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MARKETING
readysetpresent.com
2
Program Objectives
( 1 of 2 )
Marketing
readysetpresent.com
Define the elements of Marketing.
Explore tips to market and brand your business.
Develop key positioning statements and
messages for your products and services.
3
Program Objectives
( 2 of 2 )
Marketing
readysetpresent.com
Use a three-step process for market research.
Understand the benefits of Internet Marketing.
8
Marketing Basics
(1 of 10)
Marketing
readysetpresent.com
Utility: Customer satisfaction and consumer needs.
Form Utility: The form in which the product is available.
Place Utility: Where the product is available and the convenience of the location.
Time Utility: When the product is available.
Product Price Place Promotion
The Four P’s
9
Marketing Basics
(2 of 10)
Marketing
readysetpresent.com
Price
Quantity
Price
Quantity
Equilibrium
17
Marketing Basics
(10 of 10)
Marketing
readysetpresent.com
Equilibrium is where supply and demand meet and are equal.
THE BENEFITS OF MARKETING
19
The Benefits of Marketing
(1 of 3)
Marketing
readysetpresent.com
Describe your
product or service to
potential buyers
using a variety of
techniques.
Establish your
brand and any
philosophy or
values associated
with it.
Explain what needs
are being met with
your product.
A MARKETING MODEL
• Outline the goals of your product/strategy in terms of market
share, profitability, customer adoption, timing and milestones.
Define your company’s strategy
and how your products or
services support the strategy.
• Promotions
• Lead generation
• Partnership
Develop programs that support
the strategy.
• Advertising
• Events
• Product/service launch
26
A Marketing Model
(4 of 5)
Marketing
readysetpresent.com
Develop programs that support
the strategy.
MARKETING STRATEGY
30
Marketing Strategy
(1 of 5)
Marketing
readysetpresent.com
Develop a marketing plan that
documents your overall
strategy:
Who are your key audiences?
How will you reach them?
What value does your
product or service deliver to
them?
40
Marketing Plan
(6 of 12)
Marketing
readysetpresent.com
4
Know your marketing mix
Know the Four P’s:
Product
Place
Promotion
Pricing
Develop a strategy for each.
Strategic Marketing:
Adapted From: “How Do I Develop A
Strategic Marketing Plan?” by Purdue
University
BRANDING
53
Branding
(3 of 7)
Marketing
readysetpresent.com
How do you want your
customers to “feel” or define
your products/services?
Think about different
adjectives that could
describe your company,
your products or your
services.
IDEAS
59
3-Steps To Market Research
(1 of 10)
Marketing
readysetpresent.com
Step
1
Determine which ideas and concepts you want to
test:
 Are you adding new features or functionality to
an existing product?
 Are you developing a new product?
 Are you expanding your product portfolio by
adding new services?
YOUR ROLE AS A
MARKETER
Match your pricing to the
value that your clients
get from your offerings.
7
Establish solid business processes.8
77
Marketing & Branding a Business
(3 of 4)
Marketing
readysetpresent.com
DEVELOP BRAND
POSITIONING
Include the purpose of the
company, what group of customers
you serve (your “niche”), an
overview of your product or service
and a description
of your audience.
85
Create a Marketing Plan
(3 of 12)
Marketing
readysetpresent.com
Summarize the key points of your plan with an executive
summary.
Target your market niche by
describing the audience for your
product or service, including where
they are located and how you will
reach
them to let them know about (and
purchase) your products and
services.
88
Create a Marketing Plan
(6 of 12)
Marketing
readysetpresent.com
GET CUSTOMER FEEDBACK
Conduct online
research with surveys
(like
surveymonkey.com)
Use live testing.
Work with a local
university on a custom
research project.
97
Get Customer Feedback
(2 of 4)
Marketing
readysetpresent.com
Get customer feedback and input:
122
Marketing Materials
(3 of 10)
Marketing
readysetpresent.com
Intended Audiences may include:
Industry experts and analysts.
Distributors/OEMs.
Business partners.
Journalists and press.
Technical and non-technical decision makers.
Government or local community.
Business partners.
FREQUENTLY ASKED QUESTIONS
SEARCH ENGINE OPTIMIZATION
FOR MORE INFORMATION
VISIT US ONLINE AT
.com

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Marketing (Comprehensive) PowerPoint Presentation 167 slides with 6 diagrams/charts and 16 high resolution photographs Participant Handout and Marketing Glossary with 100 terms

  • 2. 2 Program Objectives ( 1 of 2 ) Marketing readysetpresent.com Define the elements of Marketing. Explore tips to market and brand your business. Develop key positioning statements and messages for your products and services.
  • 3. 3 Program Objectives ( 2 of 2 ) Marketing readysetpresent.com Use a three-step process for market research. Understand the benefits of Internet Marketing.
  • 4. 8 Marketing Basics (1 of 10) Marketing readysetpresent.com Utility: Customer satisfaction and consumer needs. Form Utility: The form in which the product is available. Place Utility: Where the product is available and the convenience of the location. Time Utility: When the product is available.
  • 5. Product Price Place Promotion The Four P’s 9 Marketing Basics (2 of 10) Marketing readysetpresent.com
  • 6. Price Quantity Price Quantity Equilibrium 17 Marketing Basics (10 of 10) Marketing readysetpresent.com Equilibrium is where supply and demand meet and are equal.
  • 7. THE BENEFITS OF MARKETING
  • 8. 19 The Benefits of Marketing (1 of 3) Marketing readysetpresent.com Describe your product or service to potential buyers using a variety of techniques. Establish your brand and any philosophy or values associated with it. Explain what needs are being met with your product.
  • 10. • Outline the goals of your product/strategy in terms of market share, profitability, customer adoption, timing and milestones. Define your company’s strategy and how your products or services support the strategy. • Promotions • Lead generation • Partnership Develop programs that support the strategy. • Advertising • Events • Product/service launch 26 A Marketing Model (4 of 5) Marketing readysetpresent.com Develop programs that support the strategy.
  • 12. 30 Marketing Strategy (1 of 5) Marketing readysetpresent.com Develop a marketing plan that documents your overall strategy: Who are your key audiences? How will you reach them? What value does your product or service deliver to them?
  • 13. 40 Marketing Plan (6 of 12) Marketing readysetpresent.com 4 Know your marketing mix Know the Four P’s: Product Place Promotion Pricing Develop a strategy for each. Strategic Marketing: Adapted From: “How Do I Develop A Strategic Marketing Plan?” by Purdue University
  • 15. 53 Branding (3 of 7) Marketing readysetpresent.com How do you want your customers to “feel” or define your products/services? Think about different adjectives that could describe your company, your products or your services.
  • 16. IDEAS
  • 17. 59 3-Steps To Market Research (1 of 10) Marketing readysetpresent.com Step 1 Determine which ideas and concepts you want to test:  Are you adding new features or functionality to an existing product?  Are you developing a new product?  Are you expanding your product portfolio by adding new services?
  • 18. YOUR ROLE AS A MARKETER
  • 19. Match your pricing to the value that your clients get from your offerings. 7 Establish solid business processes.8 77 Marketing & Branding a Business (3 of 4) Marketing readysetpresent.com
  • 21. Include the purpose of the company, what group of customers you serve (your “niche”), an overview of your product or service and a description of your audience. 85 Create a Marketing Plan (3 of 12) Marketing readysetpresent.com Summarize the key points of your plan with an executive summary.
  • 22. Target your market niche by describing the audience for your product or service, including where they are located and how you will reach them to let them know about (and purchase) your products and services. 88 Create a Marketing Plan (6 of 12) Marketing readysetpresent.com
  • 24. Conduct online research with surveys (like surveymonkey.com) Use live testing. Work with a local university on a custom research project. 97 Get Customer Feedback (2 of 4) Marketing readysetpresent.com Get customer feedback and input:
  • 25. 122 Marketing Materials (3 of 10) Marketing readysetpresent.com Intended Audiences may include: Industry experts and analysts. Distributors/OEMs. Business partners. Journalists and press. Technical and non-technical decision makers. Government or local community. Business partners.
  • 28. FOR MORE INFORMATION VISIT US ONLINE AT .com