Mixpanel is an analytics tool that allows users to track actions, create funnels and retention charts, and analyze notifications and revenue. It can be integrated into websites and mobile apps using JavaScript libraries or SDKs to track events like page views. Examples shown include tracking paths through content from Google to a main page to order, as well as trends and retention. Notifications are also demonstrated as reminders in an email workflow from signup to multiple reminders. Revenue charts show increasing revenue over time.
Master thesis exploring the emerging field of Mobile App Analytics. We explore the potentials of the mobile app as a data source and the current stage within mobile app analytics
A brief introduction to Mixpanel business analytics tool, it tracks user interactions with web & mobile applications, measures user engagement and retention, helps to perform A/B testing, sending push notifications, supports JQL queries. It tells user’s entire journey across every touch point.
This document discusses using data analytics for mobile app development. It recommends analyzing user behavior and interests through metrics to improve products and discover insights. The author provides examples from their work using analytics platforms and social data integration to track user events and interactions for various apps and businesses. Lessons focus on keeping analytics implementations simple while addressing the right questions and turning data into actionable insights.
Data analytic for mobile app developmentTrieu Nguyen
This document discusses using data analytics for mobile app development. It recommends analyzing user behavior and interests through metrics like users, sessions, and events to improve the user experience and inform business decisions. The document provides an example of a mobile advertising app that tracked user taps and social sharing to generate analytics and integrate with Facebook data. It advocates keeping analytics implementations simple while designing architectures that can handle large volumes of data.
Mixpanel is an analytics tool that allows users to track actions, create funnels and retention charts, and analyze notifications and revenue. It can be integrated into websites and mobile apps using JavaScript libraries or SDKs to track events like page views. Examples shown include tracking paths through content from Google to a main page to order, as well as trends and retention. Notifications are also demonstrated as reminders in an email workflow from signup to multiple reminders. Revenue charts show increasing revenue over time.
Master thesis exploring the emerging field of Mobile App Analytics. We explore the potentials of the mobile app as a data source and the current stage within mobile app analytics
A brief introduction to Mixpanel business analytics tool, it tracks user interactions with web & mobile applications, measures user engagement and retention, helps to perform A/B testing, sending push notifications, supports JQL queries. It tells user’s entire journey across every touch point.
This document discusses using data analytics for mobile app development. It recommends analyzing user behavior and interests through metrics to improve products and discover insights. The author provides examples from their work using analytics platforms and social data integration to track user events and interactions for various apps and businesses. Lessons focus on keeping analytics implementations simple while addressing the right questions and turning data into actionable insights.
Data analytic for mobile app developmentTrieu Nguyen
This document discusses using data analytics for mobile app development. It recommends analyzing user behavior and interests through metrics like users, sessions, and events to improve the user experience and inform business decisions. The document provides an example of a mobile advertising app that tracked user taps and social sharing to generate analytics and integrate with Facebook data. It advocates keeping analytics implementations simple while designing architectures that can handle large volumes of data.
Tech Talk #4 : Mixpanel For Enterprise Mobile Application - Hồ Ngọc NguyênNexus FrontierTech
Mixpanel is a mobile analytics solution that allows developers to track user actions and behaviors within their mobile applications. It defines custom events that can be anything from uploading a photo to playing a video. Developers can then analyze the tracked data through Mixpanel's dashboards to understand user usage patterns and determine how to improve features or plan future updates based on what is most effective. Mixpanel also enables profile tracking of individual users, A/B testing of different experiments, and sending push notifications to users or groups. Integrating Mixpanel only requires adding a few lines of code to track events and profiles, allowing developers to easily gain insights into how users are interacting with their mobile apps.
1) Apps have become the dominant way people interact with information and the world, with over 41 apps installed on the average smartphone.
2) The Apple App Store reached 60 billion downloads in under 5 years, and global app revenue is projected to reach $92 billion by 2018.
3) However, 20% of users only open an app once, and there is a 60% chance a user who doesn't return within 7 days will never return. Common reasons for uninstalling include intrusive ads, annoying notifications, and bad design.
The document discusses web analytics and metrics that can be tracked to analyze online experiences and improve them. It covers what web analytics is, why sites should use analytics, examples of metrics like visits, visitors, bounce rates and conversions that can be measured. It also discusses how server logs and page tags are used to collect data, and considerations for each method. Special cases and examples are provided of how analytics were used by companies to track goals and key performance indicators.
This presentation is an overview guide to help us define a process or data pipeline, to load data from Mixpanel into Amazon Redshift for further analysis.
We will see how to:
- access and extract data from Mixpanel through its API
- how to load it into Redshift
This is not a full solution as it will require to writing the code to get the data and make sure that this process will run every time new data are generated.
The document provides background information on Jim Jansen, an associate professor who researches web analytics. It discusses the growth of data on the internet and how web analytics can help address issues around analyzing large volumes of complex data. Specifically, it summarizes that web analytics uses a behavioral and empirical approach to collect, analyze and report on internet data through the measurement of user behaviors online in order to optimize web usage.
The What, Why and How of (Web) Analytics Testing (Web, IoT, Big Data)Anand Bagmar
Learning Objectives:
The most used and heard about buzz words in the Software Industry today are … IoT and Big Data!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.
Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation.
The document provides guidance on designing effective analytics for mobile apps and games. It discusses collecting data on user behaviors and key events while balancing performance and data usage. Analytics should track what is most important to development goals and be updated over time. On-device analysis of user milestones and aggregate data can provide insights with minimal overhead. In the future, more powerful mobile devices may allow greater on-device data processing and analytics.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Introduction à Google Analytics - Piloter son trafic avec Google analyticsLes Doigts Dans Le Web
Ce diaporama a accompagné ma présentation sur l'outil Google Analytics le 09 octobre 2014 à la Chambre de Commerces et d'Industries d'Artois à Arras. S'agissant d'une introduction à l'outil, vous y trouverez une présentation de l'interface ainsi qu'une méthodologie de réflexion en matière d'analyse de trafic sur un site internet.
Véritable support de découverte, ce slideshow aborde Analytics de manière superficielle et n'entre volontairement pas dans le détail des analyses.
MasterClass "Analytics crosscanal /crossdevice" #GirlzinWeb #MCGIWGirlz In Web
A l'heure de l'omnicanal et du crossdevice, les solutions analytics « classiques » ne suffisent plus !
Quels sont les nouveaux enjeux des éditeurs, marques et e-commerçants ?
Comment suivre les parcours utilisateurs et en tirer les enseignements utiles sur son audience ?
Quelles sont les possibilités… mais aussi les limites… des outils d’analyse actuels ?
Caroline Verwaerde et Astrid de Jullien, du Cabinet Converteo, nous font bénéficier de retours d’expériences sur différents secteurs d’activité.
Une masterclass GirlzInWeb organisée par Véronique Brabant et Hélène Fontaine
Les bases du reporting en stratégie numérique.Céline Camoun
Ce document sur le reporting de vos actions numériques, a été réalisé pour mes étudiants, mais convient à toutes personnes voulant s’informer sur le sujet.
25 experts collaborent chez 909c :
- conseil social media
- production web social (mobile)
- brand content (motion design)
- paid media
- développement de social media management system évolutif : Over-Graph
[FR] Support de présentation Social Media Intelligence de la conférence « La ...Akio
Social Media Intelligence : Faites rayonner votre marque !
Transformer le Bigdata en Smartdata : retour d’expérience.
L’utilisation par les marques des outils de veille et d’analyse des réseaux sociaux pour mieux engager avec leurs publics, comprendre leurs besoins, et anticiper les risques.
Tech Talk #4 : Mixpanel For Enterprise Mobile Application - Hồ Ngọc NguyênNexus FrontierTech
Mixpanel is a mobile analytics solution that allows developers to track user actions and behaviors within their mobile applications. It defines custom events that can be anything from uploading a photo to playing a video. Developers can then analyze the tracked data through Mixpanel's dashboards to understand user usage patterns and determine how to improve features or plan future updates based on what is most effective. Mixpanel also enables profile tracking of individual users, A/B testing of different experiments, and sending push notifications to users or groups. Integrating Mixpanel only requires adding a few lines of code to track events and profiles, allowing developers to easily gain insights into how users are interacting with their mobile apps.
1) Apps have become the dominant way people interact with information and the world, with over 41 apps installed on the average smartphone.
2) The Apple App Store reached 60 billion downloads in under 5 years, and global app revenue is projected to reach $92 billion by 2018.
3) However, 20% of users only open an app once, and there is a 60% chance a user who doesn't return within 7 days will never return. Common reasons for uninstalling include intrusive ads, annoying notifications, and bad design.
The document discusses web analytics and metrics that can be tracked to analyze online experiences and improve them. It covers what web analytics is, why sites should use analytics, examples of metrics like visits, visitors, bounce rates and conversions that can be measured. It also discusses how server logs and page tags are used to collect data, and considerations for each method. Special cases and examples are provided of how analytics were used by companies to track goals and key performance indicators.
This presentation is an overview guide to help us define a process or data pipeline, to load data from Mixpanel into Amazon Redshift for further analysis.
We will see how to:
- access and extract data from Mixpanel through its API
- how to load it into Redshift
This is not a full solution as it will require to writing the code to get the data and make sure that this process will run every time new data are generated.
The document provides background information on Jim Jansen, an associate professor who researches web analytics. It discusses the growth of data on the internet and how web analytics can help address issues around analyzing large volumes of complex data. Specifically, it summarizes that web analytics uses a behavioral and empirical approach to collect, analyze and report on internet data through the measurement of user behaviors online in order to optimize web usage.
The What, Why and How of (Web) Analytics Testing (Web, IoT, Big Data)Anand Bagmar
Learning Objectives:
The most used and heard about buzz words in the Software Industry today are … IoT and Big Data!
With IoT, with a creative mindset looking for opportunities and ways to add value, the possibilities are infinite. With each such opportunity, there is a huge volume of data being generated - which if analyzed and used correctly, can feed into creating more opportunities and increased value propositions.
There are 2 types of analysis that one needs to think about.
1. How is the end-user interacting with the product? This will give some level of understanding into how to re-position and focus on the true value add features for the product.
2. With the huge volume of data being generated by the end-user interactions, and the data being captured by all devices in the food-chain of the offering, it is important to identify patterns from what has happened, and find out new product / value opportunities based on usage patterns.
Learn what is Web Analytics, why is it important, and see some techniques how you can test it manually and and also automate that validation.
The document provides guidance on designing effective analytics for mobile apps and games. It discusses collecting data on user behaviors and key events while balancing performance and data usage. Analytics should track what is most important to development goals and be updated over time. On-device analysis of user milestones and aggregate data can provide insights with minimal overhead. In the future, more powerful mobile devices may allow greater on-device data processing and analytics.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
Introduction à Google Analytics - Piloter son trafic avec Google analyticsLes Doigts Dans Le Web
Ce diaporama a accompagné ma présentation sur l'outil Google Analytics le 09 octobre 2014 à la Chambre de Commerces et d'Industries d'Artois à Arras. S'agissant d'une introduction à l'outil, vous y trouverez une présentation de l'interface ainsi qu'une méthodologie de réflexion en matière d'analyse de trafic sur un site internet.
Véritable support de découverte, ce slideshow aborde Analytics de manière superficielle et n'entre volontairement pas dans le détail des analyses.
MasterClass "Analytics crosscanal /crossdevice" #GirlzinWeb #MCGIWGirlz In Web
A l'heure de l'omnicanal et du crossdevice, les solutions analytics « classiques » ne suffisent plus !
Quels sont les nouveaux enjeux des éditeurs, marques et e-commerçants ?
Comment suivre les parcours utilisateurs et en tirer les enseignements utiles sur son audience ?
Quelles sont les possibilités… mais aussi les limites… des outils d’analyse actuels ?
Caroline Verwaerde et Astrid de Jullien, du Cabinet Converteo, nous font bénéficier de retours d’expériences sur différents secteurs d’activité.
Une masterclass GirlzInWeb organisée par Véronique Brabant et Hélène Fontaine
Les bases du reporting en stratégie numérique.Céline Camoun
Ce document sur le reporting de vos actions numériques, a été réalisé pour mes étudiants, mais convient à toutes personnes voulant s’informer sur le sujet.
25 experts collaborent chez 909c :
- conseil social media
- production web social (mobile)
- brand content (motion design)
- paid media
- développement de social media management system évolutif : Over-Graph
[FR] Support de présentation Social Media Intelligence de la conférence « La ...Akio
Social Media Intelligence : Faites rayonner votre marque !
Transformer le Bigdata en Smartdata : retour d’expérience.
L’utilisation par les marques des outils de veille et d’analyse des réseaux sociaux pour mieux engager avec leurs publics, comprendre leurs besoins, et anticiper les risques.
Strategie et Marketing Internet synthèse et tendancesFranck Hashas
Etat des lieux et dernières tendances web
Optimiser sa stratégie de présence
Sites et dispositifs
Les stratégies cross-media
Stratégie d’acquisition
Stratégie de fidélisation
La Data, levier pour personnaliser sa relation clientHassan Lâasri
La Data est clé pour la personnalisation et l’optimisation aussi bien d'un écosystème digital que pour des campagnes publicitaires. Pour ce faire, il faut la collecter à chaque étape du cycle de vie de l’écosystème, de sa genèse à son remplacement, et auprès de plusieurs sources telles que sites Web, applications mobiles, réseaux sociaux, CRM, partenaires, agences média et régies publicitaires.
La réforme de la formation professionnelle en France touche 90 000 organismes de formation au travers de leur démarche qualité : Datadock, Certification.
Etude au sujet des fondamentaux de la confiance client dans laquelle Romain Rissoan témoigne.
L'e-réputation, la relation client et le respect de sa cible sont des éléments fondamentaux.
Savoir mettre en place un Plan de marquage / Plan de taggage Webanalyse Webanalytics. Google Analytics, Adobe Analytics. Stratégie de tracking , interface Webanalyste et Développeur.
3. Questions majeures
S Nombre de téléchargements
S Navigation et parcours client
S Fonctionnalités utilisées
S Marketing et utilisateurs de valeur
S Problématiques techniques et difficultés utilisateur
4. Glossaire
S Admob : Outil de gestion publicitaire mobile Google
S SDK : Software Development Kit. Ensemble de logiciels
et outils permettant le développement et la gestion d’une
application mobile. iOs SDK, Android SDK.
S IDE : Integrated Development Environment. Ensemble
contenant généralement le SDK, un simulateur et le
système d’exploitation mobile. Ex : Android Studio
5. Glossaire
S App store : Lieu de vente d’une App. Apple store, Play Store,
Microsoft store.
S Apps Marketplace : Lieu de promotion et de vente indirecte
d’applications en provenance de plusieurs app store.
Exemple : https://marketplace.telstra.com/home
S Audience : Les visiteurs de votre application
S Dimension : Catégories d’informations sur l’audience et son
comportement. Exemple : Ecran.
6. Glossaire
S Display Ad : Publicité de type display. Exemple :
Bannière.
S Evénement : Le fait de suivre une action utilisateur sur
l’application
S Freemium : Accès gratuit à une partie ou la totalité d’une
application
10. Marketing et App Analytics
S Comment trouve-t-on mon application ?
S Quelles campagnes fonctionnent ?
S Où dois je investir pour collecter un maximum de clients
?
S Où est ce que je perds des clients ?
12. Modèle économique
S Freemium / Premium
S Premium avec achat ponctuel ou abonnement mensuel
S In-App purchase
S In-App ads
S Bannières
S Interstitiel
23. Evènements
S Se définit via le SDK
S Arbitrairement
S En lien avec le plan de marquage
S Tout peut être un événement
S Un événement personnalisé est un événement filtré avec
une propriété
24. Propriété
S Est une caractéristique de la navigation ou de l’utilisateur
Exemple 1 : Clique sur Home sachant qu’il a 50 ans
Exemple 2 : Il a 50 ans
S Est définie arbitrairement
S Est définie dans le SDK
S Selon le plan de marquage
37. Vues
S Engagement
S Segmentation
S Funnels
S Retention
S Formulas
S Live view
S People
S Explore
S Insight
S Revenue
S Applications
S Build an app
S JQL
S Predict
38. Ateliers
S Comment puis je trouver le nombre de personnes qui ont
:
S Cliqué sur le bouton « Appeler un chauffeur »
S Ouvert l’application
S Envoyé un message au chauffeur
S Effectivement réalisé une réservation et qui ont 20 ans
39. Ateliers
S Comment puis je connaître :
S Le ratio du nombre de réservations de dernière minute sur
le nombre de réservations totales
S Le ratio du nombre d’utilisateurs ayant utilisé le service
d’aide sur le nombre de cartes (map) chargées
S Le ratio du nombre de réservations en échec sur le nombre
de réservations demandées
40. Ateliers
S Comment puis je voir:
S Les utilisateurs par age
S Les utilisateurs par ville
S Les utilisateurs par canal d’acquisition
41. Ateliers
S Comment puis je connaître :
S L’activité actuelle sur l’application
S Les propriétés techniques des utilisateurs connectés
S Le nombre d’australiens connectés
42. Ateliers
S Comment puis je connaître :
S Les utilisateurs qui ont commandé
S Les utilisateurs qui vont commander
S Les utilisateurs qui se sont connecté dans les derniers 90
jours
S Les utilisateurs qui ont 20 ans
43. Ateliers
S Comment puis je connaître
S La fidélité de mes visiteurs suite à la première installation
S Le % qui sont revenus le second jour après l’installation
S Le nombre qui sont revenus le second jour après
l’installation
S Le nombre qui sont revenus le second jour après
l’installation du 22 Juin
44. Ateliers
S Comment puis je savoir le nombre de personnes qui ont :
S Commandé
S Qui ont commandé et qui ont vu la page Leg1 service
Option
S Qui ont commandé et qui ont vu la page Leg1 service
Option le mois dernier
45. Ateliers
S Comment puis je avoir :
S Une synthèse du nombre de commandes
S Une synthèse de nos gains
S Une synthèse du panier moyen
46. Ateliers
S Comment puis je avoir :
S Des prévisions sur le nombre de conversions
S Des prévisions sur le nombre de non conversions