Technology enables both departments to work together, but to often they have conflicting interests.
This practical guide to aligning marketing activities with the sales process focuses on actionable take ways marketing departments can implement when they get back to their organizations:
- Alignments of goals: Revenue targets
- Understanding the data used by both departments
- Streamlining processes for lead handover when is qualified
- Setting the correct expectations with each other
- Defining the roles, responsibilities and expectations from each other
Target Audience: Marketing, Sales, Operations and IT professionals
Technology enables both departments to work together, but to often they have conflicting interests.
The practical guide to aligning marketing activities with the sales process focuses on actionable take ways marketing departments can implement when they get back to their organizations:
Alignments of goals: revenue targets
Understanding the data used by both departments
Streamlining processes for lead handover when is qualified
Setting the correct expectations with each other
Defining the roles, responsibilities and expectations from each other
Marketing and sales must embrace the same language. Use consistent vocabulary among sales and marketing teams:
Marketing and sales must embrace the same language. Use consistent vocabulary among sales and marketing teams:
You need to understand the sales goals, be a part of sales initiatives, understand the sales process, know the sales team, and educate yourself on the pipeline.