Pakistan Radio Advertising Industry Yearly Report 2013
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A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO YEARLY REPORT A snapshot of the Radio Industry for the year 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the period Jan’13 to Dec’13. It covers top advertisers, categories, brands and Channels and their % share in total advertising in terms of minutes and ad occurrences along with comparison with 2012. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
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A snapshot of the Radio Industry – January 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
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A snapshot of the Radio Industry – September, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
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Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
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Radio Pakistan has the largest radio network in Pakistan that reaches 98% of the population. However, it faces threats from private FM stations. The marketing plan aims to increase sales of airtime on Radio Pakistan. It involves segmenting customers based on lifestyle rather than demographics. The 4Ps strategy is to provide quality programming at low prices across Pakistan through various platforms. However, sales are currently lower than expected due to issues like lack of marketing surveys, transmission problems, and shortage of sales staff. Addressing these challenges could help Radio Pakistan strengthen its position against competitors.
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A snapshot of the Radio Industry – August 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of Augut 2015. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
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Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
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Pakistan Radio Industry Advertising Snapshot – February 2014
Pakistan Radio Industry Advertising Snapshot – February 2014Tanvir Hussain (tanvir_hussain@live.com)
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DATA SOURCE: MEDIA BANK PAKISTAN
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.
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DATA SOURCE: MEDIA BANK PAKISTAN
BASE: Spot TVC’s
IMPORTANT: All the ranking are on the basis of minutes, which does not reflect the ranking on the basis of ad spend.
Pakistan Radio Industry Advertising Snapshot – November 2013
Pakistan Radio Industry Advertising Snapshot – November 2013Tanvir Hussain (tanvir_hussain@live.com)
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A snapshot of the Radio Industry – December, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
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Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
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To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
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1) Beverages was the top advertising category in November, with Pepsi Pakistan being the top advertiser.
2) Shell Advance was the top advertised brand for the month.
3) Analysis of advertising minutes across different cities and radio stations found that morning and evening time slots attracted the most advertisers. Karachi had the highest average number of ads per day on FM stations.Print Media Analysis August 2016
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Data Source: MediaTrack Pakistan
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Data Source: MediaBank
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A snapshot of the Radio Industry – December, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of December, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
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A snapshot of the Radio Industry – March 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
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To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
Coverage Summary
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
Data Source: Ozone Solution
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The document discusses LG's rural marketing approach in India. To penetrate the rural market, LG increased its branch and service center presence, gave area managers more power, and localized products and promotions. LG's approach focused on availability through widespread service centers, affordability by offering cheaper products, acceptability by localizing features, and creating awareness through cricket promotions and word of mouth. This approach helped LG gain 20% revenue from rural India and the largest share of the color TV market. However, competitors like Samsung began targeting premium buyers more aggressively, and LG's growth declined as it focused solely on the mass market.
Radio Presentation
The document discusses the radio industry in India. It provides details on the number of private FM stations and All India Radio. It describes radio as a cost-effective medium for advertisers. The document also outlines the operational structure of radio organizations and discusses the phases of growth for private radio in India from 2000 to the present. It covers topics like radio programming, the programming team, targeting audiences, and major players in the radio market in India.
Coke's rural marketing strategies
Coca-Cola struggled in India in the early 2000s with losses of $400 million. To boost sales, they shifted focus to rural markets which account for over 50% of consumer spending but were previously untapped. Their rural marketing strategy focused on affordability by introducing a smaller, cheaper bottle; acceptability through culturally relevant advertising; and availability through a decentralized distribution network of hubs and spokes. This rural expansion led to 37% growth in 2003, showing large untapped potential in rural India for companies willing to tailor their approach.
Wireless communication and cellular concept
will be helpful for wireless and digital communication students
different technologies era and cells
Radio communication presentation
Radio waves have been used for communication for over a hundred years. Guglielmo Marconi and Nikola Tesla are considered the fathers of radio communication, with Marconi transmitting the first radio signal across the Atlantic. A mobile phone network uses radio waves to transmit signals between phones and base stations, which are connected to the wired telephone network. When a call is made, the phone sends a radio signal to the nearest base station, which routes the call through telephone cables or additional radio links to other stations and ultimately the destination phone. Base stations provide radio coverage to a geographical cell, and cells overlap to ensure users remain in contact with a station.
Radio Script writing and Broadcasting
The document provides guidance on writing effective radio scripts, including formatting, structuring different types of scripts, technical considerations, and best practices. It outlines the key elements of a radio script, such as formatting, structuring stories, using clear and concise language, and ensuring scripts are well-organized, easy to understand, and timed appropriately. The document also provides examples of different script elements and a sample 5-minute radio script.
Radio advertising
Radio advertising is an effective advertising tool that can target large audiences at a low cost. While radio lost popularity with the rise of television, FM broadcasting has revived the radio industry in India. The liberalization of radio allowed private companies to enter FM broadcasting. Now there are many radio stations competing to attract listeners and advertisers. Though radio is good at building brand awareness, it must continue to improve and develop multi-platform strategies to increase its small share of the advertising market.
Industrial sector of Pakistan
MBA (IRM) students Presentation on Industrial Sector Pakistan. Being students of a reputable institution "Hailey College of Banking & Finance Punjab University"" we are thankful to our Professor Farah Naz Naqvi who sparkled our presentation skills and taught us to visualize the practical picture of the Economy.
Faraz Ishaque
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Semelhante a Pakistan Radio Advertising Industry Yearly Report 2013
Radio Advertising Industry Snapshot – August 2014
A snapshot of the Radio Industry – August, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of August, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
Radio Advertising Industry Snapshot – July 2014
A snapshot of the Radio Industry – July, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of July, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
Radio Industry Snapshot – August 2013
A snapshot of the Radio Industry for the month of August 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
Radio Advertising Industry Snapshot – June 2014
A snapshot of the Radio Industry – June, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
IAB Russia Digital Advertisers Barometer - 2016
“IAB Russia Digital Advertisers Barometer – 2016”, presents the views of advertisers regarding interactive advertising market, its development, dynamics and tools usage. The 2016 research is the third annual study; comparison with the similar studies for the years 2014 and 2015 allow us to see how advertisers’ views and perceptions have been changing over the time.
Pakistan Radio Industry Snapshot May 2013
A snapshot of the Radio Industry for the month of May 2013. Who's leading the industry with radio campaigns? Who's getting the best return from radio?
IAB Russia digital advertisers barometer
This document summarizes the findings of a survey of Russian digital advertisers conducted in 2016. Some of the key findings include:
1) Nearly 60% of respondents said their digital ad budgets grew in 2015 and are growing in 2016, while 65% said the share of digital in their marketing budgets is increasing.
2) Compared to the previous year's survey, advertisers' plans for digital growth have become more aggressive, with 52% expecting growth over 10% in 2016 versus 33% in 2015.
3) The growth of digital ad spending appears to be slowing as the shift from offline to online levels off, with digital expected to gain only 2 percentage points of market share in 2016 versus 7 points in 2015
Radio Industry Snapshot – September 2013
A snapshot of the Radio Industry for the month of September 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
Radio Advertising Industry Snapshot – May 2015
A snapshot of the Radio Industry – May 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of May 2015. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
Radio Advertising Industry Snapshot – April 2015
A snapshot of the Radio Industry – April 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of April 2015. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Data Source: MediaMiles
Pakistan Radio Industry Advertising Snapshot – October 2013
A snapshot of the Radio Industry for the month of October 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
Radio broadcasting global market report 2018
The document provides an overview and analysis of the global radio broadcasting market from 2013 to 2021. It covers market segments, key players, growth rates, regional analysis and the competitive landscape. The global radio broadcasting market grew from $X billion in 2013 to $X billion in 2017 at a CAGR of X%, and is forecast to grow from $XX billion in 2017 to $XX billion in 2021 at a CAGR of XX%. The Asia Pacific region accounted for the largest share of the market in 2017 at X%, while iHeartMedia, Cumulus Media, Walt Disney and Sirius XM Radio Inc. were the leading competitors.
Global Programmatic Ad Spend Trends by Turn
Programmatic advertising data results published by Turn outline industries and their competition levels, spend during 2014, Jan-May, compared to 2013.
The results were provided using the global standard methodology for measuring the level of competition in the marketplace, to evaluate the advertising industry.
Read more: http://www.turn.com/proof#turninsightreports
Diageo Prestige Brands Q3 Report V1 (1).pptx
Prestige brands led category spends in Q3, with 71% of total spends. Spends shifted from TV to digital post India vs Australia cricket series. McDowell's No.1 brand performed well, maintaining high brand equity scores with spends on TV, social media, and OTT platforms. Key recommendations include increasing vernacular content in non-metro areas, leveraging celebrity associations, and running occasion-led campaigns to boost community engagement.
The CMO Survey: Highlights and Insights [August 2016]
The document summarizes key findings from the 17th administration of The CMO Survey conducted in August 2016. 427 CMOs responded to questions about their outlook on the economy, company growth strategies, marketing budgets, and spending. Key findings include CMOs being more optimistic about their own companies than the overall economy, investments focusing on existing markets and offerings, marketing budgets expected to increase 7.2% on average in the next year, and continued growth in digital marketing spending outpacing traditional advertising.
The CMO Survey Highlights and Insights August 2016
The document summarizes key findings from The CMO Survey, an online survey of over 400 top U.S. marketers administered twice a year. The survey tracks trends in marketing spending, strategies, and performance. Key findings from the most recent survey include: marketing budgets are expected to increase 7.2% in the next 12 months, digital marketing spending continues growing at a slower rate than previous years, and firm performance metrics increased across the board in the last 12 months including sales, profits, and brand value.
Media Mix Programmers Package
The document provides an overview of 12 analytical reports that are part of a TV programmer's package. Each report is summarized in 1-2 sentences. The reports provide data on key metrics like cume, ratings, share, and time spent viewing for a TV channel, its target demos, and competitors. The data is tracked over multiple survey periods to analyze trends over time. This allows programmers to evaluate audience size and composition, identify issues in specific dayparts or demos, and track the effectiveness of programming changes.
Cable TV Advertising Analysis – June 2015
Research Methodology:
This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.
Coverage Summary
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
Data Source: Ozone Soution, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.
Pakistan TV Industry Report Jan – Dec 2013
This document summarizes key trends in TV advertising in Pakistan from January to December 2013. It finds that total advertising minutes increased by 20% from 2012 to 2013. Beverages was the top advertising category in both years. Pepsi and Coca Cola were the top two brands. GEO and ARY Digital had the largest shares of advertising minutes among channels. News programming accounted for 45% of ad minutes, while entertainment programming was 38%. Prime time remained the dominant time period for advertising.
Broadcast Market Competition Research
This document provides an overview and analysis of ex-ante broadcasting markets in Thailand, with a focus on the wholesale digital terrestrial television (DTT) market. It defines the objectives as giving clear market definitions and identifying current players and tendencies of abusing market power. It outlines the project methodology, which includes market research through surveys and interviews. The document then analyzes key aspects of the wholesale DTT market, including market structure, services provided, players involved, and infrastructure components. There are currently seven players in the wholesale DTT market, with four providing both network and facility services.
Semelhante a Pakistan Radio Advertising Industry Yearly Report 2013 (20)
Pakistan Radio Industry Advertising Snapshot – October 2013
Pakistan Radio Industry Advertising Snapshot – October 2013
The CMO Survey: Highlights and Insights [August 2016]
The CMO Survey: Highlights and Insights [August 2016]
The CMO Survey Highlights and Insights August 2016
The CMO Survey Highlights and Insights August 2016
Mais de Tanvir Hussain (tanvir_hussain@live.com)
OOH Advertising Industry Snapshot August 2014
A JOINT RESEARCH STUDY OF PAS AND MEDIATRACK PAKISTAN.
A snapshot of the Out Of Home (OOH) Industry – August, 2014. Find out who’s leading the industry with Outdoor campaigns? Who’s getting the best return from OOH?
OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of August, 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of spend. The report also focuses on share of outdoor mediums.
Pakistan’s OOH Top 6 Cities Census
This document provides an overview of an outdoor media census conducted in Pakistan's top 5 cities from February to April 2014. It includes details on the methodology, types of outdoor media counted, total counts and values by city, and breakdowns of outdoor media by type and location. The key findings are that the census counted a total of 9,107 outdoor advertising structures valued at 1.28 billion Pakistani rupees per month, with Karachi accounting for around half the volume and value. Pole signs made up over 50% of all outdoor media.
Pakistan OOH Media Census Report
Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city recorded
• Each Site coded according to a systematic system.
• Each city divided into:
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates
Print Media Advertising Industry Report – June 2014
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period June’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.
Radio Industry Advertising Snapshot – April 2014
A snapshot of the Radio Industry – April, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?
RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of April, 2014. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.
Analysis: Media Miles – Radio Tracking
Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
Afghanistan Electronic Media Analysis – April 2014
This document appears to be a report analyzing media spending in Afghanistan in April 2014. It includes spending data on electronic media like TV and radio as well as categories such as telecom, mobile phones, financial products, and detergent. Contact information is provided for the report publisher, Mediatrack Pakistan, as well as for general inquiries to PAS.
Socialbakers Quarterly Facebook Advertising Report
1. The report analyzes Facebook advertising data from Q2 2013 through Q1 2014. It finds that news feed ads dominate in terms of click-through rate and share of advertising spend.
2. News feed ad placements, especially on mobile, have the highest click-through rates, while right-hand column placements have the lowest. Advertisers have shifted more spending to news feed placements over time.
3. Page post sponsored stories currently have the highest click-through rates and share of spend of all ad types, along with lower costs per click and cost per thousand impressions than other ad types like mobile app installs.
Print Media Industry Report - April 2014
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period April’14. It covers top advertisers, categories and brands and their % share in total advertising.
Pakistan Tv Analysis Monthly Report April 2014
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Pakistan Newspaper Industry Report – Feb & March 2014
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Feb-Mar’14. It covers top advertisers, categories and brands and their % share in total advertising.
DATA SOURCE: MediaBank Pakistan
BASE: Newspapers and Magazines
Pakistan Tv Analysis Monthly Report March 2014
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of March 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Pakistan Tv Analysis Monthly Report February 2014
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of February 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Pakistan Tv Analysis Monthly Report January’14
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of January 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Pakistan Print Media Analysis – Dec 2013
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising.
DATA SOURCE: Media Track Pakistan
BASE: Newspapers and Magazines
Note:
- Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.
- From Jan 2014 onwards will cover more regions of Daily Jang
(Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).
- Tariff rate has been applied for Spend analysis.
- Magazines and Daily Publications analyzed separately
Afghanistan Electronic Media Analysis – Dec 2013
Afghanistan Electronic Media Analysis (TV & Radio) – December 2013
Source: Media Track
- Analysis based on 15 TV & Radio Stations.
- Report cover more the 90% of total media Spend.
- Most of the Afghan Channels are non commercials and running without any advertisement.
- Government owned TV Channels are terrestrial.
Pakistan Print Media Industry Report - 2013
This document summarizes print media industry reports from 2012-2013. It shows that newspaper advertising declined significantly from 2012 to 2013. The top categories in newspapers were real estate, automobiles, education and telecom. The top brands advertised were Unilever, P&G, Nestle and Telenor. ROP ads made up the largest share of ad types in newspapers in 2013. For magazines, the top categories were personal care, food and beverages, telecom and automobiles. Overall the document provides data on ad spending trends and categories across newspapers and magazines over the 2012-2013 period.
Pakistan Tv Analysis Monthly Report December’13
A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of December 2013. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
Afghanistan Electronic Media Analysis - Nov 2013
Afghanistan Electronic Media Analysis (TV & Radio) – November 2013
- Analysis based on 15 TV & Radio Stations.
- Report cover more the 90% of total media Spend.
- Most of the Afghan Channels are non commercials and running without any advertisement.
- Government owned TV Channels are terrestrial.
Pakistan Print Media Analysis - Nov 2013
PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Nov’13. It covers top advertisers, categories and brands and their % share in total advertising .
Afghanistan Electronic Media Analysis (TV&Radio)
Afghanistan Electronic Media Analysis (TV&Radio) October 2013
- Analysis based on 15 TV & Radio Stations.
- Report cover more the 90% of total media Spend.
- Most of the Afghan Channels are non commercials and
running without any advertisement.
- Government owned TV Channels are terrestrial.
- In the October 2013 around 120 Players were active on
electronic media with 158 Brands.
- Total consumed time in minutes were 151,46.
Mais de Tanvir Hussain (tanvir_hussain@live.com) (20)
Print Media Advertising Industry Report – June 2014
Print Media Advertising Industry Report – June 2014
Afghanistan Electronic Media Analysis – April 2014
Afghanistan Electronic Media Analysis – April 2014
Socialbakers Quarterly Facebook Advertising Report
Socialbakers Quarterly Facebook Advertising Report
Pakistan Newspaper Industry Report – Feb & March 2014
Pakistan Newspaper Industry Report – Feb & March 2014
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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Pakistan Radio Advertising Industry Yearly Report 2013
- 1. Radio Yearly Report 2012 - 2013
- 2. Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad) About the Report Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
- 3. Trend Analysis 2012- 2013 Advertising in Minutes* Based on 28 Radio Stations in 6 Cities
- 4. Share in Millions Trend Analysis 2012- 2013 Based on 28 Radio Stations in 6 Cities
- 5. Share in Minutes Trend Analysis 2012- 2013 Based on 28 Radio Stations in 6 Cities
- 6. QUARTER WISESHARE Advertising in Minutes
- 7. Top 15 Categories Advertising in Minutes
- 8. Top 15 Advertisers Advertising in Minutes
- 9. Top 15 Brands Advertising in Minutes
- 10. CITY WISE SHARE %Share of Advertising 2013
- 11. FM Channels Share Advertising in Minutes • Total Minutes of Advertising decreased by -12% in 2013 as compared to last year.
- 12. Average Nos. of Ads / Day 2013 An average of 1,699 ads were aired in Karachi on FM stations per day
- 13. THE ENDTHE END For query on DATA, please contact: For other queries, please contact PAS at: secretariat@pas.org.pk Mr. Nasir ud Din nasir@mediamiles.biznasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861