Panther Nails Influencer Engagement Platform

Influencer Engagement Platform
build relationships with influencers to make your business grow

Disclaimer: This document (For internal use only) is property of Panther Nails and is subject to use or change only by Panther Nails authorised user.
Background
Influencers are the one who has the ability to change the mind of the
end customer and make them purchase your product.
Getting to know your Influencer enables you to have new customer
acquisition and customer loyalty to boost your business.
Rewards and Incentives excite Influencers and make them market
your products more often.
You can attract more customers by offering Credits and
Shopping Points every time they make a purchase at your business.

Product Introduction
Influencer Engagement Platform is a tool to target very specific
influencers that are prone to use your product and have an ability to
influence the end-user to buy it.
Building blocks on which you can define your reward plans –
1 Unique and non sequential Incentive code generation
2
Incentive Point Program yields Cash and Gift points around
Purchase, Sales and Influencers activities.
3
Automated Payout system ensures Security and Integrity of all
monetary transactions.
4
Communication and Collaborations keep influencers informed
and in-sync.

How it works?
Onboard
influencer on
platform
Influencer
scans incentive
code on
purchased
product
Incentive
points credited
to point
bucket
Request point
redemption to
bank account
or personal
wallet
System verifies
redemption
requests
Redemption
amount is paid

Product Contents
▪ Incentive Codes
▪ Incentive program
▪ Administration
▪ Dashboards
▪ Interfaces
▪ Payment Processing System
▪ Referral System
▪ Dealers & Counter Staff
▪ Communication and collaboration

Incentive Codes
Incentive codes are the unique and non-sequential coupon codes
scanned to claim points.
These alpha-numeric codes are generated with our custom almost
impossible to replicate ‘matrix two-fish’ algorithm which are unique
for lifetime.
While being generated in a long-running process, these codes are
compared with previously generated 10 thousand codes to ensure its
randomness, credibility and uniqueness.
Even with 1 crore incentive codes, there will be noise difference of
more than 50% between any two codes which makes them
tampering proof.

Incentive Code Generation
The system uses a combination of
encryption and randomization algorithm to
Generate Incentive codes which are unique
for lifetime.
This is a long running process, so in order to
serve your production requirement, you can
have the codes generated in bulk and
reserved for the future.

Incentive Codes Lifecycle
1 Generated – Incentive Codes are generated in advance due to
long-running complex generation algorithm
2 Printed - Readily available codes are printed as per production
batch and affixed on the product package
3 Activated - Affixed incentive codes are activated as and when
needed
4 Redeemed - Once the influencer claims the code, that code is
marked as redeemed
5 Expired - The Code gets expired on maturity and cant be
claimed further by influencer
6 Scrapped - Stale incentive codes can be scrapped on demand

Incentive Program
Define an Incentive Program to target Regions that are
more relevant for your business.
Influencers can be categorized into various categories to
define the monetary benefits accordingly.
Monetization can come in the form of Cash and/or Gift
points based on the program configuration.
Points can be earned from Direct Purchase or Sales by
Influencers or Counter staffs respectively.
Also, the influencers can get benefits from different reward
based programs like referral bonus, target achievements,
trainings & certifications, survey & event participation, or
any other app based business collaborations.

Incentive Program Creation
The incentive point program can be defined
based on the Program Duration, Applicable
Products, Applicable Regions, and
Applicable Categories.
We can even have multiple programs
running in parallel as per marketing needs.

Payout Points Types
you can specify different pay-out points for
different customer categories. These points are
now divided into 3 different modes Influencers
can seek
The Direct points can be redeemed by the
customer through Paytm Wallet or Bank
account
Indirect Points can be redeemed at Dealer’s
outlet, while purchasing the goods. Dealer can
be enabled to scan incentive codes and
provide the discounts to the customer at the
time of sale.
Gift Points can be redeem in the form of gift
only.

Email based approval
On creation of new Incentive Point Program an
Automated Email will be sent to the first
approver as per the Signing Authority.
The receiver of the email has to reply all to the
email, and write as
On line 1, “Approved” to approve the program
or “Rejected” to reject it.
On line 2, after R: mention Remarks for
approval or rejection.
On approval, second email will be sent automatically from the system to the Next Approver in the matrix.
On rejection, the program will be Rejected and No further emails will be sent to remaining approvers.

Administration
Employee
Team Leader
Manager
Director
Vice President
CEO
Influencer Engagement Platform administers the operations
performed by the employees through multi-level approval
system.
A full fledged Web App enables the Backend Users to work
more efficiently and manage operations transparently.
Automated Email Reporting keeps everyone up to date and
in sync with the system.
The Monitoring System and Dashboards enables the high-
level management to get a birds-eye view of the whole
operations under the system.
The B2B Mobile App is to facilitate the Field Employees and
Intermediators to supervise the ground level activities; and
assist influencers instantaneously.

Dashboards
Dashboards are designed to see a snapshot of
all system level activities at once.
Dashboard is capable of showing data in
numbers for acute accountability, and it can
show pictorial charts for easy understanding of
system operations.

Dashboards
The system provides numerous detailed
reports and dashboards on the Mobile App
as well to keep the management informed
about all the activities.

Interfaces
The application provides many interfaces for
uninterrupted access to the system and 99%
up time. Various features are designed and
developed to serve indeed requirement of
respective application users.
▪ Web Application
▪ Native Mobile Apps (B2B and B2C)
▪ PowerApps & Teams integrations
▪ Excel Add-Ins for Complex Reports

Multi-Lingual Application Interface
Influencer Engagement Platform application supports All Languages.

Application Layout

USER INTERFACE SELECTION
The system is designed with 5 Different
User Interface Layouts giving flexibility to
options to choose from.
The Layouts are also capable of Adapting
your Brand Colors for easy recognition
within the competition.

Payment Processing System
The request is
marked as
success / failure
based on status
received
Payment
gateway
provider sends
us transaction
status upon
payment
processing
Payout request
is sent to
payment
gateway
provider
The request is
marked as
initiated in the
system
Customer
initiates cash
point
redemption
Continuous runtime reconciliation jobs operate in parallel to avoid any payment related malfunctioning.

Point Redemptions
The Redemption Process is the heart
of this system. Automatic payment
status update and balance
reconciliation makes it more robust.
The accumulated cash point can be
redeemed in personal Paytm Wallet
or Bank Account. The customer can
also choose from various Vouchers
available of equivalent amount from
different vouchers providers. (e.g.,
Amazon, Big Bazaar)

Point Wallets
All the points earned by the Customer
are shown on the Customer Profile
Screen.
It shows the points bifurcated into
Product Points, Bonus Points and Gift
Points.
The customer can redeem these point
to his own Bank Account or Personal
Wallet (e.g. Paytm, PhonePe and
Amazon Pay, etc.)
Customer can also see the Points
Ledger of the Points he has earned so
far.

Gift Redemption
The Gift Points can be redeemed in the form
of gifts available in Catalog.
The Customer would browse through the
Gift Catalog, choose the gift that likes the
and redeem in exchange for the gift points
accumulated over the period.
System is also capable of providing dispatch
tracking of the requested items.

Employee, Dealers, Sales Guy Paying out to Customers
To redeem the Indirect points a customer will go
to the Dealer’s / Retailer’s outlet and ask for the
discount on the purchase. Field employees can
also assist customers who are unable to scan
codes.
The B2B User will enter customer’s Mobile
Number and search for his profile. If it is not
already created, B2B User will Create Customer’s
Profile by entering basic details as name, region,
etc.
B2B User will Scan the codes that came along with
the products. The all will show the Total Amount
that has been redeemed through those coupon
codes.

Employee, Dealers, Sales Guy Paying out to Customers
The system will send an OTP to customer’s
mobile number for authorizing this transaction.
Dealer will ask the customer for the OTP and
enter into the app.
The app will show the success message and
will also display the amount to be paid the
customer.

Referral System
The Referral System is defined to engage
more influencers with the platform.
The Referral Bonus can be rewarded based
on activities they have to perform upon
signing up.
You can reward different bonus points for
categories of the Referrer Customer or the
New Customer.

Refer a friend
Customers can make use of the B2C Mobile
app to refer friends and co-workers to join
our platform.
After referring, the user will get to know the
Activities the new customer has to perform
to complete the signup process.
He can also see the list of all the customers
he has referred so far and their Sign up
Status.

Refer a friend
The New Customer will download the app
from Play store or App store and do the
usual sign up using mobile number and
some other basic details.
The app will verify the mobile number using
OTP verification.
The profile will be marked as pending for
further background verification from the
backed team.

Redeeming the Referral Bonus
Once the New Customer’s profile has been
activated, the new customer will see the list
of all app based activities he has to perform
to with the referral bonus.
The activities will be marked as completed
as and when the new user completes those.
After completing all the defined activities,
the Referring customer and the New
customer both will get the Referral Bonuses
credited to their bonus bucket.

Dealers & Counter Staff
Counter Staff at Dealers outlet is the first to interact with
the prospective customer; which yields higher probability of
making the customer to purchase your product.
Influencer Engagement Platform has the provision to add
lucrative offerings and perks with each product sale for
Counter Staff.
Dealers and Business Owners can create their teams by
adding Counter Staff or Influencers respectively.
Dealers and Business Owners will participate in the
Incentive Program by inspecting coupon scans and sale
claims to earn benefits.

Counter Staff Sale Claim
Counter staff can register their sale by
entering the invoice date and time.
They will select the items they have sold
by referring to the bill invoice.
They will be asked to enter Invoice
number and the Invoice Snap for
authenticity.
The sale claim request is sent to the
Dealer.

Communication and Collaboration
To keep your influencers and intermediators in-sync with your system, a feature enriched communication system is
provided. These medias can be used to prompt the user for transaction confirmation, product updates, promotional
campaigns, social awareness notification, and so on.
COMMUNICATION COLLABORATION
Push Notifications
SMS
Emails
App Banners
▪
▪
▪
▪
▪ Surveys
▪ Events

Push Notifications
Push Notifications lets you promote your new
products, festive greetings, action updates (e.g.
redemption successful), etc.
It has support for Unicode and hence supports
all regional languages.
Broadcast the message to the number of
customers at once based on their Region,
Categories, Language, or even send the
Personalized Push Notifications to the selected
customers.

Event Creation
You can Organize Events to spread awareness
about the new products, the promotional
schemes or general collaboration.
The system is capable of sending the
Reminders and Notifications about the
upcoming events.
Customers can also be rewarded bonus points
on Event participation.

Survey Creation
Create Surveys to get feedback on your new
product, the improvements in existing
products, any other inputs you can gather from
the variety of the customer base spread across
all regions you serve.
You can Organize Events to spread awareness
about the new products, the promotional
schemes or general collaboration.
Incentivize Customers on Survey Completion
to encourage them to participate more.

Customer Support
Influencer Engagement Platform enables you to provides dynamic
support to its end users using various platforms and medias.
▪ Personal Chat Support
▪ Support Call system
▪ FAQ (Documents, Audio, Video and Images)
▪ Product Catalog with all supporting Documents, Videos and Images.
▪ Automated Chatbots for regular issues or basic training stuffs

Customer Query
The Customer Support has be designed to
cater the essential requirements of a
backend support team.
• Separate Thread based query resolution
• Record support details for each customer.
• Search Support requests by QueryID for
Urgent Query Resolutions.
• See Last Call Log Details of customer

Customer Profile
The Customer Profile is designed to provide a
One page to find all details of a particular
customer. The details include:
• Customer’s Personal Details
• Point redemption history
• Survey& Event participation history
• Profile Change Requests
• Support requests
• Sent Notifications history
• Running Point Programs available

FAQ System for Customer Self-Help
The system has capability of featured FAQ
where you can put in Videos, Audio files,
PDFs, Images, to reduce customer support
activities and providing customer 24x7
instantaneous help.
• Text
• Document
• Images
• Audio clips
• Videos

Product Catalog & Product Selector
Customer can browse the Product Catalogue
and look for all the parts and products
available for his needs.
Products can be decorated with their
brochures, usage manuals, training and
installation videos with them to be easily
accessible to the customer on the go.
Product Selector makes the searching easy
by providing input related to the customers
work routine.

Customer Network
The Influencer’s Business can have an hierarchy in itself. The
leaf-level members might be the one who are interacting
with Product directly.
The Business Owner
Dealers and Business Owners will participate in the
Incentive Program by inspecting coupon scans and sale
claims to earn benefits.
Business
Owner
Supervisor
1
Worker 1 Worker 2
Supervisor
2
Worker 3 Worker 4 Worker 5

Customer Network
Customers are able to create there
own groups to collaborate and
communicate with each other. This is
on the professional grounds.
This lets you know how two
customers are connected. We can
form an incentive scheme that can
run for a network as well.

More questions about Influencer Engagement Platform?
Contact Us
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