Presentación Edison Cotes - eCommerce Day Lima 2016

•Transferir como PPT, PDF•

0 gostou•671 visualizações

eCommerce Institute

Diapositivas presentadas por Edison Cortes, Gerente de eCommerce Oeschle, en el eCommerce Day Lima 2016

Marketing

Los desafíos de conducir en la
Omnicanalidad y los Nuevos Canales del
Retail e-Commerce
Edison Cortés

Definition
Omni-channel is a multichannel approach to sales that seeks to
provide the customer with a seamless shopping experience
whether the customer is shopping online from a desktop or mobile
device, by telephone or in a bricks and mortar store.
Source: Wikipedia

Source: Andreas Weigend/ socialdatalab
Value of Data
=
Impact on Decisions

Source: Forrester The State Of Retailing Online, Silverpop / IBM Email Marketing Metrics Benchmark Study, WSL Strategic Retail:
Moving On


Objetivo Común en la Compañía/ Pilar Estratégico

Integrar lo Físico con lo Digital/ Roadmap (6-18 meses)

Centrarse en el Cliente/ Flexibilidad, Agilidad, estar Alineado

Consumidor Hiper-Conectado/ Social Commerce

Big Data / CTO es clave en la Transformación Digital

Millennials Shoppers/ Son muchos para no tomarlos en cuenta
Take aways

Recomendados

Presentación Juliano Tubino - eCommerce Day Santiago 2016

eCommerce Institute

Presentación Nicolas Manoiloff | Cisneros Facebook Paraguay - eCommerce Day A...

eCommerce Institute

Presentación Roberto L'hospital / Headway Digital - eRetail Day México 2017

eCommerce Institute

Presentación Hassan Yassine - eRetail Day México 2015

eCommerce Institute

Javier Flores - eCommerce Day Costa Rica 2019

eCommerce Institute

IV Kongres eHandlu, Piotr Karwatka (Divante); "Architektura e-Commerce Omnich...

ecommerce poland expo

Presentación Moritz Wolf- eCommerce Day Santiago 2015

eCommerce Institute

Presentación Andres Angelani - eCommerce Day Santiago 2016

eCommerce Institute

Presentación de Ricardo Alonso- eCommerce Day Santiago 2015

eCommerce Institute

Juan Patricio Ramirez - eRetail Day Mexico 2020

eCommerce Institute

This document discusses the importance of fast and reliable delivery for e-commerce success. Traditional supply infrastructure cannot support same-day or on-demand deliveries in a cost-effective way. The presenter's company, iVoy, has developed a crowdsourcing solution that connects couriers and customers across industries using technology and big data to enable same-day and ultra-fast deliveries that are 30% cheaper and 95% faster than alternatives. Major clients include a pet shop and fintech company that can deliver cards within an hour using iVoy's network.

[Big Solutions CX] Como Cloud e Inteligência Artificial no varejo impactam na...

E-Commerce Brasil

A true data driven digital transformation that delivers superior customer exp...

National Retail Federation

Vtex Company Overview 2018

Americanoize

VTEX is a commerce platform company that operates in 25 countries and processes $2.3B in annual GMV. Some key details: - They have over 70 microservices in production and 60% of their workforce is dedicated to R&D. - Their cloud platform allows clients to go live within an average of 109 days and provides continuous upgrades and improvements. - They have over 1,000 technology partners and their password-free SmartCheckout has increased revenue by 28% for clients.

Shining A Light On Beacons RIC15

G3 Communications

This document discusses how beacon technology can enhance the in-store shopping experience by providing targeted digital content to customers via their mobile devices. It notes that 84% of smartphone users consult their phones while shopping and 64% of brick-and-mortar retail sales are influenced by digital media. Beacons transmit location information that allows mobile apps to deliver personalized offers and information to customers based on their location in the store. The document outlines best practices for retailers to implement beacon technology effectively, including defining goals, careful beacon placement, transparency with customers, and testing and measurement.

B2B or B2C eCommerce strategy & solutions

Tharun Bangari

Google Shopping In Ireland

Tinderpoint

Adapting to the modern Customer Journey - by attune and SAP Hybris

attune Consulting

The document discusses adapting to the modern customer journey in fashion retail. It describes a customer shopping for a full suit and accessories who is engaged in research on a specific brand. The document advocates for a unified omni-channel platform to provide a single customer experience across websites, mobile apps, stores, and other channels, with integrated systems, data, order management, and a single view of products, inventory, customers and orders. It promotes the benefits of hybris solutions for better customer experience management, process and data management to meet modern customer expectations.

Why PIM isn't enough?

webwinkelvakdag

1. While Product Information Management (PIM) systems help companies manage product data internally, they struggle to export that content to various retailers' different data models. This makes it difficult for brands to keep all retailer listings up-to-date and consistent. 2. Existing solutions like content syndication networks and custom export tools are suboptimal as they are missing retailers, have mapping issues, are complex and expensive to develop, or are time-consuming and error-prone. 3. Syndy was created as a multi-tenant platform to help brands easily create, manage, and deliver tailored product content to multiple retailers through an API, workflows, and integrations while keeping full control of their data and intellectual property

Product Information & Digital Asset Management

massimominguzzi

The document discusses the increasing demand for product information management and outlines opportunities presented by digital transformation. As e-commerce and online sales grow, companies need to manage large amounts of product data across various channels. This has led to a need for automated processes to centrally manage, enrich, and distribute consistent product information. The document promotes adopting technologies and organizational changes to more effectively capture, store, and share standardized product information digitally.

Ruben Garcia - eCommerce Day Panamá 2018

eCommerce Institute

This document discusses the potential for e-commerce exports from Panama. It notes that Panama has a small but growing e-commerce market, fueled by increasing internet penetration and availability of online payment and shipping options. The document analyzes business-to-consumer cross-border e-commerce as the optimal business model for Panama, as it benefits from Panama's proximity to large consumer markets and logistics infrastructure. The company OMNI.PRO is introduced as providing end-to-end e-commerce solutions to help clients pursue this opportunity. Charts show the rapid growth projected for Latin America's e-commerce market and Panama's market statistics.

Using Personas in an Omnichannel environment

PushON Ltd

Patricio Walsh - eRetail Week Online [Live] Experience - ePayments

eCommerce Institute

1. Global eCommerce sales have grown significantly from $1.33 trillion in 2014 to an estimated $6.54 trillion by 2023, with the majority of retail sales still occurring offline. 2. Nuvei is a payment technology partner that provides merchants with a single platform to accept over 500 payment methods in more than 150 currencies across more than 200 markets globally. 3. Nuvei's payment platform offers merchants flexibility, innovation, reliability and access to instant payment options through its proprietary routing engine, tokenization services, risk management and localization tools.

E-commerce Berlin Expo - Michal Walczynski - Samsung

E-Commerce Berlin EXPO

Presentación Arian Gonzalez / Osomm - eRetail Day México 2017

eCommerce Institute

Commerce and the Digital Marketing Landscape

Christopher Tucker

Ecommerce management

SEOConsultant6

MAXIMIZE YOUR DIGITAL IMPACT IN 2015

Maria V. Perret-Gentil, MBA

Digital marketing is evolving as customers use multiple channels and devices. To succeed, marketers must understand the new path to purchase, integrate channels, and use historical data to attract rather than push customers. They should create quality content and relationships before sales to engage savvier consumers across awareness, consideration, and purchase stages. Analyzing past customer behavior and data allows accurate predictions to meet future needs.

Alejandro Cordero - Secure Electronic Commerce New Business and Repeat Busine...

Meet Magento Italy

Today e-commerce businesses are working in a global market context. Hence the need for robust algorithms to provide the best user experience and the best return on investment. Even so with this powerful technology e-commerce Business Managers face a difficult challenge to keep and gain new customers globally. Besides, to program and manage the different tasks for the most important dates of the year, for instance Black Friday, Cyber Monday, Sold periods, twelve months in advance. Your e-commerce site is only as successful as it is secure with strategic planning in advance, to make the deployment safe and functional and not to rush up during important dates of the year. Thus, it is becoming mandatory to program and clarify it in advance to not to put in significant risk revenue and customer satisfaction. Then the question is, what methodology works, in parallel with predictive marketing tools?

Presentación Ernesto Barrios - eCommerce Day Lima 2016

eCommerce Institute

Presentación Sergio Grinbaum - eCommerce Day Lima 2016

eCommerce Institute

El documento define el modelo de negocio digital de una empresa llamada Universo Garden Angels. Resume los segmentos de clientes y la propuesta de valor, los recursos clave, las actividades principales, las asociaciones clave, los canales, los flujos de ingresos y la estructura de costos. Además, analiza el comportamiento del consumidor digital, el posicionamiento orgánico, el diagnóstico y mejora continua de las acciones digitales.

Mais conteúdo relacionado

Mais procurados

Presentación de Ricardo Alonso- eCommerce Day Santiago 2015

eCommerce Institute

Juan Patricio Ramirez - eRetail Day Mexico 2020

eCommerce Institute

[Big Solutions CX] Como Cloud e Inteligência Artificial no varejo impactam na...

E-Commerce Brasil

A true data driven digital transformation that delivers superior customer exp...

National Retail Federation

Vtex Company Overview 2018

Americanoize

Shining A Light On Beacons RIC15

G3 Communications

B2B or B2C eCommerce strategy & solutions

Tharun Bangari

Google Shopping In Ireland

Tinderpoint

Adapting to the modern Customer Journey - by attune and SAP Hybris

attune Consulting

Why PIM isn't enough?

webwinkelvakdag

Product Information & Digital Asset Management

massimominguzzi

Ruben Garcia - eCommerce Day Panamá 2018

eCommerce Institute

Using Personas in an Omnichannel environment

PushON Ltd

Patricio Walsh - eRetail Week Online [Live] Experience - ePayments

eCommerce Institute

E-commerce Berlin Expo - Michal Walczynski - Samsung

E-Commerce Berlin EXPO

Presentación Arian Gonzalez / Osomm - eRetail Day México 2017

eCommerce Institute

Commerce and the Digital Marketing Landscape

Christopher Tucker

Ecommerce management

SEOConsultant6

MAXIMIZE YOUR DIGITAL IMPACT IN 2015

Maria V. Perret-Gentil, MBA

Alejandro Cordero - Secure Electronic Commerce New Business and Repeat Busine...

Meet Magento Italy

Mais procurados (20)

Presentación de Ricardo Alonso- eCommerce Day Santiago 2015

Juan Patricio Ramirez - eRetail Day Mexico 2020

[Big Solutions CX] Como Cloud e Inteligência Artificial no varejo impactam na...

A true data driven digital transformation that delivers superior customer exp...

Vtex Company Overview 2018

Shining A Light On Beacons RIC15

B2B or B2C eCommerce strategy & solutions

Google Shopping In Ireland

Adapting to the modern Customer Journey - by attune and SAP Hybris

Why PIM isn't enough?

Product Information & Digital Asset Management

Ruben Garcia - eCommerce Day Panamá 2018

Using Personas in an Omnichannel environment

Patricio Walsh - eRetail Week Online [Live] Experience - ePayments

E-commerce Berlin Expo - Michal Walczynski - Samsung

Presentación Arian Gonzalez / Osomm - eRetail Day México 2017

Commerce and the Digital Marketing Landscape

Ecommerce management

MAXIMIZE YOUR DIGITAL IMPACT IN 2015

Alejandro Cordero - Secure Electronic Commerce New Business and Repeat Busine...

Destaque

Presentación Ernesto Barrios - eCommerce Day Lima 2016

eCommerce Institute

Presentación Sergio Grinbaum - eCommerce Day Lima 2016

eCommerce Institute

Presentación Eddy Fernandez - eCommerce Day Lima 2016

eCommerce Institute

Presentación Alexander Chiu - eCommerce Day Lima 2016

eCommerce Institute

Presentación Hernan Litvac - eCommerce Day Lima 2016

eCommerce Institute

Este documento presenta la estrategia de customer centric y cómo identificar y retener a los clientes más valiosos. Explica que el método RFM (recencia, frecuencia y monto) puede usarse para segmentar a los clientes y que el cálculo del CLV (customer lifetime value) es clave para alinear los productos con las necesidades de los clientes más rentables a largo plazo. También usa el ejemplo de DietasCormillot.com para ilustrar cómo desarrollar un enfoque centrado en el cliente.

Presentación Matamoros Ronald Matamoros - eCommerce Day Lima 2016

eCommerce Institute

Este documento describe el rol creciente de los dispositivos móviles en la experiencia de compra de los consumidores. Explica que vivimos en un mundo "multipantalla" donde los consumidores usan múltiples dispositivos a lo largo de su "customer journey". También destaca que el teléfono móvil se usa cada vez más para buscar información sobre productos y realizar compras, especialmente de alimentos y bebidas. El documento analiza conceptos como el "Zero Moment of Truth", los "micro-momentos" y cómo la publicidad móvil puede en

Presentación Rafael Hospina - eCommerce Day Lima 2016

eCommerce Institute

Presentación Dario Schilman - eCommerce Day Lima 2016

eCommerce Institute

Presentación Jorgelina Striedinger - eCommerce Day Lima 2016

eCommerce Institute

El documento resume cómo la tienda departamental Coppel en México ha adaptado sus estrategias de ventas en tiempo real utilizando la tecnología de geolocalización por IP para ofrecer contenidos personalizados a los clientes basados en su ubicación, lo que ha aumentado su tasa de conversión en un 30%. También describe cómo el uso de geolocalización por IP en Perú ha mejorado, permitiendo identificar 760 ciudades en tiempo real para mejorar las ventas.

Presentación Claudia Perales - eCommerce Day Lima 2016

eCommerce Institute

Presentación Ernesto Barrios - eCommerce Day Lima 2016

eCommerce Institute

Presentación Alberto Calderon - eCommerce Day Lima 2016

eCommerce Institute

Presentación Christophe Robilliard - eCommerce Day Lima 2016

eCommerce Institute

Presentación Felipe Solano - eCommerce Day Lima 2016

eCommerce Institute

Presentación Freddy Kamt - eCommerce Day Lima 2016

eCommerce Institute

Presentación Ferando Nuñez - eCommerce Day Lima 2016

eCommerce Institute

Presentación Drago Macan - eCommerce Day Lima 2016

eCommerce Institute

Presentación Sandra Lazarte - eCommerce Day Lima 2016

eCommerce Institute

Presentación Alejandra Sierralta - eCommerce Day Lima 2016

eCommerce Institute

Presentación Ivonne Quiñones - eCommerce Day Lima 2016

eCommerce Institute

Destaque (20)

Presentación Ernesto Barrios - eCommerce Day Lima 2016

Presentación Sergio Grinbaum - eCommerce Day Lima 2016

Presentación Eddy Fernandez - eCommerce Day Lima 2016

Presentación Alexander Chiu - eCommerce Day Lima 2016

Presentación Hernan Litvac - eCommerce Day Lima 2016

Presentación Matamoros Ronald Matamoros - eCommerce Day Lima 2016

Presentación Rafael Hospina - eCommerce Day Lima 2016

Presentación Dario Schilman - eCommerce Day Lima 2016

Presentación Jorgelina Striedinger - eCommerce Day Lima 2016

Presentación Claudia Perales - eCommerce Day Lima 2016

Presentación Ernesto Barrios - eCommerce Day Lima 2016

Presentación Alberto Calderon - eCommerce Day Lima 2016

Presentación Christophe Robilliard - eCommerce Day Lima 2016

Presentación Felipe Solano - eCommerce Day Lima 2016

Presentación Freddy Kamt - eCommerce Day Lima 2016

Presentación Ferando Nuñez - eCommerce Day Lima 2016

Presentación Drago Macan - eCommerce Day Lima 2016

Presentación Sandra Lazarte - eCommerce Day Lima 2016

Presentación Alejandra Sierralta - eCommerce Day Lima 2016

Presentación Ivonne Quiñones - eCommerce Day Lima 2016

Semelhante a Presentación Edison Cotes - eCommerce Day Lima 2016

Whitepaper: The Chief Marketing Officer’s Guide to Higher Quality Leads Creat...

Bryan Young

Retail Is Changing From Location Location An

✉ Kim Østergaard

Retail is changing from focusing on physical store location to understanding customers. Multi-channel retailing increases sales by 44% by merging physical and online shopping into a single customer experience. Building a successful multi-channel strategy requires organizational changes, skills in various areas like online marketing, product photography, customer service, and integrating retail systems and locations. The goal is to use customer data and preferences to communicate consistently across channels.

Digital shopper relevancy kees jacobs nov 2014

Faces of Content

1) Capgemini provides consulting, IT, and managed services to help retail clients engage with technology-enabled consumers. 2) The document summarizes research from a 2014 study of over 18,000 digital shoppers across 18 countries. It examines consumers' use of digital channels and devices in their shopping journeys. 3) Key findings include that while physical stores remain important, consumers expect to do more online shopping in the future, and fashion purchases are growing more online than other categories.

1.2.2- Omnichannels Retailing.pptx mgmts

JamesBond642919

XaaSalerator overview for web

Transformanz

How to Ride the Smart Home Wave

James Brewin

The document discusses how consumer purchasing habits are shifting from infrequent large shopping trips to more frequent smaller trips, and will continue shifting to automatic purchases through smart home devices with consumers opting out of purchases rather than opting in. It outlines 3 steps for FMCG companies to capitalize on this trend: 1) focus on e-commerce, 2) move to delivering full baskets through automatic purchases using the default effect, and 3) leverage voice assistants for conversational commerce. The opportunities include increased profits and customer stickiness, but risks include data security, customer preferences changing, and regulatory challenges.

S_HIFT_FUTURE_OF_RETAIL

S_HIFT

How mobile is changing retail

Cristiano Oliveira

Offline retail is losing ground to more tech-savvy competitors as online retail grows faster, undergoing transformations through new business models enabled by mobile and social commerce. The mobile opportunity for retail includes developing mobile apps that allow being a store on the go for customers, building multichannel strategies through a single codebase that adapts to different devices, and using mobile in stores to enhance the customer experience through associate apps and operational efficiencies.

Group 5 final m3 project

Eddy Lim

This document provides an integrated marketing campaign proposal for SolideBank to promote their mobile banking app called ConnectWithMe. The proposal focuses on a mobile-first approach and highlights statistics on growth in mobile banking and payments. It outlines search, display, and video advertising strategies utilizing technologies like 5G, AI, voice assistants, and digital billboards. The proposal emphasizes targeting the right audiences with personalized ads and messages. It stresses the importance of collaboration between internal teams and vendors to effectively leverage customer data and technologies to optimize the digital marketing strategies.

RIS November tech solutions guide - analytics

iinside

Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.

RIS November tech solutions guide analytics

Kellie Peterson

7 Traits of Highly Effective Digital Commerce Organizations

Sameer Khan

Ecommerce Trends to Follow in 2024.pdf

HimadriPatel10

From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...

Rebecca Lieb

How Successful Marketers Are Embracing Connection, Communication and Commerce

Kahuna

The Rise of mCommerce: State of mobile driven commerce in 2018

Suyati Technologies

Global mobile commerce (m-commerce) spending is projected to increase from $204 billion in 2014 to $626 billion in 2018. M-commerce sales in the US are expected to reach $90 billion by 2017, a 48% increase from 2012. Factors driving the growth of m-commerce include widespread wireless connectivity, rising broadband infrastructure, decreasing smartphone costs, and convenience of mobile payments and apps. By 2020, m-commerce is projected to account for 45% of all e-commerce revenue.

Whitepaper - 4 Stages of Highly Successful Omnichannel Retailing

Expedux Technologies

Omnichannel is the future of retail industry

Bluestone PIM

Rethink Retail: Create the Future of Shopping Today

Cognizant

Rethink Retail: Create the Future of Shopping Today discusses how retailers can transform their business for the modern, multi-channel shopping environment. Today's consumers shop across multiple channels and expect seamless, personalized experiences. The document recommends that retailers focus on understanding their customers, leveraging customer insights, delivering relevant experiences across channels, and building solutions that can solve problems today and adapt for the future. Retailers need to get products and information to customers on any device and through emerging technologies, while also optimizing their operations and organizational structure for the new landscape.

PSFK CES 2018 Guide

PSFK

Semelhante a Presentación Edison Cotes - eCommerce Day Lima 2016 (20)

Whitepaper: The Chief Marketing Officer’s Guide to Higher Quality Leads Creat...

Retail Is Changing From Location Location An

Digital shopper relevancy kees jacobs nov 2014

1.2.2- Omnichannels Retailing.pptx mgmts

XaaSalerator overview for web

How to Ride the Smart Home Wave

S_HIFT_FUTURE_OF_RETAIL

How mobile is changing retail

Group 5 final m3 project

RIS November tech solutions guide - analytics

RIS November tech solutions guide analytics

7 Traits of Highly Effective Digital Commerce Organizations

Ecommerce Trends to Follow in 2024.pdf

From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...

How Successful Marketers Are Embracing Connection, Communication and Commerce

The Rise of mCommerce: State of mobile driven commerce in 2018

Whitepaper - 4 Stages of Highly Successful Omnichannel Retailing

Omnichannel is the future of retail industry

Rethink Retail: Create the Future of Shopping Today

PSFK CES 2018 Guide

Mais de eCommerce Institute

María Carolina Martínez - eCommerce Day Colombia 2024

eCommerce Institute

Jorge Padilla Ogalde - eCommerce Day Colombia 2024

eCommerce Institute

Camilo Chacón - eCommerce Day Colombia 2024

eCommerce Institute

Matías Ulloa Salgado - eCommerce Day Colombia 2024

eCommerce Institute

Salomón Hakim - eCommerce Day Colombia 2024

eCommerce Institute

Alexandra Orta - eCommerce Day Colombia 2024

eCommerce Institute

Daniel Alejandro Beltrán Mora - eCommerce Day Colombia 2024

eCommerce Institute

Alan Soria, Hernán Litvac - eCommerce Day Colombia 2024

eCommerce Institute

Giovanni Stella - eCommerce Day Colombia 2024

eCommerce Institute

Raimon Reverter - eCommerce Day Colombia 2024

eCommerce Institute

Camilo Andrés Palencia Baez, Camila Furlan - eCommerce Day Colombia 2024

eCommerce Institute

Diana Mejía - eCommerce Day Colombia 2024

eCommerce Institute

Carlos Güisa - eCommerce Day Colombia 2024

eCommerce Institute

María Fernanda Quiñones - eCommerce Day Colombia 2024

eCommerce Institute

Suiwen He - eCommerce Day Chile 2024

eCommerce Institute

Felipe González - eCommerce Day Chile 2024

eCommerce Institute

Alexander Rubilar, Enzo Tapia - eCommerce Day Chile 2024

eCommerce Institute

Enrique Amarista Graterol - eCommerce Day Chile 2024

eCommerce Institute

Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024

eCommerce Institute

José Ignacio Calle, Nathalie Jacobs - eCommerce Day Chile 2024

eCommerce Institute

Mais de eCommerce Institute (20)

María Carolina Martínez - eCommerce Day Colombia 2024

Jorge Padilla Ogalde - eCommerce Day Colombia 2024

Camilo Chacón - eCommerce Day Colombia 2024

Matías Ulloa Salgado - eCommerce Day Colombia 2024

Salomón Hakim - eCommerce Day Colombia 2024

Alexandra Orta - eCommerce Day Colombia 2024

Daniel Alejandro Beltrán Mora - eCommerce Day Colombia 2024

Alan Soria, Hernán Litvac - eCommerce Day Colombia 2024

Giovanni Stella - eCommerce Day Colombia 2024

Raimon Reverter - eCommerce Day Colombia 2024

Camilo Andrés Palencia Baez, Camila Furlan - eCommerce Day Colombia 2024

Diana Mejía - eCommerce Day Colombia 2024

Carlos Güisa - eCommerce Day Colombia 2024

María Fernanda Quiñones - eCommerce Day Colombia 2024

Suiwen He - eCommerce Day Chile 2024

Felipe González - eCommerce Day Chile 2024

Alexander Rubilar, Enzo Tapia - eCommerce Day Chile 2024

Enrique Amarista Graterol - eCommerce Day Chile 2024

Andrés Ramírez Gossler, Facundo Schinnea - eCommerce Day Chile 2024

José Ignacio Calle, Nathalie Jacobs - eCommerce Day Chile 2024

Último

Google Ads Vs Social Media Ads-A comparative analysis

akashrawdot

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Podcast, The New Marketing Currency - Ozeal Debastos

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Your Online Visibility - Fernando Angulo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

PickUp_conversational AI_Capex, Inc._20240610

Shuntaro Kogame

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Presentación Edison Cotes - eCommerce Day Lima 2016

1. Los desafíos de conducir en la Omnicanalidad y los Nuevos Canales del Retail e-Commerce Edison Cortés

2. Definition Omni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. Source: Wikipedia

3. Source: ichimnetz.de

4. Source: Unic AG

5. Source: mediamath inc.

6. Source: rakuten marketing

7. Source: customerthink.com

8. Source: crossretail.de

9. Source: veinteractive.com

10. Source: ichimnetz.de

11. Source: SAP HANA LinkedIn

12. Source: Andreas Weigend/ socialdatalab Value of Data = Impact on Decisions

13. Source: marketingtechblog

14. Source: Forrester The State Of Retailing Online, Silverpop / IBM Email Marketing Metrics Benchmark Study, WSL Strategic Retail: Moving On

15. Source: blog.buyapowa.com

16. Source: oechsle.pe

17. Source: buyapowa.com

18.  Objetivo Común en la Compañía/ Pilar Estratégico  Integrar lo Físico con lo Digital/ Roadmap (6-18 meses)  Centrarse en el Cliente/ Flexibilidad, Agilidad, estar Alineado  Consumidor Hiper-Conectado/ Social Commerce  Big Data / CTO es clave en la Transformación Digital  Millennials Shoppers/ Son muchos para no tomarlos en cuenta Take aways

Presentación Edison Cotes - eCommerce Day Lima 2016

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Semelhante a Presentación Edison Cotes - eCommerce Day Lima 2016

Semelhante a Presentación Edison Cotes - eCommerce Day Lima 2016 (20)

Mais de eCommerce Institute

Mais de eCommerce Institute (20)

Último

Último (20)

Presentación Edison Cotes - eCommerce Day Lima 2016