New Metrics for Sustainable Prosperity: Options for GDP+3
Market Insights from Top Researchers: The Latest Intelligence on Customer Attitudes and Behavior
1. Gerrard Fisher
Special Advisor
WRAP UK
How to Drive Business Model Transformation
Inside a Company
Zoë Arden | @zoearden
Director
SustainAbility
Coleen Chapman
VP, Global Responsibility & Public Policy
Starbucks
Megan Kitchen
Environmental & Ethical Affairs Manager
Home Retail Group
4. Resource Efficient Business Models (REBus)
• Helping businesses develop
innovative & profitable
approaches to resource efficiency
and product sustainability
• 3.5 year project
• 30 pilots across Europe
• Business model evaluation toolkit
• Free support and expertise to
mobilise new models
www.rebus.eu.com
6. Recognise that markets are changing
See also http://www.fastcompany.com/section/most-innovative-companies-2014
7. Observe commercial megatrends – e.g.
smart devices and the “internet of things”
2050?
500bn
h"p://www.iea.org/publica2ons/freepublica2ons/publica2on/more-‐data-‐less-‐energy.html
2013
14bn
2020
50bn
2030
100bn
Predicted global smart device
population
8. Source: Prof. Marcus Alexander, Ashridge Business School
Fit with your corporate strategy!
11. What will the customer journey look like?
What will they see, hear and feel?
http://www.lighting.philips.co.uk/pwc_li/gb_en/projects/Assets/CaseStudy_NUS_UK.pdf
Customer journey planning
13. Source: Prof. Marcus Alexander, Ashridge Business School
Market
needs
Offer from me
& partners
Strategic
aims
What’s the fit with your corporate strategy?