O documento discute a dependência da agricultura brasileira de fertilizantes importados. Apresenta dados projetando um aumento significativo na demanda por fertilizantes até 2025 e discute as razões para a dependência externa, como a falta de tributação igualitária entre produtos nacionais e importados. Também examina se o Brasil possui nutrientes necessários e a cadeia de produção de fertilizantes.
1240333674 areas atractivas;_migrações-_testePelo Siro
1) O documento apresenta um teste de geografia sobre distribuição populacional mundial, migrações e dinâmicas populacionais em Portugal.
2) As questões abordam fatores que influenciam concentrações e vazios de população, tipos de migrações e suas causas, e fluxos migratórios em Portugal no século XX.
3) O documento fornece informações sobre padrões globais e históricos de distribuição e mobilidade populacional.
O documento discute as causas e indicadores da degradação de pastagens. A degradação é causada principalmente pelo superpastejo e leva à perda de cobertura vegetal e fertilidade do solo. É possível medir a degradação pelo porte da forrageira, presença de invasoras e cobertura do solo. A avaliação da degradação deve priorizar métodos mensuráveis para maior objetividade.
Este documento discute os problemas da exploração de recursos do subsolo, incluindo impactos ambientais e econômico-sociais. Impactos ambientais incluem poluição do ar e da água, ruído e contaminação do solo devido à mineração. Impactos econômico-sociais incluem desemprego, fechamento de minas e instabilidade de mercado. O documento também discute a dependência energética de Portugal em recursos como carvão e petróleo.
Este documento discute a agricultura em Portugal. Apresenta as principais características da população agrícola portuguesa, incluindo a diminuição da mão-de-obra agrícola devido à mecanização e êxodo rural. Também discute os problemas estruturais da agricultura portuguesa como a dependência externa, baixos níveis de rendimento e má utilização da terra. Finalmente, examina o impacto da Política Agrícola Comum da União Europeia na agricultura portuguesa.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
1240333674 areas atractivas;_migrações-_testePelo Siro
1) O documento apresenta um teste de geografia sobre distribuição populacional mundial, migrações e dinâmicas populacionais em Portugal.
2) As questões abordam fatores que influenciam concentrações e vazios de população, tipos de migrações e suas causas, e fluxos migratórios em Portugal no século XX.
3) O documento fornece informações sobre padrões globais e históricos de distribuição e mobilidade populacional.
O documento discute as causas e indicadores da degradação de pastagens. A degradação é causada principalmente pelo superpastejo e leva à perda de cobertura vegetal e fertilidade do solo. É possível medir a degradação pelo porte da forrageira, presença de invasoras e cobertura do solo. A avaliação da degradação deve priorizar métodos mensuráveis para maior objetividade.
Este documento discute os problemas da exploração de recursos do subsolo, incluindo impactos ambientais e econômico-sociais. Impactos ambientais incluem poluição do ar e da água, ruído e contaminação do solo devido à mineração. Impactos econômico-sociais incluem desemprego, fechamento de minas e instabilidade de mercado. O documento também discute a dependência energética de Portugal em recursos como carvão e petróleo.
Este documento discute a agricultura em Portugal. Apresenta as principais características da população agrícola portuguesa, incluindo a diminuição da mão-de-obra agrícola devido à mecanização e êxodo rural. Também discute os problemas estruturais da agricultura portuguesa como a dependência externa, baixos níveis de rendimento e má utilização da terra. Finalmente, examina o impacto da Política Agrícola Comum da União Europeia na agricultura portuguesa.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
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Oferta demanda fertilizantes_mbagro
1. Oferta e demanda de fertilizantes no Brasil: uma
avaliação da dependência externa da agricultura
brasileira
Novembro de 2007
2. Índice
O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes da agricultura brasileira
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O Mercado internacional de fertilizantes
Há solução?
3. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes da agricultura brasileira
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O Mercado internacional de fertilizantes
Há solução?
4. Características da agricultura brasileira
Agricultura Tropical
Sistema produtivo novo
Sistema complexo
Grande variedade de cadeias agroalimentares
Agricultura fundamentalmente privada
Negócio de alto risco
5. Disponibilidade de área e produção em diferentes países
Disponibilidade de água em 2025
Área potencial X Área ocupada
(em 1000 hectares)
400.000
Área colhida
350.000
Área de pastagem cultivo e disponível
pastagem,
300.000
250.000 1000 m3/km2
<1
200.000
200 000 <20
UNESCO
150.000
100.000 Produção potencial de biomassa
50.000
0
Su a
a
r
C lia
il
Ar ada
a
In ola
Au go
A n
Eu
ia
ni na
in
A
si
a
s
si
da
ra
di
er
EU
ra
ne
nt
on
hi
us
ng
an
In
st
ig
B
ge
ão
C
do
C
R
N
U
FAO
FAO
6. Agricultura Brasileira X Mundo
g
Produção ( milhões t) - 2006
Brasil China EUA Índia UE-27
Grãos e Cereais 122,1
, 401,8
, 422,3
, 204,0
, 247,4
,
Carnes 21,6 70,1 37,6 4,4 37,0
Fonte: USDA
7. Oportunidades: Ásia
p
População mundial 2005-2025 (FAO)
695
728
6
7
3905
5
4413
3
331
373
Europa
AN Ásia
1249
906
2005
2025
646
561
Milhões de habitantes África
39
33
0 AL e
Caribe Oceania
3.905
Fonte: ONU, Elaboração MBAgro
350
Índice de commodities - CRB
325
Maiores mercados consumidores do Mundo
PIB - US$ trilhões BRICS (BRICS + N11) 300
Índice (ano ba = 1967)
N11 BRICs G7 G7 G7
275 Média período
2005 2,9 4,2 27,3 15,3% 25,9% ase 239,6
250
2015 5,6 10,2 33,0 30,9% 48,0%
2030 12,5 28,2 43,0 65,7% 94,7% 225
2050 35,5 90,0 64,2 140,2% 195,5% 200
Fo nte: Go ldman Sachs (2005)
Obs.: (1 N1 : B angladesh, Egito , Indo nésia, Irã, Co réia, M éxico , Nigéria, P aquistão ,
) 1
175
Filipinas, Turquia e Vietnã.
jan/90
jan/91
jan/92
jan/93
jan/94
jan/95
Jan/96
Jan/97
jan/98
jan/99
jan/00
jan/01
jan/02
jan/03
jan/04
jan/05
jan/06
jan/07
(2) B RICs: B rasil, Rússia, Índia e China.
(3) G7: Canadá, França, A lemanha, Itália, Japão , Inglaterra e Estado s Unido s.
Fonte: Bloomberg
8. Oportunidades: Agroenergia
Área ocupada com milho x plantas de etanol
Plantas em produção
Plantas em expansão/construção
Fonte: RFA (Atual: 28/Set07)
Produção de biodiesel na EU (mil t) 10.289
Uso do milho na produção de etanol
nos EUA (milhões de t) 83,8
Germany 6.057
France
Italy
50,1
Outros
3.194
1.933
15,9
1.433
9,1 1.065
1,8
,
1980 1990 2000 2006 2007 E
Fonte: NRFA/USDA
2002 2003 2004 2005 2006 2007
Fonte: European Biodiesel Board (2007: Cap. Instalada)
9. Brasil: Potencial e fragilidades
Fertilidade do solo
Ainda somos pequenos perto
do potencial
Somos um dos poucos
países que ainda podem
crescer
Mas ainda existem
fragilidades. Os solos são Muito baixa
pobres Baixa
Média
Média a alta
Há necessidade de construir Alta
a fertilidade dos solos
Dependência de fertilizantes Fonte IBGE 2002, Elab. MBAgro
10. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes da agricultura brasileira
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O mercado internacional de fertilizantes
Há solução?
11. Produção e Importação de fertilizantes no Brasil
(Participação da produção nacional e da importações na oferta total)
Produção Importação
Total NPK (%) Nitrogênio (%)
96%
1,0 1,0
533
0,8 68% 0,8 mil t
65% 63%
0,6 1.578 5.789 0,6
mil t mil t 1.451
37% mil t
0,4 32% 35% 0,4
20
747 3.117 846
mil t
0,2 mil t mil t 0,2 mil t
4%
0,0 0,0
1983 2006 1983 2006
Fósforo (%)
( ) Potássio (%)
( )
100% 100%
1,0 1,0 88%
1.045 727
mil t mil t
0,8 0,8 3.036
59% mil t
0,6 0,6
1.847 41%
mil t
0,4 0,4
1.303 424
mil t mil t
0,2 0,2 12%
0% 0%
0,0 0,0
1983 2006 1983 2006
Fonte: ANDA
12. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes da agricultura brasileira
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O mercado internacional de fertilizantes
Há solução?
13. Modelo de Demanda de Fertilizantes
Modelo Macro
Demanda Interna
Produção
Alimentos e Energia
/ Área
Exportações Produtividade
*
Necessidade
Curvas Adubação NPK/área
Adubação de Consumo NPK
Refloresta Pecuária
á + +
mento
+ Base Lavouras
CONSUMO TOTAL DE NPK
14. Demanda Projetada de Fertilizantes
2006 e 2025
Nacional Importado
Nitrogênio Fósforo Pótássio
4.732
96% 100% 100%
95%
88%
82% 80%
63%
59%
41%
37%
18% 20%
12%
4% 5%
0% 0%
1983 2006 2025 1983 2006 2025 1983 2006 2025
553 mil t 2.297 mil t 4.732 mil t 1.045 mil t 3.149 mil t 9.432 mil t 727 mil t 3.460 mil t 8.849 mil t
Total Nutrientes
T lN i Total Produto (mil t)
Prod to
46.869
Nacional
Nacional
Importado 86% Importado
68% 65%
13.635
32% 35%
7.347
7.347
3.718
14%
1983 2006 2025 1.760
1983 2006 2025
2.325 mil t 8.906 mil t 23.012 mil t
Fonte: ANDA. Projeções: MB Agro
15. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O mercado internacional de fertilizantes
Há solução?
16. Isonomia tributária?
O setor convive com anacronismo grave, qual seja, a falta de
isonomia na tributação do ICMS entre o produto nacional e o
i i t ib t ã d t d t i l
importado, pois enquanto o produto importado é isento de ICMS,
o produto nacional é tributado nas operações interestaduais em
alíquotas que variam entre 4,95% a 8,40%.
Observa-se o mesmo em relação ao CFEM (+ 2% sobre a
produção de minério)
Tributação ICMS
Produto Nacional Produzido Produto Importado Produzido
no País e Remetido à em Outro País e Remetido à
Estados Alíquota (%) Estados Alíquota (%)
MT 4,90%
4 90% MT 0
SP 8,40% SP 0
PR 8,40% PR 0
GO 4,90%
, GO 0
MS 4,90% MS 0
Fonte:
17. Alíquotas de ICMS pa a fertilizantes
quotas C S para e t a tes
DESTINO
REGIÕES OPERAÇÕES SUL E SE ESPÍRITO NORTE NE CENTRO
INTERNAS SANTO OESTE
SUL E SE 0,00 8,40 (*) 4,90(**) 4,90 4,90 4,90
RIGEM
ES 0,00 8,40 0,00 4,90 4,90 4,90
N 0,00 8,40 4,90 4,90 4,90 4,90
OR
NE 0,00
0 00 8,40
8 40 4,90
4 90 4,90
4 90 4,90
4 90 4,90
4 90
CO 0,00 8,40 4,90 4,90 4,90 4,90
18. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência extena de fertilizantes?
Temos nutrientes no Brasil?
O mercado internacional de fertilizantes
Há solução?
19. Cadeia de Produção de Fertilizantes
Gás Natural Nitrato de
Ácido
Gás Residual Amônio
Amônia Nítrico
Nafta
Resíduo Asfáltico
diária
ação - NPK
Uréia
Matéria-Prima Básica
a
zantes Básicos
s
téria- rima Intermed
Ácido Sulfato de
Enxofre Amônio
Sulfúrico
B
stura e Granula
a
MAP e
DAP
Ácido
Rocha Fosfórico
a
Fertiliz
téria-Pr
Fosfática SFT
SFS
Mis
Mat
Rochas
Potássicas KCL
20. Capacidade instalada de N, P e K no Brasil em 2006
(t/ano)
Produto Nutriente
N P2O5 K2O
Intermediários
Sulfato de Amônia 270.000 56.700
Uréia
U éi 1.719.000
1 719 000 790.740
790 740
Nitrato de Amônio 406.000 138.040
Superfosfato Simples 6.988.000 1.261.840
Superfosfato Triplo 1.003.000 439.985
MAP 363 000
1.363.000 142.130
30 723.225
3 5
DAP 8.000 1.440 3.680
Termofosfato 160.000 28.800
Cloreto de Potássio 850.000 493.000
40.000 a Anda
N 630.000
630 000
30.000 a
P 1.930.000
K 850.000
21. Capacidade instalada de Ácido Fosfórico, Ácido Sulfúrico, MAP e DAP
no Brasil em 2006 (t/ano)
Produto Nutriente
N P2O5 K2O
Matéria-Prima
Amônia Anidra
A ô i A id 1.523.000
1 523 000 1.250.648
1 250 648
Rocha Fosfática 6.689.000 2.369.500
Ácido Fosfórico 1.286.000
Ácido Sulfúrico 5.614.000
Anda
Ácido Fosfórico
128.000 a
675.000 DAP
Ácido Sulfúrico 8.000
14.000 a MAP
1.915.000 150.000 a
810.000
22. Podemos aumentar a produção de nitrogênio?
O Brasil poderia aumentar sua produção de Nitrogênio com
base nas reservas de gás natural que foram descobertas na
costa brasileira.
Entretanto, é preciso tratar a questão do gás
t eta to, p ec so t ata
estrategicamente no que diz respeito a produção de
fertilizantes.
Atualmente, em comparação aos demais países
Atualmente
produtores, a disponibilidade e o preço do gás natural
inviabilizam a produção de fertilizantes nitrogenados no
p ç g
país.
23. Podemos aumentar a produção de potássio?
O Brasil tem poucas reservas de potássio o que torna o país
quase totalmente dependente das importações.
Existem reservas com problemas de restrições ambientais e
de logística que tiram competitividade da produção
doméstica.
Dentre os principais nutrientes o potássio é aquele de maior
p p p q
restrição futura no Brasil.
24. Podemos aumentar a produção de fósforo?
O Brasil pode reduzir a dependência da importação de
adubos fosfatados.
O país possui reservas, tecnologia, recursos humanos e bens
de capital para ampliar a capacidade produtiva.
Entretanto, é preciso promover a isonomia tributária para que
os investimentos voltem a crescer, não apenas na produção
, p p ç
de fósforo, mas também de nitrogênio e potássio.
25. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O mercado internacional de fertilizantes
Há solução?
26. Consumo e produção de Nutrientes - NPK
Principais países (2005)
Produção (milhões de t)
China 43
EUA 17
India 15
Russia 14
Canada 11
Brasil 3
Outros 60
Total 162
Consumo (milhões de t)
China 49
India 21
EUA 19
Brasil 8
Paquistão 4
Outros 59
Total 159
FAO 2005 – Elaboração MBAgro
27. Importação e Exportação de Nutrientes - NPK
Principais p
p países (
(2005)
)
Importação (milhões de t)
EUA 16
China 8
Brasil 6
India 5
França 3
Outros 35
Total 73
Exportação (milhões de t)
Russia 13
Canada 10
EUA 6
Belarus 5
Alemanha 4
Outros 27
Total 63
FAO 2005 – Elaboração MBAgro
28. Consumo de fertilizantes na China e Índia
Somente o aumento no consumo de fertilizantes na China e
na Índia nos últimos 3 anos, equivaleu a 1,5 vezes o consumo
brasileiro em 2006.
Esses dois países subsidiam os preços dos fertilizantes ao
produtor, o que faz com que, independentemente dos preços
internacionais dos produtos agrícolas, o consumo de adubo
p g
na China e Índia seja insensível a alta nos preços dos
fertilizantes.
29. O potencial da agricultura brasileira
p g
A dependência externa de fertilizantes
Projeção da demanda de fertilizantes em 2025
Por que acontece a dependência externa de fertilizantes?
Temos nutrientes no Brasil?
O mercado internacional de fertilizantes
Há solução?
30. Uma equação difícil!
Qualquer proposta para resolver a questão da isonomia
q p p p q
tributária entre produtos importados e nacionais tem que levar
em consideração os legítimos interesses de agricultores,
produtores d f tili
d t de fertilizantes, misturadores e governo.
t i t d
Esta é uma equação difícil. Entretanto uma década de
experiência com a lei Kandir, sugere fortemente que a
compensação de tributos entre diferentes níveis de governo é
uma rota de grandes dificuldades Até hoje empresas
dificuldades. hoje,
exportadoras carregam créditos de ICMS onerosos, uma vez
que os Estados dificultam o reconhecimento dos créditos
argumentando que não recebem a compensação adequada
do Governo Federal.
31. Tributação e isenção tributária
Venda
Compra Interestadual
Insumos Indústria
Crédito ICMS Débito ICMS
M
I
Compensação
S P
parcial
T R
O R
Compra
Venda
Intraestadual
U U
Insumos Indústria
R D
Crédito ICMS Alíquota zerada
UT R
A A
D O
Acúmulo
R L
crédito O
R
A
Alíquota zerada
Importação fertilizantes
32. Proposta
Entendemos que uma solução viável seria a de reduzir a 3%
q ç
a alíquota de ICMS nas operações interestaduais ao mesmo
tempo em que a alíquota das operações internas em cada
Estado
E t d seria elevada para os mesmos 3%
i l d 3%.
Nesse caso, os créditos de ICMS poderiam ser compensados
e a carga tributária seria isonômica entre produção local e
importação de fertilizantes.
33. Venda interestadual: sistema atual e nova proposta de tributação
SISTEMA ATUAL NOVA PROPOSTA
Alíquota interestadual 4,80%
4 80% Alíquota interestadual 3,00%
3 00%
Alíquota intraestadual 0,00% Alíquota intraestadual 3,00%
IMPORTADO NACIONAL IMPORTADO NACIONAL
Venda ao misturador 100,00 100,00 Venda ao misturador 100,00 100,00
ICMS 0,00 5,04 ICMS 0,00 3,09
Venda ao consumidor 100,00 100,00 Venda ao consumidor 100,00 100,00
ICMS 0,00 0,00 ICMS 3,09 3,09
ICMS líquido pago 0,00 5,04 ICMS líquido pago 3,09 3,09
Valor líquido recebido 100,00 94,96 Valor líquido recebido 96,91 96,91
Alíquota ideal zero é impossível em função de
créditos sobre vários insumos de produção.
34. Balanço de nutrientes por Estado em 2006
(
(em toneladas de nutrientes)
)
Balanço de Nutrientes nos Estados
N P K NPK
RS -275.885 -303.314 -417.140 -996.339
SC -90.730 -77.897 -76.786 -245.413
DF -4.126 -7.571 -5.190 -16.888
ES -50.782 -22.296 -45.498 -118.576
GO -120.530 -100.310 -267.016 -487.856
MT -157.425 -576.428 -555.030 -1.288.884
MS -66.719 -148.011 -137.807 -352.537
MG -344.524 473.260 -443.429 -314.692
PR -95.511 -483.123 -494.683 -1.073.317
RJ -7.711 -4.552 -10.230 -22.494
SP -362.069 86.046 -626.349 -902.372
TO -11.865 -35.447 -31.156 -78.468
AL -36.597 -10.456 -47.777 -94.830
BA 58.150 -111.261 -190.903 -244.013
CE -7.442 -3.142 -5.631 -16.215
MA -11.838 -46.221 -53.547 -111.606
PB -7.718 -3.772 -9.930 -21.420
PE -31.523 -21.015 -39.458 -91.996
PI -5.361 -24.393 -23.516 -53.270
RN -7.510 -5.444 -10.382 -23.336
SE 157.110 -3.674 419.075 572.511
AC -456 -197 -246 -899
AP -478 -453 -1.033 -1.964
AM -764 -561 -971 -2.296
PA -9.274 -14.583 -19.904 -43.761
RO -2.107 -7.904 -5.236 -15.247
RR -2.267 -3.601 -3.183 -9.051
Fonte: ANDA, MB Agro
35. Consumo de nutrientes por Estado (em toneladas) e arrecadação de
ICMS correspondente a alíquota única de 3% (em 1000 R$)
Consumo de nutrientes (em toneladas) Arrecadação
N P K Total (3%)
Preço (R$/ton) 1.600,00 2.338,20 939,00 (R$ mil)
RS 263.157
263 157 375.899
375 899 389.348
389 348 51.513
51 513
SC 90.709 77.833 76.758 12.346
DF 4.125 7.565 5.186 902
ES 50.780 22.286 45.476 5.445
GO 143.909 321.817 260.950 37.972
MT 157.425 576.426 555.029 65.593
MS 66.719 148.011 137.807 18.007
MG 435.865 352.408 443.137 59.922
PR 280.920 504.034 462.518 63.783
RJ 7.711 4.552 10.230 1.008
SP 538.274 396.574 625.480 73.479
TO 11.865
11 865 35.447
35 447 31.156
31 156 4.055
4 055
AL 36.597 18.540 47.777 4.539
BA 117.390 172.904 190.903 23.857
CE 7.442 3.142 5.631 759
MA 11.838 46.221 53.547 5.483
PB 7.718
7 718 3.772
3 772 9.930
9 930 943
PE 31.523 21.015 39.458 4.226
PI 5.361 24.393 23.516 2.712
RN 7.510 5.444 10.382 1.067
SE 4.687 3.674 5.137 647
AC 456 197 246 44
AP 478 453 1.033 86
AM 764 561 971 107
PA 9.274 14.583 19.904 2.092
RO 2.107 7.904 5.236 828
RR 2.267 3.601 3.183 465
BR 2.296.871 3.149.256 3.459.929 441.880,12
Fonte: ANDA, MB Agro
36. Arrecadação interestadual existente no modelo tributário atual,
arrecadação de ICMS correspondente a alíquota única de 3%
(proposta) e resultado líquido por Estado (em 1000 R$)
ATUAL 3% ICMS S/ OPERAÇÕES INTERNAS / INTERESTADUAIS / IMPORTAÇÕES
ESTADOS VR. VENDAS IMPOSTO FAT. CONSUMO FAT. CONSUMO PART. ICMS 3% ICMS 3% OP. TOTAL DIF. IMPOSTO
INTERESTADUAIS 4,90% SEM IMPOSTO COM IMPOSTO % OP. CONSUMO INTERESTADUAIS ICMS ARRECADADO
RS 1.665.576 1.717.089 12 51.513 51.513 51.513
SC 399.199 411.546 3 12.346 12.346 12.346
DF 29.158 30.060 0 902 902 902
ES 176.059 181.504 1 5.445 5.445 5.445
GO 1.227.759 1.265.731 9 37.972 37.972 37.972
MT 2.120.852 2.186.445 15 65.593 65.593 65.593
MS 582.230 600.238 4 18.007 18.007 18.007
MG 1.163.593 57.016 1.937.490 1.997.412 14 59.922 34.224 94.146 37.130
PR 2.062.309 2.126.091 14 63.783 63.783 63.783
RJ 32.587 33.595 0 1.008 1.008 1.008
SP 211.560 10.366 2.375.833 2.449.313 17 73.479 6.222 79.702 69.335
TO 131.122
131 122 135.177
135 177 1 4.055
4 055 4.055
4 055 4.055
4 055
AL 146.768 151.307 1 4.539 4.539 4.539
BA 97.835 4.794 771.366 795.223 5 23.857 2.878 26.734 21.940
CE 24.541 25.300 0 759 759 759
MA 177.295 182.779 1 5.483 5.483 5.483
PB 30.493 31.436 0 943 943 943
PE 136.625 140.851 1 4.226 4.226 4.226
PI 87.695 90.407 1 2.712 2.712 2.712
RN 34.494 35.561 0 1.067 1.067 1.067
SE 678.114 33.228 20.913 21.560 0 647 19.945 20.592 -12.636
AC 1.421 1.465 0 44 44 44
AP 2.794 2.880 0 86 86 86
AM 3.446 3.552 0 107 107 107
PA 67.626 69.718 0 2.092 2.092 2.092
RO 26.769 27.597 0 828 828 828
RR 15.036 15.501 0 465 465 465
TOTAL 2.151.102 105.404 14.287.457 14.729.337 100 441.880 63.269 505.149 399.745
Fonte: ANDA MB Agro
ANDA,
37. Tarifas de Importação (solução excludente ao ICMS)
No Mercosul os fertilizantes são classificados no rol de itens
com as menores alíquotas da Tarifa Externa Comum (no
máximo 6%).
Entretanto, desde 1995 integram a Lista de Exceção à TEC e
atualmente pela Resolução CAMEX 40, estão na referida
Lista de Exceção com alíquota 0 (ZERO).
Uma solução, enquanto não se resolva a questão ICMS, seria
ç q q
a exclusão dos fertilizantes da lista de exceção pela CAMEX
estabelecendo-se, assim, a alíquota de 6% sobre
determinados f tili
d t i d fertilizantes.
t
38. É possível reduzir o preço dos fertilizantes: AFRMM
Está em curso um Projeto de Lei apresentado pelo Deputado
j
Marcos Montes que propõe isentar os insumos agrícolas do
pagamento de impostos sobre fretes marítimos.
O imposto sobre fretes marítimos é de 25% sobre o valor do frete.
Considerando-se o custo do frete internacional de fertilizantes, da
ordem de U$ 40 o custo do tributo por tonelada importada
40,
corresponde a U$ 10.
Em 2007 a previsão atualizada do consumo total de fertilizantes é
2007,
de, aproximadamente, 24,5 milhões de toneladas.
Assim,
Assim a eliminação do adicional sobre frete marítimo implicaria
marítimo,
num ganho aos agricultores da ordem de U$ 245 milhões, valor
próximo daquele advindo de uma alíquota de ICMS de 3% ora
proposta.
t
39. RESUMO FINAL: SOLUÇÕES, CUSTOS E GANHOS
US$ % sobre % sobre
Soluções Detalhamento milhões fertilizantes produção
agrícola
1) ICMS* 3% sobre todas as operações (222) 2,3% 0,58%
2) TARIFAS 6% sobre fertilizantes importados (180) 1,8% 0,45%
3) AFRMM*
AFRMM Eliminação do adicional 245 2,5%
2 5% 0,62%
0 62%
* - soluções não excludentes
40. Proposta final
A única proposta que atende todos os segmentos envolvidos,
p p q g ,
no sentido que não piora a situação nem de agricultores nem
dos tesouros estaduais, é a que combina a instituição da
alíquota d ICMS d 3% com a eliminação d AFRMM
lí t de de li i ã da AFRMM.
Neste caso, cria-se uma isonomia efetiva entre a importação
e a produção local de fertilizantes.
41. MB Agro
Av. Paulista, 2.421 – 6° andar
São Paulo – SP – 01311-300
Telefone: (011) 3062 - 1085
Fax: (011) 3062 - 8482
mbagro@mbagro.com.br
b @ b b