Monetisation trends based on the data

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What monetisation trends can we see? Based on the data and predictions Which gaming genres are getting better in monetisation, which ones are getting more challenging? Abstract of presentation shown at 7th edition of GameCamp

Celular

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GameCamp
Mariusz Gąsiewski
14.10.2019
Monetisation trends
based on the data

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What is happening in:
● mobile gaming monetisation
● gaming genres
● monetisation in different countries
● types of monetisation

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mobile gaming monetisation

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Source: Newzoo 2019
Mobile is on good trend
Global number of players Global number of payers

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Source: Appannie, Global iOS & Play Gaming iAP Revenue
Mid-sized studios are increasing their share of total iAP spend
Share of revenue coming
from specific segment of
mobile gaming studios

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Source: AppAnnie, 2017-1019 (2019 estimated)
Revenue of top games
(Google Play, US, 2017 - 2019)
>100M
>50M
>10M
>5M
>1M
>0,5M
3
3
8
13
85
100
130
164
397
511
629
796
Year 2017
Year 2018
Year 2019
777
505
180
109
17
4

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gaming genres

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Source: DataMagic Rocks
Downloads in Q3 2019

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Revenue in Q3 2019
Source: DataMagic Rocks

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You can check out tags on Data Magic Rocks website
Source: DataMagic Rocks

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Source: DataMagic Rocks
Downloads and revenue in Q3 2019

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Yearly conversion
Source: GameAnalytics benchmarks 2019

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ARPPU in different genres
Source: GameAnalytics benchmarks 2019

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monetisation in different countries

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Mobile gaming revenue in Android
Source: AppAnnie data, 9.2018 - 8.2019

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types of monetisation

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Summary
● There is room for middle-size studios
● Reach matters in mobile gaming
● Look for alternatives for US
● Explore opportunities of hybrid monetisation

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Monetisation trends based on the data

1. Proprietary + ConﬁdentialProprietary + Conﬁdential GameCamp Mariusz Gąsiewski 14.10.2019 Monetisation trends based on the data

2. Proprietary + ConﬁdentialProprietary + Conﬁdential What is happening in: ● mobile gaming monetisation ● gaming genres ● monetisation in different countries ● types of monetisation

3. Proprietary + ConﬁdentialProprietary + Conﬁdential mobile gaming monetisation

4. Proprietary + ConﬁdentialProprietary + Conﬁdential Source: Newzoo 2019 Mobile is on good trend Global number of players Global number of payers

5. Proprietary + ConﬁdentialProprietary + Conﬁdential Source: Appannie, Global iOS & Play Gaming iAP Revenue Mid-sized studios are increasing their share of total iAP spend Share of revenue coming from specific segment of mobile gaming studios

6. Proprietary + ConﬁdentialProprietary + Conﬁdential Source: AppAnnie, 2017-1019 (2019 estimated) Revenue of top games (Google Play, US, 2017 - 2019) >100M >50M >10M >5M >1M >0,5M 3 3 8 13 85 100 130 164 397 511 629 796 Year 2017 Year 2018 Year 2019 777 505 180 109 17 4

7. Proprietary + ConﬁdentialProprietary + Conﬁdential gaming genres

8. Proprietary + ConﬁdentialProprietary + Conﬁdential Source: DataMagic Rocks Downloads in Q3 2019

9. Proprietary + ConﬁdentialProprietary + Conﬁdential Revenue in Q3 2019 Source: DataMagic Rocks

10. Proprietary + ConﬁdentialProprietary + Conﬁdential You can check out tags on Data Magic Rocks website Source: DataMagic Rocks

11. Proprietary + ConﬁdentialProprietary + Conﬁdential Source: DataMagic Rocks Downloads and revenue in Q3 2019

12. Proprietary + ConﬁdentialProprietary + Conﬁdential Yearly conversion Source: GameAnalytics benchmarks 2019

13. Proprietary + ConﬁdentialProprietary + Conﬁdential Yearly conversion Source: GameAnalytics benchmarks 2019

14. Proprietary + ConﬁdentialProprietary + Conﬁdential ARPPU in different genres Source: GameAnalytics benchmarks 2019

15. Proprietary + ConﬁdentialProprietary + Conﬁdential ARPPU in different genres Source: GameAnalytics benchmarks 2019

16. Proprietary + ConﬁdentialProprietary + Conﬁdential monetisation in different countries

17. Proprietary + ConﬁdentialProprietary + Conﬁdential Mobile gaming revenue in Android Source: AppAnnie data, 9.2018 - 8.2019

18. Proprietary + ConﬁdentialProprietary + Conﬁdential types of monetisation

19. Proprietary + ConﬁdentialProprietary + Conﬁdential Summary ● There is room for middle-size studios ● Reach matters in mobile gaming ● Look for alternatives for US ● Explore opportunities of hybrid monetisation