O documento descreve uma empresa de distribuição e desenvolvimento de conteúdo móvel, com mais de 26 milhões de usuários. Apresenta seu portfólio de livros, histórias em quadrinhos, além de modelos de receita com venda de conteúdo, assinatura e publicidade. Por fim, fornece detalhes sobre a Mobooks, incluindo sua experiência no mercado móvel brasileiro.
Netsociety Conversie Attributie - what's in it for me?harmlinssen
Presentatie van Netsociety op het eigen event conversie attributie, what's in it for me? 4 maart 2010. Sprekers: Omniture, Facilitate Digital, Nedstat, Adlantic, Microsoft Advertising (Atlas), UPC, Platform Affiliate Netwerken, Cor Molenaar en anderen.
The document lists the recipients of honorary life memberships from the Parma-South Presbyterian Women's organization from 1959 to 2010. It provides the names of honorees each year or pair of years. In total, over 100 women were recognized for this honor over the 51 year period covered.
This document summarizes how the author's media product uses and develops conventions of real magazines while also challenging some conventions. The author discusses using typical magazine elements like bright colors, fonts, barcodes and images on the cover to appeal to their target audience. While following conventions like including a large central image and interview strapline on the cover, the author challenged conventions by using multiple fonts. For the contents page, the author both used conventions like pictures, numbers and subheadings but also broke conventions by including one large image rather than many small ones. The double page article included typical elements like quotes, names, columns and colors but challenged conventions by using two large images instead of many small ones.
This document discusses proposals to improve transportation infrastructure and connectivity at three scales in the metropolitan region of São Paulo:
1) The metropolitan region, with a focus on improving multi-modality between transportation methods like trains, metro, roads and waterways.
2) Guidelines along key transportation axes like the Tamanduateí river axis, with proposals to develop trains, metro lines, ports and roads.
3) Specific intentions for the Dom Pedro Park project area, including restoring the local river, improving access both within the park and connecting it to the larger region, and developing new cultural and transportation hubs.
Large & complex energy efficient buildingBirgitte JH
The document summarizes Birgitte Juliussen Haug's portfolio from 2008-2010, including projects in Zwolle, Holland and São Paulo, Brazil. It describes her work building an Earthship tea house in Zwolle using recycled materials like tires and bottles. It also discusses a shelter project at the Bergen School of Architecture where students reused materials like cardboard and windows to create "The Nest" in the cathedral space. Plans and sections are included showing proposals to make the BAS building more sustainable by improving insulation, generating energy on-site, and integrating food production.
Netsociety Conversie Attributie - what's in it for me?harmlinssen
Presentatie van Netsociety op het eigen event conversie attributie, what's in it for me? 4 maart 2010. Sprekers: Omniture, Facilitate Digital, Nedstat, Adlantic, Microsoft Advertising (Atlas), UPC, Platform Affiliate Netwerken, Cor Molenaar en anderen.
The document lists the recipients of honorary life memberships from the Parma-South Presbyterian Women's organization from 1959 to 2010. It provides the names of honorees each year or pair of years. In total, over 100 women were recognized for this honor over the 51 year period covered.
This document summarizes how the author's media product uses and develops conventions of real magazines while also challenging some conventions. The author discusses using typical magazine elements like bright colors, fonts, barcodes and images on the cover to appeal to their target audience. While following conventions like including a large central image and interview strapline on the cover, the author challenged conventions by using multiple fonts. For the contents page, the author both used conventions like pictures, numbers and subheadings but also broke conventions by including one large image rather than many small ones. The double page article included typical elements like quotes, names, columns and colors but challenged conventions by using two large images instead of many small ones.
This document discusses proposals to improve transportation infrastructure and connectivity at three scales in the metropolitan region of São Paulo:
1) The metropolitan region, with a focus on improving multi-modality between transportation methods like trains, metro, roads and waterways.
2) Guidelines along key transportation axes like the Tamanduateí river axis, with proposals to develop trains, metro lines, ports and roads.
3) Specific intentions for the Dom Pedro Park project area, including restoring the local river, improving access both within the park and connecting it to the larger region, and developing new cultural and transportation hubs.
Large & complex energy efficient buildingBirgitte JH
The document summarizes Birgitte Juliussen Haug's portfolio from 2008-2010, including projects in Zwolle, Holland and São Paulo, Brazil. It describes her work building an Earthship tea house in Zwolle using recycled materials like tires and bottles. It also discusses a shelter project at the Bergen School of Architecture where students reused materials like cardboard and windows to create "The Nest" in the cathedral space. Plans and sections are included showing proposals to make the BAS building more sustainable by improving insulation, generating energy on-site, and integrating food production.
Architect in a foreign culture - MozambiqueBirgitte JH
The document describes an architecture project in Mozambique where students and teachers from Norway traveled to build a small school in the village of Chimundo. Over 12 days and with limited funds, they worked with the local community to construct the school using local building techniques and materials. Examples given include laying bricks made from local clay and tying walls with straw, as well as innovative uses of local materials like filling rice bags with sand for thermal mass. The project aimed to meet climatic challenges through these types of solutions.
This document summarizes a proposed public school project in the neighborhood of Perus in São Paulo, Brazil. The project involves demolishing an existing primary school and constructing a new primary and high school building with 18 classrooms. The context discusses challenges facing Brazilian public schools like large class sizes and low teacher salaries. The site is located on a slope surrounded by tall walls. Concept sketches explore breaking down walls, improving acoustics with different materials, exploiting the slope, and making the school self-sufficient. Floor plans show a vertical structure with classrooms, common areas and outdoor spaces integrated with the landscape. The roof plan includes a garden and organic rain collector.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and body by lowering heart rate and blood pressure. Meditation may also have psychological benefits like improved focus, emotional regulation, and reduced reactivity to stress.
This document appears to be the contents page and preface section of a practice test book for the IELTS reading module. It provides an overview of the IELTS reading test format, including the number and length of passages, types of questions, and importance of timing. It also outlines the topics that may be covered, types of questions asked, and guidelines for completing the answer sheet. The document serves as an introduction to the practice tests contained in the book.
Architect in a foreign culture - MozambiqueBirgitte JH
The document describes an architecture project in Mozambique where students and teachers from Norway traveled to build a small school in the village of Chimundo. Over 12 days and with limited funds, they worked with the local community to construct the school using local building techniques and materials. Examples given include laying bricks made from local clay and tying walls with straw, as well as innovative uses of local materials like filling rice bags with sand for thermal mass. The project aimed to meet climatic challenges through these types of solutions.
This document summarizes a proposed public school project in the neighborhood of Perus in São Paulo, Brazil. The project involves demolishing an existing primary school and constructing a new primary and high school building with 18 classrooms. The context discusses challenges facing Brazilian public schools like large class sizes and low teacher salaries. The site is located on a slope surrounded by tall walls. Concept sketches explore breaking down walls, improving acoustics with different materials, exploiting the slope, and making the school self-sufficient. Floor plans show a vertical structure with classrooms, common areas and outdoor spaces integrated with the landscape. The roof plan includes a garden and organic rain collector.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and body by lowering heart rate and blood pressure. Meditation may also have psychological benefits like improved focus, emotional regulation, and reduced reactivity to stress.
This document appears to be the contents page and preface section of a practice test book for the IELTS reading module. It provides an overview of the IELTS reading test format, including the number and length of passages, types of questions, and importance of timing. It also outlines the topics that may be covered, types of questions asked, and guidelines for completing the answer sheet. The document serves as an introduction to the practice tests contained in the book.
2. +26MM de usuár ios
+ =
S t r i c t l y c o n f i d e n t i a l
3. p o r t f o l i o
S t r i c t l y c o n f i d e n t i a l
4. Livros
Melhor experiência de leitura para celular
Aj u ste de fo nt e - tam anh o e cor
Seleção de cor de fundo
Marcadores
An ota ções
D e s t a c a r / s u bl i n h a r p a r t e s d o t e x t o
Cr iar sua própr ia biblioteca
S t r i c t l y c o n f i d e n t i a l
5. Livros
Melhor experiência de leitura para celular
Aj u ste de fo nt e - tam anh o e cor
Seleção de cor de fundo
Marcadores
An ota ções
D e s t a c a r / s u bl i n h a r p a r t e s d o t e x t o
Cr iar sua própr ia biblioteca
S t r i c t l y c o n f i d e n t i a l
6. Livros
Melhor experiência de leitura para celular
Aj u ste de fo nt e - tam anh o e cor
Seleção de cor de fundo
Marcadores
An ota ções
D e s t a c a r / s u bl i n h a r p a r t e s d o t e x t o
Cr iar sua própr ia biblioteca
S t r i c t l y c o n f i d e n t i a l
7. Tirinhas e Histórias em Quadrinho
Do ses d iár ias d e h um or e avent ur a no s eu celular
Busca por per sonagens e autores
Plano de assinatur a semanal
S e ç ã o g r a t u i t a c o m e s p a ç o p a r a p u bl i c i d a d e
S t r i c t l y c o n f i d e n t i a l
8. m o d e l o s
S t r i c t l y c o n f i d e n t i a l
9. divisão de receita: venda de conteúdo, assinatura ou publicidade
Provedor de conteúdo App Store
qualidade no conteúdo
line percentage value
Mobooks gross price 100% 100%
desenvolvimento tax 31% 31%
distribuição (brasil e latam)
customer experience net price - 69%
store margin 30% 20.7%
CSP Stores
In t egr ado res operational profit 70% 48.3%
app hosting line percentage value mobooks income 35% 16.9%
aprovação
gross price 100% 100% content provider income 65% 31.4%
entrega
tax 31% 31%
net price - 69%
Operadoras csp margin 60% 41.4%
infra-estrutura de rede
operational profit 40% 27.6%
cobrança
base de usuários aggregator income 10% 2.76%
comunicação mobooks income 31.5% 8.69%
content provider income 58.5% 16.15%
S t r i c t l y c o n f i d e n t i a l
10. about mobooks
new media and telecom exper ts
+10 years in the Brazilian mobile market in top companies like Claro, Oi, Brasil Telecom, Microsoft and Nokia
wor ld-class designer s and engineer s
value proposition
distribution
content internationalization
S t r i c t l y c o n f i d e n t i a l