In business, relationships drive everything, from cold lead all the way to closed won. While you may have everything under control in an Excel file—or in a forest of Post-its around your monitor—using customer relationship management (CRM) software will make it easier to manage and nurture more complex relationships. It'll also introduce opportunities for automation and help standardize processes in your company, leading to more consistent touchpoints across channels. it does everything for you in connected way you miss nothing