Join the Likeable Community Management team as we take you through 10 ways community management can help your business thrive. We'll give you tangible examples of real life brands doing community management well. Sign up and learn how to make your business' community management valuable!
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can DeliverDave Kerpen
This document discusses how businesses can become more likeable to today's consumers. It provides 12 tips for businesses, such as listening to customers, being authentic, transparent, responsive, passionate, adaptable, and grateful. It encourages purchasing the book "Likeable Business" for more information on how leaders can deliver what consumers demand by following these principles.
The document discusses common myths about writing compelling copy for marketing emails. It discusses that copy is effective because of the relationships built with customers, not just the words. It also discusses that the customer lifecycle is not linear and people invest in relationships over time through their attention, time, energy and eventually money. The key is to earn trust with customers before needing to make sales.
Scott Martineau - Delivering Beyond ExpectationInfusionsoft
This document discusses how to create customer loyalty and earn a monopoly in a business sector through a culture of wow. It recommends establishing a culture of wow by training employees to exceed customer expectations. It also recommends welcoming new customers with personalized gifts and follow-ups, and implementing ongoing customer wow through regular communication and exceptional service. Businesses should also conduct periodic customer satisfaction surveys to monitor how well they are delivering wow experiences.
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
This document discusses how companies can embrace digital transformation to succeed in today's marketplace. It provides 6 qualities of companies built for the future of digital: 1) Understanding the difference between principles and platforms, 2) Ensuring management and employee buy-in of digital strategies, 3) Not treating digital as a beta test but fully embracing new technologies and channels, 4) Recognizing that all companies are now media companies whether they like it or not, 5) Letting smart business decisions not personal opinions guide digital strategies, and 6) Approaching digital as a sales not just marketing conversation. It also shares examples from companies like Block Imaging and Yale Appliance that have seen success through content marketing and digital transformation.
The document discusses how to build brand loyalty through three steps: meeting customers, doing something extraordinary and memorable for them, and being helpful. It notes that it is difficult to say something negative about extremely loyal brands like Apple and Zappos. The goal is to have customers understand and proclaim that a company's product is the best for them, rather than just hearing claims from marketing, PR, or advertising. An example quote from a satisfied customer of Backupify is provided.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can DeliverDave Kerpen
This document discusses how businesses can become more likeable to today's consumers. It provides 12 tips for businesses, such as listening to customers, being authentic, transparent, responsive, passionate, adaptable, and grateful. It encourages purchasing the book "Likeable Business" for more information on how leaders can deliver what consumers demand by following these principles.
The document discusses common myths about writing compelling copy for marketing emails. It discusses that copy is effective because of the relationships built with customers, not just the words. It also discusses that the customer lifecycle is not linear and people invest in relationships over time through their attention, time, energy and eventually money. The key is to earn trust with customers before needing to make sales.
Scott Martineau - Delivering Beyond ExpectationInfusionsoft
This document discusses how to create customer loyalty and earn a monopoly in a business sector through a culture of wow. It recommends establishing a culture of wow by training employees to exceed customer expectations. It also recommends welcoming new customers with personalized gifts and follow-ups, and implementing ongoing customer wow through regular communication and exceptional service. Businesses should also conduct periodic customer satisfaction surveys to monitor how well they are delivering wow experiences.
Lifecycle Marketing for Nonprofit organizations to drive donations and volunt...Infusionsoft
Creating a marketing strategy that attracts interest, educates benefactors and increase donations in your nonprofit is essential.This presentation reviews the Lifecycle Marketing framework specifically as it relates to nonprofit organizations. It includes the steps involved in each phase and benefits of implementation in your nonprofit. In the face-to-face presentation we dive deep into email structure including killer subject lines, effective copy and great calls to action. If you’re looking to transform your nonprofit and take it to the next level you need to treat it like a business and implement marketing practices that drive results.
This document discusses how companies can embrace digital transformation to succeed in today's marketplace. It provides 6 qualities of companies built for the future of digital: 1) Understanding the difference between principles and platforms, 2) Ensuring management and employee buy-in of digital strategies, 3) Not treating digital as a beta test but fully embracing new technologies and channels, 4) Recognizing that all companies are now media companies whether they like it or not, 5) Letting smart business decisions not personal opinions guide digital strategies, and 6) Approaching digital as a sales not just marketing conversation. It also shares examples from companies like Block Imaging and Yale Appliance that have seen success through content marketing and digital transformation.
The document discusses how to build brand loyalty through three steps: meeting customers, doing something extraordinary and memorable for them, and being helpful. It notes that it is difficult to say something negative about extremely loyal brands like Apple and Zappos. The goal is to have customers understand and proclaim that a company's product is the best for them, rather than just hearing claims from marketing, PR, or advertising. An example quote from a satisfied customer of Backupify is provided.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
Sales strategies to help you close the dealIntuit Inc.
The document summarizes a presentation given by Alison Edgar on sales strategies. It discusses four key pillars of sales: understanding customer behaviors, learning the sales process, developing a sales strategy, and boosting confidence. For each pillar, it provides tips and strategies. For example, it advises understanding that there are different personality types ("colors") and that the sales process involves relationship building, researching customers, asking questions, overcoming objections, and following up multiple times. The presentation also provides strategies for networking, using social media, and maintaining a win-win mindset to close more deals.
Digital Transformation Beyond the Buzz(words)! Before Transforming The Experi...Shelley Reece
Every company is (soon to be) a technology company. Undergoing digital transformation is the key to succeeding in this digital era - but the process isn’t all innovation and shiny new tech. Join Vivek Bedi, a product expert with 18 years of experience across Fortune 100 companies and startups alike, as he shares his expertise on how to strike the right transformation balance and change your product mindset.
By Hazrul at Barcamp JB 2015 on 14 November 2015.
Learn how I solved mosque online donations in Singapore and how it led me to develop an ecommerce solution for SMBs.
This document discusses the future of selling and how it is being radically transformed by digital technologies and social media. It summarizes research findings from a study of over 1,000 sales professionals which found that customers now research products online before engaging with salespeople. It also found that top performing salespeople are adopting social media. The document argues that sales and marketing must work together to create engaging digital content and meet customers in online channels. It provides examples of companies that have boosted sales using social media campaigns. It concludes by urging readers to start walking in customers' digital footsteps and test social selling initiatives.
This document provides tips and resources for creating effective landing pages. It notes that landing pages are often an area of weakness for marketers due to struggles with design, copy, and images. However, landing pages don't need to be difficult - the document recommends stopping overthinking and instead taking action. It then lists 21 tutorials and resources covering topics like landing page basics, anatomy, testing, best practices, and mobile optimization to help marketers improve conversion rates.
1. Lead nurturing involves sharing valuable content with potential customers over time to earn their trust before they are ready to buy.
2. There are 5 keys to successful lead nurturing: start with a deep understanding of buyers, tell a story in content, make content valuable to potential customers, include calls to action, and be patient as most visitors are not ready to buy currently.
3. Marketing automation can help with lead nurturing, but the marketer is ultimately responsible for nurturing leads through valuable content shared over time.
Increase GCI 50% in 2015: A Proven 12-Step Process - Chris Smith - Secrets We...HomesPro from Homes.com
The document outlines a 12-step formula for increasing growth in real estate sales by 50% in 2015. The 12 steps include investing in design, focusing less on yourself, improving basic processes, changing follow-up methods, properly analyzing return on investment, maintaining client contact, expanding marketing efforts, investing in content, showcasing quick response times, using Facebook ads effectively, creating simple landing pages, and improving lead generation from sellers.
The document discusses Janette Gleason's financial planning and tax preparation firm located in Surprise, Arizona. It outlines 3 new ways the firm can use Infusionsoft to grow and automate its business: 1) use internal web forms to eliminate errors and improve customer service, 2) implement a quick sale order form to streamline invoices, payments, and commissions, and 3) execute a conversion campaign through targeted marketing like emails and mailers to increase sales. Each method is described as providing a key benefit: less stress, saving time, and getting more sales, respectively. The document provides resources for readers to learn more about optimizing their professional service business using Infusionsoft.
Likeable Business: Why It Pays To Be LikeableDave Kerpen
The document discusses principles for building a likeable business, as outlined in Dave Kerpen's books. It emphasizes listening to customers, authentic storytelling over sales, transparency, teamwork and leadership, responsiveness to customers, passion for one's work, adaptability to change, providing surprises and delight, simplicity, gratitude, and settling for remarkable work rather than less. It promotes purchasing Kerpen's book Likeable Business.
Off the Beaten Path: Exploring the Non-Linear Customer JourneySpredfast
Smart Social New York 2017 Breakout Session
Speakers:
Sarah Personette, VP of Global Business Marketing at Facebook
Brian Becker, Executive Director, Head of Newsroom at JPMorgan Chase
Sarah Moore, VP of Brand Marketing & Revenue at Spredfast
Learn how to market your business without expensive advertisie, how to do content marketing without spending hours on social media and take away some practical tools and strategies to get started with content marketing.
Fall 2015 Small Business Expo - 7 Steps to a Badass Marketing FunnelWill Hanke
The document outlines a 7-step process for building an effective marketing funnel: 1) Get an audience through SEO, content, and ads. 2) Create a lead magnet to capture leads. 3) Nurture relationships with leads. 4) Build a tripwire product to start monetizing leads. 5) Overdeliver value to customers. 6) Ask customers to purchase core products and services. 7) Maximize lifetime value through ongoing relationships. The goal is to move leads through the awareness, consideration, and conversion stages of the marketing funnel.
5 Digital Marketing Blunders Your Business Should AvoidWill Hanke
The document outlines 5 digital marketing blunders that small businesses should avoid: 1) Failure to listen to customers, 2) Failure to create and promote great content, 3) Failure to optimize their website for speed and mobile usability, 4) Failure to have a follow up system in place to convert leads, and 5) Failure to exercise patience as success takes time. It encourages testing website speed and usability, creating follow up campaigns, and persisting with digital marketing over the long run.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
The document discusses monetizing social media through four key opportunities: brand development, social proof, media buying, and SEO. It provides examples of how pursuing these opportunities can provide high ROI through increased sales, improved conversion rates, and decreased marketing costs over time. The document emphasizes focusing on authentic engagement, automation, analytics, and small wins to successfully monetize social media efforts.
The document provides information about getting the most SEO value from business videos. It discusses three approaches: 1) using video for ranking, conversions, and rich snippets by targeting specific queries and optimizing video hosting and metadata, 2) using video for links by allowing embedding and promoting the video page, and 3) using video for branding and notoriety by hosting widely and enabling engagement. The "holy grail" is winning video rankings organically in Google search results. The document concludes with contacting the author for video SEO services.
Algorithms don't have feelings, but our customers do. Amit Rawal
While algorithms are delivering great improvements in customer experiences, longer and stronger relationships with customers require emotional connectedness. Every digital business can benefit from curating experiences that carefully blend technology and human psychology. This presentation shares 5 ideas and industry examples, where companies have created unique experiences and have successfully built special relationships with their customers.
How to become a really good real estate agentdonedat
The document provides 10 tips for becoming the best real estate agent. The tips include learning communication skills to listen to clients, forming partnerships with other home-related businesses, using email marketing automation to regularly contact clients, hosting open houses to meet new potential clients, maintaining relationships with past clients, having an online presence through websites and social media, qualifying clients to focus on serious buyers, creating a budget to manage business finances, and taking care of personal health and well-being to sustain success as a business owner.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
What we do: We provide a full online marketing solution with social media at the core.
How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment.
What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.
Sales strategies to help you close the dealIntuit Inc.
The document summarizes a presentation given by Alison Edgar on sales strategies. It discusses four key pillars of sales: understanding customer behaviors, learning the sales process, developing a sales strategy, and boosting confidence. For each pillar, it provides tips and strategies. For example, it advises understanding that there are different personality types ("colors") and that the sales process involves relationship building, researching customers, asking questions, overcoming objections, and following up multiple times. The presentation also provides strategies for networking, using social media, and maintaining a win-win mindset to close more deals.
Digital Transformation Beyond the Buzz(words)! Before Transforming The Experi...Shelley Reece
Every company is (soon to be) a technology company. Undergoing digital transformation is the key to succeeding in this digital era - but the process isn’t all innovation and shiny new tech. Join Vivek Bedi, a product expert with 18 years of experience across Fortune 100 companies and startups alike, as he shares his expertise on how to strike the right transformation balance and change your product mindset.
By Hazrul at Barcamp JB 2015 on 14 November 2015.
Learn how I solved mosque online donations in Singapore and how it led me to develop an ecommerce solution for SMBs.
This document discusses the future of selling and how it is being radically transformed by digital technologies and social media. It summarizes research findings from a study of over 1,000 sales professionals which found that customers now research products online before engaging with salespeople. It also found that top performing salespeople are adopting social media. The document argues that sales and marketing must work together to create engaging digital content and meet customers in online channels. It provides examples of companies that have boosted sales using social media campaigns. It concludes by urging readers to start walking in customers' digital footsteps and test social selling initiatives.
This document provides tips and resources for creating effective landing pages. It notes that landing pages are often an area of weakness for marketers due to struggles with design, copy, and images. However, landing pages don't need to be difficult - the document recommends stopping overthinking and instead taking action. It then lists 21 tutorials and resources covering topics like landing page basics, anatomy, testing, best practices, and mobile optimization to help marketers improve conversion rates.
1. Lead nurturing involves sharing valuable content with potential customers over time to earn their trust before they are ready to buy.
2. There are 5 keys to successful lead nurturing: start with a deep understanding of buyers, tell a story in content, make content valuable to potential customers, include calls to action, and be patient as most visitors are not ready to buy currently.
3. Marketing automation can help with lead nurturing, but the marketer is ultimately responsible for nurturing leads through valuable content shared over time.
Increase GCI 50% in 2015: A Proven 12-Step Process - Chris Smith - Secrets We...HomesPro from Homes.com
The document outlines a 12-step formula for increasing growth in real estate sales by 50% in 2015. The 12 steps include investing in design, focusing less on yourself, improving basic processes, changing follow-up methods, properly analyzing return on investment, maintaining client contact, expanding marketing efforts, investing in content, showcasing quick response times, using Facebook ads effectively, creating simple landing pages, and improving lead generation from sellers.
The document discusses Janette Gleason's financial planning and tax preparation firm located in Surprise, Arizona. It outlines 3 new ways the firm can use Infusionsoft to grow and automate its business: 1) use internal web forms to eliminate errors and improve customer service, 2) implement a quick sale order form to streamline invoices, payments, and commissions, and 3) execute a conversion campaign through targeted marketing like emails and mailers to increase sales. Each method is described as providing a key benefit: less stress, saving time, and getting more sales, respectively. The document provides resources for readers to learn more about optimizing their professional service business using Infusionsoft.
Likeable Business: Why It Pays To Be LikeableDave Kerpen
The document discusses principles for building a likeable business, as outlined in Dave Kerpen's books. It emphasizes listening to customers, authentic storytelling over sales, transparency, teamwork and leadership, responsiveness to customers, passion for one's work, adaptability to change, providing surprises and delight, simplicity, gratitude, and settling for remarkable work rather than less. It promotes purchasing Kerpen's book Likeable Business.
Off the Beaten Path: Exploring the Non-Linear Customer JourneySpredfast
Smart Social New York 2017 Breakout Session
Speakers:
Sarah Personette, VP of Global Business Marketing at Facebook
Brian Becker, Executive Director, Head of Newsroom at JPMorgan Chase
Sarah Moore, VP of Brand Marketing & Revenue at Spredfast
Learn how to market your business without expensive advertisie, how to do content marketing without spending hours on social media and take away some practical tools and strategies to get started with content marketing.
Fall 2015 Small Business Expo - 7 Steps to a Badass Marketing FunnelWill Hanke
The document outlines a 7-step process for building an effective marketing funnel: 1) Get an audience through SEO, content, and ads. 2) Create a lead magnet to capture leads. 3) Nurture relationships with leads. 4) Build a tripwire product to start monetizing leads. 5) Overdeliver value to customers. 6) Ask customers to purchase core products and services. 7) Maximize lifetime value through ongoing relationships. The goal is to move leads through the awareness, consideration, and conversion stages of the marketing funnel.
5 Digital Marketing Blunders Your Business Should AvoidWill Hanke
The document outlines 5 digital marketing blunders that small businesses should avoid: 1) Failure to listen to customers, 2) Failure to create and promote great content, 3) Failure to optimize their website for speed and mobile usability, 4) Failure to have a follow up system in place to convert leads, and 5) Failure to exercise patience as success takes time. It encourages testing website speed and usability, creating follow up campaigns, and persisting with digital marketing over the long run.
Monetizing Social Media: Social Media as the Vehicle... not the DestinationChase Sagum
The document discusses monetizing social media through four key opportunities: brand development, social proof, media buying, and SEO. It provides examples of how pursuing these opportunities can provide high ROI through increased sales, improved conversion rates, and decreased marketing costs over time. The document emphasizes focusing on authentic engagement, automation, analytics, and small wins to successfully monetize social media efforts.
The document provides information about getting the most SEO value from business videos. It discusses three approaches: 1) using video for ranking, conversions, and rich snippets by targeting specific queries and optimizing video hosting and metadata, 2) using video for links by allowing embedding and promoting the video page, and 3) using video for branding and notoriety by hosting widely and enabling engagement. The "holy grail" is winning video rankings organically in Google search results. The document concludes with contacting the author for video SEO services.
Algorithms don't have feelings, but our customers do. Amit Rawal
While algorithms are delivering great improvements in customer experiences, longer and stronger relationships with customers require emotional connectedness. Every digital business can benefit from curating experiences that carefully blend technology and human psychology. This presentation shares 5 ideas and industry examples, where companies have created unique experiences and have successfully built special relationships with their customers.
How to become a really good real estate agentdonedat
The document provides 10 tips for becoming the best real estate agent. The tips include learning communication skills to listen to clients, forming partnerships with other home-related businesses, using email marketing automation to regularly contact clients, hosting open houses to meet new potential clients, maintaining relationships with past clients, having an online presence through websites and social media, qualifying clients to focus on serious buyers, creating a budget to manage business finances, and taking care of personal health and well-being to sustain success as a business owner.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
What we do: We provide a full online marketing solution with social media at the core.
How we do it: Our clients receive a customised digital marketing solution tailored to provide maximum return on investment.
What we do differently: We take time to immerse ourselves in our clients’ business in order to understand what makes them tick and how to speak to their audience in a uniquely creative way.
Dave Kerpen, CEO of Likeable Local and Cofounder of Likeable Media, provides 10 tips for building a $5 million business, including finding trustworthy partners, creating a focused strategy, hiring and firing carefully, building a strong brand, and asking for referrals. The webinar also outlines benefits of partnering with Likeable, such as increased visibility, education/training, and 20% commission on revenue generated for clients. Partnerships allow for white-labeling, featured listings, and access to over 500k followers on LinkedIn and Inc.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company providing the workshop, and an introduction to the presenter Stephen Bavister. The workshop aims to help attendees develop a written digital marketing strategy to drive their business growth.
Social Selling: The Ten Commandments - Jena Apgar, Brand Dot BlogSales Summit
Social Selling presents new challenges to business owners while providing an opportunity to bring in leads for pennies & cultivate engaged communities. Walk away knowing exactly what to post and how.
Empower the Advocates of Your Brand: Your Employees, by Ramon De LeonY'all Connect
Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Empower your employees, because they are your brand! Every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence and ideas/input.
Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.”
By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them.
Ramon will share his passion, personal experience and methods to help you unlock this incredible asset.
How Strategic Promotions Can Positively Impact Your BrandLikeable Media
This document summarizes a webinar about strategic promotions and how they can positively impact brands. It introduces the presenters and provides an overview of the topics to be covered, including the evolution of promotions, why they are important, types of promotions like sweepstakes and contests, how to measure ROI, tips for success, and case studies. The webinar aims to provide strategies and best practices for using promotions to engage customers, drive sales and awareness, and show the business value of promotional campaigns.
We are IMC agency, we provide the services for both above and below the line for any industry. Please contact us for more information. Mail: tu.nguyen@apocalypse.vn
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
This document provides guidance on using eMarketing to promote a wine business. It discusses developing an engaging website, optimizing it for search engines, and using social media, blogging, email marketing, and other digital channels to connect with customers and build relationships. The key recommendations are to create an exceptional online experience, drive qualified traffic, continuously test and optimize conversions, and nurture customer relationships through digital communication channels.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
What website is best? Does email work? Social Media marketing can be confusing Facebook, Twitter, Instagram, Google+ and the list goes on and on. Which tools to use?
Content marketing involves creating helpful, non-promotional content to attract potential customers at each stage of the buying process. It can result in improved search rankings, more website traffic, stronger brand awareness, validation of referrals, leads, and increased sales. Creating a content strategy and editorial calendar is important, as is focusing on informational rather than promotional content. Expertise is required across writing, graphics, video, platforms and analytics to succeed with content marketing.
Humanizing Your Brand One Conversation at a Time, by Ramon De LeonY'all Connect
Ramon De Leon
Y'all Connect Presented by Alabama Power
June 13, 2014
Birmingham, Alabama
Ask 100 people to define social media and you’d likely get 100 different answers. The ways in which consumers engage with these platforms can vary drastically. This makes it more critical than ever for brands to understand the right way to engage audiences and humanize their brand.
Although most brands have adopted social media to help promote their offerings, many push their content in a mechanical way that just doesn’t feel authentic to consumers. Brands need to add a human element to their social media efforts to really connect with the modern-day consumer. By humanizing these interactions and maintaining a consumer-focused approach, brands can evoke genuine emotions with their customers and create brand loyalty.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
1. Top 10 Ways Community
Management Can Add Value to Your
Business
June 26 , 2012
Presented by:
Megan McMahon & Dhara Naik
@LikeableCM
2. Agenda
• Who is Likeable?
• Top 10 ways community management can add value to
your business
• Q&A
*TWEET TO @LIKEABLECM with hashtag #LikeableCM
#LikeableCM
-Whether you’re a small brand just getting started or a big brand trying to penetrate a new area or launch a new product, through community management is the perfect way to build brand awareness. -Takes time and effort to reach a new audience; there will be tons of questions to answer when attempting to build brand awareness and a community manager will need to tame the crowd -When done right, building brand awareness through social media can be the key to a new brand or product’s success
-Whether you’re a small brand just getting started or a big brand trying to penetrate a new area or launch a new product, through community management is the perfect way to build brand awareness. -Takes time and effort to reach a new audience; there will be tons of questions to answer when attempting to build brand awareness and a community manager will need to tame the crowd -When done right, building brand awareness through social media can be the key to a new brand or product’s success
-Boloco (Burrito place in Boston) does a great job of offering deals and specials and even freebies to get people in the door at their locations -Most deals are announced via Facebook and aim to get people excited
Even big brands need to keep their awareness alive – Logitech is a perfect example. This global brand launches new products frequently and uses community management to reach out to their fans. Announcing products via social media is an excellent way to build awareness about your brand and the new product and community management can effectively achieve this.
Many companies use community management as an opportunity to develop their brand’s voice, tone, and personality. Brands need to make sure that their voice is relatable to their target audience and an accurate representation of the brand’s core values.
GemsAround is a jewelry business with a heavy focus on customer service: if a customer can dream up a piece, GemsAround will make it. To send this message, GemsAround developed Ruby, who quickly became the voice of the brand and answered all customer service-related inquiries. Ruby posted weekly updates to the page, answered any questions about GemsAround products or services, and made product recommendations to fans. Ruby is girly, fun, and relatable to the GemsAround target demographic.
@DKNY is run by Aliza Lecht (aka DKNY PR girl). Rather than maintaining a general DKNY account, she uses DKNY PR Girl as her avatar, which gives her the flexibility to be herself and use her own voice on behalf of the brand. Positioning herself as “DKNY PR Girl” rather than “DKNY” allows her to connect with DKNY followers on a more personal level.
As much as brands want to be heard, it’s just as important for brands to use community management as a listening tool. The more companies listen, the more they’ll understand about their consumers. The more you understand, the better product/service you can provide.
On the Voices Against Brain Cancer FB page, community members are constantly sharing stories and photos of loved ones affected by brain cancer. Everyone’s story is different: some are personal stories related to the day to day hardships of people living with cancer. Some community members are mourning a loved one. Some are survivors sharing words of encouragement. Everyone has a different reason for being on the page. Since everyone’s story is different and the topic is so sensitive, it’s important for VABC to read each post, understand why these people are engaging with them, and respond as carefully and appropriately as possible.
When you think of Nickelodeon, who do you think their target demographic is? Automatically, most people would say kids. However, by using community management as a listening tool, Nickelodeon came to realize that nostalgic 20-somethings were a key demographic that they had not previously considered. Nickelodeon searched their communities and found multiple Facebook pages and groups dedicated to bringing back 90s Nickelodeon shows. After listening and understanding consumer desires, Nickelodeon introduced the “90s Are All That.” Each weeknight at midnight, they wouldplaya variety of 90s Nickelodeon shows at Teen Nick in an effort to reach nostalgic 20-somethings, a demographic Nickelodeon would never have known they had if they had neglected community management. On its first night, each of these shows received higher ratings in the 12-24 year-old demographic than “Late Night with Jimmy Fallon,” “The Tonight Show with Jay Leno,” “Late Show with David Letterman,” “Conan,” “Lopez Tonight,” and “Jimmy Kimmel Live.”
One of the most valued reasons for a company to seek out Social Media marketing agencies is to grow their fanbase and acquire new customers through strong community management.
Spending only $500, dentist Dr. Bob Wagstaff created his first YouTube video. In less than 3 years that video has been seen more than 16 million times and helped to generate over $1.6 million in sales and contracts with Wal-Mart and CVS Pharmacies. Community management strategies: engaging user videos.
Technorati discovered in their 2011 State of the Blogosphere report that bloggers use photos more than any other type of media (80% use photos, around 50% use videos and many fewer for all other formats). Coconut Bliss makes an effective use of fun and friendly pictures to show customers eating their dessert products. Community management strategies: contests and partnerships.
One of the best things about social media is the easy access to so many people who are fans of your brand already. The socialsphere is the prefect place to show your appreciation for your brand advocates. A goal of CMs should be to set out to find these advocates and REWARD them! With rewarding should also come the element of surprise. *GIVE AWAY SOMETHING* You too can surprise anyone you’d like via social media so long as there’s strategy behind it!
Sprinkles NYC announces a password to get a free cupcake everyday! This has an element of fun to it for the fans AND gets people in the door of their store.
GrubHub has the ultimate surprise and delight factor as they choose a fan of the week randomly each week. All a person has to do to enter to be fan of the week is simply mention GrubHub in FB status update, write on their wall, or even mention them in a tweet. Fans of the week get physical prizes mailed to them as well so that they in turn can become everlasting brand advocates. GrubHub is a great example of surprise and delight for brand that doesn’t even have an actual location.
GrubHub has the ultimate surprise and delight factor as they choose a fan of the week randomly each week. All a person has to do to enter to be fan of the week is simply mention GrubHub in FB status update, write on their wall, or even mention them in a tweet. Fans of the week get physical prizes mailed to them as well so that they in turn can become everlasting brand advocates. GrubHub is a great example of surprise and delight for brand that doesn’t even have an actual location.
Fan feedback is important to community managers because it allows them to hear exactly what the customer is saying. It also creates a relationship that emotionally attaches the customer with the brand.
Marriott says it leads the hospitality industry in Twitter followers and is on pace to make it to the top in Facebook "likes" soon. Its new My Marriott Hotel social game allows users to manage different elements of a Marriott hotel. Community management strategies: Facebook likes, My Marriott social game, “Did You Think of This” internal website video contest for hiring applicants. Marriott is also extremely responsive to each and every person that tweets at them. They have a lot of followers but treat each as an important as anyone else.
Hpnotiq has their own recipes, but they also encourage fans to create and post their own recipes. Hpnotiq listens and shares out to its larger community giving each fan who creates a recipe the opportunity to be heard and feel important.
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-One of the many ways community management can add value to your business is through its capacity to develop long-term relationships with your biggest brand ambassadors. -People trust other people more than they trust brands, and they relate better to a consumer’s story than they do to a brand’s story. It makes sense, then, to have real people who are out and about, sharing their love of your brand to the world. You can find and develop relationships with these individuals through community management. -Once you’ve identified your brand ambassadors, you should develop a social framework or some kind of program to bring them all together to share their love of your brand on a regular basis.
-Restaurant.com identified their biggest brand advocates through a survey that asked customers to share their Restaurant.com experience. The ones who rated their experience the highest and shared their stories were then asked to join an exclusive Facebook group, called The Food Family. -Nearly 4,000 members strong, these brand ambassadors share stories, provide feedback, and receive star treatment, special deals and an inside scoop on Restaurant.com news. -These customers feel particularly valued, and as a result are the first line of defense on the Facebook page. They’re quick to defend anyone attacking RDC, and they’re also more than willing to share their positive experiences with the rest of the Restaurant.com community.
Ritani VIP Network: After Ritani met a bunch of bloggers at the Blissdom blogger conference in Nashville, Ritani sent them a survey to become a part of the Ritani VIP Network, which basically means that they would have exclusive access the latest Ritani news, contests and giveaways for VIP members only, etc. (see group description for more info.). They post updates about once per week to keep the bloggers engaged and talking about Ritani. The Finks Insiders group is a group of salespeople at Finks retail stores. Ritani posts in this group about twice per week and retailers constantly post about when they sell Ritani rings. They select one winner each month based on how many likes and comments the retailers leave in the group (everyone who leaves 6 or more is entered into a sweeps). They also get exclusive, behind the scenes info.
-One of the greatest features of community management is its capacity to change consumer perception about your brand. By taking the right steps, you can turn an angry customer into a happy one, sometimes even converting them to a lifelong brand advocate. -These steps include publicly acknowledging the customer’s complaint, taking their complaint offline to determine how best to resolve the issue, and then taking action to actually resolve the issue in an efficient manner.
One McDonald’s customer, Fadra, had taken her son on the last day of that particular Happy Meal promotion to get the final missing Marvel hero, but got the Littlest Pet Shop instead. She sent an angry tweet to the fast food restaurant. As a result, McDonald’s sent the missing Marvel figurine with a handwritten note to Fadra. People love to feel valued, and a great way of doing that is through handwritten notes and real, non-electronic mail. They get excited, they take pictures, they post to twitter, etc… all because a brand proves there are real people behind the brand who care about them. The result? A happy boy with his completed set of figurines from McDonald’s. Oh yeah, and Fadra happened to have a popular blog where she shared the story. The result for McDonald’s from an offline good-will gesture was a positive blog that receives 50,000 views a month. She went from upset customer to one of McDonald’s best brand advocates, and she’s online all the time, defending McDonald’s From one gesture, there is a ton of positive sentiment for McDonald's. The social media team was quick to point out that while it wasn’t a crisis – effectively they were dealing with an upset four-year-old and a mother who had to deal with an upset four-year-old – it was an opportunity to go the extra mile.
One weekend, ordr.in caught a tweet that came in from a very unhappy customer. Through a series of well-executed and immediate actions by the CEO and CTO (outlined below), within an hour’s time, the company changed the consumer’s opinon of their brand. They publicly acknowledged his frustration, moved to private communication to obtain his contact info, and then solved the problem by feeding the customer at no charge. Customers love to see that a brand will go above and beyond for them , and feel that they are valued and special