Product Management & The Holy Grail (PCA9)

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Product Managers face many trials and tribulations as they pursue the Holy Grail. Through the eyes of Monty Python, we'll explore these challenges as King Arthur and the Knights of the Roundtable search for the Holy Grail and learn Product Management lessons as they fight the Black Knight, try to sneak into a castle with the Trojan Rabbit, attempt to satisfy the request of the Knights Who Say Ni, face the temptations from the Castle Anthrax, underestimate the fierce Rabbit of Caerbannog and finally cross the Bridge of Death to reach the castle that guards the Holy Grail.

Negócios Diversão e humor

Product Management
& The Holy Grail
As Seen Through The Eyes of Monty Python

Tom Evans
Lûcrum Marketing
@compellingmktr

Product Management is an Influence Role

1- set a clear vision of the product and goal
2- set a clear process and roles for the team
3- get the team involved by eliciting ideas or suggestions
4- get people to volunteer for roles and responsibility
5- take ownership of final decision
6- keep reiterating the vision and keep the team involved
7- thank and celebrate team success
John Wu – via Product Management LinkedIn Group -
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=144735903&gid=42629&commentID=
91420696&trk=view_disc&ut=2B5r6MYmjz4Bo1

Strategy & Execution

• Plan the strategy
• Communicate it
• Know how to execute it
• Do it

Make Decisions Based Upon Facts

• Market Research
• Voice-of-the-Customer
• Competitive Analysis
• Market Tests

http://blog.kitetail.com/wp-content/uploads/2006/11/imgdecisionqualitychain.png

Don’t Get Seduced Away From Your Mission

• Stick to and support the mission of your company
• Commit to your target market segments
• Define & defend your product positioning & strategy

Beware of the Wild-Goose Chase!

• A futile search or fruitless errand, a task inordinately
complex relative to its outcome
• A demanding/complaining customer
• CEO or salesperson with the opportunity dujour
• Customer with one-off need
• Exec or customer that always changing their mind

What is the Airspeed Velocity of an
Unladen Swallow?

Discover the Underlying Issue

• Ask questions
• 7 “elements of circumstance” (Hermagoras of Temnos)
– Quis, quid, quando, ubi, cur, quem ad modum, quibus
adminiculis.
– (Who, what, when, where, why, in what way, by what
means)
• Tell me more

Know Thy Competition!

• Do your competitive analysis
• Do not underestimate them

If a Product Is a Dog, Kill It!

http://www.maxi-pedia.com/BCG+matrix+model

They See the Coconuts, Not the Horse!

• To your prospects
• To your customers
• To your teammates
• To your management

Lying v. Embellishment

Which PM Are You?

• Sir Lancelot the Brave
• Sir Gallahad the Pure
• Sir Robin the not-quite-so-brave-as-Sir-Lancelot
• Sir Not appearing-in-this-film

Thank You!

Tom Evans
Lûcrum Marketing
tevans@lucrum-marketing.com
+1.512.961.5267
@compellingmktr

Copyright 2012 - LÛCRUM MARKETING

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