Panel - Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge - Jeff Turnbow, WinningLocal
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Panel - Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge - Jeff Turnbow, WinningLocal
- 1. PANEL Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge Jeff Turnbow FOUNDER WINNINGLOCAL Airon White SENIOR MANAGER, PRODUCT MARKETING BIGCOMMERCE Corinne Rose Guirgis DIRECTOR OF STRATEGY CURIUM AGENCY
- 2. TOP DIGITAL TRENDS Grop Discussion
- 3. AI CHAT GPT / Open AI ETHICS Areas of growth
- 4. VOICE SEARCH Usage 1/3! – 50% Websites Fall Under ADA Language – Long tail – FAQ’s Speakable Structured Data
- 5. 5 Desktop searcher [Chinese delivery nearby] Voice searcher “Where’s a good Chinese delivery place near me?” (30-40 words)
- 6. 6
- 7. 7 • Close to 80% of the answers returned were from the top three • 70% of all answers occupied a SERP feature and feature snippet • Backlink anchors and keywords within a title matching the voice search query • Page speed is very important for all devices.
- 8. SOCIAL MEDIA EVOLUTION Commerce BeReal – Tik Tok Video is Prioritized Augmented Reality Authenticity Micro Influencers / Influencer Story Telling over Promotion
- 10. SEO Audience Over Traffic Content Writing Author Authority CTR
- 12. 12 •Include author bios •Create author pages •Link your creators’ social media accounts
- 13. 13 •What types of content are ranking for specific searches? •How long is the content? •What questions does it answer? •What other subtopics or related questions does it answer? •What links are included on the page? •Who is the creator? •What is their experience?
- 14. THE BOTS!!! Experience Upselling 90% resolved in 10 or less
- 16. VIDEO CTV / OTT Vertical Format Shortform for B2B Reels for Ecommerce Livestreaming Viewing Length 3>10 Engagement During Video
- 18. TOP DIGITAL TRENDS Grop Discussion