Pakistan - TV Analysis Half Yearly Report Jan 13 – June 13
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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV HALF YEARLY INDUSTRY REPORT gives the overall picture of advertising on TV during the months of Jan 13 to Jun 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots.
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Pakistan - TV Analysis Half Yearly Report Jan 13 – June 13
- 1. TV Analysis Half Yearly Report Jan13 – June 13
- 2. Trend Analysis Comparison Jan-Jun 2013 Total Minutes of Advertising 208,153 208,711 257,998 302,146 292,618 274,687 January February March April May June The highest minutes of advertising ran during the month of April, 2013 because of the Election campaigns. (Mar 13 – May 13)
- 3. January 13% February 13% March 17% April 20% May 19% June 18% % Share of Advt. Minutes Trend Analysis Comparison Jan-Jun 2013
- 4. TOP 10 CATEGORIES 17% 15% 11% 9% 6% 5% 4% 4% 4% 3% 22% Beverages Cellular Communication PersonalProducts Detergents Construction Healthcare&Medical Services Confectionary Elections Cullinary Education Others % Share of Advt. Minutes
- 5. % Share of Advt. Minutes TOP 10 ADVERTISERS 12% 7% 5% 3% 3% 2% 2% 2% 2% 2% UNILEVER P&G PEPSI COLA RECKITT NESTLE QMOBILE Mobilink Ufone TELENOR COCA COLA
- 6. % Share of Advt. Minutes TOP 15 BRANDS 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
- 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2%
- 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% CITY42 Express Ent HUM TV DAWN NEWS ARY NEWS Apna TV KTN TV ONE ARY DIGITAL AAJ NEWS A-PLUS 8xm SAMAA ATV GEO NEWS
- 9. Genre Split in Jan13 – Jun13 % Share of Advt. Minutes NEWS 45% Ent 38% MUSIC 5% SPORTS 3% MOVIES 3% KIDS 2% HEALTH 2% FOOD 1% RELIGIOUS 1% NEWS Ent MUSIC SPORTS MOVIES KIDS HEALTH FOOD RELIGIOUS
- 10. Time Band Split Jan13 -Jun13 % Share of Advt. Minutes Late Night (00:00 - 05:59) 10% Morning Time (06:00 - 11:59) 18% After Noon (12:00 - 16:59) 27% Evening Time (17:00 - 18:59) 10% Prime Time (19:00 - 22:59) 29% Late Prime Time (23:00 - 23:59) 6%
- 11. THE END For query on DATA, please contact: MEDIA BANK For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696