A short(er) version of a talk I recently gave at SMAZ -- Social Media for Business in Arizona. The house was packed, even though others were talking about the ROI of social media.
I made sure mine had teeth and didn't dance around the issue of ROI. ROI means what ROI means. And CFOs don't care about alternative descriptions for it. They care about money out and want to see money in.
Is that easy? Nope. But it's doable. For some. I give props inside this preso to Olivier Blanchard for the concept that I expand upon. Hope you enjoy it.
E.
Animals are living creatures that are not human. They include mammals like dogs and cats, birds like eagles and sparrows, fish that live in water, and many other species. Animals live all over the world in different environments and habitats and play important roles in ecosystems.
The document describes Imison, a construction system that uses expanded polystyrene (EPS), light gauge steel, and a plaster called Fibrecote. Key points:
- Imison walls can be constructed in less than 3 hours and provide better insulation than brick, keeping houses 6C warmer in winter and 2C cooler in summer.
- Fibrecote plaster gives the walls higher strength than conventional plaster and reduces damp and condensation.
- Imison structures are engineered to withstand extreme loads like hurricanes and heavy snow and remain crack-free.
- The system is accredited by several international standards organizations and has been used to construct buildings from homes to hotels since 1997.
The document defines and provides examples for various vocabulary words including:
- Madras, a cotton cloth with patterns like plaid, stripes or checks
- Cowlick, a tuft of hair that grows differently than the rest
- Unfathomable, difficult or impossible to understand or explain
- Savvy, having good understanding and practical knowledge
- Aloof, not being very friendly and not liking to spend time with others
- Impersonally, lacking personality and not being a person
- Ornery, disagreeable, contrary, bad-tempered, difficult and mean
- Ruefully, causing or feeling pity or compassion
This document defines and provides examples for various vocabulary words including: madras (a type of cotton cloth), cowlick (a tuft of hair that sticks up), unfathomable (impossible to understand), savvy (having good practical knowledge), aloof (not friendly), impersonally (lacking personality), ornery (bad-tempered), resignedly (accepting without complaining), ruefully (causing pity), hermit (withdrawn from society), premonition (a feeling something will happen), reluctantly (unwilling feelings), sullen (showing bad humor), eluded (evaded skillfully), imploringly (appealing urgently), gallant (behaving bravely), indign
Roller coasters are amusement rides that move along steel tracks using gravity and kinetic energy. They feature steep drops, sharp turns, and other maneuvers that create thrilling but safe sensations of speed, weightlessness, and negative G-forces for passengers. Roller coasters can reach speeds of over 150 km/h and heights of over 100 meters, making them one of the most exciting rides at amusement parks around the world.
Animals are living creatures that are not human. They include mammals like dogs and cats, birds like eagles and sparrows, fish that live in water, and many other species. Animals live all over the world in different environments and habitats and play important roles in ecosystems.
The document describes Imison, a construction system that uses expanded polystyrene (EPS), light gauge steel, and a plaster called Fibrecote. Key points:
- Imison walls can be constructed in less than 3 hours and provide better insulation than brick, keeping houses 6C warmer in winter and 2C cooler in summer.
- Fibrecote plaster gives the walls higher strength than conventional plaster and reduces damp and condensation.
- Imison structures are engineered to withstand extreme loads like hurricanes and heavy snow and remain crack-free.
- The system is accredited by several international standards organizations and has been used to construct buildings from homes to hotels since 1997.
The document defines and provides examples for various vocabulary words including:
- Madras, a cotton cloth with patterns like plaid, stripes or checks
- Cowlick, a tuft of hair that grows differently than the rest
- Unfathomable, difficult or impossible to understand or explain
- Savvy, having good understanding and practical knowledge
- Aloof, not being very friendly and not liking to spend time with others
- Impersonally, lacking personality and not being a person
- Ornery, disagreeable, contrary, bad-tempered, difficult and mean
- Ruefully, causing or feeling pity or compassion
This document defines and provides examples for various vocabulary words including: madras (a type of cotton cloth), cowlick (a tuft of hair that sticks up), unfathomable (impossible to understand), savvy (having good practical knowledge), aloof (not friendly), impersonally (lacking personality), ornery (bad-tempered), resignedly (accepting without complaining), ruefully (causing pity), hermit (withdrawn from society), premonition (a feeling something will happen), reluctantly (unwilling feelings), sullen (showing bad humor), eluded (evaded skillfully), imploringly (appealing urgently), gallant (behaving bravely), indign
Roller coasters are amusement rides that move along steel tracks using gravity and kinetic energy. They feature steep drops, sharp turns, and other maneuvers that create thrilling but safe sensations of speed, weightlessness, and negative G-forces for passengers. Roller coasters can reach speeds of over 150 km/h and heights of over 100 meters, making them one of the most exciting rides at amusement parks around the world.
Guitars are stringed musical instruments that are plucked or strummed. The most common type of guitar is the steel-string acoustic guitar, but there are also 12-string guitars and electric guitars that rely on pickups and amplifiers. Guitars typically have 6 strings and are played by strumming or plucking the strings with the fingers or thumb.
King Charan of Mohenjo-Daro counts the candies in his bath daily as he is greedy and mean, denying food even to poor peasants; one day he finds one candy missing and interrogates the palace residents, but discovers the wrapper in his own pocket, realizing he ate the candy, so he celebrates by giving out free candy for all.
This document presents the concept and design for a mixed-use development called Beach & Orangethorpe in Buena Park, California. The development will include retail, dining, residential, office, hotel, and entertainment amenities organized around a central public space, creating an urban environment within the city. Diagrams and renderings depict the proposed site plan, program elements, and architectural design, which draws inspiration from Korean culture and urban environments to create a walkable destination for both leisure and community.
Silicondust USA, Inc. was founded in 2007 and launched the HDHomeRun network-attached digital TV tuner, allowing customers to receive over-the-air and unencrypted cable TV on their PCs. Subsequent products expanded support to other regions. The HDHomeRun PRIME added support for encrypted digital cable with a CableCARD. Products now support various standards worldwide and are used in homes, businesses, and industries. Silicondust has offices globally and manufactures products internationally.
Gregory, an archaeologist, discovers a small sculpture while exploring ruins in the Indus River Valley. He is then dragged by a mysterious young boy to a higher level where he meets a tall woman. She tells Gregory the story of her village that was destroyed by a massive flood long ago, which killed her son. She shows Gregory visions in a pristine reflection pool of the flood destroying the village and killing its people. Overcome with grief from reliving her tragic past, the woman lets out a scream and jumps into the dark waters of the pool, disappearing forever. Gregory is deeply disturbed by the haunting experience.
This document discusses multilingual solutions in Plone and other content management systems. It provides an overview of how Drupal, WordPress and Liferay handle multilingual sites, comparing features like content translation, language independent fields, and translation workflows. The document then outlines Plone's multilingual solutions over time, from early add-ons to the current plone.app.multilingual package. It highlights features like shared content across languages, side-by-side translation, and language fallback handling. The presentation concludes by thanking the audience.
Flowers are beautiful plants that come in many colors like red, yellow, pink and more. They smell nice and look pretty in vases on tables or in gardens outside. People often give flowers as gifts to show they care about someone.
Lost in the cloud: cloud computing hope or hype dmf10Combell NV
Thijs Feryn, a support manager at Combell and board member of PHPBenelux, gave a presentation on cloud computing. He began by introducing himself and his background. The presentation then discussed what cloud computing is and is not, focusing on key features like virtualization, flexibility, scalability, and service layers including SaaS, PaaS, and IaaS. Feryn addressed misconceptions about cloud computing and the consequences of hype. While cloud washing and saturation of the market are issues, Feryn believes the power of cloud computing lies in its ability to provide proven technology and potential economic benefits through scalability and high availability.
Mr. Assignor Man cannot see school schedule books to view upcoming events and officials are not always informed of changes, making assigning difficult. The document discusses a sports scheduling system that allows assignors to view school schedules and official availability online for $10 per official per year, helping assignors coordinate assignments more easily. It includes unlimited sports and contests in the subscription and is included with membership for registered board officials.
This document provides contact information for learning more about Max Aspens, including a website and email address as well as a phone number and contact name. Visitors to the website or those who contact the named representative can obtain additional information about Max Aspens' products or services.
1) The cloud describes a business model based on dynamically scalable internet-provided resources delivered as a service.
2) Common service layers include Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS).
3) While public clouds offer shared resources and no upfront costs, local providers offer support in your language and you know where your data is stored.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The priest king Jay ruled the wealthy Kingdom of Mohenjo-Daro, known for its lush greenery, gold-lined streets, and beautiful great bath reserved for Jay and his family. When all of Jay's enemies banded together, they attacked and destroyed Mohenjo-Daro, burning it to the ground. As rubble fell, Jay and his family were trapped in the secret treasure room of the great bath. Their bodies were never found, leaving behind only a mysterious wooden statue of Jay looking toward the blocked entrance, hoping for rescue.
Smx west 2012 the end of search marketing (as we know it!)Alexandre Pelletier
The document discusses how search marketing is changing as search growth slows and display advertising growth accelerates. It notes that display advertising is becoming more transparent and performance-based like search advertising. Retargeting is highlighted as a powerful use of display advertising for search marketers. The need for cross-channel marketing using all channels like search, social, display and retargeting is emphasized to remain competitive.
This document describes a tool called Bluebird Interactive that aims to simply and effectively launch websites. It discusses how the tool is good for developers by providing templates, bundles, and customer service. It is good for clients also through these resources. And it is good for communities by making websites more accessible and affordable and adopting an open-source model. The document outlines the business model, financial projections, and team to support how Bluebird Interactive can help small businesses launch online presences.
Guitars are stringed musical instruments that are plucked or strummed. The most common type of guitar is the steel-string acoustic guitar, but there are also 12-string guitars and electric guitars that rely on pickups and amplifiers. Guitars typically have 6 strings and are played by strumming or plucking the strings with the fingers or thumb.
King Charan of Mohenjo-Daro counts the candies in his bath daily as he is greedy and mean, denying food even to poor peasants; one day he finds one candy missing and interrogates the palace residents, but discovers the wrapper in his own pocket, realizing he ate the candy, so he celebrates by giving out free candy for all.
This document presents the concept and design for a mixed-use development called Beach & Orangethorpe in Buena Park, California. The development will include retail, dining, residential, office, hotel, and entertainment amenities organized around a central public space, creating an urban environment within the city. Diagrams and renderings depict the proposed site plan, program elements, and architectural design, which draws inspiration from Korean culture and urban environments to create a walkable destination for both leisure and community.
Silicondust USA, Inc. was founded in 2007 and launched the HDHomeRun network-attached digital TV tuner, allowing customers to receive over-the-air and unencrypted cable TV on their PCs. Subsequent products expanded support to other regions. The HDHomeRun PRIME added support for encrypted digital cable with a CableCARD. Products now support various standards worldwide and are used in homes, businesses, and industries. Silicondust has offices globally and manufactures products internationally.
Gregory, an archaeologist, discovers a small sculpture while exploring ruins in the Indus River Valley. He is then dragged by a mysterious young boy to a higher level where he meets a tall woman. She tells Gregory the story of her village that was destroyed by a massive flood long ago, which killed her son. She shows Gregory visions in a pristine reflection pool of the flood destroying the village and killing its people. Overcome with grief from reliving her tragic past, the woman lets out a scream and jumps into the dark waters of the pool, disappearing forever. Gregory is deeply disturbed by the haunting experience.
This document discusses multilingual solutions in Plone and other content management systems. It provides an overview of how Drupal, WordPress and Liferay handle multilingual sites, comparing features like content translation, language independent fields, and translation workflows. The document then outlines Plone's multilingual solutions over time, from early add-ons to the current plone.app.multilingual package. It highlights features like shared content across languages, side-by-side translation, and language fallback handling. The presentation concludes by thanking the audience.
Flowers are beautiful plants that come in many colors like red, yellow, pink and more. They smell nice and look pretty in vases on tables or in gardens outside. People often give flowers as gifts to show they care about someone.
Lost in the cloud: cloud computing hope or hype dmf10Combell NV
Thijs Feryn, a support manager at Combell and board member of PHPBenelux, gave a presentation on cloud computing. He began by introducing himself and his background. The presentation then discussed what cloud computing is and is not, focusing on key features like virtualization, flexibility, scalability, and service layers including SaaS, PaaS, and IaaS. Feryn addressed misconceptions about cloud computing and the consequences of hype. While cloud washing and saturation of the market are issues, Feryn believes the power of cloud computing lies in its ability to provide proven technology and potential economic benefits through scalability and high availability.
Mr. Assignor Man cannot see school schedule books to view upcoming events and officials are not always informed of changes, making assigning difficult. The document discusses a sports scheduling system that allows assignors to view school schedules and official availability online for $10 per official per year, helping assignors coordinate assignments more easily. It includes unlimited sports and contests in the subscription and is included with membership for registered board officials.
This document provides contact information for learning more about Max Aspens, including a website and email address as well as a phone number and contact name. Visitors to the website or those who contact the named representative can obtain additional information about Max Aspens' products or services.
1) The cloud describes a business model based on dynamically scalable internet-provided resources delivered as a service.
2) Common service layers include Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS).
3) While public clouds offer shared resources and no upfront costs, local providers offer support in your language and you know where your data is stored.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The priest king Jay ruled the wealthy Kingdom of Mohenjo-Daro, known for its lush greenery, gold-lined streets, and beautiful great bath reserved for Jay and his family. When all of Jay's enemies banded together, they attacked and destroyed Mohenjo-Daro, burning it to the ground. As rubble fell, Jay and his family were trapped in the secret treasure room of the great bath. Their bodies were never found, leaving behind only a mysterious wooden statue of Jay looking toward the blocked entrance, hoping for rescue.
Smx west 2012 the end of search marketing (as we know it!)Alexandre Pelletier
The document discusses how search marketing is changing as search growth slows and display advertising growth accelerates. It notes that display advertising is becoming more transparent and performance-based like search advertising. Retargeting is highlighted as a powerful use of display advertising for search marketers. The need for cross-channel marketing using all channels like search, social, display and retargeting is emphasized to remain competitive.
This document describes a tool called Bluebird Interactive that aims to simply and effectively launch websites. It discusses how the tool is good for developers by providing templates, bundles, and customer service. It is good for clients also through these resources. And it is good for communities by making websites more accessible and affordable and adopting an open-source model. The document outlines the business model, financial projections, and team to support how Bluebird Interactive can help small businesses launch online presences.
FastSpring Webinar: How Conversion Optimization Can Transform Your Digital Ca...FastSpring
Join FastSpring as we host Ali Nasser, CEO of Spiralyze, in an exclusive webinar that covers:
*The benefits of implementing a CRO program, and best practices for running a successful A/B and multivariate testing.
*Common mistakes and misconceptions that kill tests.
*How to obtain meaningful results from your testing program.
The document discusses incentive-driven performance and return on investment (ROI). It is a presentation by Bob Dawson from i-Myth Inc. about using data and design to improve ROI through incentive programs. The presentation covers topics like aligning objectives across an organization, budgeting for incentive programs based on projected ROI, and developing rules and rewards that create value for both the company and participants.
Startup Metrics for Pirates (Nov 2012)Dave McClure
This document summarizes Dave McClure's presentation on startup metrics and building a minimum viable product (MVP). The key points are:
1) McClure introduces the AARRR framework for measuring startup success - Acquisition, Activation, Retention, Referral, and Revenue.
2) To build an MVP, focus on understanding customer problems and testing solutions using measurable conversion metrics like usage, signups, retention, and referrals.
3) An MVP should start with the minimum needed to validate a problem and solution with customers through iterative testing and optimization. The goal is product/market fit before worrying about features or launch.
Join Anna Talerico, ion co-founder, as she helps you understand the business value of landing pages. Learn how a strategic landing page program can drive more leads, more sales opportunities and more revenue. Plus, she'll teach you the easy math for calculating your landing page ROI.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
KaBOOM! is a social enterprise founded in 1995 that builds playgrounds and play spaces to promote children's health, learning, and safe places to play. It partners with corporations to fund projects and brings together volunteers to build playgrounds.
The document discusses introducing a performance management system for KaBOOM! to help assess its performance and goals. Key challenges include measuring social impact versus outputs and defining relevant measures.
It presents the "KaBOOM! Formula", adapted from the DuPont formula for businesses. The formula defines KaBOOM!'s return as the product of its mission-related outputs, internal efficiency in using resources, and external efficiency in leveraging outside resources. It provides categories for quantitative metrics to track
The document discusses startup metrics and focuses on the AARRR model, which stands for Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes optimizing the customer experience and prioritizing the most critical metrics like usage, retention, and revenue. The overall message is that startups should iterate quickly, test different metrics and conversion funnels, and optimize for both user happiness and business outcomes.
This document outlines key marketing metrics for a company including budgets, leads generated, costs, and returns. The total marketing expense was $25,000 with $5,000 in credits, for a net cost of $20,000. They generated 5,000 leads at a cost of $40 per lead, for a total investment of $220,000. The marketing generated 5,000 incremental leads, 750 incremental sales of $1,000 each, for $750,000 in incremental revenue and $337,500 in incremental gross margin. The total return was $117,500 and the ROI was 53%.
How to Use Social Media To Attract More Customers - HubSpotHubSpot
Businesses now have the power to leverage the Internet -- search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
This presentation covers:
* How to use social media to connect with customers online
* Creating content to attract more customers to your business
* Tools to help you manage and measure your social media efforts
The document discusses measuring the return on investment (ROI) of social media marketing efforts. It provides examples of non-financial and financial outcomes that can be used to measure ROI. Non-financial outcomes include increases in website traffic, positive brand mentions, and social media followers. Financial outcomes include reductions in customer service costs and increases in online sales. The document also outlines a sequence of events between the initial investment in a social media campaign and gaining financial returns. It emphasizes starting with clear objectives and identifying appropriate metrics to measure whether goals are successfully achieved.
The document discusses measuring the return on investment (ROI) of social media marketing efforts. It provides examples of non-financial and financial outcomes that can be used to measure ROI. Non-financial outcomes include increases in website traffic, positive brand mentions, and social media followers. Financial outcomes include reductions in customer service costs and increases in online sales and new customers. The document also outlines a sequence of events between initial investment and gaining ROI, and provides steps for showing ROI, including creating timelines, measuring impact on conversations, and overlaying metrics to show how activities drive sales and other goals.
5 2012 05 se-mcamp kiev roi of search and social completeТатьяна Гаврилина
The document discusses the value of search and social media from a return on investment (ROI) perspective. It argues that ROI is a business metric rather than a media metric, and that both financial and non-financial key performance indicators (KPIs) are relevant. It provides examples of how social media can help businesses through crowd-sourcing, faster feedback, and replacing focus groups. The document emphasizes that the true value of social media goes beyond direct ROI to include aspects like brand awareness, customer service and involvement marketing. It concludes by advising businesses to look for lifts in key metrics after implementing social strategies to understand their impact.
The document summarizes an experiment with retargeting and display advertising. It doubled lead volume while maintaining the cost per acquisition (CPA) around $200. However, the cost of scaling up volume was high and there were challenges tracking conversions, ensuring ad quality, dealing with cyclical spending, attributing conversions, and achieving high performance with limited budget and B2B audiences. Attribution and determining the value of view-through conversions remained unanswered questions.
The document provides details on Reebok's communications plan called "Run Easy" to increase its brand awareness and sales. It aims to target recreational runners ages 17-24 by positioning running as a fun lifestyle activity rather than a competitive sport. The plan includes TV, print, and digital ads promoting an inclusive and accessible running experience. It will be measured by tracking brand metrics, sales, and website analytics over the year-long campaign to assess if objectives of improved brand perceptions and a 5% increase in sales are achieved.
The document discusses measuring social media return on investment (ROI). It begins by defining ROI as "return on investment" and explaining the formula: ROI = (Gain from Investment - Cost of Investment) / Cost of Investment.
It then provides an example of a company that invested $30,000 in a social media program, which led to soft gains like increased customer engagement and hard gains totaling $60,000 from reducing call center costs and increased sales. Using the ROI formula, this results in a 100% ROI.
However, the document notes that while ROI seems simple to calculate, companies often struggle to measure social media ROI beyond tracking likes and shares. It questions why measuring meaningful ROI remains a challenge if
This document discusses metrics for product marketing and management. It introduces the AARRR framework for understanding the customer lifecycle, which stands for Acquisition, Activation, Retention, Referral, and Revenue. Each step of the lifecycle is defined. The document also provides examples of conversion metrics and percentages at different stages, and discusses qualitative and quantitative measurement approaches. It emphasizes testing marketing channels and features to improve conversion rates.
Disrupting Complacency - It Only Works Until It Doesn'tEvo Terra
Slides (and audio, if I can make it work) of my keynote presentation at UnGagged London, 2015.
It's all about my story of disruption, and being disrupted, and dealing with it. You can, too!
Podcasting: A Disruption 10 Years in the MakingEvo Terra
After a decade, has podcasting really lived up to the hype by disrupting radio, TV and other forms of media? Or has the disruption yet to have happened? We live in a world of lean startups, social overload, and ubiquitous connectivity, and traditional media plays all of those cards to its advantage. But when podcasters learn the basic tenets of disruption, they open up a world of new possibilities.
Parables vs Facts: Why we know the earth is older than 6000 yearsEvo Terra
I’m OK with your religious beliefs. Really, I am. But I’m not OK with those beliefs controlling policy or attempting to counter demonstrably proven facts about the universe. In this talk, I’ll demonstrate (without the use of hard-to-understand things like carbon dating) how we know the universe is more than 6000 years old.
Special thanks to George Hrab for the inspiration and initial research on this talk. He is, quite frankly, the man.
The document is a collection of images and captions posted by the user @evo_terra on Twitter. It includes images on various topics like physics, history, astronomy, art and more. The captions provide image credits to photographers and note the number of days or hours that have passed for some images. There is no clear overall theme or narrative to the document beyond sharing diverse images and their sources.
Digitally Expose Yourself : Building Your Web PresenceEvo Terra
A before-basic intro to the digital world for those who've been reluctant to enter.
Originally given at the 2009 NAR national conference, I've been asked to travel to Prescott to give it to Arizona-based real estate agents.
No, you don't have to be a real estate agent to enjoy it. But it is geared toward them.
Part of the "Social Media 101" series I do before each Phoenix Social Media Club meeting, aimed at those new to the world of social media.
Compromised social media accounts happen. All too often. And it's usually because you did something dumb with your password. So here are some tips on how not to do that.
Originally given at PodCamp AZ 2009.
There are lots of ways to make a podcast. And the technical aspects can be daunting. But did you know that while there are many right ways, there are also some major pitfalls to avoid when creating your podcast's .mp3 files?
This quick presentation takes a look at the five most common errors made on the technical side of podcasting, and how to fix them.
The Disconnect: Reasons Companies fail at Social Media and how to SucceedEvo Terra
A presentation for Social Media for Business - SocialMediaAZ.org.
I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.
The third and final of the "BIG" presentations I presented at Ignite Phoenix.
As a society, and perhaps as a species, we have trouble with things that are truly vast. Things that are beyond our experiences.
This talk will help shed some light on this issue of scale as it effects us daily.
Social Media for the Travel and Tourism industryEvo Terra
An abbreviated version of a lecture I gave to the Cochise County Travel & Tourism workshop. The topic: getting involved in social media. In attendance were 100+ business owners from south eastern Arizona, most of which had limited engagement with social media.
This is very much a BEGINNER class. You won't find advanced topics here.
Big Distance - Talk from Ignite Phoenix 3Evo Terra
We humans have an issue with scale. Popular culture and even popular science has reinforced this bad behavior. My audience will walk away with a MUCH better understanding of how far away is far away, and how very small is the very small. Perspective. Whoa.
New Media Business Strategies for Real Estate ProfessionalsEvo Terra
I spoke at NAR 2008 (National Association of Realtors). It was their national convention, held in Orlando Florida. My topic was \\\"digital business strategies\\\", but the topic was really new media strategies. I tailored the topic specific to the needs of real estate professionals brand new to the ideas and concepts behind new media.
5 Reasons Why Your Podcast Sucks On ItunesEvo Terra
The document discusses 5 reasons why podcasts may not be successful on iTunes and provides suggestions for improvement. It states that podcasts should include required iTunes metadata elements, ensure accurate metadata is written to ID3 tags, make each episode distinct, write a descriptive show description, and optimize for discoverability through keywords and descriptive text. The overall message is that properly implementing iTunes metadata standards and techniques can help podcasts be more discoverable and successful on the platform.
Have you ever wanted more listeners? Advertisers? Chances are, your podcast won't attract either. Why?
YOUR PODCAST SUCKS!
But it doesn't have to. With some patience and an understanding of what's wrong, you can fix it.
This presentation was delivered at Podcamp AZ in November of 2008. By me.
Are things good or bad in the market? Well, it all depends on your point of view -- and perspective. How can what you learn here impact decisions you'll make in all aspects of your life?
A part of a collection of short presentations entitled: BIG.
Also thrown together on a whim. :)
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
2. Measuring ROI for Social Media
Evo Terra
Shaking Hands with Fellow Graduates by boxercab ASimplerWay.com
3. Measuring ROI for Social Media
Evo Terra
adding machine (d) by Aaron Kyle ASimplerWay.com
4. Measuring ROI for Social Media
• ROI = Return on Investment
– not “interest”
– not “interaction”
– not “engagement”
Evo Terra
ASimplerWay.com
5. Measuring ROI for Social Media
• ROI = Return on Investment
– not “interest”
– not “interaction”
– not “engagement”
Benefit - Cost
ROI =
Cost
Evo Terra
ASimplerWay.com
10. Head in the sand by jvh33
Evo Terra
ASimplerWay.com
11. Head in the sand by jvh33
That gulping sound is coming from your yard by Daniel Greene
Evo Terra
ASimplerWay.com
12. Head in the sand by jvh33
That gulping sound is coming from your yard by Daniel Greene
Evo Terra
Rob Cottinghams Notes from My Metrics Session by cambodia4kidsorg ASimplerWay.com
14. Your social media plan isn’t
Evo Terra
Social Media Plan by javiberm ASimplerWay.com
15. Your Social Media Investment…
leads to an Action, that
creates a Reaction, which
delivers a Non-Financial Impact, that may ultimately
cause a Financial Impact.
Evo Terra
Stolen from The Definitive Social Media ROI Presentation by Olivier Blanchard | http://smroi.net ASimplerWay.com
16. Evo Terra
Not the best hockey game ever by Evo Terra ASimplerWay.com
18. HOW TO measure ROI
• Showstoppers
– Limited access to metrics
– Execution roadblocks
Evo Terra
ASimplerWay.com
19. HOW TO measure ROI
1. Know your client’s goals
– Selling stuff
– Increase sales of XYZ by 10% in Q2
Evo Terra
ASimplerWay.com
20. HOW TO measure ROI
1. Know your client’s goals
– Financial Impact
• Replacing expensive customer focus groups
• Reduce inbound sales calls
• Reduce inbound service requests
• Reduce advertising expenses
• Increased transactions
• Higher GP sales
• Increased sales efficiency
Evo Terra
ASimplerWay.com
21. HOW TO measure ROI
1. Know your client’s goals
– Non-Financial Impact
• Increased PageRank™
• Reduced infrastructure cost
• Increased store traffic
• Increased site traffic
• Improved sentiment
• Relevant Fans & Followers
Evo Terra
ASimplerWay.com
22. Measurement RULE
If you aren’t influencing it,
don’t measure it.
Evo Terra
ASimplerWay.com
23. HOW TO measure ROI
2. Record every Action
– Date & action
• Blog posts
• Outbound comment
• Guest post
• Interviewed on podcast
• eBook published
• Event promoted
• Campaign flight
• Press release
• Influential re-Tweet
Evo Terra
ASimplerWay.com
24. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site traffic is flat.
Site Traffic
Gross Profit %
Revenues are up!
Twitterers
FB Fans
Conversions per
customer
Evo Terra
ASimplerWay.com
25. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site traffic is flat.
Site Traffic
Gross Profit %
Revenues are up!
Twitterers
FB Fans
Conversions per
customer
No more conversions, either.
Evo Terra
ASimplerWay.com
26. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site traffic is flat.
Site Traffic
And sales were already
going up. You’re fired. Gross Profit %
Revenues are up!
Twitterers
FB Fans
Conversions per
customer
No more conversions, either.
Evo Terra
ASimplerWay.com
27. HOW TO measure ROI
3. Overlay with business metrics
Total Revenues
Site Traffic
Gross Profit %
Twitterers
Mix of key financial and non-
financial goals impacted FB Fans
Conversions per
customer
Evo Terra
ASimplerWay.com
28. HOW TO measure ROI
3. Overlay with business metrics
SM Campaign launches 10/30 - Mashable.com
guest blogging
9/1 - Influential tweet
Total Revenues
7/20 - New product push
Site Traffic
Gross Profit %
Twitterers
FB Fans
Conversions per
customer
Evo Terra
ASimplerWay.com
29. Measurement RULE
But you aren’t done!
Calculate the ROI.
Evo Terra
ASimplerWay.com
33. Benefit - Cost
ROI =
Cost
Benefit: $623,939.12 in net profit dollars, less $429,000 as baseline
Cost : $1000 for 33 weeks = $33,000
$194,939.12 - $33,000
4.91 =
ROI $33,000
Evo Terra
ASimplerWay.com
34. What if…
You don’t win?
Then you don’t win.
Evo Terra
ASimplerWay.com