Companies are increasingly launching to learn. Companies such as GE are increasingly prototyping products in order to test them in the marketplace. AirBNB and Uber completely changed their business models after they launched based on consumer reception. This model of beta testing, popularized by companies like Microsoft and Google, is becoming the new norm in consumer products and services. Nicholas discusses how your company or your startup can learn from these organizations, and bring products to market more rapidly and constructively.