Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)

•Transferir como PPTX, PDF•

0 gostou•9 visualizações

Let's discuss quick wins and responsive actions that marketing operations departments need to be are of in respect to GDPR compliance. If your MarTech stack is using tools like Marketo, Eloqua, Pardot, Marketing Cloud or Act-On and Salesforce, or Microsoft Dynamics, then this is info you need to know!

Marketing

General Data Protection
Regulation (GDPR)
2
• What: Replaces Data Protection Directive (DPD)
• When: May 25, 2018
• Who is Protected: EU Citizens and Visitors in EU Premise
• Why: 4% of Global Revenue or €20M Penalties
© Macromator Inc. Private & Confidential

Our Perspective
3
• GDPR is massive and difficult to understand
• It's not game over for marketers
• Think of the changes needed as a trust building exercise
• Marketing operations plays a key role
© Macromator Inc. Private & Confidential

What You Should Do (Quick Wins)
4
• Audit Your Database to Identify EU Data
• Update Preference Communications Center
• Update Forms
• Non Required Opt-in Checkbox
• Link to Privacy Policy
• Update Cookies to Request Explicit Consent
• Document Origin of Records
• Lead Source, Created Date, Opt-in Language
• Verify Location
• Update Your Privacy Policy
© Macromator Inc. Private & Confidential

What You Should Do (Full Action)
5
• Data Protection by Design and Default
• Lawfulness of Processing
• Conditions for Consent
• Security of Processing
• Data Subject Rights & Information
• Data Inventory
• Data Protection Impact Assessments
• Data Protection Officer
• Controller-Processor Relationships
• Data Breach Reporting
© Macromator Inc. Private & Confidential

References
6
GDPR
• EUGDPR.org
• Full GDPR Lex
• GDPR FAQ
Assessments
• Information Commissioner’s Office (ICO) Self Assessment
• ITTRUST.EU
Certifications:
• Certification Europe
• The Institute of Direct Marketing (IDM)
© Macromator Inc. Private & Confidential

© Macromator Inc. Private & Confidential
Dan Radu
Founder & President Macromator Inc.
Marketing Operations & MarTech Agency
http://MOps.Agency
+1 647 760 8629
dan@Macromator.com
⮚ Marketing Operations Support
⮚ Marketing Database Management
⮚ Marketing Automation Implementation
⮚ CRM Consulting

Mais conteúdo relacionado

Semelhante a Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)

What Marketers Need To Know About GDPR

CrawfordGroup

GDPR 101

Mafazo: Digital Solutions

One North’s Managing Director of Technology Ryan Horner and legal process and technology consultant Bob Beach share details on how the EU’s General Data Protection Regulation (GDPR) could impact digital assets. This webinar is designed to educate digital marketers, share actionable examples, and provide an overview of how One North can help clients ensure their digital properties are in compliance with the regulation and execute on those efforts. Beyond GDPR compliance, the session will also highlight important information for marketers as data privacy continues to become a critical and strategic component of digital. Access the recording: https://youtu.be/ruQpN70LGt0

#1NWebinar: GDPR and Privacy Best Practices for Digital Marketers

One North

Is your business GDPR ready?

Gareth Miller

Symantec Webinar Part 4 of 6 GDPR Compliance, What NAM Organizations Need to...

Symantec

Learn what the EU Global Data Protection Regulation means for your business – Carrot or Stick its your choice but with fines of €20m or up to 4% of Global Revenue (whichever is the larger) being applied for every data breach and every data mis-use after May 2018 the carrot is the better option. Are you aware? Are you prepared? Do you comply? To book a free non sales consultation about GDPR with Ian West contact us enquiry@digitalenterprisefest.com

Digital Enterprise Festival Birmingham 13/04/17 - Ian West Cognizant VP Data ...

CIO Edge

Scheduled to come into effect May 25, 2018, the General Data Protection Regulation (GDPR) has struck fear into compliance officers around the world. Much confusion surrounds this new regulation as organizations everywhere work to understand its new requirements and adjust business processes accordingly. In this webinar, we review: -- Key GDPR requirements -- Data types regulated under GDPR -- How GDPR impacts EU and non-EU businesses -- Steps to becoming GDPR compliant -- Consequences of non-compliance -- How SecurityIQ helps you meet security awareness GPDR requirements To learn more about SecurityIQ, visit: https://securityiq.infosecinstitute.com/

GDPR Compliance: What You Need to Know Before May 2018

Infosec

Establishing sustainable GDPR compliance

Cloudera, Inc.

The European Union (EU) is implementing GDPR (General Data Protection Regulation) on May 25, 2018. Organizations who offer goods or services to EU residents or monitor the behavior of EU residents must comply, or they may incur significant financial penalties. Are you ready? Time is running out to ensure you comply with the new requirements. In this webinar presentation, Dean Evans, Satori Consulting to learn what the GDPR requirements mean for your organization, plus get a practical guide to achieving GDPR readiness including how to implement processes to satisfy the privacy rights of individuals. Dean will cover: => What is GDPR? => Common GDPR misconceptions => Key considerations => How to develop a plan of action => Process owners as data stewards

A practical guide to GDPR preparation

Promapp Solutions

What approaches are being taken to tackle the policy challenges within the big data landscape, and how are these solutions coping in reality? This webinar will address these issues through the perspective of two projects: e-SIDES and SMOOTH. Daniel Bachlechner, of e-SIDES, will discuss the organizational and technical challenges that privacy-preserving big data technologies present, and how an increased level of dialogue between stakeholders can pave the way for appropriate and fair solutions. Rosa M. Araujo Rivero will delve into the main challenges experienced by SMEs and startups in dealing with GDPR compliance. Rosa’s work with the SMOOTH project will demonstrate how the proposed solutions are experienced in practice.

BDVe Webinar Series - Making GDPR for SMEs

Big Data Value Association

GDPR From Implementation to Opportunity

Dean Sappey

General Data Protection Regulation

GrittyCC

Creating a GDPR Action Plan; Not a Freakout Plan

Mediacurrent

What's Next - General Data Protection Regulation (GDPR) Changes

Ogilvy Consulting

Webinar Metalogix "Auf der Zielgeraden zur DSGVO!"

Ragnar Heil

GDPR for WordPress - Impacts & Solutions

ServerGuy

For more information visit https://www.thesaurus.ie or https://www.brightpay.ie The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 with the aim of protecting all EU citizens from privacy and data breaches in an increasingly data driven world. Payroll bureaus process large amounts of personal data, not least in relation to their customers, their customers’ employees, and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated. In this CPD accredited webinar, we will peel back the legislation to outline clearly: What is GDPR and why is it being implemented? Why employers need to take it seriously How it will impact payroll bureaus How to prepare for GDPR How we are working to help you

GDPR for your Payroll Bureau

BrightPay Payroll and Auto Enrolment Software

EU's General Data Protection Regulation (GDPR)

Kimberly Simon MBA

Data Protection and Privacy

Vertex Holdings

For more information visit https://www.brightpay.co.uk The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 with the aim of protecting all EU citizens from privacy and data breaches in an increasingly data driven world. Employers process large amounts of personal data, not least in relation to their customers and their own employees. Consequently, the GDPR will impact most if not all areas of the business and the impact it will have cannot be overstated. In this webinar, we will peel back the legislation to outline clearly: What is GDPR and why is it being implemented? Why employers need to take it seriously How to prepare for GDPR How we are working to help you

GDPR: What does it mean for your business?

BrightPay Payroll and Auto Enrolment Software

Semelhante a Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx) (20)

What Marketers Need To Know About GDPR

GDPR 101

#1NWebinar: GDPR and Privacy Best Practices for Digital Marketers

Is your business GDPR ready?

Symantec Webinar Part 4 of 6 GDPR Compliance, What NAM Organizations Need to...

Digital Enterprise Festival Birmingham 13/04/17 - Ian West Cognizant VP Data ...

GDPR Compliance: What You Need to Know Before May 2018

Establishing sustainable GDPR compliance

A practical guide to GDPR preparation

BDVe Webinar Series - Making GDPR for SMEs

GDPR From Implementation to Opportunity

General Data Protection Regulation

Creating a GDPR Action Plan; Not a Freakout Plan

What's Next - General Data Protection Regulation (GDPR) Changes

Webinar Metalogix "Auf der Zielgeraden zur DSGVO!"

GDPR for WordPress - Impacts & Solutions

GDPR for your Payroll Bureau

EU's General Data Protection Regulation (GDPR)

Data Protection and Privacy

GDPR: What does it mean for your business?

Mais de Macromator Inc.

Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...

Macromator Inc.

Presentation -- The Rise of the Marketing Technologist (pptx)

Macromator Inc.

Trying to decide whether Adobe Marketo Engage or Salesforce Pardot is the right marketing tool for your B2B business? They both are great tools for marketing automation and lead nurturing, and the key differences may depend on what you're looking to prioritize. To help you figure it out, here's an in-depth guide that goes over the main features and advantages of both Marketo and Pardot, especially in regards to what these MarTech tools can really do for you.

Presentation -- Marketo vs Pardot: Which Is Best For Your B2B Business? (pptx)

Macromator Inc.

This presentation gives examples of reports available and specific things which need to be in place to get the most out of your reporting in Marketo. We examine what stops good reporting, compare First Touch vs Multi Touch, and provide a handy Reporting Requirements Checklist. Initially presented at the Toronto Marketo User Group on Nov 10, 2015 the presentation covers best practices for reporting in Marketo.

Presentation -- Marketo Reports Best Practices (pptx)

Macromator Inc.

Presentation -- Preparing for a Marketo Implementation & Managing Your First ...

Macromator Inc.

How to rate what leads are "hot" and what leads are "not"? Marketing automation software technology allows you to do that. This presentation includes best practices for creating Lead Scoring models. The examples given are based on Marketo, however the same principles can be used in many other marketing automation solutions. The presentation was initially made at the Marketing Automation Toronto MeetUp focused on Lead Scoring. http://www.macromator.com/lead-scoring-meetup-marketo-examples/

Presentation -- How to Create Lead Scoring Models with Marketo Examples (pptx)

Macromator Inc.

Marketing automation can be used by organizations to transform marketing into a science. Email is the main communication channel for marketing automation but there is much more. It’s like email marketing on steroids. When you graduate from email marketing, you start using marketing automation. Many small businesses say they send a monthly email and can tell who clicked on what. That might be good enough lead nurturing for a mom and pop shop, but for a medium size and up company a little more insight is required. What is the point of marketing automation? 1. Lead Generation 2. Track Marketing Revenue 3. Automation of Tasks 4. All-in-one Marketing System 5. Integration with Customer Relationship Management (CRM) systems Marketing Automation is a middle of the funnel activity. If inbound marketing such as SEO brings traffic to your website, marketing automation is what happens next. Because a lot of the purchasing decision is made before your clients even establish first contact, therefore you need to make sure they are exposed to the relevant information. Main Marketing Automation Features: 1. Lead Scoring 2. IP Matching 3. B2B Data Acquisition 4. Progressive Profiling 5. Interaction History 6. Works Flows - IFTTT Lots of tools are available to choose from! Software like Eloqua, Silverpop, eMarketeer and Infusionsoft started more than 10 years ago, but more recently Marketo, Pardot, HubSpot and Act-On appeared on the market. In order to use these systems to their full potential you need marketing strategy knowledge, web/graphic design skills and database fundamentals at least. Having all these becomes a real problem for agencies and marketing departments. First presented at #InboundTO MeetUp on May 16, 2013.

Presentation -- How Scary Is The Future Of Marketing (pptx)

Macromator Inc.

Technology enables both departments to work together, but to often they have conflicting interests. This practical guide to aligning marketing activities with the sales process focuses on actionable take ways marketing departments can implement when they get back to their organizations: - Alignments of goals: Revenue targets - Understanding the data used by both departments - Streamlining processes for lead handover when is qualified - Setting the correct expectations with each other - Defining the roles, responsibilities and expectations from each other

Presentation -- Aligning Marketing Activities with the Sales Process (pptx)

Macromator Inc.

Here's how we act as a natural extension of a marketing operations team! Macro helped a fast growing tech enterprise focused on both virtual and in-person events, such as education webinars and informational sessions, organized on a monthly basis. However, their marketing operations team lacked the tactical skills needed to run the campaigns, manage the marketing automation platform, and also work on any process improvements. The client came to Macro because of our experience solving these marketing operations bottlenecks. The results? Here's what we achieved for this client: Better Pipeline: - 55.31% Increase in Lead to MQL Ration. Better Engagement Lift: - 106% Increase in clients reached - 2% Jump in overall open rate - 5.5% Increase in Click-Through Rate Increased Efficiency & Scale: - 70% Reduction of time from Request to Sent - 200% Increase in monthly campaigns executed

Macro Case Study -- Email Marketing Outsourcing (PDF)

Macromator Inc.

Macro Case Study -- Partner Marketing (PDF)

Macromator Inc.

Macro Case Study -- Managed Services (PDF)

Macromator Inc.

Macro Case Study -- Lead Nurturing (PDF)

Macromator Inc.

Here's how we act as a natural extension of sales & marketing teams! Macro identified the need for a client in hyper-growth mode to receive global comprehensive support in Marketo campaign management and execution, reporting and dashboard creation, Salesforce admin support, and ongoing managed services. The client came to Macro because of our experience solving these marketing operations bottlenecks. Macro's agility to adapt to evolving needs, collaborate effectively, and deliver exceptional results, solidifying the partnership as a trusted extension of their marketing team.

Macro Case Study -- Revenue Operations Support (PDF)

Macromator Inc.

Partner Marketing - A Macro Case Study

Macromator Inc.

Marketing Automation 101

Macromator Inc.

Mais de Macromator Inc. (15)

Macro PDF - How a Global Partner Marketing Concierge Team Can Drive Channel R...

Presentation -- The Rise of the Marketing Technologist (pptx)

Presentation -- Marketo vs Pardot: Which Is Best For Your B2B Business? (pptx)

Presentation -- Marketo Reports Best Practices (pptx)

Presentation -- Preparing for a Marketo Implementation & Managing Your First ...

Presentation -- How to Create Lead Scoring Models with Marketo Examples (pptx)

Presentation -- How Scary Is The Future Of Marketing (pptx)

Presentation -- Aligning Marketing Activities with the Sales Process (pptx)

Macro Case Study -- Email Marketing Outsourcing (PDF)

Macro Case Study -- Partner Marketing (PDF)

Macro Case Study -- Managed Services (PDF)

Macro Case Study -- Lead Nurturing (PDF)

Macro Case Study -- Revenue Operations Support (PDF)

Partner Marketing - A Macro Case Study

Marketing Automation 101

Último

5 Benefits Of Using Digital Marketing.pptx

deepushah1687

Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx

Greg Jarboe

Digital Expert Corporation of India is one of the Best Digital Marketing Institute in Badarpur registered under the Govt of India. Digital Expert Managed By Digital Expert Corporation of India. It has very clear objective for providing Digital Services and Solutions throughout the country. We are web designing, development and e-commerce company. We have highly skilled and experienced team to serve you in best manner. Whether it is web applications, e-commerce solutions, web integration, payment gateways, content management systems, sales CRM or newest technological platforms, we have done it over and over again. Digital Expert Institute is a trusted name in creating unique, custom web development services at affordable rates. So, join us and feel the expertise.

Best Digital Expert Corporation of India

PriyaDigitalExpert

WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang

infoobataborsi24

obat pelancar haid di apotik dan harganya

infoobataborsi24

youtube_marketing_partner_vling_service_introduction

bzznbyd

Flyers, posters, booklets and brochures-3 (6).pptx

ChristabelTelewa1

The BoF Brand Magic Index Volume Two — Preview.pdf

hannahcrump4

Explore the ongoing trends in the hottest marketing branch right now – Influencer Marketing! Did you know that influencer marketing delivers a staggering ROI of 478%! Reflect on the important aspects of finding your voice through influencer marketing. Which platforms should you consider for your goals and why? What does your audience expect from you? Should you consider artificial intelligence (AI) to make a mark in the creator ecosystem to reach your target audience and achieve your goals? Identify how AI can help you and how can you channel its power to enhance your influencer campaign’s performance. Write your future with influence! Build a strong partnership with influencers and maximize the benefits of your marketing efforts without losing sight of your goals. Excel in influencer marketing with these insights and strategize to build your custom plan.

Influencer Marekting Trends- Where the creator economy is going in in 2024

Inflyx

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro, a 1ª Loteria Alternativa Internacional Online. Então, se você está pronto para embarcar em uma jornada emocionante de apostas internacionais e oportunidades de crescimento, junte-se à Lotter Pro hoje mesmo. Não perca a chance de se tornar parte de uma comunidade global de jogadores e consultores lotéricos afiliados. O sucesso espera por você na Lotter Pro. Nossa empresa está comprometida em fornecer uma plataforma segura, transparente e emocionante para todos os amantes de loteria ao redor do mundo. Com nosso amplo portfólio de loterias internacionais, você terá acesso a algumas das maiores e mais emocionantes oportunidades de prêmios do mundo. Além disso, nosso programa de afiliados oferece uma maneira única de ganhar dinheiro ao mesmo tempo em que ajuda a promover a Lotter Pro para novos jogadores. Com comissões generosas e oportunidades de ganhos em vários níveis, você pode transformar sua paixão por loterias em uma fonte de renda estável e lucrativa. Aqui está o Link para você se Cadastrar na Lotter Pro ➤ https://bo.thelotter.pro/thelotterbrasil O ID do Indicante da Maior Equipe Lotter pro Brasil é o ➤ TheLotterBrasil Página de Cadastro Lotter Pro ➤ http://lotterpro.com.br Artigos e Tutoriais Lotter Pro ➤ / lotterpro Site Lotter Pro Brasil ➤ https://thelotterbrasil.com Mais informações e contato ➤ https://linktr.ee/lotterpro Mas lembre-se, a responsabilidade é fundamental. Certifique-se sempre de jogar de forma consciente, definindo limites para suas apostas e garantindo que o jogo permaneça uma atividade divertida e emocionante, sem comprometer sua saúde financeira. Então, o que você está esperando? Junte-se à Lotter Pro hoje mesmo e comece sua jornada rumo a prêmios emocionantes, oportunidades de crescimento e sucesso duradouro. Estamos ansiosos para recebê-lo em nossa comunidade e ajudá-lo a alcançar seus objetivos de jogo e financeiros. Vamos jogar e ganhar juntos na Lotter Pro! A apresentação do Plano de Negócios Lotter Pro é uma oportunidade única para os participantes entenderem todos os detalhes sobre os ganhos, bônus e premiações disponíveis ao se tornarem parte da nossa comunidade. Durante a apresentação, são abordados os seguintes aspectos: Ganhos como Apostador: Os participantes aprenderão sobre os ganhos potenciais ao participar das loterias internacionais disponíveis na Lotter Pro. Eles entenderão como podem aumentar suas chances de ganhar e as diferentes opções de apostas disponíveis. Bônus de Indicação: Será explicado como os participantes podem ganhar comissões ao indicar novos jogadores para a Lotter Pro. Eles descobrirão como podem ganhar até 10% de comissão em cada indicação, ajudando a expandir nossa comunidade. Bônus de Recarga: Os participantes aprenderão sobre os benefícios de recarregar suas contas na Lotter Pro e como podem ganhar até 15% de comissão em cada recarga feita por seus indicados.

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf

Lotter Pro Brasil

Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf

ShawnNewman13

Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles. Your B2B go-to-market is the same way. Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines. You’ll hear: - Why traditional marketing silos are doomed to fail (now more than ever). - How to identify your silos and plug your biggest leaks. - How to successfully integrate brand strategy, digital infrastructure, and pipeline generation. With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business. If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.

Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Search Engine Journal

Are you struggling to effectively showcase your Web3 project's value proposition on your website? You're not alone. After speaking with dozens of Web3 founders and marketing teams, it's clear that one of the biggest pain points is creating compelling product-related content for their websites. Your pitch may say incredible things about your product, but if your website says nothing, you're missing out on valuable opportunities to convert visitors into users. Product pages are often the most critical bottom-of-the-funnel content, attracting users who are ready to convert. That's why I developed a solution - the Product-led Website Content Generator for Web3. This innovative AI-powered tool, developed by Victoria Olsina, allows you to effortlessly create engaging and conversion-focused product pages for your Web3 project. Say goodbye to the struggle of writing product pages and hello to a streamlined process that drives results. In this webinar, we'll explore how the Content Generator can transform your Web3 content strategy and supercharge your growth. Originally from Argentina, Victoria is a seasoned growth consultant and bilingual conference speaker with over 15 years of experience across 3 continents. She has worked for leading Web3 brands such as Bankless, Aztec Protocol, Polkadot, ConsenSys, Near Protocol, Ethereum Foundation, etc. She is also a mentor at Outlier Ventures, and has been featured in the book “SEO in 2024”. Don't miss out on this opportunity to unlock the full potential of your Web3 website and propel your project towards success in the bull market. You can opt-in to receive a copy of the Product-led Website Content Generator for Web3 [basic version] here: https://victoriaolsina.com/generator/

How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀

Victoria Olsina

Digital marketing guide complete guide for beginners

tejaswinisahyadreeso

Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf

MROC Japan

Killer Packaging | PrintAction

Victoria Gaitskell

Taprank - Boost your Google reviews with personalized NFC cards

Juan Pablo Ponce

What Is The Valor? Introducing the World’s First A.I. Powered ClickBank Commission App… ClickBank Has Paid Out $6.2 Billion In Commissions… A True Set & Forget Opportunity For Your Customers… #1 Side Hustle For 2024 With Thousands Earning Daily… Valor Review – FEATURES Turn any ClickBank affiliate link into a money-making machine in just 60 seconds. Harness the power of human-like A.I. technology. Choose from over 200 templates to create stunning promotions. Beginner-friendly interface, no prior experience needed. Built-in point-and-click editor for easy customization. Automatically promote any ClickBank link effortlessly. Access hundreds of stock assets at no additional cost. No technical skills required, suitable for everyone. Works seamlessly on all popular devices. Compatible with all major video and story platforms. Built-in analytics and video tracking for better insights. Includes built-in photo editing tools. Enjoy automatic link promotion for increased visibility. Comes with a commercial license for business use. Share your promotions to 100 traffic sources with just one click CLICK HERE GET MORE INFO>> https://najmulreview.com/valor-review/

Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...

Md najmul Islam

Unit 3 - Liberalization, Privatization & Globalization

Kaushik Jaiswal

Passive Income System 2.0 Digital is a membership area that provides access to a comprehensive online program designed to help individuals generate passive income streams through digital means. This exclusive membership zone offers a wealth of resources, including video tutorials, step-by-step guides, and expert insights, to teach members how to create and grow a sustainable online income. With a focus on affiliate marketing, digital product creation, and online business strategies, Passive Income System 2.0 Digital empowers members to break free from the constraints of traditional employment and build a lucrative online empire that generates income 24/7.

Passive Income System 2.0 Digital: Effortless Earnings

abdullahspz0428

Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)

1. GDPR Compliance What Marketing Operations Needs to Know Any information provided here is not legal advice; it is designed to highlight tools, techniques, and services that can help you with your compliance programs. For legal advice, you should consult with your own legal counsel. Dan Radu President & Founder, Macro +1 647 760 8629 dan@macromator.com

2. General Data Protection Regulation (GDPR) 2 • What: Replaces Data Protection Directive (DPD) • When: May 25, 2018 • Who is Protected: EU Citizens and Visitors in EU Premise • Why: 4% of Global Revenue or €20M Penalties © Macromator Inc. Private & Confidential

3. Our Perspective 3 • GDPR is massive and difficult to understand • It's not game over for marketers • Think of the changes needed as a trust building exercise • Marketing operations plays a key role © Macromator Inc. Private & Confidential

4. What You Should Do (Quick Wins) 4 • Audit Your Database to Identify EU Data • Update Preference Communications Center • Update Forms • Non Required Opt-in Checkbox • Link to Privacy Policy • Update Cookies to Request Explicit Consent • Document Origin of Records • Lead Source, Created Date, Opt-in Language • Verify Location • Update Your Privacy Policy © Macromator Inc. Private & Confidential

5. What You Should Do (Full Action) 5 • Data Protection by Design and Default • Lawfulness of Processing • Conditions for Consent • Security of Processing • Data Subject Rights & Information • Data Inventory • Data Protection Impact Assessments • Data Protection Officer • Controller-Processor Relationships • Data Breach Reporting © Macromator Inc. Private & Confidential

6. References 6 GDPR • EUGDPR.org • Full GDPR Lex • GDPR FAQ Assessments • Information Commissioner’s Office (ICO) Self Assessment • ITTRUST.EU Certifications: • Certification Europe • The Institute of Direct Marketing (IDM) © Macromator Inc. Private & Confidential

7. © Macromator Inc. Private & Confidential Dan Radu Founder & President Macromator Inc. Marketing Operations & MarTech Agency http://MOps.Agency +1 647 760 8629 dan@Macromator.com ⮚ Marketing Operations Support ⮚ Marketing Database Management ⮚ Marketing Automation Implementation ⮚ CRM Consulting

Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)

Semelhante a Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx) (20)

Mais de Macromator Inc.

Mais de Macromator Inc. (15)

Último

Último (20)

Presentation -- GDPR Compliance: What Marketing Operations Need to Know (pptx)