Maximum Value IA: creating a larger impact on the business
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Product Design Ideas
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Hacking UX
There’s a dirty secret in the turf war between agile, lean, and waterfall: they each use the same product development process. What’s different isn’t their process, but how they apply design activities in different ways to eke out different design value.
So how can you alter the design process? Even better, how can you customize the process to provide more value for the way your organization works? How should you change the design process from sprint to sprint to get the most value out of your design activities?
How do you hack user experience?
Growth by design
In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.
Getting Good Designs Built
As we all know, there are more confounding alarm clocks than elegant iPods in the world. Despite our knowledge of design, companies continue to churn out bad products. How can we improve our chances of creating great products? I think it requires designers to understand a little about finance and strategy, and managers to know a little about design. It requires using design skills to communicate, selling your ideas, and patience.
During this event I'll introduce a few specific techniques for thinking about the business situation. Then when you're tired of listening to me we can do an exercise to create a product that fits a particular strategy, then talk about how this approach applies to your everyday work. Hopefully it'll be both useful and fun.
Busting Brain Myths for Better Design
1. The document discusses common myths about the brain, including that we only use 10% of our brain and that people are strictly left-brained or right-brained thinkers.
2. It explores research on brain hemispheres and personality types, noting findings are more complex than popular stereotypes.
3. The conclusion advocates for better design by avoiding generalizations, recognizing user diversity, questioning purported brain "facts", and grounding designs in how people actually think rather than preconceptions.
Designing Humanity into Your Products
The document discusses how to humanize technology by giving products a voice that allows for connection with customers. It suggests using an informal, conversational tone in writing rather than formal language. Examples are given of companies like Woot and Google that use humor, sarcasm and an instructor-like voice in their messaging. The key is writing as one speaks and relaxing to communicate on a human level in a way that customers can relate to.
Undiscovered Public Knowledge and IA
1. Knowledge can exist publicly but remain undiscovered if pieces of information are independently created but never connected or interpreted.
2. Information architecture thinking involves finding, structuring, and determining relationships between information to make sense of it and solve problems for people.
3. The document advocates using information architecture thinking and tools to uncover patterns in big data and address global challenges.
Recomendados
Product Design Ideas
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Hacking UX
There’s a dirty secret in the turf war between agile, lean, and waterfall: they each use the same product development process. What’s different isn’t their process, but how they apply design activities in different ways to eke out different design value.
So how can you alter the design process? Even better, how can you customize the process to provide more value for the way your organization works? How should you change the design process from sprint to sprint to get the most value out of your design activities?
How do you hack user experience?
Growth by design
In this deck I explore how design can improve products and industrial processes showing how starting from a radical change in the approach to business, any company could improve not only their own products, but can literally create new needs in their customers and, at the end, new markets and new business potential.
Getting Good Designs Built
As we all know, there are more confounding alarm clocks than elegant iPods in the world. Despite our knowledge of design, companies continue to churn out bad products. How can we improve our chances of creating great products? I think it requires designers to understand a little about finance and strategy, and managers to know a little about design. It requires using design skills to communicate, selling your ideas, and patience.
During this event I'll introduce a few specific techniques for thinking about the business situation. Then when you're tired of listening to me we can do an exercise to create a product that fits a particular strategy, then talk about how this approach applies to your everyday work. Hopefully it'll be both useful and fun.
Busting Brain Myths for Better Design
1. The document discusses common myths about the brain, including that we only use 10% of our brain and that people are strictly left-brained or right-brained thinkers.
2. It explores research on brain hemispheres and personality types, noting findings are more complex than popular stereotypes.
3. The conclusion advocates for better design by avoiding generalizations, recognizing user diversity, questioning purported brain "facts", and grounding designs in how people actually think rather than preconceptions.
Designing Humanity into Your Products
The document discusses how to humanize technology by giving products a voice that allows for connection with customers. It suggests using an informal, conversational tone in writing rather than formal language. Examples are given of companies like Woot and Google that use humor, sarcasm and an instructor-like voice in their messaging. The key is writing as one speaks and relaxing to communicate on a human level in a way that customers can relate to.
Undiscovered Public Knowledge and IA
1. Knowledge can exist publicly but remain undiscovered if pieces of information are independently created but never connected or interpreted.
2. Information architecture thinking involves finding, structuring, and determining relationships between information to make sense of it and solve problems for people.
3. The document advocates using information architecture thinking and tools to uncover patterns in big data and address global challenges.
Persona scenario design
The document discusses persona and scenario design. It explains that personas lead to better business, marketing and design decisions. It recommends conducting user interviews and analyzing segmentation data like goals, behaviors and attitudes to develop qualitative personas. Surveys of users and quantitative data from site traffic, CRM systems can be used to validate and develop quantitative personas. The personas should be brought to life through details, photos and other methods to keep them relevant in decision making.
Taller de experiencia de usuario en el Congreso de Periodismo Digital de FOPE...
Emiliano Cosenza presenta un taller sobre diseño de experiencia de usuario (UX). Explica que UX se trata de diseñar experiencias placenteras y emocionantes para los usuarios, de manera similar a cómo se diseña el amor. Describe tres ejes clave para diseñar experiencias exitosas: resolver problemas centrándose en las necesidades de los usuarios, adoptar un enfoque antropocéntrico mediante el entendimiento de los usuarios, y aplicar un proceso de diseño iterativo basado en investigación, prototipado e iteraciones.
UX in Agile: How one team is making it work
At Daxko, specialized knowledge doesn’t mean specialized work. It means responsibility to coach the entire team to execute well within the specialist’s area of expertise. That’s how we approach user experience (UX) design—our embedded designers on each team have a responsibility to coax good design out of the team through a variety of methods and techniques, but they’re not solely responsible for generating the design.
In this combination presentation and panel discussion for PMI Atlanta's Agile Interest Group meeting, we shared how we work at Daxko, how we account for UX in project planning, and how we practice design as a team sport. We also fielded audience questions and gave an honest and transparent view into what we’ve done that works as well as some of the failed experiments we’ve undertaken.
So…What Do I Make? (Dan Mall)
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.
Ushahidi Toolbox - Assessment
The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research which lead to the creation of case studies and toolboxes. (2011) This is Toolbox #1: Assessment.
Diseño de la experiencia de usuario para emprendedores tecnológicos - Proyec...
Este documento presenta una introducción al diseño centrado en el usuario (UX design) a través de tres principios. Explica que UX design se trata de resolver problemas centrándose en las personas mediante el uso de métodos como el design thinking, que implica empatizar con los usuarios, sintetizar información para generar ideas y probar prototipos. El objetivo final es crear experiencias placenteras e intuitivas para los usuarios.
Style Frameworks - w/o Notes
It has been argued that UX standards are just a seductive fantasy. No matter what we do, our carefully-crafted libraries and templates seem inevitably doomed, sacrificed to one-off solutions pushed live in the name of "Agile." Yet we, as designers, continue to find ourselves spending countless hours re-explaining basic interactions and citing best practices. Inevitably, someone will suggest the development of site-wide standards…
And the process begins again.
This session will present Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. This step-by-step walkthrough will cover everything required to create and effectively maintain a Style Framework. In the end, attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.
The Experience Gap (UX Camp Edmonton)
1) People's expectations for the quality of their digital experiences are constantly rising due to improvements in technology, while only a few organizations have the expertise to deliver exceptional experiences, resulting in an "experience gap."
2) As technology becomes more integrated into everyday life and devices become more connected, it will become even more difficult to create these exceptional experiences.
3) This combination of rising expectations and limited capabilities among most organizations presents a major opportunity for UX professionals to help close the experience gap.
Conversation, Cadence & Culture
Conversation, Cadence & Culture: recipes to inspire collaborative teams. Workshop presented at Lean UX NYC (http://leanuxnyc.co/nyc/) April 12, 2013.
The elements of product success for business leaders
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
Como tomar decisões em equipe
A decisão em equipe envolve vários agentes, critérios, alternativas, interesses, pontos de vista conflitantes e grupos de pressão. Quando uma equipe não consegue tomar uma decisão, o poder da decisão acaba ficando na mão de uma única pessoa (uma fuga para o velho paradigma de gestão, onde poucos pensam e a maioria apenas executa o que foi pensado). Nessa apresentação, você vai conhecer 5 abordagens diferentes para tomar decisões em equipe. São papéis, técnicas e ferramentas que farão a sua equipe trabalhar de maneira efetiva na resolução de problemas cada vez mais complexos, praticando a auto-gestão e aumentando sua autonomia.
Slides da Trend Talk apresentada no Agile Trends 2014.
Leaving Your Mark
Keynote presentation delivered on November 12, 2016 at the 10th Italian Information Architecture Summit in Rome, Italy.
Description of the talk:
https://jarango.com/2016/11/22/leaving-your-mark/
Creating Pleasurable Interfaces: Getting From Tasks to Experiences
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise per week or 75 minutes of vigorous exercise per week to experience these benefits.
Lands, Hubs, and Wienies
The document discusses Walt Disney's approach to placemaking at Disneyland. It explains that Disneyland was designed with a compelling vision, coherent structure, and emphasis on creating a sense of place. The park was divided into themed lands like Main Street, U.S.A, Frontierland, and Adventureland. Each land had its own attractions, restaurants, retail, and services to immerse visitors. Disney also incorporated Kevin Lynch's urban design elements of paths, edges, districts, nodes, and landmarks to guide visitors and reinforce the themes.
Chart Your Path to Product Leadership
Chart Your Path to Product Leadership, talk given at UXcamp Ottawa 4 on Saturday, Nov 9, 2013. Wonderful event!
Using Empathy to Guide Product Strategy
The document discusses using empathy to guide product strategy. It argues that gaining empathy requires taking time to understand users' perspectives through qualitative research methods like interviews. Rather than just observing or analyzing user behaviors, researchers must ask questions to understand users' motivations, emotions, and reasoning. The document emphasizes avoiding assumptions and truly seeing the world from the user's point of view to gain deep empathy. This empathy can then be used to apply insights in a way that addresses users' needs and aligns with business goals.
Orchestrate Your Attitude - Get the Best from Yourself & Others
Your attitude is always something you can control. Learn how you can get the best from yourself, and others by orchestrating your attitude!
Leading with Influence
Authority is often the worst way to motivate people to action—and it's often not an option at all. In this session, learn how to use influence to motivate people from various teams and organizations to work toward a common goal.
Experience change
Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia?
Creating Successful MVPs in Agile Teams - Agile 2014
The document discusses creating minimum viable products (MVPs) in agile teams. It outlines a process for defining experiments to test product hypotheses, including determining the goal, problem, desired learning, minimum build, and success metrics. An example is provided where a music streaming service team wants to increase conversion of free to paid users by making it easier for customers to discover new music.
Winning UX Workshops
When Austin teaches how to run great workshops, designers worry most about facilitation. What if participants won’t join the discussions? What if attendees won’t participate? What if you can’t manage the room?
But facilitation skills are rarely the problem. Regardless of the type of workshop you want to run, good workshops depend almost entirely on how you structure the activities.
In this presentation, we’ll look at two strategies that maximize participation and guarantee clear outcomes and decisions. Attendees walk away with two checklists: one for guiding facilitation and another for structuring workshop activities.
Architect Taxonomy Systems to Support Organizational Change
A global Fortune 500 company needed an experience marketing platform that would support any number of business units marketing any number of products to any number of customers across multiple channels with an unknown mix of static and dynamic content and complex personalization yet to be determined—because the company knew it was in transition, the platform would need to evolve without any new development. How do you design a sustainable information architecture when organization, labels, navigation, and metadata are guaranteed to change? Hear lessons from designing this and other flexible organizational systems, and learn approaches to use when architecting sustainable, complex, enterprise platforms.
Mais conteúdo relacionado
Destaque
Persona scenario design
The document discusses persona and scenario design. It explains that personas lead to better business, marketing and design decisions. It recommends conducting user interviews and analyzing segmentation data like goals, behaviors and attitudes to develop qualitative personas. Surveys of users and quantitative data from site traffic, CRM systems can be used to validate and develop quantitative personas. The personas should be brought to life through details, photos and other methods to keep them relevant in decision making.
Taller de experiencia de usuario en el Congreso de Periodismo Digital de FOPE...
Emiliano Cosenza presenta un taller sobre diseño de experiencia de usuario (UX). Explica que UX se trata de diseñar experiencias placenteras y emocionantes para los usuarios, de manera similar a cómo se diseña el amor. Describe tres ejes clave para diseñar experiencias exitosas: resolver problemas centrándose en las necesidades de los usuarios, adoptar un enfoque antropocéntrico mediante el entendimiento de los usuarios, y aplicar un proceso de diseño iterativo basado en investigación, prototipado e iteraciones.
UX in Agile: How one team is making it work
At Daxko, specialized knowledge doesn’t mean specialized work. It means responsibility to coach the entire team to execute well within the specialist’s area of expertise. That’s how we approach user experience (UX) design—our embedded designers on each team have a responsibility to coax good design out of the team through a variety of methods and techniques, but they’re not solely responsible for generating the design.
In this combination presentation and panel discussion for PMI Atlanta's Agile Interest Group meeting, we shared how we work at Daxko, how we account for UX in project planning, and how we practice design as a team sport. We also fielded audience questions and gave an honest and transparent view into what we’ve done that works as well as some of the failed experiments we’ve undertaken.
So…What Do I Make? (Dan Mall)
Taken from Future of Web Design (#FOWD), London 2015 Conference. http://futureofwebdesign.com/london-2015
Reports are in from Twitter, Medium, and the like; we can’t make full comps, use Photoshop, or even utter the phrase 'visual design' anymore. What’s a designer to do? Has our role evaporated? Fear not! Dan Mall will help redefine the tasks of the modern day designer in light of the multi -device world that snuck up on us.
Ushahidi Toolbox - Assessment
The Kenya Ushahidi Evaluation Project was 9-month Ushahidi evaluation project in partnership with the Harvard Humanitarian Initiative supported by the Knight Foundation. Jennifer Chan and Melissa Tully conducted research which lead to the creation of case studies and toolboxes. (2011) This is Toolbox #1: Assessment.
Diseño de la experiencia de usuario para emprendedores tecnológicos - Proyec...
Este documento presenta una introducción al diseño centrado en el usuario (UX design) a través de tres principios. Explica que UX design se trata de resolver problemas centrándose en las personas mediante el uso de métodos como el design thinking, que implica empatizar con los usuarios, sintetizar información para generar ideas y probar prototipos. El objetivo final es crear experiencias placenteras e intuitivas para los usuarios.
Style Frameworks - w/o Notes
It has been argued that UX standards are just a seductive fantasy. No matter what we do, our carefully-crafted libraries and templates seem inevitably doomed, sacrificed to one-off solutions pushed live in the name of "Agile." Yet we, as designers, continue to find ourselves spending countless hours re-explaining basic interactions and citing best practices. Inevitably, someone will suggest the development of site-wide standards…
And the process begins again.
This session will present Style Frameworks, a new standards format designed to break this cycle. Style Frameworks consolidate visual and coding standards from marketing, user experience and engineering into a single, unified source supported by the entire company. This step-by-step walkthrough will cover everything required to create and effectively maintain a Style Framework. In the end, attendees will be provided a link to download a sample Style Framework they can freely modify and implement right away.
The Experience Gap (UX Camp Edmonton)
1) People's expectations for the quality of their digital experiences are constantly rising due to improvements in technology, while only a few organizations have the expertise to deliver exceptional experiences, resulting in an "experience gap."
2) As technology becomes more integrated into everyday life and devices become more connected, it will become even more difficult to create these exceptional experiences.
3) This combination of rising expectations and limited capabilities among most organizations presents a major opportunity for UX professionals to help close the experience gap.
Conversation, Cadence & Culture
Conversation, Cadence & Culture: recipes to inspire collaborative teams. Workshop presented at Lean UX NYC (http://leanuxnyc.co/nyc/) April 12, 2013.
The elements of product success for business leaders
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, a 16 year specialist in design and head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was initially given at Visualize 2012.
Como tomar decisões em equipe
A decisão em equipe envolve vários agentes, critérios, alternativas, interesses, pontos de vista conflitantes e grupos de pressão. Quando uma equipe não consegue tomar uma decisão, o poder da decisão acaba ficando na mão de uma única pessoa (uma fuga para o velho paradigma de gestão, onde poucos pensam e a maioria apenas executa o que foi pensado). Nessa apresentação, você vai conhecer 5 abordagens diferentes para tomar decisões em equipe. São papéis, técnicas e ferramentas que farão a sua equipe trabalhar de maneira efetiva na resolução de problemas cada vez mais complexos, praticando a auto-gestão e aumentando sua autonomia.
Slides da Trend Talk apresentada no Agile Trends 2014.
Leaving Your Mark
Keynote presentation delivered on November 12, 2016 at the 10th Italian Information Architecture Summit in Rome, Italy.
Description of the talk:
https://jarango.com/2016/11/22/leaving-your-mark/
Creating Pleasurable Interfaces: Getting From Tasks to Experiences
The document discusses the benefits of exercise for both physical and mental health. It notes that regular exercise can reduce the risk of diseases like heart disease and diabetes, improve mood, and reduce feelings of stress and anxiety. The document recommends that adults get at least 150 minutes of moderate exercise per week or 75 minutes of vigorous exercise per week to experience these benefits.
Lands, Hubs, and Wienies
The document discusses Walt Disney's approach to placemaking at Disneyland. It explains that Disneyland was designed with a compelling vision, coherent structure, and emphasis on creating a sense of place. The park was divided into themed lands like Main Street, U.S.A, Frontierland, and Adventureland. Each land had its own attractions, restaurants, retail, and services to immerse visitors. Disney also incorporated Kevin Lynch's urban design elements of paths, edges, districts, nodes, and landmarks to guide visitors and reinforce the themes.
Chart Your Path to Product Leadership
Chart Your Path to Product Leadership, talk given at UXcamp Ottawa 4 on Saturday, Nov 9, 2013. Wonderful event!
Using Empathy to Guide Product Strategy
The document discusses using empathy to guide product strategy. It argues that gaining empathy requires taking time to understand users' perspectives through qualitative research methods like interviews. Rather than just observing or analyzing user behaviors, researchers must ask questions to understand users' motivations, emotions, and reasoning. The document emphasizes avoiding assumptions and truly seeing the world from the user's point of view to gain deep empathy. This empathy can then be used to apply insights in a way that addresses users' needs and aligns with business goals.
Orchestrate Your Attitude - Get the Best from Yourself & Others
Your attitude is always something you can control. Learn how you can get the best from yourself, and others by orchestrating your attitude!
Leading with Influence
Authority is often the worst way to motivate people to action—and it's often not an option at all. In this session, learn how to use influence to motivate people from various teams and organizations to work toward a common goal.
Experience change
Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia?
Creating Successful MVPs in Agile Teams - Agile 2014
The document discusses creating minimum viable products (MVPs) in agile teams. It outlines a process for defining experiments to test product hypotheses, including determining the goal, problem, desired learning, minimum build, and success metrics. An example is provided where a music streaming service team wants to increase conversion of free to paid users by making it easier for customers to discover new music.
Destaque (20)
Taller de experiencia de usuario en el Congreso de Periodismo Digital de FOPE...
Taller de experiencia de usuario en el Congreso de Periodismo Digital de FOPE...
Diseño de la experiencia de usuario para emprendedores tecnológicos - Proyec...
Diseño de la experiencia de usuario para emprendedores tecnológicos - Proyec...
The elements of product success for business leaders
The elements of product success for business leaders
Creating Pleasurable Interfaces: Getting From Tasks to Experiences
Creating Pleasurable Interfaces: Getting From Tasks to Experiences
Orchestrate Your Attitude - Get the Best from Yourself & Others
Orchestrate Your Attitude - Get the Best from Yourself & Others
Creating Successful MVPs in Agile Teams - Agile 2014
Creating Successful MVPs in Agile Teams - Agile 2014
Mais de Austin Govella
Winning UX Workshops
When Austin teaches how to run great workshops, designers worry most about facilitation. What if participants won’t join the discussions? What if attendees won’t participate? What if you can’t manage the room?
But facilitation skills are rarely the problem. Regardless of the type of workshop you want to run, good workshops depend almost entirely on how you structure the activities.
In this presentation, we’ll look at two strategies that maximize participation and guarantee clear outcomes and decisions. Attendees walk away with two checklists: one for guiding facilitation and another for structuring workshop activities.
Architect Taxonomy Systems to Support Organizational Change
A global Fortune 500 company needed an experience marketing platform that would support any number of business units marketing any number of products to any number of customers across multiple channels with an unknown mix of static and dynamic content and complex personalization yet to be determined—because the company knew it was in transition, the platform would need to evolve without any new development. How do you design a sustainable information architecture when organization, labels, navigation, and metadata are guaranteed to change? Hear lessons from designing this and other flexible organizational systems, and learn approaches to use when architecting sustainable, complex, enterprise platforms.
Personalizing the User Experience
The document discusses personalizing the user experience. It defines personalization as a tactic for optimization that involves a 4-step process: 1) visitors engage with a touchpoint, 2) data about the visitor is collected, 3) the visitor is profiled using the data, 4) the touchpoint is personalized for the next interaction. It provides examples of how to start personalizing, such as changing what appears on a homepage or in an email for a target profile, and emphasizes testing changes using an optimization approach.
BOOM Units: Four steps to turn you team into a lean, product development machine
In the agricultural age, it took 182 years to build Notre Dame cathedral. In the industrial age, it took Bell Labs 22 years to design the push-button telephone. In the design age, you can build big, huge systems as fast as you can connect different frameworks. You no longer have 22 years — much less 182 years. To succeed in the design age, product development has to evolve.
Successful product teams have evolved into something akin to an emergency service:
Triage to identify what needs fixing
Treat acute, urgent problems as quickly and safely as possible
Prescribe actions to prevent future problems
Successful teams launch new products with big impacts quickly like a bomb going off: Boom. Successful teams are B.O.O.M. Units. In this presentation, we’ll examine the four attributes of these high-performing teams:
Balanced teams: activate the talents of every team member
Outcome-focused: teams focus relentlessly on the experience
On-time delivery: each team member delivers their part just-in-time
Maximized impact: team members choose the smallest change that creates the largest impact
To illustrate these behaviors, we’ll look at four stories that show BOOM Units in action, and for each behavior, we’ll look at a tool you can start using when you go back to work on Monday morning.
For developers, UXers, and project managers who want to deliver more innovation, you can transform your team for the inside out into high-performing BOOM Units.
Hacking UX Zombies
This document discusses different approaches to user experience (UX) design for agile, lean, and waterfall teams. It argues that all teams use the same design process of thinking, making, and checking models, but may start at different points. The key is sharing models to gain understanding, rather than making deliverables. Fidelity and annotation can be used to improve how models communicate understanding. To avoid becoming "UX zombies" focused on process over outcomes, teams should ask questions about their goals and how their work improves understanding of users, interfaces, interactions and systems.
User Experience Architecture in a Cross-Channel World
One of the dirty secrets about cross-channel user experience is that we've always worked cross-channel. What's changed is how much—and how well—we can impact the experience across these channels.
In this presentation, we’ll examine three guiding principles for working cross-channel. With those principles in mind, we’ll look at four tools you can use to help guide and improve cross-channel user experiences at your organization.
The Design Age
Design is all about value. It helps transfer value from one person to another. Design insures you have an experience: that at the end, you’re different than when you started. Design makes this difference, and like Babbage’s Difference Engine of yore, specific knobs and levers control how much value you can create with design.
In this presentation, we’ll learn how five levers — models, fidelity, audience, annotation, and velocity — work together. We’ll see how agile, lean, and waterfall teams apply these levers differently at different times to create different value from design.
Friday at work, you won’t be able to stop yourself from asking five, simple questions. You’ll be maximizing design value for every project you encounter.
Lessons Learned: Global Websites and Applications
The document defines multi-lingual as making content available in multiple languages, while localized means content changes based on a user's location. It discusses considerations for going multi-lingual like which languages and content to translate, as well as challenges of localization like accurately determining a user's location and how to tailor content based on location. The document advocates tailoring content based on various user attributes like role, location, language, time, and device.
Abandon agile
The problem isn't waterfall. It's not deliverables. And, big upfront design is a big, straw bogey man trotted out to scare young UXers.
Agile and lean promise fundamental changes to your process, so you can improve your outcomes. Like other approaches, agile and lean bring their own sets of problems and barriers. Oddly, for bringing such fundamental change, they often bring the same problems and barriers your teams faced before they were agile and lean.
This is because agile and lean don't really change your process. They change your focus. I'll say that again because I think it's important: agile and lean don't change your process; they change your focus.
And the problems inherent with your process don't have to do with focus. You won't fix your problems by becoming agile or lean. You fix your problems by understanding when to be agile, when to be lean, and when to focus on the experience.
In this presentation, we'll tear agile and lean and UX apart to see what makes them work, and what makes them fail. We'll explore the universal activities teams use to get products out the door. And we'll understand the constraints that drive the effectiveness of those activities.
Once we're done, you'll go back to work knowing how to adjust what your team does. But more important, you'll know when to make what adjustment when. You'll be able to create better teams, better products, and better experiences.
UX Critiques (the Houston Startup Design Workshop) - revised
Round 2 of Houston Experience Design. A presentation and workshop on quick, grounded, user interface critiques.
UX: The Power of Getting Things Designed
Organizations face seven barriers to designing effective user experiences: not valuing design, inability to focus on design activities, lack of time for design, no memory of design decisions, low design quality, lack of understanding of what good design requires, and inability to validate design improvements. The presentation discusses tactics to help overcome each barrier, such as telling stories to increase value of design, protecting design tasks with a "UX bucket", documenting design rationale, and using "UX health checks" to evaluate experiences.
A Guide to Farming Miracles (for UX teams in tough environments)
Designers don't really design anything. Organizations design everything. So, what if your organization sucks? Seriously. What do you do then? And then -- while you're at it -- do it "agile". Do it "lean".
Organizations face seven barriers when trying to design create better products and services: value, focus, time, memory, quality, understanding, and improvement.
We'll look at seven approaches you'll be able to use on Monday to help your company overcome these seven barriers. Instead of changing what you do, you'll learn to change how you do it. It's changing the how that enables better design. You'll be able to build better, more balanced teams, better interfaces, and better experiences.
Presented at the Big Design conference in Dallas, TX on Friday, July 15th, 2011 at 1:00pm.
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Architect Taxonomy Systems to Support Organizational Change
Architect Taxonomy Systems to Support Organizational Change
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UX Critiques (the Houston Startup Design Workshop) - revised
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A Guide to Farming Miracles (for UX teams in tough environments)
A Guide to Farming Miracles (for UX teams in tough environments)
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Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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