Trabalho apresentado no âmbito da disciplina Simulação e Tomada de decisão, no mestrado de logística - ISCAP / APNOR, do Instituto Politécnico do Porto.
Este documento fornece um relatório do saldo atual de contas bancárias da Prefeitura Municipal de Flores em 31 de dezembro de 2012, mostrando os saldos anteriores, débitos, créditos e saldos atuais para cada conta.
Este documento apresenta o programa de necessidades para um hospital ortopédico, com a descrição das atividades e características de cada setor, incluindo consultórios, salas de raio-x, hidroterapia, fisioterapia, centro cirúrgico e apoio. A área total necessária é de aproximadamente 1.200m2.
Uma matriz de decisão é uma ferramenta de análise de riscos empresariais futuros bastante interessante e prática. Quando se inserem os multi-cenários futuros tem-se um "bom norte" para os tomadores de decisão, e podem ser evitados os prejuízos a todos.
O documento apresenta um problema de decisão multicritério com 5 propostas avaliadas segundo 3 critérios: preço, qualidade técnica e situação econômico-financeira. Pede-se para fazer análise de dominância, recomendar decisão com pesos específicos e analisar sensibilidade ao peso do critério preço.
Este documento discute o uso de agentes inteligentes para apoiar a tomada de decisão em gestão pública participativa de forma multicritério. O autor propõe o uso de um Agente Minerador e um Agente de Suporte à Decisão para integrar dados, descobrir padrões e recomendar alocação de recursos levando em conta fatores sociais, ambientais e a participação da sociedade. O trabalho também discute métodos para avaliar as recomendações do agente e possíveis melhorias futuras como o uso de lógica fuzzy.
Este documento discute a estruturação de uma matriz de decisão para obras civis. Ele define riscos e explica como uma matriz de decisão pode ser usada para hierarquizar riscos e planejar ações para mitigá-los ou se preparar para eles. O documento também discute a diferença entre ações pontuais e sistêmicas e como uma abordagem sistêmica é necessária para lidar com riscos de forma eficaz.
Este documento apresenta um exercício sobre tomada de decisão em situações de incerteza e risco. Nele, órgãos públicos devem decidir qual zona implantar um complexo habitacional, considerando diferentes custos de implantação em cada zona e a possibilidade de melhorias em uma das zonas. O exercício pede para recomendar uma decisão usando critérios de decisão em incerteza, considerando matrizes de custos e probabilidades de ocorrência dos cenários.
[Gestão de crises] conceito e avaliação 091013Elife Brasil
O documento fornece diretrizes para gestão de crises corporativas em três frases: (1) Ele define crise e tipos de crises como mau atendimento, ações de marketing negativas e defeitos em produtos; (2) Ele discute como diagnosticar a gravidade de uma crise usando uma matriz de criticidade; (3) Ele explica o processo de resposta a crises, incluindo observação, interpretação, escolha de ação e avaliação do impacto da resposta.
Este documento fornece um relatório do saldo atual de contas bancárias da Prefeitura Municipal de Flores em 31 de dezembro de 2012, mostrando os saldos anteriores, débitos, créditos e saldos atuais para cada conta.
Este documento apresenta o programa de necessidades para um hospital ortopédico, com a descrição das atividades e características de cada setor, incluindo consultórios, salas de raio-x, hidroterapia, fisioterapia, centro cirúrgico e apoio. A área total necessária é de aproximadamente 1.200m2.
Uma matriz de decisão é uma ferramenta de análise de riscos empresariais futuros bastante interessante e prática. Quando se inserem os multi-cenários futuros tem-se um "bom norte" para os tomadores de decisão, e podem ser evitados os prejuízos a todos.
O documento apresenta um problema de decisão multicritério com 5 propostas avaliadas segundo 3 critérios: preço, qualidade técnica e situação econômico-financeira. Pede-se para fazer análise de dominância, recomendar decisão com pesos específicos e analisar sensibilidade ao peso do critério preço.
Este documento discute o uso de agentes inteligentes para apoiar a tomada de decisão em gestão pública participativa de forma multicritério. O autor propõe o uso de um Agente Minerador e um Agente de Suporte à Decisão para integrar dados, descobrir padrões e recomendar alocação de recursos levando em conta fatores sociais, ambientais e a participação da sociedade. O trabalho também discute métodos para avaliar as recomendações do agente e possíveis melhorias futuras como o uso de lógica fuzzy.
Este documento discute a estruturação de uma matriz de decisão para obras civis. Ele define riscos e explica como uma matriz de decisão pode ser usada para hierarquizar riscos e planejar ações para mitigá-los ou se preparar para eles. O documento também discute a diferença entre ações pontuais e sistêmicas e como uma abordagem sistêmica é necessária para lidar com riscos de forma eficaz.
Este documento apresenta um exercício sobre tomada de decisão em situações de incerteza e risco. Nele, órgãos públicos devem decidir qual zona implantar um complexo habitacional, considerando diferentes custos de implantação em cada zona e a possibilidade de melhorias em uma das zonas. O exercício pede para recomendar uma decisão usando critérios de decisão em incerteza, considerando matrizes de custos e probabilidades de ocorrência dos cenários.
[Gestão de crises] conceito e avaliação 091013Elife Brasil
O documento fornece diretrizes para gestão de crises corporativas em três frases: (1) Ele define crise e tipos de crises como mau atendimento, ações de marketing negativas e defeitos em produtos; (2) Ele discute como diagnosticar a gravidade de uma crise usando uma matriz de criticidade; (3) Ele explica o processo de resposta a crises, incluindo observação, interpretação, escolha de ação e avaliação do impacto da resposta.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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Problemas de Picking e Transportes
1. SIMULAÇÃO E TOMADA
DE DECISÃO
Critérios de
Decisão
Denise Camal, João Monteiro e António Lacerda
2. 2
Índice
Introdução
Critérios de decisão sob incerteza
Picking
Critérios decisão em situação de risco
Transportes
Conclusão
3. 3
Introdução
Tomada de Decisão
A decisão é uma das atividades na qual todos nós estamos
envolvidos diariamente, assumindo cada vez mais importância
devido à redução das margens de lucro que o setor empresarial
atravessa neste momento.
Estas tomam-se diante de problemas, e mesmo quando existe
apenas uma ação a tomar, teremos sempre a alternativa de a tomar
ou não.
4. 4
Etapas do processo decisório
• 1. Análise e identificação da situação: A situação do ambiente no
problema deve ser identificada através da recolha de informações, de
forma a alcançar uma decisão precisa.
• 2. Desenvolvimento de alternativas: Em função da análise de
dados, pode-se chegar a possíveis ações para a resolução do
problema proposto.
• 3. Comparação entre as alternativas: Na observação dos
benefícios e desvantagens entre cada alternativa.
(Uris,1989)
5. 5
Ambiente de Decisão
• Certeza – O decisor sabe qual o acontecimento que ocorrerá,
sendo possível uma previsão precisa.
• Incerteza – O decisor não tem a informação suficiente para
estimar as probabilidades dos diferentes acontecimentos.
• Risco – O decisor não sabe qual é o acontecimento que ocorrerá
mas pode estimar a probabilidade de ocorrência de qualquer uma
das situações.
6. 6
Picking
Order Picking (preparação de encomendas), é o processo de
retirada de produtos de stock, de forma a preparar encomendas tal
como foram solicitadas pelos clientes.
(Tompkins et al.,2003)
Todas as ineficiências desta atividade podem levar a níveis de
serviço insatisfatórios e por sua vez a custos elevados para o
armazém, e consequências em toda a cadeia de abastecimento.
7. 7
Problema 1 Critérios de decisão sob incerteza
Um armazém tem uma procura diária de encomendas que varia
conforme os pedidos dos clientes.
Essa variação leva a que tenham de ser tomadas decisões de
quantos colaboradores serão necessários para a realização das
mesmas.
• Custo por funcionário (8h/dia): 45,44€/dia
• Capacidade de preparação (pax): 1250 caixas/dia
• Custo de serviço (cx): 0,0364€
• Preço de venda: 0,04€/cx
8. 8
Características do problema
• O Decisor: Coordenador de Operações
• Ações: nº de pessoas a ter na operação [8;9;10;11]
• Estados da natureza: Preparar 10.000, 11.000, 12.000 e 13.000
cx
• Consequências: Incumprimento do nível de serviço, perda de
vendas, maior ou pior margem de lucro.
A capacidade de preparação varia de acordo com os seguintes
valores:
Pessoas Caixas Dia Custo Vendas
8 10000 363,52 400,00
9 11250 408,96 450,00
10 12500 454,40 500,00
11 13750 499,84 550,00
9. 9
Matriz de decisão
Acções
Procura 8 pessoas 9 pessoas 10 pessoas 11 pessoas
10000 36,48 € - 54,40 € - 145,28 € - 236,16 €
Estados da
Natureza
11000 0,13 € 21,95 € - 68,93 € - 159,81 €
12000 - 36,22 € 13,78 € 7,42 € - 83,46 €
13000 - 72,58 € - 22,58 € 27,42 € - 7,10 €
Os critérios utilizados para o cálculo do saldo foram:
• Procura: A
• Capacidade: B
• Δ Capacidade vs Procura: C = B - A
• Vendas: D = nº de caixas satisfeitas * preço
• Custo: E = nº de funcionários * custo/dia pax
• Custo da Δ: F (se C < 0, F = C * custo/cx; se C > 0, F = -C * custo/cx)
• Resultado: G = D - E
• Saldo: H = F + G
10. 10
Critério MaxiMax
Este critério promove uma visão otimista, maximizando o seu saldo
máximo.
Neste exemplo, o decisor observa o saldo (margem) máximo em
cada ação e escolhe o maior valor entre as quatro alternativas.
Matriz de Decisão
Acções
Procura 8 pessoas 9 pessoas 10 pessoas 11 pessoas
10000 36,48 € - 54,40 € - 145,28 € - 236,16 €
Estados da
Natureza
11000 0,13 € 21,95 € - 68,93 € - 159,81 €
12000 - 36,22 € 13,78 € 7,42 € - 83,46 €
13000 - 72,58 € - 22,58 € 27,42 € - 7,10 €
Decisão: 36,48€
11. 11
Critério MaxiMin
Por outro lado, este critério concede uma visão negativa,
maximizando o menor dos saldos, ou seja, o decisor escolherá o
maior entre os menores. Selecionará os menores saldos em cada
ação e decidiria pelo maior entre estes.
Matriz de Decisão
Acções
Procura 8 pessoas 9 pessoas 10 pessoas 11 pessoas
10000 36,48 € - 54,40 € - 145,28 € - 236,16 €
Estados da
Natureza
11000 0,13 € 21,95 € - 68,93 € - 159,81 €
12000 - 36,22 € 13,78 € 7,42 € - 83,46 €
13000 - 72,58 € - 22,58 € 27,42 € - 7,10 €
Decisão: -54,40€
12. 12
Critério MiniMax do Arrependimento
Na aplicação deste critério imaginemos que o decisor tem
informação sobre o futuro, conseguindo saber cada uma das
necessidades de encomenda por parte do cliente, e assim
satisfaze-los com a melhor ação possível.
Matriz de Decisão
Acções
Procura 8 pessoas 9 pessoas 10 pessoas 11 pessoas
10000 36,48 € - 54,40 € - 145,28 € - 236,16 €
Estados da
Natureza
11000 0,13 € 21,95 € - 68,93 € - 159,81 €
12000 - 36,22 € 13,78 € 7,42 € - 83,46 €
13000 - 72,58 € - 22,58 € 27,42 € - 7,10 €
Matriz de Decisão
Acções
Procura 8 pessoas 9 pessoas 10 pessoas 11 pessoas
10000 - € 90,88 € 181,76 € 272,64 €
Estados da
Natureza
11000 21,82 € - € 90,88 € 181,76 €
12000 50,00 € - € 6,35 € 97,23 €
13000 100,00 € 50,00 € - € 34,53 €
Decisão: 90,88€
13. 13
Critério do Realismo
Este critério encontra-se entre o Maximax e o Maximin, assumindo
uma análise entre o otimismo e o pessimismo.
Recorrendo a um coeficiente representado por “α” onde 0 ≤ α ≤ 1.
Quando “α” é zero atribui-se pessimismo ao estado de natureza;
designando-se otimismo quando “α” é um.
Medida do realismo = α x (saldo maior) + (1 – α) x (saldo menor)
14. 14
Conclusão - Problema 1
Apesar dos critérios apontarem para o melhor resultado financeiro,
na situação real, a satisfação do cliente requer um pensamento
mais estratégico, implicando perdas nas margens.
Com 8 colaboradores fixos maximizamos a margem. Para permitir
cumprir níveis de serviço e garantir as vendas dos clientes as
empresas deverão ter um modelo flexível, que pode passar por
manter nos seus quadros 8 colaboradores e subcontratar ao dia
sempre que a procura seja superior.
15. 15
Transportes
A deslocação das mercadorias entre o ponto A e o ponto B apenas é
possível com intervenção de equipamento de transportes.
As empresas devem conhecer com profundidade e rigor os seus
próprios custos logísticos de maneira a poderem estabelecer metas e
objetivos realistas, transportando assim os ganhos para a cadeia de
abastecimento considerado como um todo (Dias, João C. Q., 2005).
16. 16
Problema 2 Critérios de decisão em situações de risco
Um operador logístico tem uma procura diária de serviços de
transportes de mercadorias entre Porto e Lisboa, segundo o
seguinte histórico:
Dias Camiões Probabilidade • Custo fixo/camião: 190€.
39 12 0,29 • Custo variável 33%: 62,70€
45 11 0,34 • Custo total: 252,70€
50 9 0,37 • Preço venda/camião: 320€
Totais 134 32 1,00 • Lucro: 67,30€
17. 17
Características do problema
• O Decisor: Gestor de Tráfego
• Ações: Número de camiões a ter na frota [9;10;11;12]
• Estados da natureza: 9, 11 e 12 camiões
• Consequências: Incumprimento do nível de serviço, perda de
vendas, variação da margem de lucro.
Quantos camiões de frota própria a empresa deve ter, de forma a
maximizar o lucro ao menor custo possível mediante as restrições
apresentadas?
19. 19
Critério do valor esperado
Este método pondera as probabilidades médias de todos os
possíveis cenários de ocorrência em análise, de acordo com a
seguinte fórmula:
Procura do
Camiões Disponíveis
Mercado
9 cam. Lucro 10 cam. Lucro 11 cam. Lucro 12 cam. Lucro
Lucro cond. Esperado Lucro cond. Esperado Lucro cond. Esperado Lucro cond. Esperado
9 605,70 € 226,01 € 415,70 € 155,11 € 225,70 € 84,22 € 35,70 € 13,32 €
11 605,70 € 203,41 € 673,00 € 226,01 € 740,30 € 248,61 € 550,30 € 184,80 €
12 605,70 € 176,29 € 673,00 € 195,87 € 740,30 € 215,46 € 807,60 € 235,05 €
605,70 € 576,99 € 548,29 € 433,17 €
Escolhemos ter 9 camiões com o lucro esperado de 405,82€, visto
ser o maior valor com as probabilidades associadas.
20. 20
Critério do valor esperado
Se a informação que tivéssemos fosse perfeita, o lucro esperado
seria de acordo com a tabela baixo:
Camiões Disponíveis
Procura do
Mercado
9 cam. 10 cam. 11 cam. 12 cam. Probabilidade
9 605,70 € 0,37
11 740,30 € 0,34
12 807,60 € 0,29
Com informação perfeita o lucro esperado é calculado pela seguinte
fórmula:
605,70€ * 0,37 + 740,30€ * 0,34 + 807,60€ * 0,29 = 709,66€
EVPI = 709,66€ - 605,70€ = 103,96€
21. 21
Critério da racionalidade (ou da razão insuficiente)
Admitindo que a probabilidade de ocorrência de cada uma das
ações seja a mesma, temos:
Probabilidade: 1/3 = 0,333
Camiões Disponíveis
Procura do
Mercado
09 cam. Lucro 10 cam. Lucro 11 cam. Lucro 12 cam. Lucro
Lucro cond. Esperado Lucro cond. Esperado Lucro cond. Esperado Lucro cond. Esperado
9 605,70 € 201,90 € 415,70 € 138,57 € 225,70 € 75,23 € 35,70 € 11,90 €
11 605,70 € 201,90 € 673,00 € 224,33 € 740,30 € 246,77 € 550,30 € 183,43 €
12 605,70 € 201,90 € 673,00 € 224,33 € 740,30 € 246,77 € 807,60 € 269,20 €
605,70 € 587,23 € 568,77 € 464,53 €
Também neste critério verifica-se que a melhor escolha seria de ter
9 camiões na frota própria, com um lucro máximo previsto de
605,70€.
22. 22
Critério da máxima Verosimilhança
Neste critério seleciona-se o estado da natureza com a maior
probabilidade de ocorrência e assume-se que esse estado vai
mesmo ocorrer, escolhendo o melhor benefício.
Camiões Disponíveis
Procura do
Mercado
9 cam. 10 cam. 11 cam. 12 cam.
Probabilidade
Lucro cond. Lucro cond. Lucro cond. Lucro cond.
9 605,70 € 415,70 € 225,70 € 35,70 € 0,37
11 605,70 € 673,00 € 740,30 € 550,30 € 0,34
12 605,70 € 673,00 € 740,30 € 807,60 € 0,29
Tendo 9 camiões como a procura de maior probabilidade, o lucro
máximo esperado é de 605,70€ para a frota própria de 9 camiões.
23. 23
Conclusão – Problema 2
Pelos 3 critérios analisados conclui-se que o valor ótimo a ter de
frota própria é de 9 camiões.
Por forma a não serem perdidas vendas, nem penalizar o nível de
serviço prestado ao cliente, podemos concluir que a empresa deve
ter uma frota de veículos próprios de 9, mas os restantes poderão
ser vendidos tornando-os em custos variáveis.
A empresa poderá ter uma bolsa de subcontratados à qual possa
recorrer sempre que necessário.
24. 24
Conclusão Final
Analisamos de forma detalhada:
• custos, recursos, serviços prestados e margens de lucro nos dois
tipos de problemas propostos
Através da construção de uma matriz de decisão conseguimos
analisar o impacto de cada ação a cada estado da natureza
podendo assim ter uma ferramenta de apoio à decisão.
A evolução da gestão caminha para a variabilização dos custos de
exploração, tornando as empresas mais competitivas e dando
melhor serviço aos seus clientes, isto é, os custos fixos podem
levar à perda de competitividade de uma empresa ou de um setor
de negócio.
25. 25
Bibliografia
Bispo, C.A.F. 1998. Uma análise à nova geração de sistemas de apoio à
decisão. Dissertação de Mestrado, Escola de Engenharia de São Carlos
da Universidade de São Paulo, SP, Brasil.
Carvalho, José Mexia Crespo 2004. Logística. Lisboa: Edições Sílabo.
ISBN 972-618-279-4
Dias, João Carlos Quaresma 2005. Logística Global e Macrologística.
Edições Sílabo. ISBN 972-618-369-3
Levin, R.I. Rubin, D. S. Stinson J. P. e Gardner, E. S. 1993. Quantitative
Approaches to Management. McGraw-Hill International Editions (Cap.4).
Tompkins, J. A, J. A White, Y.A Bozer, J. M. A Tanchoco 2003. Facilities
Planning. New York: John Wiley and Sons.