An outline of the free health care social media resources available through the Mayo Clinic Social Media Network, as well as premium benefits for individuals and organizations.
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Kansas Society of Clinical Oncology on Social MediaLee Aase
Lee Aase from the Mayo Clinic Center for Social Media discusses how social media can improve the patient experience. Social networking has been fundamental to the origins and development of Mayo Clinic by allowing doctors to share knowledge and patients to learn about specialized care. Mayo Clinic now uses social media tools like Facebook, YouTube, and Twitter to share stories about patient experiences, diffuse medical knowledge, and gain support from leadership. The Social Media Health Network, associated with the Mayo Clinic Center for Social Media, provides resources and communities for medical professionals and patients to engage with social media to promote health.
The document discusses the history and future of social media in healthcare. It summarizes Mayo Clinic's use of social media, including that they were early social media adopters. It also outlines the goals and offerings of the Mayo Clinic Center for Social Media, including developing healthcare professionals' social media skills through resources like the Social Media Health Network and Mayo Clinic-Hootsuite certificate program. The summit in Australia aims to accelerate the effective application of social media in healthcare globally.
1) The document summarizes Lee Aase's presentation on bringing social media to health care. It discusses Mayo Clinic's history with social media beginning with a podcast in 2005 and expanding to platforms like Facebook, Twitter, and YouTube.
2) It outlines 37 theses on social media's role and impact in health care, arguing that social media can transform health care, drive productivity, and that engagement is important and beneficial for patients.
3) It highlights some of Mayo Clinic's social media successes, like a viral video of elderly patients playing piano that generated millions of online views and national television coverage.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Bringing the Social Media Revolution to Health Care (and Denmark)Lee Aase
My slides from a presentation at Mayo Clinic in Rochester, Minn. to visitors from Odense University Hospital and the Institute of Clinical Research at the University of Southern Denmark.
Kansas Society of Clinical Oncology on Social MediaLee Aase
Lee Aase from the Mayo Clinic Center for Social Media discusses how social media can improve the patient experience. Social networking has been fundamental to the origins and development of Mayo Clinic by allowing doctors to share knowledge and patients to learn about specialized care. Mayo Clinic now uses social media tools like Facebook, YouTube, and Twitter to share stories about patient experiences, diffuse medical knowledge, and gain support from leadership. The Social Media Health Network, associated with the Mayo Clinic Center for Social Media, provides resources and communities for medical professionals and patients to engage with social media to promote health.
The document discusses the history and future of social media in healthcare. It summarizes Mayo Clinic's use of social media, including that they were early social media adopters. It also outlines the goals and offerings of the Mayo Clinic Center for Social Media, including developing healthcare professionals' social media skills through resources like the Social Media Health Network and Mayo Clinic-Hootsuite certificate program. The summit in Australia aims to accelerate the effective application of social media in healthcare globally.
1) The document summarizes Lee Aase's presentation on bringing social media to health care. It discusses Mayo Clinic's history with social media beginning with a podcast in 2005 and expanding to platforms like Facebook, Twitter, and YouTube.
2) It outlines 37 theses on social media's role and impact in health care, arguing that social media can transform health care, drive productivity, and that engagement is important and beneficial for patients.
3) It highlights some of Mayo Clinic's social media successes, like a viral video of elderly patients playing piano that generated millions of online views and national television coverage.
Slides from my presentation at the Mayo Clinic Education and Technology Forum (#MayoClinicETF). For more information about the Mayo Clinic Social Media Network, go here: http://socialmedia.mayoclinic.org/
Why should healthcare professionals care about social media?Innovation Agency
Social media is important for health professionals to engage with because it can:
1) Improve health outcomes, increase value for money spent on health, and boost economic growth by spreading innovation more widely.
2) Many people now get news and information from social media on their phones, rather than traditional media.
3) The majority of people in the UK have social media accounts and many would prefer to engage with healthcare organizations through social media over visiting in person.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.
This document analyzes user engagement and post performance on the Facebook walls of 153 public health organizations from 2006 to 2015 using machine learning techniques. The analysis shows an increasing trend in user engagement with health posts over time. Photo posts received the highest engagement while link posts received medium engagement. Clustering the data identified that photo and link posts were most favorable for high and medium user engagement respectively.
Improving maternal and Child Healthcare using MamaNurse® Innovative Collaborative, Community-Based Approach, creating public Healthcare Leaders & Equitable System Based on Intersection of People, Policy, Process & Strategy.
In Nigeria, the government is implementing the Free Maternal and Child Health Care Programme (FMCHCP). The policy is premised on the notion that financial barriers are one of the most important constraints to equitable access and use of skilled maternal and child healthcare. In Ebonyi State, Southeastern Nigeria the FMCHCP is experiencing implementation challenges including: inadequate human resource for health, inadequate funding, out of stock syndrome, inadequate infrastructure, and poor staff remuneration. Furthermore, there is less emphasis on community involvement in the programme implementation. In this policy brief, we recommend policy options that emphasize the implementation of community-based participatory interventions to strengthen the government’s FMCHCP as follows: Option 1: Training community women on prenatal care, life-saving skills in case of emergency, reproductive health, care of the newborn and family planning. Option 2: Sensitizing the community women towards behavioural change, to understand what quality services that respond to their needs are but also to seek and demand for such. Option 3: Implementation packages that provide technical skills to women of childbearing age as well as mothers’ groups, and traditional birth attendants for better home-based maternal and child healthcare. The effectiveness of this approach has been demonstrated in a number of community-based participatory interventions, building on the idea that if community members take part in decision-making and bring local knowledge, experiences and problems to the fore, they are more likely to own and sustain solutions to improve their communities’ health.
The Mayo Clinic Center for Social Media aims to accelerate the adoption of social media tools at Mayo Clinic and other healthcare organizations to improve health globally. The Center's mission is to lead the social media revolution in healthcare. It has established a Social Media Health Network for organizations wanting to use social media to promote health. The Center has also published an eBook on social media in healthcare featuring essays from thought leaders. Mayo Clinic has a long history with social media, beginning with patient word of mouth promotion and expanding to platforms like Facebook, Twitter, YouTube and podcasts to engage with patients.
The document outlines the Patient-Centered Outcomes Research Institute's (PCORI) vision for patient engagement in research. PCORI aims to establish a large, diverse community of patients and caregivers that are actively involved in all aspects of the research process. This includes having patients help determine research topics, evaluate funding proposals, monitor study conduct, and disseminate findings. The goal is for research to be done differently through meaningful patient partnership.
This document summarizes the discussions and action plans from several committees of the NCC Annual Meeting in 2013. Key topics discussed were strengthening provider education on chlamydia screening measures, promoting the SHRE screening resource site, developing consumer messaging on chlamydia, and integrating confidentiality into public awareness efforts. Next steps included further planning outreach and implementing committee objectives and action items.
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesMakala Arce
The document announces a presentation by Makala Johnson from the Mayo Clinic Center for Social Media on October 13th from 9:30-10:00 AM about Course 4. It will include a video and guidelines. It also advertises the Social Media Health Network website at SocialMedia.MayoClinic.org for organizations wanting to use social media to promote health, fight disease and improve healthcare.
Welcome to the launch of Leading Change, Adding ValueNHS England
This document outlines the agenda for the launch of the Leading Change, Adding Value framework for nursing, midwifery, and care staff. The event includes welcome remarks, a launch by the Chief Nursing Officer for England, and reflections from national and international colleagues. The framework aims to promote health, increase leadership visibility, empower individuals, provide high-value care, and work in partnership. It establishes 10 commitments around these goals and emphasizes measuring outcomes to assess the framework's impact on health, care quality, and resource use. Next steps include local application, measurement guidance, dissemination of good practices, alignment of national programs, and work on unwarranted variations.
The document discusses engaging with patients and the public through social media. It notes that the most trusted forms of advertising now come through personal recommendations, online consumer opinions, and branded websites, all promoted through social media. It provides statistics showing that most people in the UK have social media accounts and prefer engaging with organizations through social media over visiting physical locations. The Mayo Clinic is highlighted as a leader in using social media to improve health globally and spur deeper engagement through social media. The document advocates connecting with the 3% of people in an organization or system that influence 85% of others through social media.
Goat Healthcare Website by Pual M. Johnson, Ph.D.RGVSmallAcreage
The document summarizes the development of a telemedicine app called VETLINK for goat healthcare information. It discusses:
1) The need for the app to provide animal health information to clients and the types of questions asked.
2) The development process which included research verified by veterinarians and building the app infrastructure at vetlink.pvamu.edu.
3) Plans for the app including support for multiple languages and targeting farm animals and pets, with a niche in small ruminants like goats.
This document discusses the goals and use of Patient Opinion, an online platform used by NHS Norwich CCG to gather patient feedback on local health and care services. The goals are to have all CCG-funded services subscribe to Patient Opinion and engage with the feedback. Patient Opinion is used to provide qualitative feedback in areas like quality, safety, and service development through patient comments, engagement with responses, and influence on changes made. The CCG uses Patient Opinion feedback on its website, in social media, for quality discussions with providers, and patient stories reported to the governing body, and it embeds the use of Patient Opinion in provider contracts and primary care quality premium schemes.
Presented at the American Society for Radiation Oncology Annual Meeting (#ASTRO19) to characterize the growth of the worldwide online radiation oncology network. Our work is ongoing, and we appreciate any comments or feedback!
Investigating the Healthiness of Internet-Sourced Recipes: Implications for M...Christoph Trattner
1) The document investigates the healthiness of internet-sourced recipes according to recognized health standards and how user interactions relate to healthiness.
2) It finds that most internet recipes do not meet recognized health standards but that highly rated, bookmarked, and more recent recipes tend to be healthier.
3) Standard recommender algorithms suggest recipes that are unhealthier than average, but their recommendations can be improved through re-ranking and post-filtering approaches to increase healthiness.
Digital Evolution: Building a digital nation took place on Wednesday 25 November, bringing together local community partners, national organisations and thought leaders to take a broad look at all things digital.
Why should healthcare professionals care about social media?Innovation Agency
Social media is important for health professionals to engage with because it can:
1) Improve health outcomes, increase value for money spent on health, and boost economic growth by spreading innovation more widely.
2) Many people now get news and information from social media on their phones, rather than traditional media.
3) The majority of people in the UK have social media accounts and many would prefer to engage with healthcare organizations through social media over visiting in person.
Integrating Social Media into Healthcare CommunicationsJamey Shiels
This presentation was given at the 2010 Premier Breakthroughs Conference in Washington DC. The presentation covers a strategic framework for how to Align, Identify, Integrate, Develop and Evolve a social media strategy. This is applicable inside and outside healthcare
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
Alison Woo from Bristol-Myers Squibb presented at the Member Meeting 41 in New York City on making social content meaningful for patients. She discussed how BMS works to understand what patients and caregivers want from social media engagement, such as sharing medical advances and family-focused content. Woo also presented on BMS's WTFP campaign to increase awareness of its mission as a patient-first organization through employee stories on social media and growing its reputation for compassion.
This document analyzes user engagement and post performance on the Facebook walls of 153 public health organizations from 2006 to 2015 using machine learning techniques. The analysis shows an increasing trend in user engagement with health posts over time. Photo posts received the highest engagement while link posts received medium engagement. Clustering the data identified that photo and link posts were most favorable for high and medium user engagement respectively.
Improving maternal and Child Healthcare using MamaNurse® Innovative Collaborative, Community-Based Approach, creating public Healthcare Leaders & Equitable System Based on Intersection of People, Policy, Process & Strategy.
In Nigeria, the government is implementing the Free Maternal and Child Health Care Programme (FMCHCP). The policy is premised on the notion that financial barriers are one of the most important constraints to equitable access and use of skilled maternal and child healthcare. In Ebonyi State, Southeastern Nigeria the FMCHCP is experiencing implementation challenges including: inadequate human resource for health, inadequate funding, out of stock syndrome, inadequate infrastructure, and poor staff remuneration. Furthermore, there is less emphasis on community involvement in the programme implementation. In this policy brief, we recommend policy options that emphasize the implementation of community-based participatory interventions to strengthen the government’s FMCHCP as follows: Option 1: Training community women on prenatal care, life-saving skills in case of emergency, reproductive health, care of the newborn and family planning. Option 2: Sensitizing the community women towards behavioural change, to understand what quality services that respond to their needs are but also to seek and demand for such. Option 3: Implementation packages that provide technical skills to women of childbearing age as well as mothers’ groups, and traditional birth attendants for better home-based maternal and child healthcare. The effectiveness of this approach has been demonstrated in a number of community-based participatory interventions, building on the idea that if community members take part in decision-making and bring local knowledge, experiences and problems to the fore, they are more likely to own and sustain solutions to improve their communities’ health.
The Mayo Clinic Center for Social Media aims to accelerate the adoption of social media tools at Mayo Clinic and other healthcare organizations to improve health globally. The Center's mission is to lead the social media revolution in healthcare. It has established a Social Media Health Network for organizations wanting to use social media to promote health. The Center has also published an eBook on social media in healthcare featuring essays from thought leaders. Mayo Clinic has a long history with social media, beginning with patient word of mouth promotion and expanding to platforms like Facebook, Twitter, YouTube and podcasts to engage with patients.
The document outlines the Patient-Centered Outcomes Research Institute's (PCORI) vision for patient engagement in research. PCORI aims to establish a large, diverse community of patients and caregivers that are actively involved in all aspects of the research process. This includes having patients help determine research topics, evaluate funding proposals, monitor study conduct, and disseminate findings. The goal is for research to be done differently through meaningful patient partnership.
This document summarizes the discussions and action plans from several committees of the NCC Annual Meeting in 2013. Key topics discussed were strengthening provider education on chlamydia screening measures, promoting the SHRE screening resource site, developing consumer messaging on chlamydia, and integrating confidentiality into public awareness efforts. Next steps included further planning outreach and implementing committee objectives and action items.
Social Media Lessons from Mayo Clinic: Guides, Earwax & InefficienciesMakala Arce
The document announces a presentation by Makala Johnson from the Mayo Clinic Center for Social Media on October 13th from 9:30-10:00 AM about Course 4. It will include a video and guidelines. It also advertises the Social Media Health Network website at SocialMedia.MayoClinic.org for organizations wanting to use social media to promote health, fight disease and improve healthcare.
Welcome to the launch of Leading Change, Adding ValueNHS England
This document outlines the agenda for the launch of the Leading Change, Adding Value framework for nursing, midwifery, and care staff. The event includes welcome remarks, a launch by the Chief Nursing Officer for England, and reflections from national and international colleagues. The framework aims to promote health, increase leadership visibility, empower individuals, provide high-value care, and work in partnership. It establishes 10 commitments around these goals and emphasizes measuring outcomes to assess the framework's impact on health, care quality, and resource use. Next steps include local application, measurement guidance, dissemination of good practices, alignment of national programs, and work on unwarranted variations.
The document discusses engaging with patients and the public through social media. It notes that the most trusted forms of advertising now come through personal recommendations, online consumer opinions, and branded websites, all promoted through social media. It provides statistics showing that most people in the UK have social media accounts and prefer engaging with organizations through social media over visiting physical locations. The Mayo Clinic is highlighted as a leader in using social media to improve health globally and spur deeper engagement through social media. The document advocates connecting with the 3% of people in an organization or system that influence 85% of others through social media.
Goat Healthcare Website by Pual M. Johnson, Ph.D.RGVSmallAcreage
The document summarizes the development of a telemedicine app called VETLINK for goat healthcare information. It discusses:
1) The need for the app to provide animal health information to clients and the types of questions asked.
2) The development process which included research verified by veterinarians and building the app infrastructure at vetlink.pvamu.edu.
3) Plans for the app including support for multiple languages and targeting farm animals and pets, with a niche in small ruminants like goats.
This document discusses the goals and use of Patient Opinion, an online platform used by NHS Norwich CCG to gather patient feedback on local health and care services. The goals are to have all CCG-funded services subscribe to Patient Opinion and engage with the feedback. Patient Opinion is used to provide qualitative feedback in areas like quality, safety, and service development through patient comments, engagement with responses, and influence on changes made. The CCG uses Patient Opinion feedback on its website, in social media, for quality discussions with providers, and patient stories reported to the governing body, and it embeds the use of Patient Opinion in provider contracts and primary care quality premium schemes.
Presented at the American Society for Radiation Oncology Annual Meeting (#ASTRO19) to characterize the growth of the worldwide online radiation oncology network. Our work is ongoing, and we appreciate any comments or feedback!
Investigating the Healthiness of Internet-Sourced Recipes: Implications for M...Christoph Trattner
1) The document investigates the healthiness of internet-sourced recipes according to recognized health standards and how user interactions relate to healthiness.
2) It finds that most internet recipes do not meet recognized health standards but that highly rated, bookmarked, and more recent recipes tend to be healthier.
3) Standard recommender algorithms suggest recipes that are unhealthier than average, but their recommendations can be improved through re-ranking and post-filtering approaches to increase healthiness.
Digital Evolution: Building a digital nation took place on Wednesday 25 November, bringing together local community partners, national organisations and thought leaders to take a broad look at all things digital.
This document provides an overview of Mayo Clinic's Mini-Social Media Residency program. It discusses Mayo Clinic's history with social networking dating back to its founders. It then covers Mayo Clinic's social media strategy, the importance of developing strategy before implementing tactics or tools. It previews Mayo Clinic's Social for Healthcare certificate program and full Social Media Residency. The document concludes with an invitation for questions.
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.
This document discusses initiatives by the Lake Superior Quality Innovation Network (QIN) and partners to improve diabetes management and outcomes. The QIN aims to increase referrals to diabetes self-management education (DSME) programs and expand existing DSME workshops across Michigan with a goal of 4,200 Medicare beneficiary graduates by 2019. The Area Agencies on Aging Association of Michigan is working to expand two evidenced-based programs, including the Diabetes PATH program, through local agencies to empower older adults to better manage their diabetes. Marketing strategies include flyers, posters, and toolkits to raise awareness of DSME programs and encourage provider referrals.
My March 9, 2017 presentation to the Mayo Clinic Emeriti Staff Association, which is comprised of voting and consulting staff of Mayo Clinic who have retired.
Advancing Team-Based Care:Dissolving the Walls: Clinic Community ConnectionsCHC Connecticut
This final webinar of the Transforming Teams series addressed the ways innovative practices keep connected to their communities by offering non-medical services that benefit patients, linking to quality community resources, and acting as advocates in their communities for resources and programs that may be needed.
This webinar was presented Jun 2, 2016 3:00 PM Eastern Time
Accelerating the Social Media RevolutionMayo Clinic
Slides from the Oct. 23, 2013 opening keynote by Farris Timimi, M.D. and Lee Aase of the Mayo Clinic Center for Social Media at the #MayoRagan Social Media Summit in Rochester, Minnesota.
This document summarizes Lee Aase's presentation on applying social media tools in healthcare work. It discusses the Mayo Clinic Center for Social Media and its mission to accelerate effective social media use. Key milestones in Mayo Clinic's social media journey are described, including starting a podcast, launching blogs and YouTube channels, and holding the first Twitter chat. Lessons learned include iterating applications, justifying not using social media, and avoiding "HACK syndrome" by letting social staffing grow gradually. The presentation encourages exploration of social media and continued learning through the Social Media Health Network.
I participated in the Doctoring Up Your Social Media Advocacy panel at #SXSW on Monday, March 13, 2017. These were my introductory slides with background on Mayo Clinic's social media program.
The document provides an overview of the evolution and history of Mayo Clinic's Center for Social Media (MCCSM). It discusses how MCCSM was established to accelerate the effective use of social media at Mayo Clinic and in healthcare more broadly. It outlines MCCSM's mission and details some of its initiatives like establishing an advisory board and a Social Media Health Network membership group. The document also presents Lee Aase's perspective on social media and healthcare through 37 theses on topics like how social media transform communication and how they will transform healthcare.
Lee Aase presents on Mayo Clinic's experience with social media and its historical importance. He discusses Mayo Clinic's early adoption of platforms like MySpace, Facebook, and Twitter starting in 2005. Aase also shares the story of an elderly couple's piano playing video that went viral after Mayo Clinic shared it on social platforms, gaining over 8 million YouTube views. He advocates for a balanced approach to using social media professionally and outlines Mayo Clinic's policies and guidelines. Aase believes social media can help accelerate medical research sharing and innovations.
This document summarizes a presentation about the role of social media in healthcare given by Lee Aase from the Mayo Clinic Social Media Network. The presentation discusses how social media has become an important part of Mayo Clinic's operations and patient outreach over time. It also highlights two Canadian collaborations, including developing an online social media curriculum with Hootsuite and hiring a community director. The presentation promotes the Mayo Clinic Social Media Network as a resource for healthcare professionals to learn best practices in using social media.
The document discusses the Mayo Clinic Center for Social Media and its efforts to accelerate the adoption of social media in healthcare. Some key points:
- The Center's mission is to lead the social media revolution in healthcare and improve health globally through social media.
- It provides resources and networking opportunities for healthcare organizations through the Social Media Health Network, which has over 140 member organizations.
- Mayo Clinic has a long history with social media, beginning over a decade ago with initiatives like syndicating content, launching blogs and podcasts, and joining platforms like YouTube and Twitter.
- Early social media efforts helped raise Mayo Clinic's profile and brand awareness. A pivotal patient story on YouTube received millions of views and national
The Population and Public Health team at the BC Centre for Disease Control undertook a project to support the integration of data into the community health planning process in British Columbia.
Lee Aase presents on bringing social media to healthcare. He discusses Mayo Clinic's experience with social media, starting with use of blogs, YouTube, and Twitter in 2008. An elderly couple's piano playing video on YouTube gained over 8.7 million views after Mayo Clinic shared it. This validated that social media can spread health information widely. Aase advocates using social media as it is inexpensive and patients increasingly use it to research healthcare. He outlines establishing social media policies and champions to gradually expand use. The Mayo Clinic Center for Social Media now leads in applying social media in healthcare.
Semelhante a Mayo Clinic Social Media Network Resources and Membership Benefits (20)
HELPcare Clinic is a membership-based primary care clinic that aims to make healthcare more affordable, personal, and effective. It offers unlimited primary care visits and includes many diagnostic tests and generic medications at no extra cost. Members also receive health coaching and education through the HELPcare program to help prevent and reverse diseases through lifestyle changes. The clinic founder hopes to restore the soul of healthcare by empowering people to take control of their health. HELPcare Clinic offers different membership levels that include primary care, labs, and additional health coaching services for individual, couple, or family plans.
This document discusses Mayo Clinic's digital innovations for coping with COVID-19. It summarizes how Mayo Clinic used social media and a new employee app to keep staff informed during the pandemic when many lost regular intranet access. It also discusses using private Facebook groups to listen to staff needs and concerns. Finally, it outlines how Mayo Clinic updated patients through their news network website and coordinating with their main website. The rapid app deployment and social media efforts helped Mayo Clinic overcome disrupted communication channels during the crisis.
This presentation discusses the correlation between physician online activity and hospital reputation scores in the U.S. News & World Report rankings. Research found a positive correlation between the percentage of a hospital's affiliated physicians active on Twitter and its reputation score. The presentation advocates training clinicians on safe and effective social media use and engaging them online to boost a hospital's reputation. It outlines Mayo Clinic's approach, including resources like the Social Media Network for training and collaboration.
This document summarizes a presentation about developing effective social media strategies. It discusses identifying goals and target audiences, choosing appropriate platforms like Facebook, Twitter, LinkedIn and YouTube, and measuring success. Tips include getting to know target audiences, using hashtags and visual content, collaborating with others, and continually learning and improving strategies. Resources are provided for exploring social media opportunities.
Making Social Media Work in your OrganizationLee Aase
The document discusses strategies for developing an effective social media presence for an organization. It describes elements of an effective social media strategy including conducting a brand audit and using metrics to demonstrate value. The document also discusses using different types of video on social media and the benefits of staff engagement through advocacy and training. It emphasizes using a social media management system to streamline content and engagement.
Using Social Media to Meet Healthcare Business ObjectivesLee Aase
This document discusses using social media to meet healthcare business objectives. It provides examples of how Mayo Clinic has historically used social networking to strengthen relationships and shares patient volumes. It also discusses managing provider reputation online, responding to issues on social media, and resources for strategic social media application including the Mayo Clinic Social Media Network which provides guidelines, training and community.
Social Media Strategies to Click and ConnectLee Aase
Slides for my June 9, 2018 presentation at #RAREontheRoad in Houston, TX. This is the first in a series of three workshops this summer sponsored by GlobalGenes and the Every Life Foundation for Rare Diseases.
1) Mayo Clinic has a history of social networking dating back to its founders who networked with colleagues around the world. 2) The Mayo Clinic Social Media Network was created to accelerate the effective use of social media throughout Mayo Clinic and broader healthcare institutions. 3) The network provides resources like guidelines, training, and events to help healthcare organizations and professionals better utilize social media.
The document provides guidance on social media use for nursing leaders and staff at Mayo Clinic. It outlines the Mayo Clinic Social Media Network resource and 10 social media guidelines for employees. It then describes scenarios for small group discussion around appropriately responding to social media requests from patients and properly using social media as a nurse. The document concludes with next steps for nursing staff, including ways to have conversations about social media use and share Mayo Clinic resources.
Closing Remarks from #MCSMN 2017 ConferenceLee Aase
The document announces social media residency programs in 2018 in four locations between March and December, including Indianapolis, Rochester, Scottsdale, and Jacksonville. It also notes that the 2018 MCSMN Annual Conference is sold out but members can save with discounts. Finally, it asks readers to complete an upcoming survey, look out for shared presentation links, and take advantage of premium membership benefits while staying connected through the listed social media channels and email.
This document summarizes a presentation given by Lee Aase on social media and its applications in healthcare. Some key points:
- Mayo Clinic has a long history of physicians networking and sharing information, forming an early social network.
- Social media allows Mayo Clinic to amplify positive word-of-mouth, increase patient volumes, accelerate knowledge diffusion, and reduce the burden of disease.
- Mayo Clinic uses various social media platforms like Facebook, YouTube and Twitter to engage with patients and medical professionals.
- The Mayo Clinic Social Media Network provides resources and training to help healthcare organizations effectively use social media.
The document discusses keys to success in rapidly changing times. It outlines 7 principles: 1) extrapolation is the best starting point for prediction, 2) improbable events will have outsized influence, 3) mindset matters more than skill sets, 4) growth mindset creates optionality, 5) think analogically, 6) develop a "barbell" risk profile, 7) pursue personal growth. It then discusses Mayo Clinic's use of social media and digital skills, highlighting innovations like Facebook Live and ways to develop deeper relationships through platforms like the Mayo Clinic Social Media Network and Connect.
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
Lee Aase discusses 7 principles for success in rapidly changing times:
1. Extrapolating trends is the best way to predict the future.
2. Improbable events will have outsized influence.
3. Having a growth mindset matters more than specific skill sets.
4. A growth mindset creates flexibility to learn new skills.
5. Analogical thinking helps promote new ideas.
6. Develop a balanced risk profile.
7. Continually pursue personal and professional growth.
This document discusses the evolution of media and the role of social networking at Mayo Clinic. It describes how media was once dominated by three major networks but new technologies like cable TV, the Internet, and social media fragmented audiences. It outlines how Mayo Clinic used early forms of social networking through doctors' travels over a century ago and how the clinic has now transitioned to using current social media platforms. The final sections discuss how Mayo Clinic created the Mayo Clinic Social Media Network to accelerate effective social media use for improving health globally.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
This particular slides consist of- what is hypotension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is the summary of hypotension:
Hypotension, or low blood pressure, is when the pressure of blood circulating in the body is lower than normal or expected. It's only a problem if it negatively impacts the body and causes symptoms. Normal blood pressure is usually between 90/60 mmHg and 120/80 mmHg, but pressures below 90/60 are generally considered hypotensive.
This particular slides consist of- what is Pneumothorax,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is a summary of Pneumothorax:
Pneumothorax, also known as a collapsed lung, is a condition that occurs when air leaks into the space between the lung and chest wall. This air buildup puts pressure on the lung, preventing it from expanding fully when you breathe. A pneumothorax can cause a complete or partial collapse of the lung.
Sectional dentures for microstomia patients.pptxSatvikaPrasad
Microstomia, characterized by an abnormally small oral aperture, presents significant challenges in prosthodontic treatment, including limited access for examination, difficulties in impression making, and challenges with prosthesis insertion and removal. To manage these issues, customized impression techniques using sectional trays and elastomeric materials are employed. Prostheses may be designed in segments or with flexible materials to facilitate handling. Minimally invasive procedures and the use of digital technologies can enhance patient comfort. Education and training for patients on prosthesis care and maintenance are crucial for compliance. Regular follow-up and a multidisciplinary approach, involving collaboration with other specialists, ensure comprehensive care and improved quality of life for microstomia patients.
The facial nerve, also known as cranial nerve VII, is one of the 12 cranial nerves originating from the brain. It's a mixed nerve, meaning it contains both sensory and motor fibres, and it plays a crucial role in controlling various facial muscles, as well as conveying sensory information from the taste buds on the anterior two-thirds of the tongue.
Hypertension and it's role of physiotherapy in it.Vishal kr Thakur
This particular slides consist of- what is hypertension,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is summary of hypertension -
Hypertension, also known as high blood pressure, is a serious medical condition that occurs when blood pressure in the body's arteries is consistently too high. Blood pressure is the force of blood pushing against the walls of blood vessels as the heart pumps it. Hypertension can increase the risk of heart disease, brain disease, kidney disease, and premature death.
Michigan HealthTech Market Map 2024. Includes 7 categories: Policy Makers, Academic Innovation Centers, Digital Health Providers, Healthcare Providers, Payers / Insurance, Device Companies, Life Science Companies, Innovation Accelerators. Developed by the Michigan-Israel Business Accelerator
R3 Stem Cell Therapy: A New Hope for Women with Ovarian FailureR3 Stem Cell
Discover the groundbreaking advancements in stem cell therapy by R3 Stem Cell, offering new hope for women with ovarian failure. This innovative treatment aims to restore ovarian function, improve fertility, and enhance overall well-being, revolutionizing reproductive health for women worldwide.
The best massage spa Ajman is Chandrima Spa Ajman, which was founded in 2023 and is exclusively for men 24 hours a day. As of right now, our parent firm has been providing massage services to over 50,000+ clients in Ajman for the past 10 years. It has about 8+ branches. This demonstrates that Chandrima Spa Ajman is among the most reasonably priced spas in Ajman and the ideal place to unwind and rejuvenate. We provide a wide range of Spa massage treatments, including Indian, Pakistani, Kerala, Malayali, and body-to-body massages. Numerous massage techniques are available, including deep tissue, Swedish, Thai, Russian, and hot stone massages. Our massage therapists produce genuinely unique treatments that generate a revitalized sense of inner serenely by fusing modern techniques, the cleanest natural substances, and traditional holistic therapists.
About this webinar: This talk will introduce what cancer rehabilitation is, where it fits into the cancer trajectory, and who can benefit from it. In addition, the current landscape of cancer rehabilitation in Canada will be discussed and the need for advocacy to increase access to this essential component of cancer care.
As Mumbai's premier kidney transplant and donation center, L H Hiranandani Hospital Powai is not just a medical facility; it's a beacon of hope where cutting-edge science meets compassionate care, transforming lives and redefining the standards of kidney health in India.
COLOUR CODING IN THE PERIOPERATIVE NURSING PRACTICE.SamboGlo
COLOUR CODING IN THE PERIOPERATIVE ENVIRONMENT HAS COME TO STAY ,SOME SENCE OF HUMOUR WILL BE APPRECIATED AT THE RIGHT TIME BY THE PATIENT AND OTHER SURGICAL TEAM MEMBERS.
Get Covid Testing at Fit to Fly PCR TestNX Healthcare
A Fit-to-Fly PCR Test is a crucial service for travelers needing to meet the entry requirements of various countries or airlines. This test involves a polymerase chain reaction (PCR) test for COVID-19, which is considered the gold standard for detecting active infections. At our travel clinic in Leeds, we offer fast and reliable Fit to Fly PCR testing, providing you with an official certificate verifying your negative COVID-19 status. Our process is designed for convenience and accuracy, with quick turnaround times to ensure you receive your results and certificate in time for your departure. Trust our professional and experienced medical team to help you travel safely and compliantly, giving you peace of mind for your journey.www.nxhealthcare.co.uk
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The Mayo Clinic Social Media Network
• The Mayo Clinic Social Media Network (#MCSMN) exists to
improve health globally by accelerating effective application of
social media tools throughout Mayo Clinic and spurring broader
and deeper engagement in social media by hospitals, medical
professionals and patients.
• Our Mission: Lead the social media revolution in health care,
contributing to health and well being for people everywhere.
• Makes resources developed for Mayo Clinic staff available to
peers worldwide.
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#MCSMN: A Catalyst for Health Care Social Media
• Guidelines
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• Platforms
• Training
• Consultation
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FREE Resources via MCSMN Basic Membership
• Essays from 30 thought
leaders
• The “Why?” of social
media in health care
• Free PDF, Kindle versions
• Contact us for bulk hard
copy discounts