IPO Offerings by Mint - Hindustan Times

1. Think Ahead, Think Growth
ELEVATE YOUR IPO
JOURNEY WITH

2. Mint : India’s #2 Business Daily
● 648K Premium Readers across India*
● 72% of our readers are exclusive to us
and don’t read any other Biz daily
● 92% Mint readers belong to NCCS A –
AIR. This is the most premium reader
profile with highest NCCS A1 reader %
(70%) among all business dailies
Print
Average Issue Readership - 261 K
Total Readership - 648 K
*TR (Main), IRS Q4 2019
**Average Issue Readership
TR (000) AIR (000)
All India 648 261
Delhi NCR 224 113
Mumbai 221 84
Ahmedabad, Bangalore,
Chennai, Hyderabad &
Kolkata
61 20
**

3. LiveMint : Leading Business News Site
30 Million+
Monthly UVs​*
124 Million+
Monthly Views*
*Comscore, MMX Multi-Platform Unique Visitors & Page Views,
Geo: India, November’23
Demographic Data – Google Analytics
2 Mn+ 1.1 Mn+
519 K+ 360 K+

4. Why Partner With Mint?
Holistic Value
For Your
Media
Investment
Reach
Content
Engagement
Data
Targeting
Audience
Access to Mint and MintGenie database with highly
engaged audience
Brand Integrations
Access campaign – pre, during, post- event as per your
brand's positioning, TG and agenda
Customized Content
Creation of high quality branded and real time content
Build Brand Salience and Drive Engagement
~30+ days integrated brand campaign with HT assets
and external media
80 Mn + Pan India
Campaign reach through digital, print and radio

5. All prominent Brands Trusted Mint with
their IPO journey
Nexus Select Mall Management Pvt Ltd
Concord Biotech Ltd
RR Kabel
Utkarsh Micro Finance Pvt Ltd
Tvs Supply Chain Solutions Ltd
SBFC Finance Private Limited
Cyient Dlm Limited
Avalon Technologies Limited
Sai Silks Kalamandir Limited
Aeroflex Industries Limited
Updater Services Limited
Ideaforge Technology Ltd
Rishabh Instruments Pvt Ltd
JSW Infrastructure Pvt Ltd
Cello World Pvt Ltd
Blue Jet Healthcare Private Limited
Netweb Technologies India Limited
Vishnu Prakash R Punglia Limited
Senco Gold Limited
Indiabulls Housing Finance Ltd
IIFL Financial Limited
Indiabulls Commercial Credit Ltd
DOMS Industries Limited
India Shelter Finance Corporation Limited
Happy Forgings Limited
Innova Captab Limited
Credo Brands Marketing Limited (Mufti)
Suraj Estate Developers Limited
Muthoot Microfin Limited
30 +
Recent brands that
partnered with
MINT

6. Success Stories – Partner Brands
Some partner brands IPOs that were OVERSUBSCRIBED

7. Some Noteworthy Campaigns - Print
Muthoot Microfin
Limited
Credo Brands
Marketing Limited
Suraj Estate
Developers Limited
DOMS Industries
Limited

8. Some Noteworthy Campaigns - Print
Happy Forgings
Limited
India Shelter Finance
Corporation Limited
Innova Captab
Limited

9. Some Noteworthy Campaigns - Digital
Nippon India Mutual Fund Innova Capital Limited
Mufti Credo Brands Marketing Limited

10. Livemint readers are young, curious and
relentlessly pursuing growth
50%
of Livemint readers appreciate information
& advice on investment, startups, tech, and
finance they get from Livemint
84% Mint readers belong to
the young and dynamic
age bracket of 25 to 45
years
Audience Profile
100%
Belong to the coveted
NCCS A segment

11. Of top executives who read Livemint are
part of the leadership teams in
their organizations
53%
We are present across
India's top boardrooms...
Livemint readers are top executives
(HODs/Director/Executive Director/CEO/CFO/CXOs) who
trust Livemint for their daily news
1 of 5
Of top executives who read
Livemint are important
technology decision makers
47%
Source: Livemint Audience Profile Research By Nielsen
Audience Profile

12. 87%Users prefer to
manage their
own portfolio
Zerodha Kite
5 Paisa
Groww
Paytm Money
Upstox
Banking/NBFC Apps
29%
8%
28%
13%
12%
12%
Livemint readers manage their own
portfolio
Q Which of these investment apps do you currently use?(Select all that apply)
BASE: N = 209
Users engage in
online trading daily
or 2-3 times a week
49%

13. Stock Market
Gold
Cryptocurrency
55%
Mutual Funds/ELSS
Real Estate
Others
FDs/Bonds/NPS
44%
27%
15%
22%
1%
35%
Livemint reader’s investment portfolio
Q. What is your total size of your invested portfolio? | Q. What are the Asset classes you invest your money in?
ASSET
ALLOCATION BASE: N = 307
<25 Lakhs
25-50 Lakhs
50 Lakhs - 1 Cr
1 Cr - 5 Cr
5 Cr - 10 Cr
>10 Cr
I do not invest
33%
14%
11%
11%
7%
9%
15%

14. PARTNER WITH US
TO AMPLIFY YOUR IPO IMPACT
Delhi
Saurabh Negi
E: saurabh.negi@hindustantimes.com
M: +91-9810023096
All regions in India
(except Delhi)
Amit Shukla
E: amit.shukla@hindustantimes.com
M: +91-9923386006