Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
E-commerce infrastructure requires hardware, software, and networks to support online transactions. Key components include web servers, web server support software, electronic catalogs, web design, and internet access. Developing an initial website allows an organization to provide product/service information and basic interactions like email inquiries. More advanced sites enable functions like online ordering. Website intelligence leverages customer demographics, preferences, transactions, and behaviors to personalize the customer experience through traffic analysis, interaction analysis, and content enrichment. Developing a website requires choosing design versus outsourcing approaches and technologies like HTML, JavaScript, databases, and considering factors like navigation, load times, and screen resolutions.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Benefits of e marketing over traditional marketingPankaj Nishant
E-marketing has several advantages over traditional marketing such as lower costs, global reach, improved tracking of results, and personalization. Some key benefits are that e-marketing requires fewer personnel, allows for testing of different content and targeting of specific geographies, and provides opportunities for social sharing that can make campaigns go viral. While traditional marketing is more effective locally, e-marketing allows businesses to find new global markets more affordably. E-marketing also makes it easier to measure campaign effectiveness and refine customer targeting using web analytics and personalization.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
E-marketing refers to marketing products and services using electronic media and the internet. It allows companies to connect with consumers globally in inexpensive ways like websites, banner ads, and social media. Some key benefits of e-marketing include lower costs than traditional marketing, the ability to target large audiences, and its interactive and measurable nature. However, limitations include possible scams, an inability to physically see products, and technology issues like slow connections. Popular online shopping sites in India that receive high customer ratings include Flipkart, eBay, Tradus, and Futurebazaar. E-marketing is expected to continue growing significantly in the coming years.
E-commerce infrastructure requires hardware, software, and networks to support online transactions. Key components include web servers, web server support software, electronic catalogs, web design, and internet access. Developing an initial website allows an organization to provide product/service information and basic interactions like email inquiries. More advanced sites enable functions like online ordering. Website intelligence leverages customer demographics, preferences, transactions, and behaviors to personalize the customer experience through traffic analysis, interaction analysis, and content enrichment. Developing a website requires choosing design versus outsourcing approaches and technologies like HTML, JavaScript, databases, and considering factors like navigation, load times, and screen resolutions.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Benefits of e marketing over traditional marketingPankaj Nishant
E-marketing has several advantages over traditional marketing such as lower costs, global reach, improved tracking of results, and personalization. Some key benefits are that e-marketing requires fewer personnel, allows for testing of different content and targeting of specific geographies, and provides opportunities for social sharing that can make campaigns go viral. While traditional marketing is more effective locally, e-marketing allows businesses to find new global markets more affordably. E-marketing also makes it easier to measure campaign effectiveness and refine customer targeting using web analytics and personalization.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
Advantages and disadvantages of e commerceShubha Sharma
E-commerce refers to the buying and selling of goods and services over the Internet. It offers several benefits such as lower startup costs than traditional retail stores, the ability to earn income 24/7, and the ability to sell products internationally. However, e-commerce also faces challenges including site crashes that can interrupt transactions, security issues, and customers' inability to physically see products before purchasing them.
E-commerce refers to the buying and selling of goods and services online. The document discusses the major categories of e-commerce including business-to-business, consumer-to-consumer, and consumer-to-business. It also outlines the basic components required for a successful e-commerce model including consumers, businesses, content, and community. Finally, it discusses some of the technical components behind e-commerce websites like web servers, databases, and payment processing as well as both the current growth of e-commerce in India and its future potential.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
Mobile marketing refers to marketing activities undertaken to reach consumers directly via mobile phones. It has evolved from early SMS and MMS campaigns to now include push notifications, app store optimization, and location-based services. While mobile marketing faces challenges like limited screen sizes and potential privacy issues, it provides benefits like higher engagement rates than email and the ability to reach broader audiences. As mobile device usage increases globally, mobile marketing will continue to be an important strategy for companies to connect with consumers.
This document discusses security in e-commerce. It outlines key security requirements like confidentiality, integrity, availability, and authenticity. It also discusses common security threats like hacking, viruses, and denial of service attacks. The document examines security protocols like SSL that provide encryption, authentication, and integrity. It explores tensions between security and other values. Finally, it analyzes technologies that can enhance e-commerce security, such as encryption, firewalls, and digital signatures.
This document outlines e-marketing concepts including definitions, strategies, methods, models, advantages, disadvantages, and security concerns. E-marketing is defined as marketing products using electronic technology and the internet. Key methods include search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, and viral marketing. Advantages include lower costs and global reach, while disadvantages include technology limitations and privacy/security issues. The document concludes that online marketing, especially search engine marketing, will continue growing in the coming years.
The document discusses various online business models, including brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. It provides examples and descriptions of each model, noting how companies generate revenue through transactions, advertising, sales of products/services, membership fees, and usage-based metering. The models center around facilitating transactions, delivering content/services to users, gathering and analyzing user data, direct sales, and building communities.
Website Design Principles for EcommerceARSD College
The document discusses website design and strategies for e-commerce websites. It defines what a website is and explores advantages of e-commerce sites like lower costs and a global market reach. The document also covers website goals, design principles, and the use of "pull" and "push" strategies to attract visitors and promote the site.
This document discusses major legal and ethical issues in electronic commerce, including privacy, intellectual property, free speech, taxation, and consumer protection. It covers how private information is collected online through cookies, site registration, and other methods. Key principles of privacy protection and the EU's Data Privacy Directive are examined. Issues relating to intellectual property such as copyrights, patents, trademarks, and censorship are also summarized. The rise of mobile commerce and location-based commerce are then outlined, along with attributes, drivers, and generations of mobile networks including 3G and its capabilities and adoption. Finally, obstacles to mobile and location-based commerce are briefly noted.
Digital marketing involves using digital technologies like the internet and mobile phones to market products and services. Fundamentals of digital marketing includes web development structure, online revenue models, content management systems, content and information architecture, analytics and web master tools. Web development structure refers to creating websites using markup languages like HTML and CSS. Online revenue models are the different ways businesses generate income from their websites, such as affiliate and aggregator models. Content management systems allow storing, managing and publishing content to save time and money, with popular open source platforms including WordPress, Drupal and Joomla.
An online marketer needs to meaningfully engage people where they congregate online. E-marketing involves applying traditional marketing techniques through the internet. It allows for design, advertising, promotion and sales online. E-marketing has advantages like global reach, lower costs, interactivity, personalized targeting and measurable results. The future of e-marketing is positive as social media marketing provides a cost-effective way to target large audiences through viral sharing.
E-commerce has gone through two eras since 1995, with the first from 1995-2000 seeing explosive growth in advertising products online, and the second from 2001-2006 involving a reassessment of e-commerce companies. There are several types of e-commerce models, including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P), and mobile commerce (M-commerce). E-commerce provides benefits like low entry costs, reduced transaction costs, and access to global markets, but also disadvantages such as the inability to examine products personally and security risks.
E-business refers to conducting business online through e-commerce. There are different models of e-business including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C). Companies use strategies like online marketing, sales, procurement, and customer service to succeed in e-business. Security and privacy are important for building customer trust in e-commerce transactions. Organizations can access the internet through intranets, extranets, portals, and kiosks.
This document discusses new service development and process design. It begins by outlining the learning objectives, which include discussing the new service development process, classifying service operations, and comparing approaches to service system design. It then covers the new service development cycle and levels of service innovation from incremental to radical. Various topics are explored such as using technology to drive innovation, adopting new technologies in services, and using blueprints and taxonomies to strategically position services based on complexity and divergence. Generic approaches to service design like production line, customer participation, and information empowerment are also compared. The document provides examples and discussion questions to illustrate key concepts around new service design.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
This document discusses marketing and advertising in e-commerce. It covers factors that influence consumer behavior online like personal characteristics and environmental factors. It also discusses the consumer decision making process, issues of loyalty and trust in e-commerce, market segmentation, personalization, behavioral targeting, and various online advertising strategies and methods. The document provides learning objectives and definitions for key terms related to these topics.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
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Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
Digital Marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing is sort of an umbrella term that includes all the modern marketing strategies. We are talking about marketing tactics that involve reaching out to the target customers through online marketing (Internet, mobile phones,) and social media marketing (Facebook, Instagram, Twitter, and such.)
Advantages and disadvantages of e commerceShubha Sharma
E-commerce refers to the buying and selling of goods and services over the Internet. It offers several benefits such as lower startup costs than traditional retail stores, the ability to earn income 24/7, and the ability to sell products internationally. However, e-commerce also faces challenges including site crashes that can interrupt transactions, security issues, and customers' inability to physically see products before purchasing them.
E-commerce refers to the buying and selling of goods and services online. The document discusses the major categories of e-commerce including business-to-business, consumer-to-consumer, and consumer-to-business. It also outlines the basic components required for a successful e-commerce model including consumers, businesses, content, and community. Finally, it discusses some of the technical components behind e-commerce websites like web servers, databases, and payment processing as well as both the current growth of e-commerce in India and its future potential.
The document discusses various forms of online advertising and marketing communications. It describes different types of online advertisements including display ads, rich media ads, video ads, search engine advertising, and social network advertising. It also discusses metrics for measuring the effectiveness of online marketing campaigns and compares the returns on investment of different advertising channels. Finally, it outlines how websites can be used as marketing communication tools through search engine optimization and ensuring credibility and usability.
Mobile marketing refers to marketing activities undertaken to reach consumers directly via mobile phones. It has evolved from early SMS and MMS campaigns to now include push notifications, app store optimization, and location-based services. While mobile marketing faces challenges like limited screen sizes and potential privacy issues, it provides benefits like higher engagement rates than email and the ability to reach broader audiences. As mobile device usage increases globally, mobile marketing will continue to be an important strategy for companies to connect with consumers.
This document discusses security in e-commerce. It outlines key security requirements like confidentiality, integrity, availability, and authenticity. It also discusses common security threats like hacking, viruses, and denial of service attacks. The document examines security protocols like SSL that provide encryption, authentication, and integrity. It explores tensions between security and other values. Finally, it analyzes technologies that can enhance e-commerce security, such as encryption, firewalls, and digital signatures.
This document outlines e-marketing concepts including definitions, strategies, methods, models, advantages, disadvantages, and security concerns. E-marketing is defined as marketing products using electronic technology and the internet. Key methods include search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, and viral marketing. Advantages include lower costs and global reach, while disadvantages include technology limitations and privacy/security issues. The document concludes that online marketing, especially search engine marketing, will continue growing in the coming years.
The document discusses various online business models, including brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. It provides examples and descriptions of each model, noting how companies generate revenue through transactions, advertising, sales of products/services, membership fees, and usage-based metering. The models center around facilitating transactions, delivering content/services to users, gathering and analyzing user data, direct sales, and building communities.
Website Design Principles for EcommerceARSD College
The document discusses website design and strategies for e-commerce websites. It defines what a website is and explores advantages of e-commerce sites like lower costs and a global market reach. The document also covers website goals, design principles, and the use of "pull" and "push" strategies to attract visitors and promote the site.
This document discusses major legal and ethical issues in electronic commerce, including privacy, intellectual property, free speech, taxation, and consumer protection. It covers how private information is collected online through cookies, site registration, and other methods. Key principles of privacy protection and the EU's Data Privacy Directive are examined. Issues relating to intellectual property such as copyrights, patents, trademarks, and censorship are also summarized. The rise of mobile commerce and location-based commerce are then outlined, along with attributes, drivers, and generations of mobile networks including 3G and its capabilities and adoption. Finally, obstacles to mobile and location-based commerce are briefly noted.
Digital marketing involves using digital technologies like the internet and mobile phones to market products and services. Fundamentals of digital marketing includes web development structure, online revenue models, content management systems, content and information architecture, analytics and web master tools. Web development structure refers to creating websites using markup languages like HTML and CSS. Online revenue models are the different ways businesses generate income from their websites, such as affiliate and aggregator models. Content management systems allow storing, managing and publishing content to save time and money, with popular open source platforms including WordPress, Drupal and Joomla.
An online marketer needs to meaningfully engage people where they congregate online. E-marketing involves applying traditional marketing techniques through the internet. It allows for design, advertising, promotion and sales online. E-marketing has advantages like global reach, lower costs, interactivity, personalized targeting and measurable results. The future of e-marketing is positive as social media marketing provides a cost-effective way to target large audiences through viral sharing.
E-commerce has gone through two eras since 1995, with the first from 1995-2000 seeing explosive growth in advertising products online, and the second from 2001-2006 involving a reassessment of e-commerce companies. There are several types of e-commerce models, including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), peer-to-peer (P2P), and mobile commerce (M-commerce). E-commerce provides benefits like low entry costs, reduced transaction costs, and access to global markets, but also disadvantages such as the inability to examine products personally and security risks.
E-business refers to conducting business online through e-commerce. There are different models of e-business including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), and consumer-to-consumer (C2C). Companies use strategies like online marketing, sales, procurement, and customer service to succeed in e-business. Security and privacy are important for building customer trust in e-commerce transactions. Organizations can access the internet through intranets, extranets, portals, and kiosks.
This document discusses new service development and process design. It begins by outlining the learning objectives, which include discussing the new service development process, classifying service operations, and comparing approaches to service system design. It then covers the new service development cycle and levels of service innovation from incremental to radical. Various topics are explored such as using technology to drive innovation, adopting new technologies in services, and using blueprints and taxonomies to strategically position services based on complexity and divergence. Generic approaches to service design like production line, customer participation, and information empowerment are also compared. The document provides examples and discussion questions to illustrate key concepts around new service design.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
This document discusses marketing and advertising in e-commerce. It covers factors that influence consumer behavior online like personal characteristics and environmental factors. It also discusses the consumer decision making process, issues of loyalty and trust in e-commerce, market segmentation, personalization, behavioral targeting, and various online advertising strategies and methods. The document provides learning objectives and definitions for key terms related to these topics.
This document provides an overview of digital marketing. It begins with an introduction to digital marketing and its advantages over traditional marketing. It then discusses various digital marketing channels including display, search, social media, CRM, analytics, and testing and targeting. Finally, it covers measuring the success of digital marketing campaigns through ROI. The key aspects covered include the definition of digital marketing, its goals of awareness, engagement and conversion, and how it helps answer questions about taking products to market, search engine optimization, user feedback, and customer relationships.
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
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The document discusses digital marketing. It begins by defining digital marketing as building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services. It then outlines the evolution of digital marketing from the trade era to the current digital era. Some key benefits of digital marketing discussed include being cost-efficient, saving time, gaining social currency, and better exposure. The document also compares traditional vs digital marketing. It discusses various types of web marketing like search engine marketing, search engine optimization, pay-per-click marketing, and blogging. It outlines some common roles in a digital marketing team such as digital marketing manager, SEO manager, and content marketing manager. Finally, it discusses components of a digital marketing plan
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
Online marketing leverages web-based channels like social media, display advertising, search engine optimization, and email to reach potential customers where they spend time online. It allows companies to measure the impact of different marketing channels and determine which are most cost-effective at acquiring new customers. Examples include Canon advertising on search engines to market cameras, Whole Foods collecting email addresses to advertise sales, and Dove creating video ads on social media to promote their brand.
This document provides an introduction to digital media and the internet. It discusses how businesses can acquire customers online through search engine optimization, search engine marketing, digital advertising, and social media. Specific topics covered include how search engines work, the benefits of digital advertising like targeting and measurement, types of internet ads like banners and display ads, and how major social media platforms can help generate business leads. The document also discusses concepts like cookies, measurement metrics, and how customer retention is important online.
Integrated Marketing Communication (IMC) is a cross-functional process for planning, executing, and monitoring brand communications across multiple channels to profitably acquire, retain, and grow customers. IMC considers every customer touchpoint with a firm to help form brand images and should be strategic, include two-way communication, and be results-driven. Effective IMC requires understanding target markets, objectives, audiences, and defining success metrics for marketing communication campaigns across online and offline media.
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
dwhat is digital marketing ppt by yogini vashiyoginisvashi
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing has made international trade easier by allowing companies to connect with new customers globally through digital channels. This document outlines a course on digital marketing for international trade that will teach students to identify different digital marketing channels and terms, and conduct practical exercises in target marketing, keyword research, and identifying influencers and communities. It defines digital marketing and its objectives of reaching the right audience and motivating action. It also contrasts traditional marketing with digital marketing and lists common digital marketing channels and tools.
Digital marketing involves promoting brands and products through electronic media like the internet, mobile apps, and digital channels. Digital marketers monitor user behavior like views, time spent, and sales to see what content works best. Key components of digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing (SMM), email marketing, and display ads. The objectives are to reach the right audience, engage them, motivate action, and maximize return on investment (ROI).
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-3 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
Class 3 digital marketing services in ludhianaMegha Seth
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
E-Commerce and Digital Marketing Wilson Lecture 1 .pptxssuser8afefa
The document provides an overview of digital marketing and e-commerce. It defines digital marketing as using online channels like content marketing, influencer marketing, SEO, social media, and online ads to promote brands and measure marketing performance. It discusses different digital marketing methods like SEO, social media marketing, content marketing, affiliate marketing, and email marketing. It also defines e-commerce as the buying and selling of products or services over the internet and different types of e-commerce transactions like B2C, B2B, C2C. Finally, it discusses search engine optimization and how it is important for websites to be properly crawled, indexed and ranked by search engines.
Digital marketing consists of various online marketing tactics used to promote products and services on the internet. It includes search engine optimization (SEO) to improve organic search rankings, social media marketing (SMM) to build relationships and engage customers, social media optimization (SMO) to streamline websites for sharing, pay-per-click (PPC) advertising, email marketing, and affiliate marketing. Digital marketing allows for global reach, targeted campaigns, measurable results, and often lower costs compared to traditional offline marketing.
Entrepreneurship and Commerce in IT - 14 - Web Marketing CommunicationsSachintha Gunasena
The document discusses various topics related to online marketing communications. It describes different types of online advertising such as email marketing, search engine marketing, display advertising, mobile advertising, and affiliate marketing. It also discusses how tools like websites can be used for marketing communications through features like online ordering, live chat, and blogs. Finally, it covers the benefits of online marketing like reduced costs, measurability, and targeting capabilities, as well as factors that influence the cost of online advertising.
This document provides an introduction to search marketing and search engine advertising. It discusses how search engines work by collecting information from the web and indexing it so it can return relevant results to user queries. It also describes different types of paid advertising programs available on search engines like Google AdWords, including pay-per-click and cost-per-thousand-impressions models. Finally, it gives guidance on setting up an AdWords account and campaign, including defining goals, audiences, and key metrics like cost-per-click and quality score.
Semelhante a E-commerce Marketing & advertising (20)
The document discusses the five core values of Scrum: focus, courage, openness, commitment, and respect. It explains that these values are important for the health and success of Scrum teams. Focus values concentrating efforts on a few important tasks at a time to deliver work sooner. Courage values undertaking challenges and admitting imperfections with transparency. Openness values openly expressing concerns and collaborating. Commitment values having control over work with dedication to quality, collaboration, learning, and goals. Respect values regarding others with diverse backgrounds and opinions to strengthen the team.
Slides talk about complete process of usability testing, extensively discusses usability components, phases of usability testing process and significance of designing with empathy
The document discusses Content Providers and Content Resolvers in Android. Content Providers allow access to application data from other applications through a common interface, while enforcing security. Content Resolvers provide a global instance to query Content Providers and resolve requests by directing them to the proper Content Provider based on authority. Content Providers abstract the underlying data source and define security permissions, and Content Resolvers handle CRUD operations on behalf of applications.
The sprint retrospective is a meeting that occurs at the end of each sprint cycle in Scrum. The purpose is for the team to inspect how the last sprint went and identify improvements for the next sprint. Key elements include discussing what went well, what went wrong, and what could be improved. The retrospective is collaborative, involving the whole team, and helps the team improve its processes and build ownership over outcomes.
Convergent divergent thinking & wireframeprototypingPriyanka Rana
This document discusses convergent and divergent thinking processes involved in creativity. It defines divergent thinking as generating many novel ideas through techniques like brainstorming, journaling, and mind mapping. Convergent thinking is described as analyzing ideas to find the best solution using logic and decision making strategies. The document provides examples of divergent and convergent learning activities and explains the differences between wireframes and prototypes, with wireframes focusing on content structure and prototypes adding interactivity details.
Slides talk about importance & guidelines of sketching and story boarding. It discusses two approaches about "getting the design right" or getting the right design". Steps and Do's/Dont's of storyboarding
Mobile presence & location based marketingPriyanka Rana
Slides talk about value of mobile marketing , various tools and technologies that support mobile marketing along with discussion of location-based marketing.
E-strategic management involves the formulation and implementation of major goals and initiatives based on an assessment of internal and external environments. E-strategy is the process of creating or modifying a business model for e-business through a sustainable and financially viable model. E-business is the business use of the internet that provides a business benefit like increased revenue or reduced costs. E-commerce involves digital transactions between organizations and individuals using the internet, while e-business refers to digitally enabling internal firm processes and systems. Unique features of e-commerce technology include ubiquity, global reach, universal standards, richness, interactivity, information density, personalization, social technology, and omnichannel experiences.
Describes Map data structure, its methods and implementation using Hash tables & linked list along with their running time. Hash table components, bucket Array and hash function. Collision handing strategies: Separate chaining, Linear probing, quadratic probing, double hashing.
Ordered Maps and corresponding binary search
Slides cover understanding heap, heap properties, representation of heap, up-heap and down heap bubbling followed by Adaptable priority queues, list and heap implementation of priority queues.
Describes basic understanding of priority queues, their applications, methods, implementation with sorted/unsorted list, sorting applications with insertion sort and selection sort with their running times.
Slides cover definition of tree data structure with examples, related terminologies, accessors methods, query methods, generic methods, traversal algorithms (preorder, postorder, inorder) traversal, Binary tree, Binary tree implementation using linked list and array, Binary search
Discuss seven functions, Analysis of algorithms- Experimental Studies/Primitive operations/Asymptotic notation- Big Oh/Big-Omega/Big-Theta
(Download is recommended to make the animations work)
Slides give the basic introduction of linked list, doubly linked list, circular linked list and operations related to it. It has animations, Download is recommended in order to make best out of animations
(Download is recommended to make the animations work)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
3. Multi-Channel Marketing
1. Web site
2. Traditional online marketing
• Search engine, display, e-mail, affiliate, e.g. Google AdWords
• New type of online marketing, e.g. Video ads in Youtube
3. Social marketing
• Social networks, blogs, video, game
4. Mobile marketing
• Mobile/tablet sites, apps
5. Offline marketing
• Television, radio, newspapers
4.
5.
6. Establishing the Customer
Relationship
• Creating a website to promote your own product/service/brand
• Web site functions to:
• Establish brand identity and customer expectations
• Differentiating product
• Anchor the brand online
• Central point for all marketing messages
• Inform and educate customer
• Shape customer experience
7. Online Advertising
• Display ad marketing (including banner ads, media ads, video ads, and
sponsorships), search engine marketing, e-mail and permission marketing,
affiliate marketing, viral marketing, and lead generation marketing.
• Fastest growing form of advertising
15. Search Engine Marketing (cont.)
Search engine optimization is the process of improving
the ranking of Web pages with search engines
• Google search engine algorithms
• Panda, Penguin, Hummingbird, Knowledge
Graph
• The Evolution of Search
https://youtu.be/mTBShTwCnD4
16. List few measures that can help making your website
easily read by search engine programs.
• selecting key words used on the Web pages
• updating content frequently
• designing the site so it can be easily read by search engine programs
Marketers can improve the impact and return on investment in their
Web marketing programs.
17. Search engine scams
• Paid inclusion and placement practices
• Link farms, content farms
• Click fraud
18. Search Engine Marketing (cont.)
• Google search engine algorithms:
• Panda: Google algorithm to eliminate low-quality sites
(thin content, duplicate content, content copied from
elsewhere)from search results.
• Penguin: Google algorithm to eliminate sites with low-
quality back links
• Hummingbird: semantic search component of Google’s
search algorithm
• Knowledge Graph: function in Google’s search engine that
displays a selection of facts related to your search term
that you may be interested in knowing more about
19. Display Ad Marketing
• Banner ads
• Rich media ads
• Interstitial ads
• Video ads
• Far more effective than other display formats
• Sponsorships
• Native advertising
25. Discussion 1:
• Your friend owns a café in your city and ask you how he/she can use
Google to promote the website of the café.
• Can you suggest 3 different ways to promote the café website with
Google ?
26. Display Ad Marketing (cont.)
• Advertising networks - Specialized marketing firms that sell advertising
and marketing opportunities (slots) to companies who wish to buy
exposure to an online audience (advertisers)
• Programmatic advertising
• Real-time bidding process (RTB)
• Ad exchanges
• “Want to contact males age 18 to 34, recent visitors to a car site,
unmarried, high risk-taking profile, located in New York or California, urban
home, and financial service industry employment? “
27. Cookie
• A cookie is the term given to describe a type of message
that is given to a Web browser by a Web server.
• The main purpose of a cookie is :
1. to identify users
2. prepare customized Web pages
3. save site login information for you.
29. E-mail Marketing
• Direct e-mail marketing
• Messages sent directly to interested users
• Benefits include
• Inexpensive
• mass reach, the ability to track and measure response,
• the ability to personalize content and tailor offers,
• the ability to drive traffic to Web sites for more interaction,
• the ability to test and optimize content and offers,
• the ability to target by region, demographic, time of day, or other criteria.
32. Viral marketing
• Marketing designed to inspire customers to pass message
to others (friends, family, colleagues, like-minded people
etc)
33. Lead generation marketing
uses multiple e-commerce presences to generate leads for
businesses who later can be contacted and converted into
customers
34. Difference between Adsense and affiliate
• Google adsense program is designed for website publishers who want to display
targeted text, video or image advertisements on website pages and earn money.
• Affiliate marketing is a type of performance-based marketing in which a business
rewards one or more affiliates for each visitor or customer brought by the
affiliate's own marketing efforts.
39. Remarketing Strategies
• Reach all your website visitors
• Showcase different product categories
• Appeal to visitors who didn't convert
• Re-engage visitors with abandoned shopping baskets
• Reach customers within a certain time period after they
completed a purchase
40. Remarketing Strategies
• Example:
• Nina runs an online electronics store. She finds that
her customers put expensive items into their
shopping baskets but don't always complete their
purchases. Nina decides to set up a remarketing
campaign to attract these customers back to her
shop and hopefully complete the sale.
https://www.youtube.com/watch?v=BNHR6IQJGZs - How google works
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There are four features of Internet marketing that distinguish it from traditional marketing channels. Compared to traditional print and television marketing:
Internet marketing can be more personalized, participatory, peer-to-peer, and communal.
Not all types of Internet marketing have these four features. For instance, there’s not much difference between a marketing video splashed on your computer screen without your consent and watching a television commercial.
However the same marketing video can be targeted to your personal interests, community memberships, and allow you to share it with others using a Like or + tag. Marketers are learning that the most effective Internet marketing has all four of these features.
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In the past, from 2000 to 2010, the first step in building an online brand was to build a Web site.
The most common “traditional” marketing techniques for establishing a brand and attracting customers were search engine marketing, display ads, e-mail campaigns, and affiliate programs.
This is still the case: building a Web site is still a first step, and the “traditional” online marketing techniques are still the main powerhouses of brand creation and online sales revenue.
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five main elements of a comprehensive multi-channel marketing plan are: Web site, traditional online marketing, social marketing, mobile marketing, and offline marketing.
Table shows these five main platforms, central elements within each type, some examples, and the primary function of marketing in each situation.
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Chapter -6
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A firm’s Web site is a major tool for establishing the initial relationship with the customer.
It performs four important functions:
establishing the brand identity and consumer expectations
anchoring the brand in an ocean of marketing messages coming from different sources: from the firm’s multiple digital presences, such as Facebook, Twitter, mobile apps, or e-mail, come together at a single online location
informing and educating the consumer with their online catalogues and associated shopping carts,
shapes the customer experience, that is the total of experiences that a customer has with a firm, including the search, informing, purchase, consumption, and after-sales support for the product.
For instance, Coke’s Web site - The Web site is the one place the consumer can turn to find the complete story. This is not true of apps, e-mails, or search engine ads.
relates the expectation that the consumer will experience happiness by opening a Coke.
http://www.coca-cola.com/global/glp.html
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display ad marketing (including banner ads, media ads, video ads, and sponsorships), search engine marketing, e-mail and permission marketing, affiliate marketing, viral marketing, and lead generation marketing.
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One big advantage for online advertising is that the Internet is where the audience has moved, especially the very desirable 18–34 age group.
Sandwich generation.
A second big advantage is the ability to target ads to individuals and track performance in real time.
Ad targeting is also the foundation of price discrimination: the ability to charge different types of consumers different prices for the same product or service.
With online advertising, it’s theoretically possible to charge every customer a different price.
Theoretically, online advertising can personalize every ad message to precisely fit the needs, interests, and values of each consumer
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Search engine marketing (SEM) refers to the use of search engines to build and sustain brands, to support direct sales to online consumers.
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Most search engines offer paid inclusion: which for a fee, guarantees a Web site’s inclusion in its list of sites. It does not influence the organic ranking of a Web site in search results, just inclusion in the results.
Google claims that it does not permit firms to pay for their rank in the organic results, although it does allocate two to three sponsored links at the very top of their pages, and label them as “Sponsored Links.”
Merchants who refuse to pay for inclusion or for keywords typically fall far down on the list of results, and off the first page of results, which leads to commercial death.
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keyword advertising: merchants purchase keywords through a bidding process at search sites, and whenever a consumer searches for that word, their advertisement shows up somewhere on the page.
Google’s keyword advertising program is called AdWords, Yahoo’s is called Sponsored Search, and Microsoft’s is called adCenter.
“buy used smartphone” for this keyword there will be higher bidding as it is so relevant
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Blog/website publishers accept ads placed by Google on their Web sites, and receive a fee for any click-throughs from those ads. The ads are paid for by advertisers who want their messages to appear across the Web.
Ad-sense is the google platform you can use as a webmaster or blog owner (we call these a ‘publisher’) so that Google ads are shown in your website. When someone clicks on an ad that is shown on your website you will get paid a portion of what the Adwords advertiser pays.
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Search engine optimization is the process of improving the ranking of Web pages with search engines by altering the content and design of the Web pages and site.
making your site and the site's individual pages visible and relevant to both search engines and search engine users
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Meta tags-keyword, description, and title- are important, but they won't make or break your site.
Content is important: content is what brings users to your site, and content, when sprinkled appropriately with keyword phrases, will feed search engine spiders.
Site design should be focused on getting the visitor to what they are looking for with the fewest clicks possible.
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link farms groups of Web sites that link to one another, thereby boosting their ranking in search engines .
For instance, in the 2010 holiday season, JCPenney was found to be the highest ranked merchant for a large number of clothing products. On examination, it was discovered that this resulted from Penney’s hiring a search engine optimization company to create thousands of Web sites that linked to JCPenney’s Web site. As a result, JCPenney’s Web site became the most popular (most linked-to) Web site for products like dresses, shirts, and pants. No matter what popular clothing item people searched for, JCPenney came out on top. Experts believe this was the largest search engine fraud in history.
content farms are companies that generate large volumes of textual content for multiple Web sites designed to attract viewers and search engines. Content farms profit by attracting large numbers of readers to their sites and exposing them to ads.
click fraud occurs when a competitor clicks on search engine results and ads, forcing the advertiser to pay for the click even though the click is not legitimate. Competitors can hire offshore firms to perform fraudulent clicks or hire botnets to automate the process. Click fraud can quickly run up a large bill for merchants, and not result in any growth in sales/ drain our their resources.
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The top five display ad companies are Google, Facebook, Yahoo, Microsoft, and AOL, and together they account for over 50% of U.S. display ad revenue.
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banner ad displays a promotional message in a rectangular box at the top or bottom of a computer screen. Studies show that these ads are least effective and the lowest cost form of online marketing.
A banner ad is similar to a traditional ad in a printed publication but has some added advantages. When clicked, it brings potential customers directly to the advertiser’s Web site, and the site where the ad appears can observe the user’s behavior on the site.
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Rich Media Ads Rich media ads are ads that employ animation, sound, and interactivity, using Flash, HTML5, Java, and JavaScript. Viewers of rich media ads are six times more likely to visit the advertiser’s Web site, by either directly clicking on the ad
Adobe makes a great effort to use an interactive billboard to reflect the possibilities of its CS3 product creative suite, photoshop CS3.
https://www.youtube.com/watch?v=B5mwzhUCqkA
An interstitial ad (interstitial means “in between”) is a way of placing a full-page message between the current and destination pages of a user.
Interstitials are usually inserted within a single Web site, and displayed as the user moves from one page to the next. The interstitial is typically contained in its own browser window and moves automatically to the page the user requested after allowing enough time for the ad to be read. Interstitials can also be deployed over an advertising network and appear as users move among Web sites.
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Video ads are TV-like advertisements that appear as in-page video commercials.
There are many formats for displaying ads with videos. The most widely used format is the “pre-roll” (followed by the mid-roll and the post-roll) where users are forced to watch a video ad either before, in the middle of, or at the end of the video they originally clicked on.
Advertising networks such as SAY Media, Advertising.com, place these videos on their respective networks of Web sites. Firms can also establish their own video and television sites to promote their products.
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sponsorship a paid effort to tie an advertiser’s name to information, an event, or a venue in a way that reinforces its brand in a positive yet not overtly commercial manner
to increase brand awareness
to establish, change, or strengthen the image of the brand
Sponsorships typically are more about branding than immediate sales. A common form of sponsorship is targeted content (or advertorials), in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience.
For instance, WebMD.com, the leading medical information Web site in the United States, offers “sponsorship sites” on the WebMD Web site to companies such as Phillips to describe its home defibrillators, and Lilly to describe its pharmaceutical solutions for attention deficit disorders among children.
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native advertising is a paid content. Articles, infographics, videos, you name it
Native ad resembles the publication's content but is paid for by an advertiser and intended to promote the advertiser's product.
This includes promoted tweets on Twitter, suggested posts on Facebook, and editorial-based content recommendations from content discovery platforms like Outbrain.
The extent to which people share content related to the brand or information about the brand as part of their everyday social lives at work, on the go, or at home.
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Most firms, even very large firms, do not have the capability by themselves to place banner ads and marketing messages on thousands of Web sites and monitor the results.
Specialized marketing firms called advertising networks appeared to help such firms and take advantage of the powerful marketing potential of the Internet, and make the entire process of buying and selling online ads more efficient and transparent.
Advertising networks : they sell advertising and marketing opportunities (slots) to companies who wish to buy exposure to an online audience (advertisers).
real-time bidding process is an online auction where advertisers bid for audience slots.
Ad exchanges take the online advertising market is a digital marketplace that enables advertisers and publishers to buy and sell advertisingspace, often through real-time auctions.
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Advertising networks begin with a consumer requesting a page from a member of the advertising network (1).
A connection is established with the third-party ad server(2).
The ad server identifies the user by reading the cookie file on the user’s hard drive and checks its user profile database(3).
The ad server selects an appropriate banner ad based on the user’s previous purchases, interests, demographics, or other data in the profile (4).
Whenever the user later goes online and visits any of the network member sites, the ad server recognizes the user and serves up the same or different ads . The advertising network follows users from site to site through the use of Web tracking files (5).
one of the first and most effective forms of online marketing communications.
users who, at one time or another, have expressed an interest in receiving messages from the advertiser get emails, and thus advertisers target only interested consumers.
comparatively high response rates and low cost, direct e-mail marketing remains a common form of online marketing communications.
In general, e-mail works well for maintaining customer relationships but poorly for acquiring new customers.
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Some metrics that are used to identify how well this email marketing is doing
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Affiliate marketing is a form of marketing where a firm pays a commission to other Web sites (including blogs) for sending customers to their Web site. Affiliate marketing generally involves pay-for-performance: the affiliate gets paid only if users click on a link or purchase a product.
Visitors to an affiliate Web site typically click on ads and are taken to the advertiser’s Web site. In return, the advertiser pays the affiliate a fee, either on a per-click basis or as a percentage of whatever the customer spends on the advertiser’s site.
Affiliates attract people to their blogs or Web sites where they can click on ads for products at Amazon.
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viral marketing is a form of social marketing that involves getting customers to pass along a company’s marketing message to friends, family, and colleagues.
It’s the online version of word-of-mouth advertising, which spreads even faster and further than in the real world.
E-mail used to be the primary online venue for viral marketing (“please forward this e-mail to your friends”), but venues such as Facebook, Google+, YouTube, blogs, and social game sites now play a major role.
Viral marketing campaigns are the natural result of social network usage. When you share viral campaigns, you are entertaining your friends and doing PR departments’ jobs for them.
Evian bottle, ice bucket
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Lead generation marketing uses multiple e-commerce presences to generate leads for businesses who later can be contacted and converted into customers through sales calls, e-mails, or other means.
It is about providing consulting services and software tools to collect and manage leads for firms, and to convert these leads to customers.
Free consultation , if satisfies buy from us
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Google AdSense is an ad`vertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
They are similarein the fact that, advertise a product earn a commsions but, With adsense you can basically just have the advertisement viewed and you will earn a small commision, Affiliate marketing you are promotiing a product and will earn a substantially higher commission if they buy, also most affiliate companies will offer promotions, upsells and downsells where you can earn more money, you will not get that with adsense
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Helps you to find out how your add is doing and decide your campaign.
A hit actually refers to the number of files downloaded on your site, this could include photos, graphics, etc. Picture the average web page, it has photos (each photo is a file and hence a hit) and lots of buttons (each button is a file and hence a hit).
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There is a lengthy path from simple online ad impressions, Web site visits, to the purchase of a product and the company making a profit.
You first need to make customers aware of their needs for your product and somehow drive them to your Web site.
Once there, you need to convince them you have the best value—quality and price—when compared to alternative providers.
You then must persuade them to trust your firm to handle the transaction (by providing a secure environment and fast fulfillment). Based on your success, a percentage of customers will remain loyal and purchase again or recommend your Web site to others.