The document discusses the Times expanding its digital editions from 2010 to 2012, including adding editions for iPad, Kindle, iPhone, Android and other devices. It shows data on increasing digital subscribers but decreasing daily print sales. Graphics show digital subscribers skewing younger, with most print subscribers over 50. The text then discusses strategies like the Cycle Campaign and Live Hub to engage readers through multimedia and real-time coverage and give them behind-the-scenes access.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victi...Dr. William J. Ward
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victims And What Strategies Will Lead Them To A Trillion Dollar Market Cap? Scott Galloway, who is a professor of Marketing and Brand Strategy at the NYU Stern School of Business, speaking at the DLDConference, January 18, 2016, discusses “The Gang of Four” (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap. Watch the DLDConference video here: https://www.youtube.com/watch?v=jfjg0kGQFBY
Scott is a great speaker, has tons of great information and talks super fast. He has over 90+ slides in his 16 minute talk at the DLDConference. I created a slideshow of his talk because there is too much information to take in as he speeds through his wonderful analysis and shares his great insights.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victi...Dr. William J. Ward
Why Are Amazon, Apple, Facebook and Google The Gang Of 4? Who Are Their Victims And What Strategies Will Lead Them To A Trillion Dollar Market Cap? Scott Galloway, who is a professor of Marketing and Brand Strategy at the NYU Stern School of Business, speaking at the DLDConference, January 18, 2016, discusses “The Gang of Four” (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap. Watch the DLDConference video here: https://www.youtube.com/watch?v=jfjg0kGQFBY
Scott is a great speaker, has tons of great information and talks super fast. He has over 90+ slides in his 16 minute talk at the DLDConference. I created a slideshow of his talk because there is too much information to take in as he speeds through his wonderful analysis and shares his great insights.
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012Alex Balfour
Detailed breakdown of the online traffic statistics and facts from the official digital channels, website and mobile applications of the London 2012 Olympic and Paralympic Games
FMCG brands stretch creative boundaries online
Research Report|21/11/08
The latest edition of Microsoft Advertising’s Case Study Compendium looks at some of the most creative and effective online advertising developed by FMCG brands, including Coca-Cola, Heineken and Mars.
With case studies drawn mainly from across Europe, the Compendium looks beyond click-through rates and page views to campaigns measured with independent advertising effectiveness research to emphasise the potential of the web for building traditional brand metrics and directly driving offline sales.
Among the campaigns pushing creative boundaries online are Coca-Cola’s Happiness Factory 2 campaign, which integrated community and social media to excellent effect, Heineken’s successful targeting of 18-34-year-olds through UGC-style video postings, and the online video ads and virtual jukebox used by Mars to connect with young Belgians.
The platforms featuring in the Compendium range from Windows Live Messenger Personal Expressions to social networks and spectacular adver-gaming solutions, with detailed studies tracking the impact on offline sales of digital campaigns for McDonald’s, Burger King and Kellogg’s.
(C) Microsoft 2009
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...IDATE DigiWorld
Presentation of the DigiWorld Yearbook 2012 in London with:
- François Barrault, IDATE's chairman
- Yves Gassot, CEO IDATE
- Jean-Michel Chapon, Vice-Chairman DigiWorld UK
- Vincent Bonneau, Internet Business Unit IDATE
Guest of honor: Olaf Swantee, CEO Everything Everywhere
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
Bought Media Digital Marketing & Advertising Competency TrainingZohe Mustafa
Training deck for digital display advertising / bought media. case studies, buying models, targeting models, strategies. Made in 2010 but many things still relevant.
London 2012.com Olympic and Paralympic Games digital round up 10 September 2012Alex Balfour
Detailed breakdown of the online traffic statistics and facts from the official digital channels, website and mobile applications of the London 2012 Olympic and Paralympic Games
FMCG brands stretch creative boundaries online
Research Report|21/11/08
The latest edition of Microsoft Advertising’s Case Study Compendium looks at some of the most creative and effective online advertising developed by FMCG brands, including Coca-Cola, Heineken and Mars.
With case studies drawn mainly from across Europe, the Compendium looks beyond click-through rates and page views to campaigns measured with independent advertising effectiveness research to emphasise the potential of the web for building traditional brand metrics and directly driving offline sales.
Among the campaigns pushing creative boundaries online are Coca-Cola’s Happiness Factory 2 campaign, which integrated community and social media to excellent effect, Heineken’s successful targeting of 18-34-year-olds through UGC-style video postings, and the online video ads and virtual jukebox used by Mars to connect with young Belgians.
The platforms featuring in the Compendium range from Windows Live Messenger Personal Expressions to social networks and spectacular adver-gaming solutions, with detailed studies tracking the impact on offline sales of digital campaigns for McDonald’s, Burger King and Kellogg’s.
(C) Microsoft 2009
Presentation of the DigiWorld Yearbook 2012 in London - Guest of honor: Olaf ...IDATE DigiWorld
Presentation of the DigiWorld Yearbook 2012 in London with:
- François Barrault, IDATE's chairman
- Yves Gassot, CEO IDATE
- Jean-Michel Chapon, Vice-Chairman DigiWorld UK
- Vincent Bonneau, Internet Business Unit IDATE
Guest of honor: Olaf Swantee, CEO Everything Everywhere
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
Bought Media Digital Marketing & Advertising Competency TrainingZohe Mustafa
Training deck for digital display advertising / bought media. case studies, buying models, targeting models, strategies. Made in 2010 but many things still relevant.
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