conceito de nomes que remete ao contar histórias em todas as gamas de consumidores – especialmente
POP – level
- Palette de cores que levam a nova compra e volta à loja, a fim de trazer fluxo de consumidores
4. Produto e Linha do Tempo Stardust
Single
(69€)
Linha do
tempo
W26
Lançamento
Regular
Double
(79€)
3 Kits de Natal (119€)
W31
Compra regular
W43
Pós lançamento
Versão Double Versão Single
Comprimento 38cm (S), 40cm (M) 18cm (S); 20cm (M)
Tamanho Disponíveis em S & M Disponíveis em S & M
Cores 12 Cores 6 Cores
Número de
cristais
1460pcs em média 730pcs em médias
Banhamento
do fecho
RHS (alguns em
GOS/ROS)
RHS (alguns em
GOS/ROS)
Contagem do
produto
14 + 3 Kits (x2
tamanhos)
8 (x2 tamanhos)
Principal uso Lazer, trabalho, Sp.
Occ
Lazer, trabalho, Sp.
Occ
Principal
consumidor
FIML, BIWI, IKMS FIML, BIWI, IKMS
Nome Escolhido pelo
consumidor
Escolhido pelo
consumidor
Fecho Validação de
pesquisa interna
Validação de
pesquisa interna
Trunfo Consumidor percebe a Stardust como
inovadora e única
Passível de apropriação pela Swarovski
W39
Campanha de
empurrão
TOTAL:
50 SKUs
5. Informações sobre o Produto
PULSEIRA DOUBLE
STARDUST:BRACELET DB
CRY/GREY/STS
5089840
PP 80
STARDUST:BRACELET DB
CRY/GREY/GOS
5100093
PP 80
STARDUST:BRACELET DB
FUCH/BLACK
5094996
PP 80
STARDUST:BRACELET DB
ISAP/GREY
5089847
PP 80
STARDUST:BRACELET DB
LMUL/BLACK/STS
5100094
PP 80
STARDUST:BRACELET DB
FUCH/DARK FUCH
5089833
PP 80
STARDUST:BRACELET
DB CRY/GOS
5089836
PP 80
STARDUST:BRACELET DB
CRY/GOS
5089850
PP 80
STARDUST:BRACELET
DB JETHEM/BLACK
5089844
PP 80
STARDUST:BRACELET DB
MONT/DEEP BLUE
5092090
PP 80
STARDUST:BRACELET DB
TANZ/PURPLE
5089834
PP 80
STARDUST:BRACELET DB
VROS/BLACK
5094990
PP 80
STARDUST:BRACELET DB
VROS/ANTIK PINK
5089853
PP 80
STARDUST:BRACELET DB
LMUL/BLACK/GOS
5094988
PP 80
On Visual
CARACTERISTICAS DE DESIGN/ BENEFÍCIOS
AO CONSUMIDOR:
•Pequenos cristais são capturados em um tubo de
nylon colorido para criar uma silhueta 3D.
•O fecho magnético confere acabamento perfeito
ao design lustroso e moderno da pulseira.
•O fecho está disponível em 3 banhamentos que
combinam perfeitamente com a cor do corpo do
produto.
•Dois tamanhos são oferecidos.
•Ampla variedade de cores vibrantes permite ao
consumidor misturar e coordenar diferentes
combinações para criar uma verdadeira afirmação
de moda.
•As pulseiras podem também ser misturadas e
coordenadas com outros estilos de braceletes
para capturar a tendência da moda do bracelete.
•O macio tubo de nylon garante grande conforto,
perfeito para usar o dia todo.
•São presentes perfeitos com uma faixa de preço
acessível.
PULSEIRA SINGLE
STARDUST:BRACELET
CRY/GREY/STS 5089839 PP 60
STARDUST:BRACELET
CRY/GREY/GOS 5100092 PP 60
STARDUST:BRACELET
LMUL/BLACK/STS 5100095 PP 60
STADUST:BRACELET
LMUL/BLACK/GOS 5094987 PP 60
STARDUST:BRACELET
FUCH/DARK FUCH 5092091 PP 60
STARDUST:BRACELET
JETHEM/BLACK 5089843 PP 60
STARDUST:BRACELET
MONT/DEEP BLUE 5089832 PP 60
STARDUST:BRACELET
VROS/BLACK 5094989 PP 60
LEGENDA
Preenchimentos de cristais: Fecho:
CRY: White Crystal STS: Stainless Steel Shiny
LMUL: Light Multi ROS: Ros Gold Shiny
FUCH: Fuchsia GOS: Gold Shiny
JETHEM: Jet Hematite
MONT: Montana Blue Outros:
VROS: Vintage Rose DB: Double wrap
ISAP: Indian Sapphire
TANZ: Tanzanite
6. Uso da Stardust – 24H Na Vida de Nossos Consumidores
BIWI
FIML
IKMS
14:00
Workshop criativo
BIWIFIML
17:00
Momento com a
família: brincar com
as crianças no
parque
IKMS
18:00
Resolver tarefas
online FIML
19:00
Happy hour
BIWI FIML
12:30
Almoço
com as
amigas
FIML
9:30
Reunião de
negócios
IKMS BIWI
21:00
Jantar romântico
IKMSBIWI
24:00
Noite for a com
As amigasFIML
Não validado por consumidores
USO DA STARDUST
„Extraordinário
Cotidiano“
Meramente
Ilustrativo
Próximo passo:
saber qual é o
item de consumo
chave
7. Instruções para fechar a pulseira
INSTRUÇÕES DE USO adicionais dentro da embalagem (aprovadas e apresentadas abaixo)
Treinamento em vídeo em produção para plataforma e-learning – Link virá do departamento de
treinamento
Filme direcionado ao consumidor com Miranda explicando o fecho e como usar.
8. Cenário de Negócios (Da previsão ao fornecimento…)
Previsão de listagem de produtos
SKU NUMBER Product name (text)
IPQ
30.04.2014
Status
On ATL
5089839 STARDUST:BRACELET CRY/GREY/PDS M | 100'000 Oct and Xmas
5089844 STARDUST:BRACELET DB JETHEM/BLACK M | 90'000
5089843 STARDUST:BRACELET JETHEM/BLACK M | 80'000
5089840 STARDUST:BRACELET DB CRY/GREY/PDS M | 65'000
5100094 STARDUST:BRACELET DB LMUL/BLK/PDS M | 55'000
5089847 STARDUST:BRACELET DB ISAP/DK GREY M | 50'000 Oct and Xmas
5089836 STARDUST:BRACELET DB CRY/GOS M | 45'000
5089833 STARDUST:BRACELET DB FUCH/FUCH M | 45'000 Oct
5092090 STARDUST:BRACELET DB MONT/BLUE M | 45'000 Oct
5089834 STARDUST:BRACELET DB TANZ/PURPLE M | 45'000 Oct
5100095 STARDUST:BRACELET LMUL/BLK/PDS M | | 30'000
5094988 STARDUST:BRACELET DB LMUL/BLK/GOS M | 30'000
5089850 STARDUST:BRACELET DB GREI/GOS M | 25'000
5094990 STARDUST:BRACELET DB VROS/BLACK M | 23'000
5094996 STARDUST:BRACELET DB FUCH/BLACK M | 22'000
5089853 STARDUST:BRACELET DB VROS/PINK M | 22'000
5102554 STARDUST:BRACELET DB ISAP/DK GREY S | 25'000 Oct and Xmas
5102550 STARDUST:BRACELET CRY/GREY/PDS S | 25'000 Oct and Xmas
5100093 STARDUST:BRACELET DB CRY/GREY/GOS M | 21'000
5102553 STARDUST:BRACELET DB JETHEM/BLACK S | 21'000
5092091 STARDUST:BRACELET FUCH/FUCH M | 21'000
5089832 STARDUST:BRACELET MONT/BLUE M | 21'000
5100092 STARDUST:BRACELET CRY/GREY/GOS M | 20'000
5094989 STARDUST:BRACELET VROS/BLACK M | 20'000
5102557 STARDUST:BRACELET DB MONT/BLUE S | 19'000 Oct
5094987 STARDUST:BRACELET LMUL/BLK/GOS M | 18'000
5102548 STARDUST:BRACELET DB TANZ/PURPLE S | 18'000 Oct
5102547 STARDUST:BRACELET DB FUCH/FUCH S | 16'000 Oct
5102551 STARDUST:BRACELET DB CRY/GREY/PDS S | 15'000
5102566 STARDUST:BRACELET DB LMUL/BLK/PDS S | 12'000
5102549 STARDUST:BRACELET DB CRY/GOS S | 12'000
5102560 STARDUST:BRACELET DB LMUL/BLK/GOS S | 12'000
5102562 STARDUST:BRACELET DB VROS/BLACK S | 12'000
5102556 STARDUST:BRACELET DB VROS/PINK S | 12'000
5102552 STARDUST:BRACELET JETHEM/BLACK S | 10'000
5102846 STARDUST EE:ARMBAND SET JET/LMUL M | 10'000
5102847 STARDUST EE:BRACELET SET FUCH/MONT M | 10'000
5102848 STARDUST EE:BRACELET SET VROS/LMUL M | 10'000
5102565 STARDUST:BRACELET DB CRY/GREY/GOS S | 10'000
5102563 STARDUST:BRACELET DB FUCH/BLACK S | 10'000
5102555 STARDUST:BRACELET DB GREI/GOS S | 10'000
5102567 STARDUST:BRACELET LMUL/BLK/PDS S | 9'500
5102575 STARDUST:BRACELET MONT/BLUE S | 8'000
5102564 STARDUST:BRACELET CRY/GREY/GOS S | 7'500
5102558 STARDUST:BRACELET FUCH/FUCH S | 7'500
5102559 STARDUST:BRACELET LMUL/BLK/GOS S | 7'000
5102561 STARDUST:BRACELET VROS/BLACK S | 6'000
5102843 STARDUST EE:ARMBAND SET JET/LMUL S | 5'000
5102844 STARDUST EE:BRACELET SET FUCH/MONT S | 5'000
5102845 STARDUST EE:BRACELET SET VROS/LMUL S | 5'000
9. Merchandising
Versão de loja chave
Nova Solução de Merchandising
Versão de loja pequena
Vitrines
Dentro da loja
22 pcs necessárias 8 pcs necessárias
22 pcs necessárias
8 - 22 pcs necessárias
60 pcs/POP x 1.600 POPs = 96.000 pcs
8 pcs necessárias
22 pcs necessárias
Vitrine
Dentro da loja
30 pcs/POP x 1.400 POPs = 42.000 pcs
138.000 pieces required for global Deco purposes only (SR only)
10. VM, Treinamento, CRM – 3 PONTOS CHAVE
Conceitos Criativos / VM
1. Foi desenvolvido um kit-vitrine Stardust especificamente para melhor destacar o produto
2. Elementos visuais de decoração adicional dentro da loja
3. Quantidades de produtos alocados dedicadas a mostruários criam Guidelines a serem seguidas.
Treinamento
1. Suporte Key Print via foco especial dentro de “BeTheExpert” e Bestsellers
2. Teaser no e-learning e apresentações prontamente disponíveis na plataforma – Filmes especiais e animações criados
3. Foco de prioridade chave no encontro de treinamento global de gerentes
CRM
1. Oferta de um pacote exclusivo Stardust para tornar-se membro BeSwarovski do lançamento a campanas de incentivo (Julho –
Setembro)
2. Algumas quantidades de produtos CRM alocadas dedicadas.
3. Um mecanismo sob-medida para recrutar novos membros BeSwarovski
11. VISUAIS
Materiais de suporte chave ATL
Versão De Página Simples Versão de Página Dupla
Versão De Página Simples Versão de Página Dupla
12. Visual Support Tools
List of featured Stardust Bracelets
WINTER POP AND
MIRANDA VISUAL
(ATTRACTING)
STILL LIFE (WINTER
PROGRAM) - PRINT, POP
(ATTRACTING)
TVC MODULE (WINTER
PROGRAM)
(ATTRACTING)
XMAS POP AND MIRANDA
VISUAL
(SPARKLING)
STILL LIFE (XMAS
PROGRAM) - PRINT, POP
(SPARKLING)
TVC MODULE (XMAS
PROGRAM)
(SPARKLING)
1 5089839
CRYSTAL DUST:BRACELET
CRY/GREY/STS
5089839
CRYSTAL DUST:BRACELET
CRY/GREY/STS |
5089839
CRYSTAL DUST:BRACELET
CRY/GREY/STS |
5089839
CRYSTAL DUST:BRACELET
CRY/GREY/STS
5089839
CRYSTAL DUST:BRACELET
CRY/GREY/STS |
5089839
CRYSTAL DUST:BRACELET
CRY/GREY/STS |
2 5089840
CRYSTAL DUST:BRACELET
DB CRY/GREY/STS |
5089840
CRYSTAL DUST:BRACELET
DB CRY/GREY/STS |
5089840
CRYSTAL DUST:BRACELET
DB CRY/GREY/STS |
5089840
CRYSTAL DUST:BRACELET
DB CRY/GREY/STS |
3 5089834
CRYSTAL DUST:BRACELET
DB TANZ/PURPLE
5089834
CRYSTAL DUST:BRACELET
DB TANZ/PURPLE |
5089834
CRYSTAL DUST:BRACELET
DB TANZ/PURPLE |
5089834
CRYSTAL DUST:BRACELET
DB TANZ/PURPLE |
5089834
CRYSTAL DUST:BRACELET
DB TANZ/PURPLE |
4 5092091
CRYSTAL DUST:BRACELET
FUCH/DARK FUCH |
5092091
CRYSTAL DUST:BRACELET
FUCH/DARK FUCH |
5092091
CRYSTAL DUST:BRACELET
FUCH/DARK FUCH |
5092091
CRYSTAL DUST:BRACELET
FUCH/DARK FUCH |
5 5089833
CRYSTAL DUST: BRACELET
DB FUCH/DARK FUC
5089833
CRYSTAL DUST:BRACELET
DB FUCH/DARK FUCH |
5089833
CRYSTAL DUST:BRACELET
DB FUCH/DARK FUCH |
5089833
CRYSTAL DUST:BRACELET
DB FUCH/DARK FUCH |
5089833
CRYSTAL DUST:BRACELET
DB FUCH/DARK FUCH |
6 5089843
CRYSTAL DUST:BRACELET
JETHEM/BLACK |
5089843
CRYSTAL DUST:BRACELET
JETHEM/BLACK |
5089843
CRYSTAL DUST:BRACELET
JETHEM/BLACK |
5089843
CRYSTAL DUST:BRACELET
JETHEM/BLACK |
7 5094988
CRYSTAL DUST:BRACELET
DB LMUL/BLACK/GOS |
5094988
CRYSTAL DUST:BRACELET
DB LMUL/BLACK/GOS |
5094988
CRYSTAL DUST:BRACELET
DB LMUL/BLACK/GOS |
5094988
CRYSTAL DUST:BRACELET
DB LMUL/BLACK/GOS |
8 5094987
CRYSTAL DUST:BRACELET
LMUL/BLACK/GOS
5094987
CRYSTAL DUST:BRACELET
LMUL/BLACK/GOS
5094987
CRYSTAL DUST:BRACELET
LMUL/BLACK/GOS
5094987
CRYSTAL DUST:BRACELET
LMUL/BLACK/GOS
9 5089847
CRYSTAL DUST:BRACELET
DB ISAP/GREY
5089847
CRYSTAL DUST:BRACELET
DB ISAP/GREY
10 5092090
CRYSTAL DUST:BRACELET
DB MONT/DEEP BLUE
Atraindo: POP, PRINT, TVC Atraindo: POP, PRINT, TVC
13. Direções de Mídia
TOPLINE COMO USAR
Haverá dois visuais Sardust Disponíveis (vide slide anterior)
1 = Programa visual de moda acessível ao consumidor em Outubro
2 = Programa visual de presentes de natal
O Programa visual de presentes de natal foi desenvolvido após NCP e oferecido aos VGs e posteriormente definiu-se qual VG usa
qual versão para o natal (Stardust vs. Baron)
O foco e prioridade da estratégia global de joias prevalece no Natal e Moderno
Nós acreditamos fortemente e esperamos que esta escolha adicional e flexibilidade em dar suporte ao
sell-out deste produto faça com que certos mercados possam se adaptar mais às necessidades locais.
É absolutamente primordial focar no sell-out para o consumidor final aqui e na crescente demanda por abastecimento que
isto irá causar.
* Fore more details please refer to Marcom Team and their guideline documents.
14. Cópia Oficial
A Ser Utilizado para Todas as Atividades relacionadas Ao Consumidor
Um impressionante rio de cristais capturados em forma leve como o ar, a
pulseira Stardust adiciona um esplendor caloroso a seu dia e brilho
irresistível a sua noite.
As deslumbrantes pulseiras podem ser agrupadas em qualquer
combinação para criar infinitas expressões. Agrupe-as para um visual
casual ou vista-as para o glamour. Seu formato macio é igualmente
apropriado para complementar outras joias ou cativar por ele mesmo.
“As pulseiras Stardust são muito divertidas, porque você pode misturar e
coordenar diferentes cores, dependendo de onde você vai e como está se
sentindo”, disse Miranda Ker, o rosto da coleção Swarovski Outono-
Inverno 2014. “O que mais amo em joias, e especialmente na Swarovski, é
o estímulo extra que ela dá às mulheres, aquele brilho extra, e – você sabe
– isso realmente a ajuda a brilhar”.
A versátil Stardust é uma inovação em joias de cristal. De acordo com A
Diretora Criativa da Swarovski, Nathalie Colin, sua criação envolveu a
combinação de diferentes maeriais e técnicas de produção. O resultado é
um desing único e novo que torna a pulseira maleável e
surpreendentemente leve – uma rede de nylon translúcida, recheada com
cristais soltos e seguros por um fecho magnético brilhoso.
As pulseiras estão disponíveis em uma ampla seleção de combinação de
cores, cada uma dotada de cristais agrupados em tons harmoniosos. O
fecho magnético finaliza o look, com bahamentos em rose gold, classic
gold ou silver tone.
15. Nomenclatura oficial de Colorações
Reforce o contar histórias e o romance
Para aumentar o potencial de contar histórias e relevância ao consumidor da Pulseira Stardust tomamos uma nova abordagem, a
qual se conecta ao conceito da gradação de cores dos produtos, também refletida dentro das ferramentas POP.
A lógica aqui é a seguinte:
Descrições para o fecho:
Exemplos:
Silver Moonlight com fecho Gold-toned
Silver Moonlight com fecho Rose Gold-toned
Silver Moonlight com fecho Stainless Steel
Descrições para o comprimento da pulseira adicionam “Double” ou “Single” no final
Exemplos:
Silver Moonlight com fecho Gold-toned – Double
Silver Moonlight with fecho Gold-toned – Single
NOMES:
Double bracelets
Silver Moonlight with Stainless Steel clasp – Double (5089840)
Silver Moonlight with Gold-toned clasp – Double (5100093)
Golden Flash with Gold-toned clasp – Double (5089836)
Champagne Sparkle with Gold-toned clasp – Double (5089850)
Grey Shimmer with Stainless Steel clasp – Double (5100094)
Grey Shimmer with Gold-toned clasp – Double (5094988)
Maroon Shine with Stainless Steel clasp – Double (5094996)
Fuchsia Flare with Stainless Steel clasp – Double (5089833)
Pink Glitter with Rose Gold-toned clasp – Double (5089853)
Rose Glow with Rose Gold-toned clasp – Double (5094990)
Slate Dazzle with Stainless Steel clasp – Double (5089847)
Blue Aurora with Stainless Steel clasp – Double (5092090)
Midnight Sheen with Stainless Steel clasp – Double (5089844)
Purple Rays with Stainless Steel clasp – Double (5089834)
Single bracelets
Silver Moonlight with Stainless Steel clasp – Single (5089839)
Silver Moonlight with Gold-toned clasp – Single (5100092)
Grey Shimmer with Stainless Steel clasp – Single (5100095)
Grey Shimmer with Gold-toned clasp – Single (5094987)
Maroon Shine with Stainless Steel clasp – Single (5092091)
Midnight Sheen with Stainless Steel clasp – Single (5089843)
Blue Aurora with Stainless Steel clasp – Single (5089832)
Rose Glow with Rose Gold-toned clasp – Single (5094989)
Kits Edição exclusiva de Natal
Por favor combine os nomes das pulseiras double e single acima correspondentes à
combinação do kit.