Library2012 keynote Technology trends Joe Murphy Librarian

Twitter: @libraryfuture
Technology Trends
From a Librarian
Joe Murphy
libraryfuture.com

Relevancy is in the eye of the future

Live in constant rebirth
It's always spring

It is not for us to try and hold back the dessert
Libraries live at the frontier

We all start
somewhere

Alight from past trajectories
Alight new directions

A balanced focus on our traditions
& priorities balanced with future directions
@spring_creative
Retweeted by
@acdelion
Let us try not to
mistake
traditional
strengths with
traditional ways
of doing things

Former strengths can become guard houses

Twitter: @libraryfutureDestruction leaves new beauty
Treasures in the moraine

Pay tribute to nostalgia with art, not function

Trends amongst chaos

I Love
Libraries
I can be
frustrated
by the
Library

Failure is an option
Success is a choice

Find our own windows.
Peer beyond our walls

Texture of the land

Paths above obstacles on the
ground are amongst life in trees
Paths above
can be among

How much
should we pay
heed to one-
way signs?
Instagram user @alexzealand

Some techs are bridges
Some are doors

Let Those Tech Changes Steep a Little
But not for too long

Tentacles &webs can be seen as art, not just traps

libraries would benefit more
from striving for reiterated
reincarnation than from
seeking a fountain of youth

Fear of heights is curable
(and rational)

Which one is
more real?

our most important capital is adaptation
when people ask what librarians will
doing in the future, the only thing I can
guarantee is that we will be changing

A lot is happening
in Content

We prefer a choice in format.
Often inspired by context.

Socially
reading
Ulysses

eBook issues

Assessing the maturity and realistic outlook for
up and coming technologies
The Gartner
Hype Cycle for
Emerging Tech
http://www.gartner.com/it/page.jsp?id=2124315#

• http://qz.com/9101/mobile-phones-developing-world/
"Since 2000, the number of mobile phones in the
developing world has increased 1700%"

Aging Myself
The Beloit College Mindset List for the Class
of 2016 Born in 1994 Reveals Cultural
Touchstones
“TheTwilight Zone involves vampires, not
Rod Serling,” They’ve grown up with iPods,
and Justin Bieber is part of their class.
http://www.beloit.edu/mindset/2016/
This year’s “catalog of the changing worldview” reveals what the world has and has not
included for students entering college for the first time this fall and the cultural
touchstones that have shaped their lives.
• 2/3 of the independent bookstores in the United States have closed for good during
their lifetimes.
• Outdated icons: images of floppy discs for “save,” a telephone for “phone,” and a snail
mail envelope for “mail
•Cyberspace has been a constant in their lives, and “Their lives have been measured in the
fundamental particles of life: bits, bytes, and bauds.
• Before they purchase an assigned textbook, they will investigate whether it is available
for rent or purchase as an e-book.

www.isuppli.com/Memory-and-Storage/News/Pages/Sign-of-the-Times-PC-Share-of-DRAM-Market-Dips-Below-50-Percent-for-First-Time.aspx
Towards the Post PC Era – a Tipping Point
For the first
time ever, the
majority of
memory chips
are not used
by PCs
PC’s market share of DRAM chips dropped to less than 50% in 2012.
PCs have “defined and dominated” the DRAM chip market up until now.
Chip suppliers now de-prioritize PCs in favor of the faster growing markets of
smartphones and tablets.
“Personal computers are not at the center of
the technology universe anymore.”

Surface Tablet
And possibly a
smartphone?
Instagram user @mazinadjm

HTML5 and Mobile Web Evolutions
http://app.nytimes.com/
http://venturebeat.com/2012/09/11/facebooks-zuckerberg-the-biggest-mistake-
weve-made-as-a-company-is-betting-on-html5-over-native/

Make reservations
with Foursquare
http://blog.foursquare.com/2012/09/28/foursquare-and-opentable-
just-made-it-even-easier-to-plan-your-perfect-night-out/
Proactive discovery
And robots

Instagram – 100 Million Strong
““It just crossed 100 million users,”
Zuckerberg said on stage. “They’re
killing it.”
http://venturebeat.com/2012/09/11/instagram-100-million-
users/#VsFjkouChfP90f3h.99
•Added 20 million since July
•Instagram started the year with 15
million users
•Added 50 million since opening up to
Android
•22.7 million monthly unique visitors
•57th most popular site
• 38% increase in unique visitors
from June to July
http://www.comscore.com/Press_Events/Press_Releases/2012/8/comScore_
Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2012
http://venturebeat.com/2012/04/03/instagram-android

Instagram has more
daily active users than
Twitter
http://stitcher.com/s?AABAACQBp
Instagram had 7.3 million active daily users in August, Twitter had 6.9 million
The avg Instagram user spent 4.3 hours on the app during August
http://venturebeat.com/2012/09/27/instagram-v-twitter-mobile/

Nearly Half of Leading Brands are Active on Instagram
http://simplymeasured.com/blog/2012/08/08/how-top-brands-are-using-
instagram-study/
Trailing only: Facebook, twitter, Google+, and Pinterest.

Who Uses Instagram
Pew report
http://pewinternet.org/Reports/2012/Online-Pictures.aspx

Because Instagram represents the ideal in mobile
social experience
• Hash tags to pull together
images around a topic
• Location for creating a visual
story about a place
• API to pull together pictures
taken around campus
The True Meaning of
Mobile Photo Sharing -
Community contributions to
the visual narrative of a
place/topic/social grouping

Instagram Photo Maps
Focuses on the where,
reflecting ongoing trend
towards location as a point
of interaction and a visual
emphasis on place-based
self curation.
Loosening the primacy of time sensitivity

Instagram coming to
the wider mobile web
• Of note because Instagram
famously started as iOS app
only.
• All can now engage the
content you share from more
points beyond the app.
• Broadens ability of non-
Instagram users to view your
content.
• Links for easy transfer to in app
• Libraries can use this to tie their social image
projects to their growing mobile web presence.

1/2 Billion Subscriptions to cloud Storage Services
• Up 200 million
from last year
• Will jump by 125
million more next
year
• To hit 1.3 billion
in 2017
http://www.isuppli.com/Mobile-and-Wireless-Communications/News/Pages/Subscriptions-to-Cloud-Storage-Services-to-Reach-Half-Billion-Level-This-Year.aspx
consumer side of a tech trend

Changes in Discovery at Twitter
http://blog.twitter.com/2012/09/more-tweets-to-discover.html
Know the impact, watch the big players

Lift
Progress-tracking app
created with help from
Twitter co-founders.
Ties into these contexts:
•The “check in”
•Transparency of activity, data,
and feedback
•Social motivation
•Mobile first/mobile only
•Self metrics.
•Visualization: a visual element to
our individualized progress.
•Gamification

Calling a Truce with Paper
Helps Evernote free itself from the limits of digital
and helps free the beloved physical Moleskine
notebooks from the limits of print.
Combines Moleskine’s valued aesthetic with digital functionality.
http://evernote.com/getting_started/moleskine/

Add Smart Stickers
for Digital Tagging
http://blog.evernote.com/2012/08/24/the-new-evernote-smart-notebook-by-
moleskine/

Evernote Business Brings Evernote to
Libraries on an Enterprise Level
http://blog.evernote.com/2012/08/24/evernote-business-coming-to-your-office-this-december/
Importance: Marks a shift beyond the common organic
manipulations of this productivity service that some librarians
implement by adding software for businesses.
•administrative console to
manage account data and
users’ access
•Notebook directory for
sharing content with
employees
•ability of individual employees
to publish collaborative
notebooks to the directory
•dedicated customer support

Import Scanned Books to Evernote
1DollarScan, a
digitization company,
uses Evernote’s API to
import scanned books
and documents into
Evernote for cloud
access to content.
Helping to shift our print books from becoming “like
furniture” back into “active objects.”
To capture the memories formed while reading.
http://www.1dollarscan.com/

iOS6 and Libraries
More details http://bit.ly/iOS6andlibs
Big Update for Apple’s mobile operating system.
• FaceTime via cell connections – reference
• Photo streams – incorporating photo sharing trend
• Maps – shifting physical discovery
• Passbook
• Facebook integration
• iCloud browser tabs
• Siri
• Unification of the phone number and Apple ID –
answer FaceTime across devices
• New App ranking algorithm – changes in search
strategies

Apple Maps - &
changes in discovery
for our libraries
• Yelp integration
• Changes
• 3 D

understand discovery, engage the trend,
consider the actualization, and prioritize
customer experience

Major companies
add Passbook
support

Are QR Codes (Still) Dying?
• Will remain as long
as the camera is
universal on
smartphones
• Libraries can safely
continue to invest
http://www.readwriteweb.com/enterprise/2012/09/readwriteweb-technology-
deathwatch-qr-codes.php
Context of major trend of proximity for access

QR Code problems
The strength, and weakness of QR Codes

Google Wallet
and NFC

NFC + Business Cards
• Focus: print experience w/
mobile/digital
• Arena: how we exchange
information
• 1 NFC enabled card in each
pack (eliminates having to
exchange objects)
• NFC Code can be updated
http://www.moo.com/blog/2012/09/27/the-business-cards-of-the-future-
nfc/?utm_source=Customers%20US&utm_medium=email&utm_campaign=27092012406620340&E
DID=DKSX7Y7-KFRO-KXHC1-AQ2B-54E2-v1
Adding a 3rd side to business cards
http://us.moo.com/nfc
Or do “Moo’s NFC business cards
combine an aging format with an
unpopular technology?”
http://venturebeat.com/2012/09/28/moo-nfc-business-cards/#jbfZAt4Are1etGk0.99
Same story as their
QR Codes products
Moo, like
libraries,
struggles
with its print
tradition

Apple as the World’s Most Valuable Company
Apple became the most valuable company of all time,
closely watch this giant’s impacts in technology and
content.
Back to the why:
• Be aware of trends as we adapt to the changing world.
• Consider this data alongside being personally familiar with the tools and behaviors
of our users for informed refining of current services and planning for future pivots.
Why it Matters to Libraries:
The biggest company is a tech company – guiding opportunities and changes in
interaction (service) and access (content).
Big enough to set the direction of consumer technology and guide consumer
behavior and expectations.
Dominates the arenas of smartphones and tablets, providing opportunities as well as
pressures for libraries.
Apple is a major digital media provider, making impactful waves in several content
industry segments, including eBooks.

iPhone 5 & Libraries
• Improved bigger screen
= more room for apps . Impact of browsing
vs search.
• Faster 4G LTE
• Impact of new dock connector.
• iTunes searching updates , app
recommendation engine, cloud movies.
More details http://joemurphylibraryfuture.com/iphone-5-ios6-software-upgrade-the-details-and-what-they-mean/
•400 Million iOS devices sold
•84 Million iPads have been sold - 17 million in recent quarter alone.
• iPad enjoys 62% of worldwide tablet market share., 91% of web traffic
in the tablet market
• 700 K apps, avg user has 100 apps

We are not in Kansas anymore
But we do have ruby GPS slippers

Social on demand music
streaming service to pay artists
$10 per subscriber
• (That is,
if the
artists
use
theirs
social
media
influence
to get
fans to
register
for Rdio)

New and very improved Kindle ereader
Amazon CEO Jeff Bezos said at the product
release, “Paperwhite is the Kindle we’ve always
wanted to build—the technology didn’t exist to
build a display with this level of contrast,
resolution, brightness and battery life, so our
engineers invented it.”
Kindle Paperwhite
Paperwhite Special Features:
“Time to Read” feature uses your measured reading speed metrics
to predict know when you’ll finish a chapter.
Miss those author biographies from the backs of paper books? The
new Kindle Paperwhite has those now too. Bios are hyperlinked to
more by that author with direct purchasing from within the
Paperwhite.

Kindle Fire HD
• Smaller than iPad
• Rivals Google Nexus 7
• Feature, Kindle Free Time allows parents to set
time limits for types of content; games, movies,
reading (unlimited perhaps?) etc. Supports
multiple profiles on the device.
Kindle Serials:
Like Dickens of old, subscribe to an ebook once for $1.99 and
automatically receive the complete piece in serialized segments
as they are released. It is hoped that this will provide
opportunities for the authors to react fluidly to reader opinion.

Top Tablet Makers
• Apple Inc, iPad, 17 million worldwide, 69.6%
share
• Samsung, Galaxy line, 2.3 million, 9.2%
• Amazon, Kindle Fire,
1 million, 4.2%
• AsusTek, Transformer line,
688,000, 2.8%
• Barnes & Noble, Nook Tablet,
459,000, 1.9%
• Other, ~3 million, 12.3%
Source: IHS iSuppli via http://www.cbsnews.com/8301-505250_162-57507761/top-5-makers-of-tablets-led-by-apple-amazon-3rd/

Pinterest
It’s about
Curation
&
Visual Discovery

Who uses
Pinterest
• 12% of all US internet
users
• 20% of women and 5%
of men
• 16% 18-29 of year olds
• 4% of 65+
• Well spread out over
income demographics
http://pewinternet.org/Reports/2012/Online-Pictures.aspx

Pinterest
• Has ~20+ million unique visitors per
month
• Is the third most visited social media
site
• Across most age groups
• Has the highest percentage of
women users social networks
• Drives high levels of referral traffic:
more than YouTube, Google+, and
LinkedIn combined.
• Is spawning look a likes, copycats,
and is even influencing layout
designs.

Areas of use in academic libraries include:
• Facilitating/assisting collaboration and
curation
• Curation of resources through visual
subject guides
• Targeted resources for specific groups
• Featuring electronic and print collections
• Connecting with researchers and groups
• As a teaching tool.
• Highlighting the human element of your
library with staff pins.
• Pin diagrams to FAQs.
• Curate instructional resources with
teaching pin boards.
• Teach proper citation and attribution.

New Apps

http://blog.instagram.com/post/31128992132/call-parade
http://www.theatlanticcities.com/arts-and-lifestyle/2012/02/how-new-york-pay-phones-
became-guerrilla-libraries/1288/http://www.flavorwire.com/328855/a-brief-survey-of-phone-booth-art-from-around-the-world#2

Look to entertainment brands for next
trends with expected ROI

"Yourself" is a key word

Finish every
challenge
with the
reward that it
is

Where is starts and where it ends

Devour
the
Future

Tech Trend Spotter for Libraries
Joe Murphy
www.linkedin.com/in/libraryfuture
libraryfuture@gmail.com
libraryfuture.com

Library2012 keynote Technology trends Joe Murphy Librarian

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