This document provides tips for small businesses to effectively use social media marketing. It recommends that small businesses first establish their target audience based on demographics and interests. They should then set realistic objectives that are aligned with their core capabilities rather than just focusing on quick sales. Small businesses are also advised to choose the social media platform that is most appropriate for their industry and promote their primary products and services rather than peripheral offerings. The document aims to help small businesses properly leverage social media marketing to generate leads and build their brand.