The document outlines Jeff Turnbow's master class on developing a multichannel marketing strategy. It discusses understanding customers and their journey, assessing goals and capacity, selecting foundational tactics within budget constraints, concentrating on top tactics, optimizing through testing, and creating synergy across channels for maximum impact. Key recommendations include optimizing the Google My Business profile with reviews, photos, articles and maps; using AI and first-party data in PPC and social ads; and boosting social posts for engagement to test effectiveness. The class helps determine the right mix of digital tactics like SEO, email, social media, display ads and more to strategically achieve marketing goals.

1. MASTER
CLASS
Jeff Turnbow
FOUNDER
WINNINGLOCAL
MultiChannel Marketing
Strategy Master Class
DALLAS, TX ~ NOVEMBER 2 - 3, 2023
DIGIMARCONTEXAS.COM | #DigiMarConTexas

2. STRATEGY
MULTICHANNEL

3. 20 Year Marketer
Agency Owner
Consultant / Coach
Author

6. THE DIFFERENCE
OMNICHANNEL
TACTICS
1 MUTLICHANNEL
SYNERGY
2

7. Common Feedback
What if ....budget?
Which tactics do we need?
Top tactics?
Where should I begin?

8. KNOW YOUR CUSTOMER

9. UNDERSTAND THEIR JOUNEY

10. WHATS THE GOAL?
AWARENES
S
RESEARC
H
INTENT
LOYALTY
RENTENTION
SERVIC
E

11. CAPACITY?
Team
Partners
Capabilities
Efficiencies

12. MAKE A LIST
GOAL
CAPACITY

13. FOUNDATION
Web Presence
Conversion Optimization
Basic SEO
Google My Business
Social Setup
Brand Guide
Processes

14. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL

15. Budget
Tactics
Capacity

16. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL

18. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL
Select Your Tactics For Goal(s)

19. BUDGET
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL
Demo

20. BUDGET
PPC META SEO DISPLAY CONTENT
GMB OPTIMIZE
TESTS

21. Concentrate Your Tactics
Strategy To Success

22. GMB OPTIMIZE

23. GMB OPTIMIZE
Link your name and keyword to GMB profile address
Reviews
10 Questions Asked in profile
20 Geotagged Photos
Google News Articles - Geotagged Photos in Articles
Map Embeds
Onpage
Local Links
Youtube Video
2500 Blog Posts with Geo Locations

24. PPC / SEARCH

25. PPC / SEARCH
Adwords Platform?
AI/ Automation with First Party Data

26. PPC / SEARCH

27. PPC / SEARCH
BUDGET
CTR
AD GROUPS
AD DESCRIPTIONS
CONVERSION QUALITY
CPL

28. SOCIAL ADS
Are you Depending on FB/INSTA Data?
AI / Automation with First Party Data
Post + 10% Engagement
Target
Boost!
Boost Again
TEST
10%
Boost

29. SYNERGY
OMNICHANNEL

30. MULTICHANNEL STRATEGY
• Know Customer / Journey
• Capacity
• Make A List
• Foundation
• Budget - Tactics
• Concentration
• Optimization
• Synergy

31. Feedback
Questions
Requests
Book