In his Brands-Only Summit Pre-Conference presentation, betaworks' Gilad Lotan talks about how to use available data to better model, track, and gain insight about our social media audience.
SxSW 2015 - The Human Brain Vs. Innovation OverloadJay Wilson
This is the presentation that Laura McDaniel and I gave at SxSW on March 13th, 2015. While the slides are great, there is missing voice over, so please consider this a temporary placeholder until we have a new version.
This document summarizes recent news in business and technology. It reports that Microsoft co-founder Paul Allen is seeking patent royalties from companies like Apple and Google. It also reports that Intel acquired security software company McAfee for $7.68 billion and that Google will allow phone calls through Gmail. The document provides various other technology news on companies, products, deals and hiring.
Adblock is a boycott: The failure of Big Data to see it coming. Version 2.0. ...David Carroll
As the value of online digital ads races to the bottom, we're left wondering if it's become just another form of spam, something that software should filter out. Indeed, some say adblocking is the biggest boycott ever known with 200 million people blocking the ads and growing. What caused this backlash against the business model that was supposed to fund free content on the Web? How has data been misused to trigger an abusive relationship between businesses and consumers? What's the prognosis for a marketplace that industry insiders are increasingly admitting might be "subprime?" What if it's about to be substantially reshaped by market forces, shifting social attitudes about personal data collection, and looming regulatory changes on privacy and data protection?
David Carroll will tackle these topics and more at the next UX + Data Meetup. David is the associate professor of media design at Parsons School of Design where he teaches in the MFA Design and Technology program. He is also a recovering entrepreneur whose failed startup was an AI brain learning pop culture through digital magazine archives. He's on Twitter and Medium as @profcarroll
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Sangeet Paul Choudary - The Changing Geometry of Business, CSWGlobal14Crowdsourcing Week
Presented at Crowdsourcing Week Global 2014 by Sangeet Paul Choudary, Founder, Platform Thinking Labs. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
SxSW 2015 - The Human Brain Vs. Innovation OverloadJay Wilson
This is the presentation that Laura McDaniel and I gave at SxSW on March 13th, 2015. While the slides are great, there is missing voice over, so please consider this a temporary placeholder until we have a new version.
This document summarizes recent news in business and technology. It reports that Microsoft co-founder Paul Allen is seeking patent royalties from companies like Apple and Google. It also reports that Intel acquired security software company McAfee for $7.68 billion and that Google will allow phone calls through Gmail. The document provides various other technology news on companies, products, deals and hiring.
Adblock is a boycott: The failure of Big Data to see it coming. Version 2.0. ...David Carroll
As the value of online digital ads races to the bottom, we're left wondering if it's become just another form of spam, something that software should filter out. Indeed, some say adblocking is the biggest boycott ever known with 200 million people blocking the ads and growing. What caused this backlash against the business model that was supposed to fund free content on the Web? How has data been misused to trigger an abusive relationship between businesses and consumers? What's the prognosis for a marketplace that industry insiders are increasingly admitting might be "subprime?" What if it's about to be substantially reshaped by market forces, shifting social attitudes about personal data collection, and looming regulatory changes on privacy and data protection?
David Carroll will tackle these topics and more at the next UX + Data Meetup. David is the associate professor of media design at Parsons School of Design where he teaches in the MFA Design and Technology program. He is also a recovering entrepreneur whose failed startup was an AI brain learning pop culture through digital magazine archives. He's on Twitter and Medium as @profcarroll
How did Airbnb beat Craigslist? What's special about the Medium blogging platform? How did LinkedIn eat Monster for lunch? How do Youtube and Vimeo coexist? Why was Mint.com so successful? Using the Platform Stack framework, this deck explains 10 startup business puzzles and creates a framework to solve many more.
Sangeet Paul Choudary - The Changing Geometry of Business, CSWGlobal14Crowdsourcing Week
Presented at Crowdsourcing Week Global 2014 by Sangeet Paul Choudary, Founder, Platform Thinking Labs. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Nestle Purina PetCare's Natalie Williams explains how to determine what to measure in social media.
She shares key principles to help stay focused and understand the true impact of your social efforts, in a way that matters to your business.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
Rachel Happe discusses how community managers can use benchmarking to educate executives, secure budget, and drive engagement. Benchmarking provides an objective perspective on a community's performance by defining metrics to track, establishing a baseline, comparing results to others, and using the analysis to determine priorities. It helps focus the strategic conversation and allows for confident decision-making. While it has limits, benchmarking trends can trigger deeper discussions about a community's approach. Best-in-class communities that benchmark are more likely to measure value, have approved strategies and resourced roadmaps to execute them.
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, People Pattern's Jason Baldridge explains how profile analytics and user segmentation enables more effective product campaigns.
He covers recent results on measuring bias at scale, the effect of network structure on virality, and inferring networks from information cascades.
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media.
She walks us through solutions that can help you measure social success and present it to the C-Suite.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Garbage in, garbage out, presented by David RabjohnsSocialMedia.org
The document is a presentation about improving social media measurement accuracy by focusing on data quality. It discusses how understanding data sources, organizing data taxonomies around consumer interests, using advanced linguistic analysis of text, and statistical modeling of relationships between advocacy, sentiment, and real-world outcomes can provide better insights from social media for brands. Garbage in leads to garbage out, so high quality data processing is key to accurate social media measurement.
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Writing op eds 2016 media relations summer campJay Robb
How to write an op-ed. The 3rd of three presentations from the 2016 media relations summer camp presented by the Hamilton Spectator and Mohawk College for nonprofits and community groups.
Media camp 2: how to pitch a story idea to a reporter Jay Robb
Pitching story ideas to reporters. The 2nd presentation from the 8th annual media relations summer camp for nonprofits and community groups presented by the Hamilton Spectator and Mohawk College.
Despite turbulences affecting the economy, listed companies, and investors’ confidence, the stock market of Vietnam has delivered an impressive gain during 2016. The unpredictable flows for funds, and the speed at which Vietnam’s economy and market earnings will grow amid great uncertainties, will determine the stock market’s movement in 2017.
Access to this presentation has been made possible through "Sao Bien. Room for Education", an Austrian-based non-profit organization and cooperation partner of Viet Dragon Securities.
Reprinted with the permission of Viet Dragon Securities. Not for US investors.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Ukrainian Adv market has given the forecast of 2017 media inflation
Brief TV Market overview
o TV snowball: how is opposition between providers and media groups developing?
Digital Market overview featuring recent launches and new Advertising possibilities
o VK.com presented new way of personal news sharing, without making publications
o Facebook launched its new Live Audio feature
o 360 video on Twitter
OOH & Radio Markets demonstrate growth
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
How to run a social media training program, presented by Lauren VargasSocialMedia.org
In her Brands-Only Summit presentation, Aetna's Lauren Vargas teaches a class on how to develop and manage a social media training program for your employees.
She gives a detailed framework for leading a social media training program that teaches effective and ethical social media engagement.
CIC and Ogilvy PR joint white paper - 'Crisis Management in the Microblog Era'Kantar Media CIC
The document discusses crisis management in the era of microblogging in China. It analyzes characteristics of crises that spread on microblogs, which allows information to disseminate in seconds to a wide audience. The document reviews major public, personal, and brand crises from 2011 that originated or were amplified on microblogs. It finds that microblogs have become a key platform for triggering and spreading crises. The document aims to help brands and organizations better understand and respond to crises in the age of social media.
PLOTCON NYC: Mapping Networked Attention: What We Learn from Social DataPlotly
At a time when attention is a scarce commodity, true power lies in understanding the networked nature of digital audiences - who is a central authority, who resides at the periphery, and how friends, followers and fans are inter-connected. It is no longer possible to demand one's attention, or even expect it at a certain point in time. For a message to spread, it must be picked out from overflowing streams of updates, photos and links, and chosen to be reposted by each individual. The networked nature of social media may give some messages an overwhelming boost in popularity, but in most cases they fade as fast as they were created. It is imperative that we use available data to better model, track and gain insight about our audience in order to make the optimal decision at any given time.
This document lists over 50 social media management tools, over 30 social media measurement tools, and over 20 social media marketing blogs. It also lists over 30 social media conferences and training events. Finally, it provides over 10 social media guidelines and best practices resources from companies like IBM, BBC, and Emory University.
People, process, platform, presented by Adam SingerSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Google's Adam Singer shares how to build a smart, flexible analytics organization.
He talks about how getting the right people, implementing the right processes, and using the right technology platform will help you stay current in measuring marketing and sales performance.
Measurement that matters, presented by Natalie WilliamsSocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Nestle Purina PetCare's Natalie Williams explains how to determine what to measure in social media.
She shares key principles to help stay focused and understand the true impact of your social efforts, in a way that matters to your business.
Community management benchmarking, presented by Rachel HappeSocialMedia.org
Rachel Happe discusses how community managers can use benchmarking to educate executives, secure budget, and drive engagement. Benchmarking provides an objective perspective on a community's performance by defining metrics to track, establishing a baseline, comparing results to others, and using the analysis to determine priorities. It helps focus the strategic conversation and allows for confident decision-making. While it has limits, benchmarking trends can trigger deeper discussions about a community's approach. Best-in-class communities that benchmark are more likely to measure value, have approved strategies and resourced roadmaps to execute them.
Charting collections of connections in social media, presented by Marc SmithSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Social Media Research Foundation's Marc Smith explains how you can analyze your social media network to reveal key people, topics, and sub-communities.
He shares a review of his NodeXL tool and presents us with images of Twitter, Flickr, YouTube, Facebook, and email networks.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, People Pattern's Jason Baldridge explains how profile analytics and user segmentation enables more effective product campaigns.
He covers recent results on measuring bias at scale, the effect of network structure on virality, and inferring networks from information cascades.
Tips, techniques, and tools for measuring what works in social, presented by ...SocialMedia.org
In her Brands-Only Summit Pre-Conference presentation, Cox Media Group's Apryl Pilolli explains what we should actually be measuring in social media.
She walks us through solutions that can help you measure social success and present it to the C-Suite.
Social media benchmarking: Beyond sentiment and share of voice, presented by ...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, U.S. Bank's Troy Janisch talks about evaluating your brand, customer service, and reputation in social media among peers.
He explains how to benchmark, create social media scorecards, define key indicators, and determine what is actionable.
Garbage in, garbage out, presented by David RabjohnsSocialMedia.org
The document is a presentation about improving social media measurement accuracy by focusing on data quality. It discusses how understanding data sources, organizing data taxonomies around consumer interests, using advanced linguistic analysis of text, and statistical modeling of relationships between advocacy, sentiment, and real-world outcomes can provide better insights from social media for brands. Garbage in leads to garbage out, so high quality data processing is key to accurate social media measurement.
Meaningful Communications Strategies in the Digital Age - Lars VoedischLars Voedisch
Social Media Today,
The Big Cultural Shift,
Role of New Media Engagements,
Overcoming Challenges,
Integrating Communications with Your Business Strategy
Writing op eds 2016 media relations summer campJay Robb
How to write an op-ed. The 3rd of three presentations from the 2016 media relations summer camp presented by the Hamilton Spectator and Mohawk College for nonprofits and community groups.
Media camp 2: how to pitch a story idea to a reporter Jay Robb
Pitching story ideas to reporters. The 2nd presentation from the 8th annual media relations summer camp for nonprofits and community groups presented by the Hamilton Spectator and Mohawk College.
Despite turbulences affecting the economy, listed companies, and investors’ confidence, the stock market of Vietnam has delivered an impressive gain during 2016. The unpredictable flows for funds, and the speed at which Vietnam’s economy and market earnings will grow amid great uncertainties, will determine the stock market’s movement in 2017.
Access to this presentation has been made possible through "Sao Bien. Room for Education", an Austrian-based non-profit organization and cooperation partner of Viet Dragon Securities.
Reprinted with the permission of Viet Dragon Securities. Not for US investors.
The main Media Market Trends & News we would like to share with you in this issue are the following:
Ukrainian Adv market has given the forecast of 2017 media inflation
Brief TV Market overview
o TV snowball: how is opposition between providers and media groups developing?
Digital Market overview featuring recent launches and new Advertising possibilities
o VK.com presented new way of personal news sharing, without making publications
o Facebook launched its new Live Audio feature
o 360 video on Twitter
OOH & Radio Markets demonstrate growth
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
How to run a social media training program, presented by Lauren VargasSocialMedia.org
In her Brands-Only Summit presentation, Aetna's Lauren Vargas teaches a class on how to develop and manage a social media training program for your employees.
She gives a detailed framework for leading a social media training program that teaches effective and ethical social media engagement.
CIC and Ogilvy PR joint white paper - 'Crisis Management in the Microblog Era'Kantar Media CIC
The document discusses crisis management in the era of microblogging in China. It analyzes characteristics of crises that spread on microblogs, which allows information to disseminate in seconds to a wide audience. The document reviews major public, personal, and brand crises from 2011 that originated or were amplified on microblogs. It finds that microblogs have become a key platform for triggering and spreading crises. The document aims to help brands and organizations better understand and respond to crises in the age of social media.
PLOTCON NYC: Mapping Networked Attention: What We Learn from Social DataPlotly
At a time when attention is a scarce commodity, true power lies in understanding the networked nature of digital audiences - who is a central authority, who resides at the periphery, and how friends, followers and fans are inter-connected. It is no longer possible to demand one's attention, or even expect it at a certain point in time. For a message to spread, it must be picked out from overflowing streams of updates, photos and links, and chosen to be reposted by each individual. The networked nature of social media may give some messages an overwhelming boost in popularity, but in most cases they fade as fast as they were created. It is imperative that we use available data to better model, track and gain insight about our audience in order to make the optimal decision at any given time.
This document lists over 50 social media management tools, over 30 social media measurement tools, and over 20 social media marketing blogs. It also lists over 30 social media conferences and training events. Finally, it provides over 10 social media guidelines and best practices resources from companies like IBM, BBC, and Emory University.
The document provides an overview of tools that can be used to hack with, including Yahoo Query Language (YQL) which allows users to query APIs and data sources across the web using SQL-like queries. Examples are given showing how to search Flickr, translate tweets from English to Spanish, and combine multiple queries. The document also lists hundreds of APIs accessible through YQL and describes several Yahoo location services including Placemaker, PlaceFinder, and Fire Eagle. It recommends building hacks using fake data if real APIs are unavailable and to focus on the core of the hack initially.
This document discusses new business models and opportunities for operators through software-defined platforms (SDP) and over-the-top (OTT) services. It notes that APIs allow for different levels of integration between services, from light integration with no data sharing to deep integration where services are fully interoperable. It also discusses strategies for distributing APIs, including targeting long-tail or short-tail developers, and using SDKs, customized APIs, or retail APIs to expose APIs. The document examines strategic choices around intrinsic motivation, distribution methods, and standardization to realize opportunities from SDP and OTT services.
Turkish Nomads - Türk Girişimciler - Startups.watchWebrazzi
This document provides a summary of Turkish founders of startups around the world. It lists over 50 startups with Turkish founders located in major tech hubs like Silicon Valley, New York, London, Berlin, Barcelona, Paris, Sydney and more. For each startup, it mentions the name of the Turkish founder and sometimes their role. It also notes that the startup and tag pages on their website have been redesigned for easier access to related reports and competition information.
Presentation for a Tailor made Hyper island Master Class workshop in Februari 2010. Topic was whether there is any truly great digital advertising out there yet and to start a discussion about what matters in that space.
The document lists 19 categories of online tools for innovators, with 2-5 specific tools listed under each category. The categories include blogs, websites, social networks, multimedia, wikis, surveys, file sharing, office suites, timelines, virtual workspaces, search, productivity, maps, feeds, communication, social networks, collaboration, microtools. The tools can be used for blogging, websites, media sharing, project management, and more.
The document lists 19 categories of online tools for innovators, with 2-5 specific tools listed under each category. The categories include blogs, websites, social networks, multimedia, wikis, surveys, file sharing, office suites, timelines, virtual workspaces, search, productivity, maps, feeds, communication, social networks, collaboration, microtools. The tools can be used for blogging, websites, media sharing, project management, and more.
How To Beat Silicon Valley - Global Venture Capital Trends 2018Vitaly Golomb
Vitaly Golomb provides an overview of trends in global startup ecosystems and technical talent. He notes that it is now easier to startup anywhere due to access to global markets and talent. Top technical talent and universities are found worldwide, not just in the US. Emerging industries are being transformed by new technologies like artificial intelligence, biotechnology, robotics and more. The future will be shaped by startups that can access global talent and apply the rapid growth model of Silicon Valley.
Startup Awards 2017 Keynote - Bratislava, SlovakiaVitaly Golomb
This document discusses how the third industrial revolution is changing everything through convergence, external neural networks, and cyber-physical systems. It notes that it is now easier to startup anywhere compared to 1999 in Silicon Valley. It provides rankings of top developers and universities globally. It emphasizes that the next wave needs global technical talent combined with Silicon Valley's rapid growth model. It then discusses entrepreneurs and the reality of starting a company. It outlines how to improve one's odds of startup success and survival.
Beyond IoT 2018 - Keynote - Vitaly M. GolombVitaly Golomb
This document discusses how the third industrial revolution is changing everything through convergence, external neural networks, and cyber-physical systems. It notes that it is now easier to startup anywhere compared to 1999 in Silicon Valley. It provides rankings of top developers and universities globally. It emphasizes that the next wave needs global technical talent combined with Silicon Valley's rapid growth model. It then discusses entrepreneurs and the reality of starting a company. It outlines how to improve one's odds of startup success and survival.
The document announces the winners of various categories in The Next Web Awards 2007, including Entertainment (YouTube), Social (LinkedIn), Search (Wikipedia), Disruptors (OpenID), Web Celeb (Tariq Krim), Beta & Stealth (Joost), and Populizr (TechCrunch). It concludes by saying see you at the Next Web in 2008.
This document discusses leveraging social networking to increase engagement and retention. It provides data showing the most popular social networks and how businesses can use them. New applications and tools are emerging for social networks like LinkedIn and Twitter that allow businesses to engage customers, start discussions, publish events and share information in real-time. The future of social media in business involves connecting with multi-generational audiences across various applications and staying current with industry news.
Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
There are no paper handouts this is it.
Nasdaq Entrepreneurial Center - Beating Silicon ValleyVitaly Golomb
The document discusses emerging technologies and trends that are transforming major industries like healthcare, transportation, finance, and more. It notes that artificial intelligence, augmented/virtual reality, robotics, and other technologies are enabling startups around the world to reinvent entire industries. Many of these startups are located outside of traditional tech hubs in the US and are attracting large amounts of venture capital funding.
This document provides an overview of social media in 2011. It defines social media as online activities that allow people to share information, knowledge, and opinions using conversational media like blogs, microblogs, podcasts, videos, and social networking sites. It also discusses key concepts like Web 2.0 and engagement. The document then categorizes and lists numerous social media tools from that time across areas like social networking, publishing, photos, audio, video, and more. It concludes by recommending two books on social media strategies and how social media is transforming business and society.
This document discusses trends in social media and content marketing. It notes that new technologies and platforms have disrupted many industries in recent years. Examples given include online retailers like Amazon disrupting bookstores and electronics retailers, and streaming services like Netflix disrupting movie rentals. The document also provides statistics on growth in the number of users and subscribers to various social media platforms like Facebook, LinkedIn, and Twitter over the past 5 years. It emphasizes that social media allows for reaching extended audiences and that no two audience members are alike in their social media habits. The key is to assess one's own social "graph" or connections and presence across various networks and platforms.
This document discusses digital disruption and trends in digital marketing. Some key points include:
- 35-50% of marriages now start online through dating sites or social networks.
- The largest companies in many industries like taxis, accommodations, and software own no actual assets in that industry.
- YouTube and social media influencers have millions of subscribers and drive hundreds of millions of views.
- Millennials are highly connected online and use digital platforms like YouTube more than traditional search engines.
- Digital marketing strategies like influencer marketing, content marketing, visual platforms, and digital employee engagement are areas to focus on.
Are We In a Bubble? #Wayra #CorpAccel #AcceleratedStartupVitaly Golomb
Anthropic
2016 - First Self-
Driving Car Without
Steering Wheel:
Tesla
2017 - First AI
Assistant Passes
Turing Test:
Anthropic
2018 - First Robot
Citizenship: Saudi
Arabia
2019 - First AI
World Leader:
Anthropic
2020 - First AI
Nobel Prize Winner
2021 - First AI
Olympian
2022 - First AI
Presidential
Candidate
2023 - First AI
World Leader
2024 - First AI
Religion
2025 - Singularity
2030 - Human Level
Whole Brain
Emulation
2045 - The
Semelhante a Networked audiences and information flows, presented by Gilad Lotan (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
Red Lobster's marketing team developed a campaign to promote its limited-time Crabfest menu. The campaign told the story of crab from sea to plate using various channels. It included a contest with prompts from the TV show Deadliest Catch's Captain Sig Hansen. The campaign generated more contest entries and social media engagement than previous campaigns. It also increased purchase intent and recommendation likelihood. The cross-channel storytelling approach and celebrity partnership helped make the campaign a success.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
Monsanto representatives Heather McClurg and Nick Weber presented on how Monsanto improved its crisis communication process to better incorporate social media. Previously, crisis responses were inefficient and caused frustration as many stakeholders were involved. Monsanto now takes a more streamlined approach with a dedicated digital newsroom that meets daily to discuss trends, content calendar and potential issues. They provided examples of how this new process worked for celebrity promotions of false information, responding to rumors before they spread, and addressing opportunities like articles from satirical news sites.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
3M: Centralization across the enterprise, presented by Amber Campeau and Suzy...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, 3M’s Amber Campeau and Suzy Langlois explain how they leveraged data to centralize social media across the enterprise.
They discuss the re-architecture step by step from being decentralized with no governance, to becoming centralized with a focus on content.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
8. Harlem Shake takes off as a Meme
TweetsperMinute
2/102/92/82/72/62/52/4
Date (EDT)
The Sunny Coast Skate
(TSCS) upload v1 to YouTube
on Feb. 2nd and establish
the form of the meme (jump
cut, helmet)
PHL_On_NAN - YouTube
parody (v2) gains 300k
views within 24 hours
YouTuber hiimrawn uploads
Harlem Shake v3 (office
edition - Maker Studios)
amassing 7.4m over the
following week
Harlem Shake V3 hits the
front page of Reddit
Harlem Shake V3 hits 1
million views on YouTube
@majorlazer
9. Brazilian Users
Cape Town,
South Africa
Digital Media:
BuzzFeed,
Digg, Gawker,
NowThisNews
YouTube enthusiasts:
IGN, MakerStudios,
RPM Network, gamers
and comics
YouTube superusers
Music: Artists, DJ’s
and labels
Paris,
France
Web/Trends sites:
theBERRY, BroBible
KSL, Utah
African American
Twitter users :
referencing Harlem
Shake in its orignial
context
Jamaican
rappers
Harlem Shake
10. Music: Artists, DJ’s
and labels
UK YouTubers
US YouTubers
Machinima
enthusiasts
UK YouTubers
Dutch
accounts
Jamaican
accounts
Harlem Shake