1. The document provides a go-to-market strategy for acquiring, activating, and retaining early adopters of a new product launching in January 2019. It includes insights into potential Australian users and recommendations for website changes. 2. The strategy aims to build early awareness, validate assumptions about the market, and create a case study. The recommendations suggest acquiring early adopters through online communities and influencers before doing a soft launch with a freemium model to get feedback. 3. The document analyzes competitors in the mindfulness market and finds users appreciate features that make meditation accessible and help transition to a relaxed state. Insights into triggers and rituals Australian users engage in to reduce stress are also provided.