This document outlines key lessons from the 40 most likeable brands on social media platforms Twitter, Pinterest, Instagram, and YouTube. It introduces Likeable, a company that helps clients with social media, and shares insights and best practices from top performing brands on each platform. These include engaging customers, sharing quality content, and humanizing the brand. It concludes with announcing an upcoming webinar and providing contact information.
Facebook promotions, marketing and fan acquisitionPinpoint Social
Understanding what makes marketing campaigns stick on the Facebook Platform.
Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto
This document provides an agenda and overview for a social media training for KDF staff. It discusses KDF's current social media platforms like Facebook, Twitter, and Instagram and tactics used. It covers how staff can advocate for KDF on their personal social media accounts by tagging KDF, using hashtags, and following best practices. The training includes a social media trivia section and concludes by asking staff for any ideas or questions.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
The document discusses using Instagram and Pinterest for business purposes. It provides statistics about each platform and best practices for using images, hashtags, contests and other features. For Instagram, companies are advised to post regularly, engage with others and use hashtags selectively. For Pinterest, companies should add Pin It buttons, curate boards by topic and use rich pins with detailed metadata. Case studies from Ben & Jerry's and Sony demonstrate successful uses of each platform.
Marketing Via Twitter: Fast & Furious 6Jasmine Leong
My partner, Ethan Nguyen, and I, analyzed two Twitter accounts relating to the movie Fast & Furious 6, then created our own Twitter account to market the new movie.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
Instagram Marketing and Advertising - Get More Likes and FollowersOwerly.com
Instagram Marketing and Advertising - Get More Likes and Followers Learn more at www.Owerly.com
Social Media will grow your business and brand awareness.
Anandolok, a prominent entertainment magazine from the House of ABP was studied by us with an intention to understand the potential of the brand. The secondary intention was to understand the status of the brand regarding their digital and social media initiaitives.
Facebook promotions, marketing and fan acquisitionPinpoint Social
Understanding what makes marketing campaigns stick on the Facebook Platform.
Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto
This document provides an agenda and overview for a social media training for KDF staff. It discusses KDF's current social media platforms like Facebook, Twitter, and Instagram and tactics used. It covers how staff can advocate for KDF on their personal social media accounts by tagging KDF, using hashtags, and following best practices. The training includes a social media trivia section and concludes by asking staff for any ideas or questions.
Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.
Is a Picture Worth a 1000 Words? Instagram and Pinterest for Your OrganizationLaurie Meisel
The document discusses using Instagram and Pinterest for business purposes. It provides statistics about each platform and best practices for using images, hashtags, contests and other features. For Instagram, companies are advised to post regularly, engage with others and use hashtags selectively. For Pinterest, companies should add Pin It buttons, curate boards by topic and use rich pins with detailed metadata. Case studies from Ben & Jerry's and Sony demonstrate successful uses of each platform.
Marketing Via Twitter: Fast & Furious 6Jasmine Leong
My partner, Ethan Nguyen, and I, analyzed two Twitter accounts relating to the movie Fast & Furious 6, then created our own Twitter account to market the new movie.
A Picture is Worth 1,000 Words: Marketing with Instagram & PinterestAtlantic Webworks
Are you using Pinterest and Instagram to market your business? If not, you should be! Adrienne Cregar Jandler shares her popular presentation from the 2013 ConvergeSouth conference.
Instagram Marketing and Advertising - Get More Likes and FollowersOwerly.com
Instagram Marketing and Advertising - Get More Likes and Followers Learn more at www.Owerly.com
Social Media will grow your business and brand awareness.
Anandolok, a prominent entertainment magazine from the House of ABP was studied by us with an intention to understand the potential of the brand. The secondary intention was to understand the status of the brand regarding their digital and social media initiaitives.
The document provides tips for freelancers starting their business, including getting first clients through friends and family, having an answer prepared for common questions about rates, using social media to showcase work, attending industry events to network, providing great customer service to get referrals, only taking on projects they are excited about, and pushing themselves with each new project to continue learning.
Originally delivered July 25, 2014, at the Pan Retreat, part of the Romance Writers of America annual conference. As an author, you are the brand. Everything you write is your brand extension. Viewing yourself as a brand will help you create a communications and marketing plan to help your book reach a wider audience.
The document discusses the differences between traditional marketing and content marketing on Facebook. It provides details on how Facebook ranks posts through its EdgeRank algorithm, which considers factors like the type of post, user engagement, and the relationship between the poster and audience. The document then lists several local Facebook pages and their number of fans. It ends by posing questions for a Facebook pages manager around monitoring the page, responding to posts, signing posts, handling spammy or controversial content, and resolving conflicts.
Fanvibe is a platform that connects sports fans to their favorite teams. It allows fans to check-in to games, interact with other fans, earn prizes, and get personalized content from teams. Fanvibe fills a need since most fans never attend games in person and teams can only directly manage a small number of fan relationships. It provides value to teams and partners by helping generate additional revenue through reward-based purchases and higher conversion rates than other marketing platforms.
The document provides tips for bands and musicians to engage fans on social media. It recommends posting a variety of content like photos, videos and questions to encourage interaction. It suggests maintaining a balance of posts related to the band and personal interests. It also advises using platforms like YouTube and Facebook to share behind the scenes content to help fans feel more connected. The overall message is that regular, engaging content is important to build and retain an online fan base.
UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TVJill Hampton
This document contains notes from a presentation by Jill Hampton on web and social media content strategies. Some of the key points covered include developing a consistent and timely mantra for content, sourcing content from various locations like sister stations and press releases, tailoring content to the local audience while keeping it fresh, using pictures to tell stories, and managing social media across multiple platforms through tools like HootSuite and empowering contributor teams. The document provides tips on content for websites, Facebook, Twitter and other social media channels.
Some notes on building Brand You for the Postgrad Advertising Class of 2013Nick McGivney
The document provides tips for using various online platforms to promote oneself professionally, including LinkedIn, Twitter, Facebook, having a portfolio site, business cards, CV/resumes, and attending events. The key recommendations are to be professional, complete profiles with up-to-date information, showcase skills and work, engage with others, and find opportunities to contribute and connect both online and offline.
This document provides tips and strategies for using Facebook effectively for business purposes. It discusses how to drive traffic to your Facebook page by promoting it widely and getting others to promote you. The importance of engaging audiences on Facebook through comments, entertaining and informative posts, and solving problems is covered. Specific types of posts that perform well and variables that make for a "good" post are outlined. Additional topics include identifying target audiences, listening to customers, driving customers offline through contests and promotions, gaining new customers, continuing relationships, and drip marketing strategies.
Social Media Strategies; Fireside Lounge 05.29.2014awolford
The document provides information about Fireside Lounge, a bar located in Alameda, California. It discusses the bar's history dating back to 1942, current ownership, and goals for the future. These include increasing annual revenue and business value by 100% through implementing a new social media strategy and building their brand as a friendly neighborhood bar with quality craft beers and liquors. The bar owners hope to achieve these goals within one year of launching their social media content plan.
If a Blog Falls in the Forest: How to get your blog to make a soundAnnie Phdinparenting
How to create great content for your blog for beginner to intermediate bloggers. Presented by Annie from the PhD in Parenting blog (http://www.phdinparenting.com) at Blissdom Canada in October 2010.
The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
Social Media + Theatres: International Peer ReviewMaryrose Lyons
A look at the social media practices of large and small theatres in UK, Australia, and US as of Sept/Oct 2014. The key message: just because you're big doesn't mean you're good! Although we love what The Australian Ballet and The Met Opera are doing.
This document provides 5 ways for businesses to find customers on Facebook: 1) Share quality content like guides, videos, myths/tips. Post 3-4 times a week, especially Saturdays at noon. 2) Run contests where people share to enter and win prizes. Make contests viral by having people add to stories or share opinions. 3) Use "content gates" that require people to like or share high-value content before accessing it. 4) Mix up promotion between Facebook, advertising, and other channels with exclusive deals. 5) Run news feed ads for high visibility and interaction.
This document is Rachel Wolfe's writing portfolio that summarizes her work for various clients in marketing and public relations. It includes samples of blog posts, biographies, newsletters, and marketing materials she created for companies in industries such as social media, interior design, yoga, photography, and food products. The portfolio highlights her experience writing different types of copy for small businesses and large brands.
This document provides scattered ideas for keeping customers happy and loyal. It emphasizes the importance of understanding the customer's perception of quality and needs rather than solely focusing on producing a spotless product. Mistakes may happen, but listening to complaints and making customers cooperators in improvement can help maintain trust and gain their heart.
Speaker: Joanne McGonagle
Are you wondering how you can build an engaged and loyal Facebook page? Are you getting "Liked" but not getting any engagement?
Learn tips on how to not only get likes but to build a community on your facebook page.
Takeaways:
How to communicate with your fans as friends
Engagement is a two-way street. Don't do drive by posts.
Learn why consistent updates matter
Monitor, measure, evaluate then adapt.
Top 5 Secrets to Make YOUR Apartment Community Stand Out From The CompetitionErica Campbell Byrum
If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!
Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.
This document provides an overview of using Twitter for social media and business purposes. It discusses why Twitter is a useful platform, how to use it properly to communicate your brand and engage followers, and tips for increasing your following and engagement. Key recommendations include using images, videos and hashtags in tweets, completing your profile, focusing on valuable conversations rather than sales, and asking others in your industry for help and advice on Twitter.
Social Media Success for Small Businesses Likeable Media
This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!Karen Kefauver
Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
The document provides tips for freelancers starting their business, including getting first clients through friends and family, having an answer prepared for common questions about rates, using social media to showcase work, attending industry events to network, providing great customer service to get referrals, only taking on projects they are excited about, and pushing themselves with each new project to continue learning.
Originally delivered July 25, 2014, at the Pan Retreat, part of the Romance Writers of America annual conference. As an author, you are the brand. Everything you write is your brand extension. Viewing yourself as a brand will help you create a communications and marketing plan to help your book reach a wider audience.
The document discusses the differences between traditional marketing and content marketing on Facebook. It provides details on how Facebook ranks posts through its EdgeRank algorithm, which considers factors like the type of post, user engagement, and the relationship between the poster and audience. The document then lists several local Facebook pages and their number of fans. It ends by posing questions for a Facebook pages manager around monitoring the page, responding to posts, signing posts, handling spammy or controversial content, and resolving conflicts.
Fanvibe is a platform that connects sports fans to their favorite teams. It allows fans to check-in to games, interact with other fans, earn prizes, and get personalized content from teams. Fanvibe fills a need since most fans never attend games in person and teams can only directly manage a small number of fan relationships. It provides value to teams and partners by helping generate additional revenue through reward-based purchases and higher conversion rates than other marketing platforms.
The document provides tips for bands and musicians to engage fans on social media. It recommends posting a variety of content like photos, videos and questions to encourage interaction. It suggests maintaining a balance of posts related to the band and personal interests. It also advises using platforms like YouTube and Facebook to share behind the scenes content to help fans feel more connected. The overall message is that regular, engaging content is important to build and retain an online fan base.
UMSL Digital Media Marketing - Digital Content & Social Media In Broadcast TVJill Hampton
This document contains notes from a presentation by Jill Hampton on web and social media content strategies. Some of the key points covered include developing a consistent and timely mantra for content, sourcing content from various locations like sister stations and press releases, tailoring content to the local audience while keeping it fresh, using pictures to tell stories, and managing social media across multiple platforms through tools like HootSuite and empowering contributor teams. The document provides tips on content for websites, Facebook, Twitter and other social media channels.
Some notes on building Brand You for the Postgrad Advertising Class of 2013Nick McGivney
The document provides tips for using various online platforms to promote oneself professionally, including LinkedIn, Twitter, Facebook, having a portfolio site, business cards, CV/resumes, and attending events. The key recommendations are to be professional, complete profiles with up-to-date information, showcase skills and work, engage with others, and find opportunities to contribute and connect both online and offline.
This document provides tips and strategies for using Facebook effectively for business purposes. It discusses how to drive traffic to your Facebook page by promoting it widely and getting others to promote you. The importance of engaging audiences on Facebook through comments, entertaining and informative posts, and solving problems is covered. Specific types of posts that perform well and variables that make for a "good" post are outlined. Additional topics include identifying target audiences, listening to customers, driving customers offline through contests and promotions, gaining new customers, continuing relationships, and drip marketing strategies.
Social Media Strategies; Fireside Lounge 05.29.2014awolford
The document provides information about Fireside Lounge, a bar located in Alameda, California. It discusses the bar's history dating back to 1942, current ownership, and goals for the future. These include increasing annual revenue and business value by 100% through implementing a new social media strategy and building their brand as a friendly neighborhood bar with quality craft beers and liquors. The bar owners hope to achieve these goals within one year of launching their social media content plan.
If a Blog Falls in the Forest: How to get your blog to make a soundAnnie Phdinparenting
How to create great content for your blog for beginner to intermediate bloggers. Presented by Annie from the PhD in Parenting blog (http://www.phdinparenting.com) at Blissdom Canada in October 2010.
The document discusses building relationships through social media. It emphasizes that relationships require work over time and provides tips for connecting with others online, such as finding influencers, asking people questions, giving value as a resource, and maintaining relationships. The overall message is that developing strong relationships can lead to increased traffic, leads, revenue and other business benefits, but relationships are an investment that require incubation before seeing results.
Social Media + Theatres: International Peer ReviewMaryrose Lyons
A look at the social media practices of large and small theatres in UK, Australia, and US as of Sept/Oct 2014. The key message: just because you're big doesn't mean you're good! Although we love what The Australian Ballet and The Met Opera are doing.
This document provides 5 ways for businesses to find customers on Facebook: 1) Share quality content like guides, videos, myths/tips. Post 3-4 times a week, especially Saturdays at noon. 2) Run contests where people share to enter and win prizes. Make contests viral by having people add to stories or share opinions. 3) Use "content gates" that require people to like or share high-value content before accessing it. 4) Mix up promotion between Facebook, advertising, and other channels with exclusive deals. 5) Run news feed ads for high visibility and interaction.
This document is Rachel Wolfe's writing portfolio that summarizes her work for various clients in marketing and public relations. It includes samples of blog posts, biographies, newsletters, and marketing materials she created for companies in industries such as social media, interior design, yoga, photography, and food products. The portfolio highlights her experience writing different types of copy for small businesses and large brands.
This document provides scattered ideas for keeping customers happy and loyal. It emphasizes the importance of understanding the customer's perception of quality and needs rather than solely focusing on producing a spotless product. Mistakes may happen, but listening to complaints and making customers cooperators in improvement can help maintain trust and gain their heart.
Speaker: Joanne McGonagle
Are you wondering how you can build an engaged and loyal Facebook page? Are you getting "Liked" but not getting any engagement?
Learn tips on how to not only get likes but to build a community on your facebook page.
Takeaways:
How to communicate with your fans as friends
Engagement is a two-way street. Don't do drive by posts.
Learn why consistent updates matter
Monitor, measure, evaluate then adapt.
Top 5 Secrets to Make YOUR Apartment Community Stand Out From The CompetitionErica Campbell Byrum
If you're like most of us, you realize that having a strong social media presence is a must in today's business world. Chances are, you have a good grasp of the basics, and hopefully you are having fun while managing your brand online! Let's take your social media efforts to the next level!
Erica Campbell Byrum, Director of Social Media for ForRent.com and Homes.com will share the Top 5 Secrets to Make YOUR Apartment Community Stand Out from the Competition.
This document provides an overview of using Twitter for social media and business purposes. It discusses why Twitter is a useful platform, how to use it properly to communicate your brand and engage followers, and tips for increasing your following and engagement. Key recommendations include using images, videos and hashtags in tweets, completing your profile, focusing on valuable conversations rather than sales, and asking others in your industry for help and advice on Twitter.
Social Media Success for Small Businesses Likeable Media
This document provides an overview of social media success strategies for small businesses. It discusses choosing social networks like Facebook, Twitter, and Yelp and making the most of limited time through tools and consistent content publishing. The presentation covers Facebook advertising, integrating online and offline efforts, social media best practices and case studies. Attendees are encouraged to ask questions and free resources are provided.
Top 5 Social Media Tune-Ups 2014 - 5 Simple Marketing Tips!Karen Kefauver
Social media can seem overwhelming and time- consuming. But if you follow these 5 steps and get your social media foundation solid, you will be in good shape for your social media marketing for 2014. I offer private and group consultations, coaching, in-house corporate training, public speaking and more. Contact me: karen@karenkefauver.com
RECORDING: http://bit.ly/UsingVisualSocialMedia
With the origins of social media stemming back to the '70s, approaches of brands engaging with their target audiences have transformed to more 'show' tactics rather than the traditional 'tell' tactics.
Ansley Sudderth, Social Media Training and Communications Coordinator for ForRent.com™, and Erica Campbell, Director of Social Media for Dominion Homes Media™, illustrated how the shift in social media has become more visually-based and how you can adopt these trends to boost brand awareness.
Attendees leave knowing how to:
- Create Visual Content
- Crowd Source Using Your Content
- Showcase Your Story
How Brands Can Leverage Facebook's Timeline & Newest ChangesLikeable Media
The document discusses how brands can leverage changes to Facebook's Timeline and other features. It introduces the social media marketing agency Likeable, then covers topics like Timeline, private messaging, ads, admin insights, and core values. The remainder provides examples of how brands can tell stories, engage fans, and use new features like tabs, offers, and analytics. It emphasizes the ongoing importance of being a likeable brand through listening, responsiveness, and adding value for fans.
Writers, how do you get the word out about your books, podcasts, ebooks on social media? It's hard enough to find time to write! Authors need social media to promote published work and work in progress. Think of your social media strategy for writers in 3 simple steps.
How Brands Can Leverage Facebook's Timeline and Newest Changes Dave Kerpen
The document discusses how brands can leverage Facebook's Timeline and new features to engage with fans. It introduces social media marketing agency Likeable and some of their clients. It then covers features like pinning posts, milestones, tabs, private messages, offers, reach guarantees, new admin and insights tools. The document advocates being likeable by listening, being responsive, sharing stories, and providing value to fans. It concludes with announcing an upcoming webinar on social media marketing tips.
Beer Bloggers Conference Social Media PresentationLorraine Ball
This document provides social media best practices and strategies for brands. It discusses why social media is important for building relationships and getting feedback. The key to success is creating original, high-quality content that gives people a reason to engage. The document reviews best practices for major platforms like Facebook, Twitter, Instagram and Pinterest. It also provides a case study on how a company used multiple social media channels in an integrated campaign to promote an event and saw significant increases in engagement and sales.
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
This document summarizes a webinar about using Twitter for business. It discusses setting up a Twitter profile, who to follow, dos and don'ts of tweeting, and how to engage others through Twitter chats. Attendees are encouraged to link their website and Twitter page, tweet regularly, and take part in the #AjaxUnionTGIF Twitter chat on Fridays.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
The document provides an overview of Marsh Sutherland's process for a successful social media blitz for startups, including setting up social media channels like Twitter, Facebook, and YouTube; growing your audience on these platforms; and creating valuable engaging content to share. It details the specific steps to set up accounts and profiles, how to build a following, and ideas for generating interesting content to attract and engage users.
Bringing Mindful Awareness to Social MediaJanet Fouts
Slides from a half day deep-dive workshop on bringing a mindful approach to the way we communicate in person and through social media. Based on the book Mindful Social marketing- how authenticity and generosity are transforming marketing. Feel free to reach out with any questions
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
How to Successfully Tackle the Many Roles of the Social Media ManagerLikeable Media
This document provides an overview of how to successfully manage multiple social media roles. It discusses why investing in your online community is important, outlines key roles including customer service representative, entertainer, teacher, host, and salesperson. It then offers tips on using time-saving tools to effectively juggle these roles and presents case studies of how different brands have tackled social media.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
The document discusses strategies for using social media and mobile devices to promote events. It recommends spending 70% of time on Facebook, using an app to cross-post to Twitter, and spending 15% on YouTube. The document provides tips for using hashtags on Twitter to organize topics and gain visibility. It also recommends using Pinterest and Instagram for sharing photos but notes they are lower priorities than Facebook and Twitter.
Semelhante a Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Instagram & YouTube (20)
Pokémon Go is an augmented reality mobile app, and the game has launched and grown at phenomenal rates. Pokémon Go is already on more than twice as many phones as Tinder, has twice the engagement rates of Snapchat and Instagram, and already has a higher percentage of daily active users than Twitter.
Businesses with a physical location can stand to make real money leveraging this virtual game that has hordes of people outside playing every day and night.
Mallorie discusses 5 social media trends from 2015 and their implications for branding strategies: 1) Driving traffic off social media sites by owning your online presence rather than relying on third parties; 2) Growing attention spans allowing for long-form content; 3) Prioritizing high-quality brand content over products; 4) The rise of disappearing media like Snapchat; and 5) Consumers expecting real-time brand responses. She provides tips for capitalizing on these trends such as creating blogs, testing microsites, focusing on user-generated content, and streamlining response processes. Mallorie predicts more Facebook advertising, a focus on Gen C over Gen Y, widespread multimedia creation, and ad platforms improving to match Facebook's capabilities
Shut Up and Listen Webinar: How Listening Will Earn Your Brand More Money Tha...Likeable Media
The document discusses how listening to customers on social media can earn brands more money than talking. It provides examples of brands like Lululemon, Kryptonite Locks, and United Airlines that ignored customer complaints on social media and saw negative financial impacts. Meanwhile, brands that actively listen to customer feedback on social media through initiatives like surveys can gain valuable insights, prevent crises, improve products and customer service, and increase customer spending on their brand by 20-40%. The key message is that listening to customers, rather than just talking at them, is important for building brand reputation and loyalty online.
There's Life Beyond Facebook: Big Brands On Small NetworksLikeable Media
Since brands across the globe are using Facebook and Twitter regularly, and networks like Pinterest, Vine, and Instagram are all gaining steam, it’s worth looking at brands that act as “early adopters,” those that push forward and hop onto emerging, niche networks. While large networks have the user numbers, smaller networks often have added benefits that can’t be matched. In this can't miss webinar, Carrie Kerpen highlights some examples of big brands benefiting from smaller networks.
Your Guide To Social Advertising For The Holiday SeasonLikeable Media
Tim Bosch, Director of Media Planning and Buying of Likeable Media, discusses the benefits of Facebook Page post ads, conversion tracking, and graph search for discovering new Facebook ad targeting.
This webinar will outline the current state of social advertising, tips on effectively managing your Facebook advertising campaigns, and how ads will help your business to obtain better ROI this holiday season.
8 Ways To Determine If Your Brand Is LikeableLikeable Media
This document outlines 8 ways for brands to determine if they are likeable. It discusses that likeability leads to brands being more memorable, chosen, and positively perceived. The 8 ways include listening beyond owned communities, changing attitudes, creating compelling content, rewarding conversation, setting speed goals for responses, responding to both positive and negative feedback, investing in growth, and incentivizing growth. Likeable brands experience benefits such as more repeat customers, higher profits, larger reach, and happier employees.
The Most Likeable Senior Executives OnlineLikeable Media
Did you know that 68% of CEOs have absolutely no social presence? In this can't miss webinar, Carrie Kerpen, CEO of Likeable Media, is recognizing the Senior Executives who understand social media. Learn what it means to be likeable and find out who made our list of The Top 10 Most Likeable Senior Executives Online.
With the rise of social media outlets like Vine, Snapchat and Tumblr, there's a clear evolution toward content that is more and more short-form. Longer videos and blogs are being replaced with six-second clips, short GIFs and 140-character quips.
This 90-minute webinar for those working with social media will discuss how to adapt to the always-changing digital world, with emphasis on a few effective practices for making content shorter and more engaging. It will provide examples of brands that have done so and discuss why they've been so successful.
Video content has become increasingly popular on social media platforms, with users preferring to watch videos over reading text updates. Being first to share information or breaking news on social media is valued over having the best quality content. Brands are focusing more on creating engaging, shareable content that builds their image and spreads organically through social networks rather than traditional advertising. Mobile access to social media has become ubiquitous, changing user behaviors and expectations. Social media continues to evolve rapidly, blending entertainment and information in new ways.
Build Your Social Strategy in 30 Minutes - WOMM-ULikeable Media
This document provides guidance on building a social media strategy in 30 minutes. It outlines key parts of a strategy, including building a community, establishing goals and metrics, crafting customer experience, and taking social media to the next level. As an example, it shows how to build a strategy for a wine and beer community by defining the who, what, where, when, why and how. The strategy is then broken down into listening to customers, setting goals and metrics, engaging the community through content and more.
The Future of Social Media Is In Your PocketLikeable Media
The document discusses how social media use has increasingly moved to mobile devices, with over half of users accessing social media on their phones. It notes that mobile use of platforms like Facebook and Twitter has significantly grown across all age groups. The document provides advice for businesses on how to leverage mobile and create engaging rich media content for various social media networks.
The (Im)possible Role of the Social Media ManagerLikeable Media
Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to create a Social Media Forum that staffs for success.
Best Practices for Creating Engaging Social Media ContentLikeable Media
The document discusses best practices for content creation and social media engagement. It provides tips for developing a content strategy including posting engaging, consistent content across various platforms like Facebook and Twitter at optimal times. The recommendations also cover content formats, hashtags, images, videos, and engaging audiences through responses and calls to action.
This document outlines a presentation by Serena Goldberg and Jenna Lebel of Likeable Media on measuring social media return on investment (ROI) in 7 easy steps. It introduces the presenters and Likeable Media. The presentation defines social ROI, discusses why marketers have trouble measuring it, and provides dos and don'ts for social ROI. It then walks through the 7 steps to calculate social ROI using a case study of a Likeable Media client as an example. The document concludes with asking for questions and providing additional information about Likeable Media and an upcoming book.
Why Dentists Should Use Facebook To Become More Likeable And ProfitableLikeable Media
This document summarizes the value of using Facebook to promote a dental practice. It discusses how dentists can reach new patients and stay top of mind by updating their Facebook page with office news and engaging in conversations. Building relationships on Facebook allows dentists to get to know patients outside of the office. The document promotes a service called Likeable Dentists that helps dental practices succeed on Facebook through patient ambassador marketing kits, targeted Facebook ad campaigns, content creation and management, and request forms. Practices can pay $1,800 annually or $189 per month to access these services.
How Strategic Promotions Can Positively Impact Your BrandLikeable Media
This document summarizes a webinar about strategic promotions and how they can positively impact brands. It introduces the presenters and provides an overview of the topics to be covered, including the evolution of promotions, why they are important, types of promotions like sweepstakes and contests, how to measure ROI, tips for success, and case studies. The webinar aims to provide strategies and best practices for using promotions to engage customers, drive sales and awareness, and show the business value of promotional campaigns.
Effective Email Marketing presented by Cara Friedman of Likeable Media. Email marketing is still an effective way to reach customers while integrating with social media efforts. Email has a high ROI and is the most powerful advertising channel according to marketing executives. The presentation covered topics like likeable design with templates, fonts, colors and mobile optimization; likeable content including curating existing content, unique content, calls to action and easy reading; choosing email platforms; increasing email impact through timing and sharing; and analyzing email marketing analytics. Custom training is also available from Likeable.
The document discusses why it is beneficial for retailers to have a likeable social media presence. It suggests that retailers should listen to customers, be responsive to their needs even in difficult situations with apologies and thanks, provide value through discounts and loyalty, share their brand story and inspire customer stories, surprise and delight customers, use social ads for targeting, compel rather than directly sell to customers, and measure ROI from social media efforts. Having a likeable presence on social can drive thousands of visitors, leads, and sales.
This document outlines the key elements of an effective content strategy for social media marketing. It discusses investing in social media to raise awareness and drive leads. The main components of a content strategy are timing, tone, consistency, engaging audiences with relevant content. Case studies of Likeable clients like Pendaflex and Entenmann's are also presented. The document encourages brands to provide regular, high-quality content and engage with audiences.
Lessons Learned From The Top 40 Facebook PagesLikeable Media
This document discusses lessons learned from analyzing the top 40 Facebook pages as voted by the social media agency Likeable. It provides examples of 20 client pages of Likeable and their engaging practices, such as using contests and customer stories. It then lists the overall top 40 pages, including those of Pretzel Crisps, Dove, and Modern Family. The pages are praised for practices like providing value to fans through recipes and clips from TV shows.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Instagram & YouTube
1. Lessons Learned from
The 40 Most Likeable
Brands on Twitter,
Pinterest, Instagram
And YouTube
Presented by Dave Kerpen
July 31, 2012
#likeable
http://bit.ly/LikeableTop40
slideshare.net/likeable
2. Have A Question?
• Tweet questions to
@LikeableMedia or use the
hashtag #likeable
• Ask questions on our
Facebook page at
fb.com/LikeableMedia
• Use the chat bar in
GoToWebinar to ask
questions!
#Likeable
3. What’s Inside
• Meet Likeable
• The 20 Most Likeable Brands on Twitter
• The 10 Most Likeable Brands on Pinterest
• The 5 Most Likeable Brands on Instagram
• The 5 Most Likeable Brands on YouTube
• Q&A, Grand Prize
#Likeable
6. Introducing …
The 5 Most Likeable Clients on Twitter,
Pinterest, Instagram and YouTube!
Disclosure: These are all clients of Likeable. We didn’t allow
clients to be eligible for our top 40, but we wanted to showcase
some of our favorites.
#Likeable
45. National Public Radio
NPR (Instagram Username: NPR)
#Likeable
• Share unexpected and creative photos to draw in your fans.
46. #Likeable
• Post an eclectic group of photos, but don’t stray too far from the brand.
Burberry (Instagram Username: Burberry)
Burberry
47. Ben and Jerry’s
Ben and Jerry’s (Instagram Username: BenandJerrys)
#Likeable
• Use pictures to not only promote your product, but also
to show what your product can create or accomplish.
57. Sh
#Likeable
Need Help?
• Likeable creates custom
social media trainings for
your organization
• For more information on
social media training email
Mallorie at
mallorie@likeable.com
• Email TODAY and get a Free
ROI E-Book.
58. Sh
#Likeable
My Next Webinar
• Facebook Success Summit
• Live online conference
that will empower users
to use Facebook to
better engage with
customers
• October 2 – October 23
• Save 50% today:
http://bit.ly/2012FSS
Things Remembered makes sure to go through and personally respond to and thanks their fans which encourages them to keep interacting.
Visitors can find ideas on where to hike, special events like rodeos, theatre performances, and delicious restaurants in one place so they stay happy and informed.
Keep your bio informative and to the point so that potential fans know exactly what they are getting on your page.
They share photos of delicious meals, and ideas. This inspires their followers on a type of food that they are passionate about and gives them incentive to check back.
Logitech has a series of informative videos not only in English, but also in 12 other languages.
Dunkin Donuts asks a simple question regarding their followers’ coffee preference. Listening is so important!
DKNY frequently engages in conversations with followers on a ton of topics that are important to a modern girl.
Sesame Street tweets quotes from the characters that are appropriate and entertaining for kids and their parents.
AT&T teams help answer all types of questions keeping their customers feel cared for and heard.
By using a unique voice in interactions like they did with Old Spice, Taco Bell expands their possible fan base hugely with just one tweet.
By keeping these videos varied in topic, PlayStation can appeal to their wide range of fans.
Providing the names of who is tweeting for Cisco and who is available to answer questions gives insight to where that value is coming from, thus increasing brand reliability.
Ford asks engaging questions that inspire interactive answers. In this post, they saw a new customer Tony and made him feel welcomed by personally responding and expressing interest in his future experiences.
Having over 27 mil followers allows the word to be spread faster and wider. Lady Gaga has one of the highest amount of followers and reaches out to them to help support causes she feels strongly about.
Samsung combines customer service and driving sales by offering clients helpful hints on how to best use their products and then asking for feedback on that product. Despite being a large corporation, they are able to use these questions to create a more personalized and focused feeling for fans. Another way that Samsung achieves this is by splitting their twitter handles into regions. Since this is Samsung Mobile US, American customers can be sure to get information catered to them.
Chipotle asks questions that encourage interaction and then responds to their fans with a witty response and a personalized signature.
Having online deals makes followers feel special, and gives them an opportunity to help others. Toms shared their initiative to restore sight to 100k people this summer with every purchase of Tom’s eyeglasses with their online community.
From looking for a hotel to stay at, to after they checked out of the hotel, followers can be sure that the Marriott twitter will be available to help them with any questions they might have even if it is something as minor as a forgotten book.
Whole foods encourages their fans to continue engaging with these tips during their weekly #WFMdish twitter chat. #WFMdish takes place every Thursday at 6 pm CST.
The Run This Town Mission incorporates hashtags for your town to motivate you to run. Nike further motivates their fans by checking in with the hashtag and offering words of encouragement and confidence. Followers can be sure that they always have someone believing in them thanks to the Nike twitter account.
Charity Water posts daily photo of their efforts. This allows followers to see where their donations are going, and feel involved in something going on halfway across the world.
The Humane Society uses their twitter to connect with current supporters while spreading the message of their organization. By posting blogs from Wayne Pacelle, the CEO and President of the US Humane Society, followers are constantly informed of what HSUS is involved with from a reliable and powerful part of the organization..
Murray’s Cheese posts images that show their involvement in the business of cheese on all levels. You can even see what their interns behind the scenes are up to!
The Giants provide an inside look into lineups and events that the team is a part of. They love to inform their fans about what is going on both on and off the field.
Delta Assist utilizes the Direct Message feature of Twitter in order to better address customer service issues personally, without overwhelming their followers with unnecessary tweets. Instead of ignoring or deleting upset comments from fans, they address them and are able to turn unhappy customers into loyal supporters.
The Travel Channel uses Pinterest as a platform for their global community to share and spread traveling ideas ranging from “Romance and Honeymoons” to “Best Sandwich in America”. Since their brand encompasses all aspects of travel, so does their Pinterest account.
Every picture on the “#ShowUsYourTips” board is contributed by a fan. Lucky asks fans to Instagram their favorite nail designs with the hashtag ShowUsYourTips to be streamed into a gallery on luckymag.com. Some favorites are then pinned to this board. By involving their audience on their Pinterest, Lucky is sure to pin pictures that are important to their fans.
Birchbox boards show customers what they can do with the cosmetics that arrive straight to their door. Constant ideas keep fans checking back daily for the latest inspirations.
Bergdorf Goodman’s constantly creates new pinboards that run in accordance with the latest fashion trends. The preview boards allows Bergdorf’s to keep their brand ahead of the times with trends, and hopefully facilitate sales before their competitors.
Martha’s boards are very personal and give her fans an inside look into her life.
Chobani’s “Heart of the home” board gives a look into items unrelated to the yogurt brand. However, it gives a look into the style of Chobani, connecting a specific style to the thought of the yogurt.
Benjamin Moore doesn’t just share color swabs on their Pinterest account, but stories, trends, and styles that their paint can inspire. They allow their fans to see what paint can create past a color on the wall.
Perfect Palette is a wedding blog that is dedicated to exploring color palette possibilities. As the most followed brand on Pinterest, Perfect Palette has over 100 boards, each with a very specific theme within their brand voice. This makes it easy for their fans to find exactly what they are looking for whether it is a color scheme, accessories, food, or a theme.
Lowe’s aired a TV commercial that featured the Pinterest logo. Platforms reach their best potential when used in combination, the way Lowe’s has been doing with their various social media outlets.
Drake has a pin board for everyone involved. Alumni have a separate board from fans who have a separate board from students studying abroad. This makes it easy to target certain audiences and makes it much more simple to navigate their page.
These photos, in combination with explanatory captions make the fans really think about what they are seeing and what it says about the world. NPR sticks to their brand voice by creating conversation through shocking and provocative ideas.
Instead of constantly posting Burberry products and sounding repetitive, Burberry also posts pictures of the scenery surrounding their office. However, they don't forget that when they do post pictures of clothes and shoes to only use their own!
Pictures promote the family dynamic that people have grown to love and expect from Ben and Jerry’s. Satisfied customers and sunny skies subtly show followers that eating Ben and Jerry’s ice cream greatly improves customer moods.
Whether you love soda, shopping, modeling, or hanging out by the pool, Forever 21 shows their products in a variety of different locations. This allows viewers to see how they can take their favorite clothing and accessories and use them in an every day situation.
The Boston Celtics don’t miss a beat with what is going on with their team. They captured press conferences, player huddles, cheerleading tryouts and even a player tying his blue shoes to keep their fans up to the minute with the teams happenings.
Warby Parker responds to fans in the form of video made by their interns. These interns are always eager to surprise and delight their customers with ideas for the perfect frames, or even just an answer of what they had for lunch. When you as Warby Parker a question, you can be sure that they are going to be totally transparent in their answers.
Intel has a great layout which adds to the appeal of the stories they share. They tell the story of the competition #UltrabookRace, currently on their youtube channel, which follows 4 contestants travelling the world for 10,000 dollars.
Fans can search for videos and homes directly from Coldwell Banker’s YouTube channel. By showing their services and products, Coldwell Banker is able to increase their reliability and answer FAQ’s from a few simple videos.
Lonely Planet organizes their channel so that viewers who are looking for tips, entertainment, or advice do not need to waste time searching through countless videos. Categories include: Money Tips, Top 10, and the very entertaining and interactive “your travel videos” tab. Lonely Planet recognizes that a traveler doesn’t want to waste time on the internet, so they make it easy for their followers to get an answer in the shortest time possible.
Procter and Gamble’s “Raising An Olympian” video (with Shawn Johnson) is just one way that Mom’s have been appreciated. They form a community by asking for followers to submit personal stories which highlight the busy lives of Mom’s that might not have been otherwise exposed in order to thank them for all that they do.